PURPOSIVE COMMUNICATION, BAPOL 1-C
COMMUNICATION PROCESS
Communication is the act of giving, receiving, and
sharing information - in other words a process of
passing information and understanding from one
another.
 The term communication is said to be
coming from the Latin expression
“communicare” which means “to share” or
“to make common”.
Verbal communication
 Refers to the use of words and language
to convey messages or information. It is
one of the primary forms of communication
used by humans.
Nonverbal communication
 Conveying information without using
words. Using certain facial expressions or
hand gestures to make a specific point, or it
could involve the use (or non-use) of eye
contact, physical proximity, and other
nonverbal cues.
Interpersonal communication
 The process of exchange of information,
ideas and feelings between two or more
people through verbal or non-verbal
methods.
Intrapersonal communication
 Refers to a person’s internal dialogue and
self-talk that can be conscious and
unconscious. communication with one's
self, and that may include self-talk, acts of
imagination and visualization, and even
recall and memory
Importance of communication according to
BHASIN (2021)
 Understand thoughts and ideas of another.
 Smooth and proper functioning of each
member.
 efficient decision making among people
 increases managerial efficiency and leader
potentials
 peace and cooperation
 boosts morale and healthy relationship
ELEMENTS OF COMMUNICATION
Constitutes the communication process. The
components are essential to communication process
SENDER (speaker)
Holds the idea; GOAL: transfer the idea
RECEIVER (listener)
Decodes the message
MESSAGE
Idea delivered by the sender to the receiver
CHANNEL
 means or medium of transmission
 Face to face, public announcement (radio,
newspaper, magazine etc.)
NOISE
 aka the barrier
 physical noise - environment
 semantic - different understanding of the
meaning
 psychological- concept or mentality
 Technical
 Cultural
SITUATION - Time and place which the
communication occurs
FEEDBACK
- The receiver’s message that he or she sends to the
source
 PURPOSIVE COMMUNICATION, BAPOL 1-C
COMMUNICATION MODELS
LINEAR COMMUNICATION MODEL
- By Shannon Weaver basic model, speaker
transmits message to the listener
- It’s a one-way communication process where the
sender passes along the message without and
response or feedback from the receiver.
SENDER → MESSAGE → RECEIVER
INTERACTIVE COMMUNICATION MODEL
- By Schramm- feedback loop, communication is
effective if it receives a desired result, response or
reaction
- It is a two-way Communication process of
exchanging ideas, information, and messages. Each
party takes turns as the sender and the receiver.
ENCODING → MESSAGE → ENCODING
RECEIVER (DECODING) ← MESSAGE ←
(DECODING) SENDER
TRANSACTIONAL COMMUNICATION
MODEL
- Generates social expectancies in communal,
relative and ethnic context among communicators.
- Communication between two or more people
occurs in an ongoing exchange of messages, where
both the sender and the receiver influenced what is
communicated.
SOURCE → ENCODING MESSAGE
DECODING → RECEIVER
RECEIVER ← DECODING MESSAGE
ENCODING ← SENDER
COMMUNICATION PRINCIPLES
Fundamentals of Intrapersonal
Communications:
a. Inevitable b. Irreversible c. Complex
9 COMMUNICATION PRINCIPLES
Trustworthiness - Effective relationships are built
on trust and with respect to the communication
processes.
Effective Speaking Skills - It demonstrates
intentional focus on the person speaking. Active
listening involves receiving, understanding,
remembering, evaluating, and responding stages.
Good Writing Skills - Written communication
takes place in the form of emails, letters, notices,
messages, advertisements, and others.
Active Listening - It demonstrates intentional focus
on the person speaking. Active listening involves
receiving, understanding, remembering, evaluating,
and responding stages.
Good Reading Skills - Through reading,
communicators develop comprehension,
vocabulary, and analytical skills.
Objective Judgement - When the communicators
receive constructive and objective judgment, they
usually demonstrate positive viewpoints that aim to
bring about improvements.
Value Difference -Valuing the different
contributions of the individuals in the
communication process builds and strengthens
relationships.
No Assumptions -Assumption is accepting
something as true and certain without evidence.
When assumptions are not made, check and balance
are applied in the communication process.
Authenticity - People involved in communication
must ensure that the information they are imparting
to others is genuine, valid, and truthful.
 PURPOSIVE COMMUNICATION, BAPOL 1-C

