Advertising Internship Report

After 6

Supervised By

Dr. Rubab Musarrat

Submitted By

Muhammad Talha (578)

Department of Media and Communication

National University of Modern Languages,

Lahore Campus
 Contents

Letter To Approval..........................................................................................................................3

Acknowledgment.............................................................................................................................4

Declaration.......................................................................................................................................5

Chapter 1........................................................................................................................................6

Introduction......................................................................................................................................6

Functions..........................................................................................................................................6

Chapter 2........................................................................................................................................8

Personal Experience.........................................................................................................................8

Chapter 3........................................................................................................................................9

SWOT Analysis Of "After 6"..........................................................................................................9

Strengths..........................................................................................................................................9

Weaknesses......................................................................................................................................9

Opportunities...................................................................................................................................9

Threats...........................................................................................................................................10

Conclusion....................................................................................................................................11

Internship Report........................................................................................................................12
 LETTER TO APPROVAL

It is hereby certified that the internship report has been carefully read and
recommended by the faculty of Media & Communication Studies for acceptance of final
internship report carried by Muhammad Talha Roll no. 578 (2019- 2023) during BS Media
& Communication Studies for the partial fulfillment of the degree requirement from the
National University of Modern Languages.

Supervisor Coordinator Head of Department

Department of Media & Department of Media & Department of Media &

Communication Studies Communication Studies Communication Studies
Dr. Rubab Musarrat Dr. Rubab Musarrat Ms. Fatima Hamid
 ACKNOWLEDGMENT

First of all I am very thankful to ALLAH Almighty for giving us strength and energy
to complete this internship report. I would like to express special thanks and gratitude to my
CEO Mr. Awais Khan who gave us the golden opportunity to do this wonderful internship at
After 6, which helped me in learning a lot about Advertising skills and I came to know many
things for which I am grateful.

My gratitude will remain incomplete if I do not mention the contribution of my

sincere supervisor Dr. Rubab Musarrat who helped me in report preparation and for their
precious suggestions. May ALLAH bless all these people with long, happy and peaceful
lives, Ameen!

Muhammad Talha 578

 DECLARATION

I, Muhammad Talha, the student of Media and Communication Studies (PR and
Advertising), National University of Modern Languages, Lahore Campus, do hereby declare
on solemn affirmation that the work presented in this project is our own. We have not
presented it to any other Institution for the award of a degree.
 Chapter 1

Introduction

After 6 is a consortium of digital experts focused to maintain a prominent social

media presence for their clients. They form digital strategies and execution plans according to
the updating dynamics and trends of the digital world. Being well aware of the analytics and
trends of social media platforms gives them an edge to provide you with solutions that hit the
bullseye.

At "After 6," we thrive on creativity and innovation. Our team of experts knows how
to make your brand stand out from the crowd, using imaginative strategies that mesmerize
and captivate your target audience. We specialize in crafting campaigns that not only grab
attention but also leave a lasting impression.

When the day turns into night, our agency springs into action, working tirelessly to
elevate your brand's visibility and impact. With a focus on the magic of nighttime, we'll help
your brand shine like never before. Our mission is to create advertising and marketing magic
that sets your brand apart from the competition.

Functions

At "After 6," we perform a range of functions to ensure your brand's advertising and
marketing success. Here are some of our core services:

 Creative Campaign Development: We specialize in crafting unique and captivating

advertising campaigns tailored to your brand's needs. Our team of creative minds
conceptualizes innovative ideas that effectively communicate your brand's message
and captivate your target audience.
 Brand Strategy: We work closely with you to develop a comprehensive brand
strategy that aligns with your goals and resonates with your audience. From brand
positioning to market analysis, we ensure that your brand stands out in a competitive
landscape.
 Market Research: Understanding your target market is crucial for effective
advertising. Our team conducts in-depth market research to identify consumer
 preferences, trends, and insights, allowing us to tailor campaigns that truly connect
with your audience.
 Digital Marketing: In the digital age, a strong online presence is essential. We excel
in digital marketing strategies, including search engine optimization (SEO), social
media marketing, content creation, and online advertising. We leverage these tools to
enhance your brand's visibility and engagement.
 Creative Content Production: We produce compelling content that engages and
inspires your audience. This includes video production, graphic design, copywriting,
and multimedia content creation. Our goal is to create content that leaves a lasting
impact and builds brand loyalty.
 Media Planning and Buying: We meticulously plan and execute media strategies to
optimize your brand's exposure. From traditional media such as TV and radio to
digital platforms, we identify the most effective channels and negotiate media buys
that maximize your return on investment.
 Performance Tracking and Analytics: We believe in data-driven decision making.
Our agency tracks and analyzes campaign performance using various metrics and
tools. This allows us to refine and optimize your advertising efforts, ensuring
continuous improvement and delivering measurable results.

