STUDENT NAME HERE

FASHION
TRENDS
FORECASTING FASHIONS -
EXPLORING THE TRICKLE UP &
DOWN THEORIES
THE TRICKLE
THEORY
THINGS TO REMEMBER
The trickle-down effect is a model of product
adoption in marketing that affects many
consumer goods and services. It states
that fashion flows vertically from the upper
classes to the lower classes within society,
each social class influenced by a higher
social class. See Example in next slide.
THE TRICKLE
DOWN THEORY
Jackie Kennedy's Pillbox Hat

The trend in action on a 60s model and

JACKIE KENNEDY -
in a catalog ad
DESIGNER: HALSTON
THE TRICKLE
THEORY
THINGS TO REMEMBER
The trickle-up theory is the newest of the
fashion movement theories. In this theory the
innovation is initiated from the street, so to
speak, and adopted from lower income
groups. The innovation eventually flows to
upper-income groups; thus the movement is
from the bottom up.
 THE TRICKLE UP
THEORY
GRUNGE FASHION IN THE 90S

MARC JACOB'S ICONIC 1993

GRUNGE STREET STYLE IN
COLLECTION FOR PERRY ELLIS
THE 90S
NOW IT'S YOUR
TURN!

USE THE NEXT 12 SLIDES TO ANALYZE THE

TRICKLE UP AND TRICKLE DOWN THEORY.
TRICKLE DOWN
THEORY
EXAMPLE #1

RUNWAY DESIGN TREND

EXPLAIN YOUR RUNWAY TREND HERE AND
INCLUDE THE DESIGNER, AND A
DESCRIPTION OF THE TREND.
RUNWAY INSPIRED
STREET STYLE
EXAMPLE #1
EXPLAIN HOW THE RUNWAY TREND
HAS INSPIRED THE STREET STYLE
LOOKO YOU ARE PRESENTING HERE.
TRICKLE DOWN
THEORY
EXAMPLE #2

RUNWAY DESIGN TREND

EXPLAIN YOUR RUNWAY TREND HERE AND
INCLUDE THE DESIGNER, AND A
DESCRIPTION OF THE TREND.
RUNWAY INSPIRED
STREET STYLE
EXAMPLE #2
EXPLAIN HOW THE RUNWAY TREND
HAS INSPIRED THE STREET STYLE
LOOKO YOU ARE PRESENTING HERE.
TRICKLE DOWN
THEORY
EXAMPLE #3

RUNWAY DESIGN TREND

EXPLAIN YOUR RUNWAY TREND HERE AND
INCLUDE THE DESIGNER, AND A
DESCRIPTION OF THE TREND.
RUNWAY INSPIRED
STREET STYLE
EXAMPLE #3
EXPLAIN HOW THE RUNWAY TREND
HAS INSPIRED THE STREET STYLE
LOOKO YOU ARE PRESENTING HERE.
TRICKLE UP
THEORY
EXAMPLE #1

STREETWEAR TREND
EXPLAIN YOUR STREETWEAR TREND HERE.
STREETWEAR
INSPIRED
EXAMPLE #1
EXPLAIN HOW THE STREETWEAR
TREND HAS INSPIRED THE RUNWAY
LOOK YOU ARE PRESENTING HERE.
TRICKLE UP
THEORY
EXAMPLE #2

STREETWEAR TREND
EXPLAIN YOUR STREETWEAR TREND HERE.
STREETWEAR
INSPIRED
EXAMPLE #2
EXPLAIN HOW THE STREETWEAR
TREND HAS INSPIRED THE RUNWAY
LOOK YOU ARE PRESENTING HERE.
TRICKLE UP
THEORY
EXAMPLE #3

STREETWEAR TREND
EXPLAIN YOUR STREETWEAR TREND HERE.
STREETWEAR
INSPIRED
EXAMPLE #3
EXPLAIN HOW THE STREETWEAR
TREND HAS INSPIRED THE RUNWAY
LOOK YOU ARE PRESENTING HERE.
REMEMBER TO SHARE YOUR FINAL PRESENTATION, ASK
QUESTIONS AND SHARE FEEDBACK WITH YOUR CLASSMATES IN
OUR COMMUNITY SECTION.

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