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CNBC forecasts that 72.6% of internet users worldwide will only access the website with mobile
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reflects the. The innovation adoption curve (Rogers, 1995) illustrated in Figure 2 shows the change
in the number of. The ubiquity of m-commerce implies that even employee productivity may go up if
companies allow them to use this technology. It is also motivated by the interest of the business
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(2007). Mobile commerce: Assessing new business opportunities. The current wireless technology
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Organizations have a range of models that they can use in order to offer mobile commerce to their
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concerned companies providing services to buyers are expected to deliver services to consumers
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transactions are time-critical, such as making a buy in the stock market for brokers; having an m-
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these stakeholders. The Core dimensions of CRM are Organizational commitment, Customer
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company may opt for the wireless business to business model, where it sells its products or services
to another seller. The ubiquity of m-commerce implies that even employee productivity may go up if
companies allow them to use this technology. Market research can be used at all stages in the product
life cycle, as illustrated in Figure 1 and. This research is an attempt to study the E-CRM practices in
public and private banks of selected cities of Rajasthan and to analyze its impact on customer
satisfaction. The mobile nature of this technology also encourages many consumers to make
decisions spontaneously thus increasing the amount of sales that can be made by vendors.