Indonesia's senior population is increasingly using the internet, with a 21% rise in internet users aged 55 and above from 2022 to 2023. This growing number of older internet users presents an opportunity for companies to reach their target senior audience through online marketing channels customized for the needs and interests of seniors, such as social media ads and search engine ads.
Indonesia's senior population is increasingly using the internet, with a 21% rise in internet users aged 55 and above from 2022 to 2023. This growing number of older internet users presents an opportunity for companies to reach their target senior audience through online marketing channels customized for the needs and interests of seniors, such as social media ads and search engine ads.
Indonesia's senior population is increasingly using the internet, with a 21% rise in internet users aged 55 and above from 2022 to 2023. This growing number of older internet users presents an opportunity for companies to reach their target senior audience through online marketing channels customized for the needs and interests of seniors, such as social media ads and search engine ads.
Indonesia's senior population is increasingly using the internet, with a 21% rise in internet users aged 55 and above from 2022 to 2023. This growing number of older internet users presents an opportunity for companies to reach their target senior audience through online marketing channels customized for the needs and interests of seniors, such as social media ads and search engine ads.
Indonesia's senior population is rapidly embracing technology.
A 2023 report by We Are Social
and Hootsuite revealed a 21% increase in internet users aged 55 and above compared to 2022. This presents a significant opportunity to reach our target audience through online marketing channels like social media advertising and search engine marketing specifically tailored to their needs and interests.