At "After 6," our functions revolve around driving your brand's success through
creative and effective advertising and marketing strategies. We combine expertise, creativity,
and data-driven insights to unlock the full potential of your brand and help you achieve your
business goals.
 Chapter 2

Personal Experience

My experience as a social media intern at "After 6" was truly transformative. From
day one, I was welcomed into a dynamic and collaborative team that encouraged creativity
and innovation. I had the opportunity to contribute to exciting social media campaigns,
creating captivating content and engaging with audiences across various platforms. Working
closely with experienced mentors, I gained valuable insights into strategic marketing
approaches and the importance of data-driven decision making.

Throughout my internship, "After 6" prioritized my professional growth and learning.

I attended industry webinars, participated in skill-building workshops, and received guidance
from experts in the field. This nurturing environment allowed me to expand my knowledge
and skill set in social media marketing, leaving me with a strong foundation for a successful
career in the advertising and marketing industry. My time at "After 6" was not only fulfilling
but also set the stage for continued growth and success in my chosen field.
 Chapter 3

SWOT Analysis of "After 6"

Strengths

 Creativity and Innovation: "After 6" excels in bringing fresh and imaginative ideas to
the table, allowing them to create unique and captivating advertising campaigns.
 Expert Team: The agency boasts a talented team of professionals with diverse skill
sets and expertise in various areas of advertising and marketing.
 Focus on Nighttime Branding: By leveraging the allure of the night, "After 6" has
carved a niche for itself in creating campaigns that stand out in the crowded
advertising landscape.
 Digital Marketing Proficiency: The agency demonstrates proficiency in digital
marketing strategies, enabling them to effectively navigate the digital realm and reach
target audiences.

Weaknesses

 Limited Market Reach: "After 6" may have a limited reach or influence compared to
larger, well-established advertising agencies, which could pose challenges in
acquiring new clients or expanding into new markets.
 Resource Constraints: As a smaller agency, "After 6" may have limited resources,
including budget and personnel, which could impact their ability to take on larger-
scale projects or compete with agencies with more extensive resources.

Opportunities

 Growing Digital Advertising Market: The increasing reliance on digital platforms

presents an opportunity for "After 6" to further expand their digital marketing services
and capture a larger market share.
 Niche Nighttime Advertising: The agency's focus on nighttime branding opens doors
for collaborations with businesses targeting audiences during evening hours, such as
entertainment venues, restaurants, or nightlife establishments.
 Partnerships and Collaborations: "After 6" can explore partnerships with
 complementary agencies or industry influencers to enhance their capabilities, expand
their network, and gain access to new client opportunities.

Threats

 Intense Competition: The advertising industry is highly competitive, with numerous

agencies vying for clients and market share. "After 6" must stay vigilant to retain their
existing clients and attract new ones amidst stiff competition.
 Evolving Consumer Behavior: Rapid changes in consumer behavior and preferences
may require "After 6" to continuously adapt and update their strategies to remain
relevant and effectively engage target audiences.
 Economic Volatility: Economic downturns or fluctuations can impact businesses'
advertising budgets, potentially leading to reduced demand for advertising services
and affecting "After 6"'s revenue and growth.

Overall, "After 6" possesses strengths in creativity, expertise, and a unique nighttime
branding focus. To capitalize on opportunities and mitigate weaknesses and threats, the
agency should consider strategic collaborations, expanding digital marketing services, and
continuously updating their skills and offerings to meet evolving client needs.
Conclusion

"After 6" is an advertising agency that embraces creativity and innovation to

create captivating campaigns that shine in the nighttime. With a focus on nighttime
branding and a team of experts, the agency has carved a niche for itself in the
industry. By leveraging their strengths in creativity, expertise, and digital marketing,
"After 6" has the potential to thrive in the competitive advertising landscape.

While the agency may face challenges such as limited market reach and
resource constraints, there are opportunities to expand their digital marketing
services, form strategic partnerships, and tap into the growing digital advertising
market. However, it is crucial for "After 6" to remain adaptable and responsive to
changing consumer.

In conclusion, "After 6" has the foundation and potential to excel in the
advertising industry. With their focus on creativity, expertise, and a unique nighttime
branding approach, the agency can continue to create captivating campaigns and make
a lasting impact in the world of advertising.
Internship Letter