Builderall Bootcamp

Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

In week 1, we determined that selling via story is one of the most (if not the single
most) powerful ways to sell.

In day 19, you’re going to actually craft 4 core relationship building emails, and
we’ll even give you templates to guide you along the way.

Once someone actually enters their name and email into your optin page and
they’re put on your email marketing list, it’s important that right away you
‘onboard’ them by allowing them to get to know you better.

Now, you could sit down and email each of these leads one by one which would
take forever and make you want to pull your hair out, or you can use what’s called
an autoresponder sequence.

Most email marketing services (MailingBoss, Aweber, Getresponse, etc…) have the
capability to automatically send out messages to your leads every day or however
often you want them to go out.

So, if I were to go to your optin page and enter my name and email for more
information, you could send me an email per day automatically for as long as you
want. You could have 5 emails in that autoresponder or you could have 500. The
choice is yours.

Ideally, you’ll have at least 10 follow up emails that build trust and call people
to take the next logical step.

The more you have, usually the better the results you’ll get (as long as the emails
are quality).

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 Builderall Bootcamp

Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

Your first 3-5 emails should be focused around letting your subscribers get to know
you, why they should trust you, and the journey that you’ve been on to get where
you are today.

Below, you’ll find a four part example sequence of emails that you can plug and
play and make adjustments to fit your story and calls to action.

Please note: These emails must be altered to tell your story. Some pieces can stay
the same, but the emails will not produce a good result for you unless you do the
hard work of actually customizing them and really working your own voice into
them.

Email #1
Subject Line: Hey **INSERT USER FIRST NAME TAG**, one quick thing…

Hi **INSERT USER FIRST NAME TAG**!

Congratulations - and welcome to my world.

My name is **INSERT YOUR NAME HERE**and I’m the one who’s going to open
your eyes to the very harsh realities that are keeping you stuck, stressing out about
money, robbing Peter to pay Paul and living paycheck to paycheck…

And I’m going to show exactly how you too can break away from the spell and
finally live the life of freedom and prosperity you and your family deserve.

So I hope you’re ready to take a deep dive down the rabbit hole, because what I’ll
reveal to you in the next few days might shock you…

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

...but it’ll prove to be immensely profitable for you - IF you’ve got the guts to
swallow a large dose of harsh reality.

For now **INSERT USER FIRST NAME TAG**, I need you to "whitelist" the email
address INSERT YOUR PROFESSIONAL EMAIL ADDRESS HERE. And if you're using
Gmail, make sure you have it delivered to your "important" folder.

Trust me, you won’t want to miss any of the eye-opening TRUTHS I’ll be sending
your way.

One more thing...

If you don’t mind, I’d like to take a quick second to share a little more about my
story with you:

In 2009, I began this feverish search for some sort of way to make an income with
an online business (I had really no idea what I was looking for or who to trust).

I spent YEARS floundering around trying this system and that... buying just about
every "online business course" you can think of.

Saying it was rough doesn't really do it justice.

I would stay up late into the night and wake up brutally early before work, just
slaving away on my business.

4 hours of sleep a night... for months…

And one night I woke up with intense chest pains and went into full panic mode.

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

My wife drove us to the hospital (I still remember seeing her tearing up as I was
laying on the table and that's when it hit me)…

Long story short... the doc said my body was shutting down due to all the stress
and lack of sleep.

But I was DESPERATE… Find out what I did when in tomorrow’s email.

Talk soon,
**INSERT YOUR NAME HERE**

P.S. In case you missed it or weren't able to watch, click here to watch the
super important video I told you about earlier.

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

Email #2
Subject: Quick follow-up from yesterday…

Hey again…

Yesterday I mentioned how “desperate” I’d gotten with my never-ending search to

try to create a profitable online business…

And to be honest, I would stop at nothing to figure this damn thing out (excuse the
language).

Day after day after day… I’d be learning code, building a website, “launching”
some social media campaign…

They say the definition of insanity is doing the same thing over and over while
expecting different results.

I may have been slightly insane ;)

But at every juncture it felt like I was “turning a corner.”

It didn’t look like much on the outside (especially to friends, family, etc…) but it sure
felt internally like I was moving forward.

The problem?

The results just weren’t there. It FELT like forward motion… but my BUSINESS and
BANK ACCOUNT were still bankrupt.

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

I guess you could say I was ramming my head into a wall. Over and over again. (But
the turning point was coming, I just didn’t know it yet… find out what it was
tomorrow).

See ya tomorrow,
**INSERT YOUR NAME HERE**

Email #3
Subject: Can I be really honest with you?

Hey **INSERT USER FIRST NAME TAG**,

If I can be candid for a sec...

When I had my "what now" moment a few years back and I was in a real scary spot
both from a health perspective and from an emotional perspective…

It was actually a lot worse than I described.

Why?

Because… beneath the health issues that had surfaced was a mountain of self-
doubt and anxiety that I didn’t know what to do with. It wasn’t bad enough that my
“business” was really a “hobby” and that I’d been trying for years to generate
some sort of income online…

But every single day that passed felt like a “ticking time bomb” of failure, ready to
implode in my face.

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

Back then, NOBODY ever took me by the hand and just said, “Do this, NOT
that” until I reached success.

I don’t know where you’re at right now with your finances or your dreams, but I
know I put my dreams on the back burner for years because I didn’t have any
legitimate reason to bother dreaming.

But what I discovered (through a little help of some amazing mentors)… was
this: It wasn’t my fault.

I had never been shown how it all works. I wasn’t really plugged into the community
and teaching I needed in order to get the results I was looking for.

Well, I’m here to tell you today… once and for all… that if you’ve been clicking
around, looking for a way to start an online business for yourself (whether Amazon,
eBay, Etsy, affiliate marketing, consulting, selling webinars, etc)…

… and you’ve found it to be complicated and confusing…

IT’S NOT YOUR FAULT, EITHER.

- You haven’t been shown the right information, YET.

- You haven’t been given the right leadership, YET.
- You haven’t been part of an “insiders club,” YET.

What exactly am I talking about?

Stay tuned for tomorrow’s email to learn about the ONE THING that’s turning
the lives of many people upside down, and could be the answer you’ve been
searching for.

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

See you tomorrow,

**INSERT YOUR NAME HERE**

Subject: **INSERT USER FIRST NAME TAG**, today’s the big day!

Hey again,

Today could be the day where absolutely everything changes for you.

Big claim?

Let me back it up…

Over the past few days I’ve let you in to my internal world and we’ve explored my
years-long struggle with building an online business.

The shame, the self doubt… it’s all very real.

And difficult to re-live.

But today, I want to share with you a video (and a person) that really turned things
around for me. At the height of my anxiety and stress, watching this short video
created a shift inside me that changed everything.

Sorry if that sounds cheesy… But it’s true.

I went from:

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

- Distracted & unfocused

- Feeling misguided, cheated, and hung out to dry
- Self-doubting and unsure of my future

To feeling:

- Confident and sure about my future

- Welcomed to a new team culture that was positive and affirming
- Focused with my eye on the prize every. single. day.

What did it? What could create that type of transformation in a single video?

Watch this video and find out now:

Click Here To Watch The Video

Give it a watch and take immediate action on what you learn!

**INSERT YOUR NAME HERE**

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Day 19: StorySelling Via Email

—— Turn Your Mess Into A Message ——

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