A.

Executive Summary

-We are excited to introduce you, Deja Brew, our business is designed to meet the
needs of Students. This executive summary provides an overview of information’s and
details about our business and product.

B. Introduction

-Our business has various of options of truffles and coffees which we provide for
students who likes coffee and with the side of snacks or desserts. And also, a way to
beat the heat by selling Iced coffee.

C. Product Description

-Deja Brew have various of products, starting with different types of coffee, adding it
with truffles. Our coffee has Iced and Hot coffee. Our truffles have flavors of, milo,
Biscoff, cookies and cream. With this consumers will have a lot options. Iced coffee is
also a trend in many places so we thought of selling it, but of course not only we will
serve coffee but also new desserts to capture students’ curiosity and buy.

D. Industry

-The hotness of weather and cold drinks is constantly evolving, with consumers who
needs something that’ll beat the heat, something that is new to their eyes and those
also who likes to hop on trends specially students, this is a fit for the modern-day
consumers.

E. Market Analysis

-Obviously we see a lot of businesses that sells iced coffee, milk tea, and other drinks
specially to students, not only to satisfy their taste and thirst but to also be a part of the
trend. And so, we decided to be a part of this trend but also provide snacks to students
so that we can be different from others.
 F. Market Strategies

-Our marketing strategies centers on digital advertising, now a days students are always
on their phone so this is a great strategy. We can also provide them loyalty cards with
promos and discounts on every time they buy to us but the ofc the promos and
discounts are only limited.

G. Product Plan

- The roadmap for Deja Brew includes Key milestones, timelines, and development
phases. We are dedicated to continuous improvement and will gather feedback from
customers to enhance product features and functionality.

H. Organization Plan

- we comprise a talented team with expertise in such as product development,

marketing, etc. We are committed to promote a collaborative and innovative culture to
support the success of Deja Brew.

I. Financial Plan

- Our financial projections demonstrate a strong return on investment, with revenue

based on pricing strategy, sales projections, etc. We have outlined a comprehensive
budget for product development, marketing initiatives, and operational expenses to
ensure sustainable growth and profitability.