VIRTUAL COMMUNICATION COMMUNICATION AND

GLOBALIZATION GLOBAL
- A mode of communication that includes the use of COMMUNICATION AND THE
technology - audio and video to communicate with
INTERNET
people who are not physically present in front of us.
People can be in the next room, other floor, in
Globalization is that it promotes and increases
neighborhood or even miles away.
interactions between different regions and
populations around the globe.
- Although virtual communication started way back
with the invention of telephone, the advent of
ROLE OF MEDIA IN THE GLOBALIZATION
webcams, video conferencing and instant
PROCESS:
communications, which made virtual
communication a big hit. Today we use virtual
IT PROMOTES CULTURAL EXCHANGE.
communication in almost every work of life •
– Globalization allows the interaction of people
within family, friends, and office to name a few.
from different countries, with different cultural
characteristics.
Tips for Success for Virtual Presentation:
IT ENCOURAGES GREATER TOLERANCE.
 Get the right light
– Globalization has led people from different
 Choose the right background
regions to live in a common space, which
 Know the Technology
encourages them to observe and interact.
 Play to the Camera
 Get Close (but not too close)
IT INCREASES FLOW OF INFORMATION
 Stand up
- Different channels and forms of communication
 Be Animated
exchange have been developed that facilitate
 Pace yourself
interaction, and professionals from different sectors
 Do a sound check
focus on the development of studies and strategies
 Plug into your modem
that improve the flow of information between
 Incorporate redundant system
countries.
 Engage your participants
 Let someone else check the chats
IT ADVANCES LEARNING DIFFERENT
 Evaluate and enhance
LANGUAGES – It is common for people to want
 Be yourself and have fun
to learn at least one language other than the native
language. There is a desire to allow a fluid flow of
Virtual Netiquettes
information, to understand the cultural expressions
that reach the population without language being an
1. Remember the Human Feeling
impediment.
2. Adhere to the same standards of behavior
online that you follow in real life
IT SUPPORTS TECHNOLOGICAL
3. Know where you are in cyberspace
INNOVATION - It has given rise to the platform
4. Respect others time and bandwidth
so that, effectively, there can be interaction between
5. Make yourself look good online
regions separated from each other.
6. Share expert knowledge.
7. Help keep flame wars under control.
IT HELPS SOCIAL MOVEMENTS AT
8. Respect one another's privacy
INTERNATIONAL LEVEL - It is possible to see
9. Don’t abuse your power
social movements that are sensitive to the
10. Be forgiving of other people’s mistakes.
conservation of the environment, refugee
 PURPOSIVE COMMUNICATION, BAPOL 1-C

protection, the care of disadvantaged people, and  Voice and articulation

other areas  Gestures
 Postures
GLOCALIZATION  Body Movement
 Facial Expression
- is a concept used in diverse fields of study such as  Eye Contact
geography, sociology, business, and communication  Diction
since 1995.
TYPE OF SPEECHES
- Glocal and glocalization are neologisms that
emerged in 1990-1991, resulting from merging the IMPROMPTU
words local and global into a single word to indicate
the fusion between the two. The Japanese idea of - Performed without any preparation
global localization was the notion of dochakuka,
originally the agricultural principle of adapting - Impromptu speaking is a speech that a person
farming techniques to local conditions. delivers without predetermination or
preparation
- Glocalization is the term describing the concrete
daily context we live in influenced by the EXTEMPORANEOUS
convergence of literally everything: knowledge,
skills, practices, products, and services. - A well-prepared speech that relies on research,
clear organization, and practiced delivery, but is
THE INTERNET neither read nor memorized.

 Internet communication increases the
possibility of ambiguity as it a poor medium.
 Internet communication is very often
favorable for fast establishment of contacts
between people.
 Anonymity in the Internet involves
unrestricted possibilities of manipulation
with one's own identity.
 Internet communication introduced a system
of conventional signs
Performed with careful planning; Presented with
little time to prepare
 One that has been carefully planned and
researched.
 Speaker may have a few key notes
 Speaker has control of what over what he
say or do.
ARGUMENTATIVE

COMMUNICATION FOR VARIOUS - A persuasive type of presentation where the

speaker attempts to convince their audience to
PURPOSES change their views on a certain controversial
topic.
Purpose of Purposive Communication
 Aims to secure the agreement of the
 To inform audience.
 To express  Use proof,evidence, facts and statistics
 To influence  Win audience=logic
 To obtain  Arguing - provide proposition with reason
 To meet social expectations and evidence
 Claim, data, reasoning process
7 Elements of Speech intended to the Public
 PURPOSIVE COMMUNICATION, BAPOL 1-C

PERSUASIVE  reported as soon as possible for accuracy

and urgency
- Persuasive speech is a communication style  must include a narrative section
intended to persuade someone to do, think, or act a  used to describe chronology of events and
certain way. its impact on the people concerned

 Aims to convince or lead audience to an When is Incident Report Written?

action
 Use logical appeal  Injury to Individuals
 Emotional appeal  Self-abusive behavior
 Character appeal  Aggressive Behavior Directed at Others
 Jeopardizing Others
COMMUNICATION APPREHENSION  Serious Illness
 Property Destruction
 Poor preparation  Imminent Death
 Inappropriate self-expectation  Unusual Problematic Behavior
 Fear of evaluation  Missing Articles
 Excessive focusing  Medication Reaction
 Fear or the audience  Administration of Wrong Medicine or
 Not understanding the body’s reaction Vaccine
 Exposure Incidents
STRATEGIES TO COMBAT
COMMUNICATION APPREHENSION Poorly Written Incident Report

1. Develop a positive mental attitude  Thoughts are not presented in an organized

2. Be well prepared manner
3. Practice your speech  Details are inadequate and inappropriate.
4. Get enough sleep the night before the  Writing mechanics are not observed strictly.
presentation.  t's not logically and comprehensively
written.
 Information is accurate and impartial.
RUBRIC FOR SPEECHES:
Well-written Incident Report
1. Audience
2. Posture and eye contact
 It's written in a well-organized manner.
3. Word Choice
 Particulars are not factual and objective.
4. Content
 It's well-crafted, complete and
5. Use of Time
comprehensive.
6. Confidence
 It creates a clear mental picture in the minds
7. Sources
of the readers.
 It observes accurate language and effective
COMMUNICATION FOR WORK PURPOSES
writing mechanics.
Incident Report
How to Write an Effective Incident Report
– a form to be filled out to record information about
 Present the facts.
an unusual event. In a healthcare facility, an
 Arrange the events logically,
incident report gives account about an injury,
chronologically.
damage or harm witnessed or experienced.
 PURPOSIVE COMMUNICATION, BAPOL 1-C

 Analyze the events  Actual record of the proceedings or what

 Recommend course of action. transpires during a particular meeting.
 Source of information for those who failed
TWO TYPES OF INTEROFFICE to attend the meeting
CORRESPONDENCE  Point of reference

1. Memorandum INCLUDED IN THE MINUTES OF THE

MEETING
A written message in business or diplomacy.
 Date, time and venue of the meeting
 Issue a directive  Presider
 Execute policy  Attendees/Absentees
 Information  Amendments to previous meeting minutes
 Suggestions or instructions through business arising
 Give warning
 Solve problems or make request MOTIONS DONE IN A MEETING

TYPES OF MEMORANDUM 1. Call to Order

2. Business arising
 Directive memo 3. Agenda
 Report Memo 4. Other Matters
 Response Memo 5. Adjournment
 Confirmation Memo
 Ideas and Suggestion Memos APPLICATION LETTER - Application letter is a
document that you send to potential employers
CHARACTERISTICS OF AN EFFECTIVE to secure a position or get an invitation to an
MEMO interview.

 Short and precise HOW TO WRITE APPLICATION LETTER

 Observe proper writing mechanics
 Not utilize hackneyed expressions, runabout  It must have an Introduction, body and
phrases and jargons conclusion
 Conventional in style  Introduction - engaging
 Courteous and understanding in tone
 Highlight the benefit of company in hiring
you
PARTS OF A MEMO
 Includes applicant experiences, strength,
interpersonal skills
 Letterhead
 Paint yourself as perfect for the position
 Heading
 Date PARTS OF APPLICATION LETTER
 Recipient
 Sender 1. Introduction
 Subject – Purpose
 Body of the memo – Intent of applicant
 Signatory – Competence of applicant and acceptability
2. Body
2. Minutes of the Meeting -Applicants description of academic
Qualifications relevant to the position
 PURPOSIVE COMMUNICATION, BAPOL 1-C

3. Conclusion
- “Call to action” statement about
individual
RESUME change
but not
- A Resume should include personal information, an collective
objective or summary statement, work experience, transform
education, and hard and soft skills. ation.

COMPONENTS OF A RESUME
CULTURAL FACTORS OF COMMUNICATORS
IN MULTICULTURAL SETTINGS
 Heading - applicant’s name, address, contact
numbers, email
 Mother tongue and secondary language
 Objective - what the applicant wants to
 Race
achieve
 Ethnicity
 Educational Attainment
 Gender
 Work experience
 Local Culture
 Training Seminars attended
 Religion
 Awards and distinction received
 Teachers
 Character reference
 Friends
 Education
THE WORLD ENGLISHERS IN
 Media
MULTICULTURAL SETTING  Ancestry, parents and families
DIVERSITY is recognized in communication WORLD ENGLISHES
because of the different background and identity of
communicators involve in the interaction or
transaction. Culture has been coined to other words
to name its variety of meaning and specifications.

MULTICU CROSS- INTERCUL

LTURAL CULTURAL TURAL

Society that Comparis Community

contains several on of where there
ethnic groups. different is a deep
cultures understandi
where ng and Philippine English
difference respect of
s are all cultures.  One of the best user of English language
understoo  Distinct accent
d and  Localized vocabulary
acknowle  With body of creative writing
dged and  With linguistic features: Phonological and
can bring Lexical
 PURPOSIVE COMMUNICATION, BAPOL 1-C

VARIETIES OF PHILIPPINE ENGLISH

1. ARCOLECTAL - Philippine English that is

associated with academics, bilinguals from
English speaking homes and English majors
at university level.
2. MESOLECTAL - spoken by professional
who are none English majors
3. BASILECTAL - English typically differs
from the standard language in pronunciation,
vocabulary, grammar and can be developed
into different languages.

ATTRIBUTES TO DEVELOP
INTERCULTURAL COMPETENCE:

1. Respect
2. Understanding of people’s behavior
3. Be non judgemental
4. Unbiased response
5. Adaptation