RESEARCH

METHODOLOGY

“Theoritical Framework based on the Journal”

International Class Of Management
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THE JOURNALS
1. Building E-Commerce Satisfaction and Boosting Sales:
The Role of Social Commerce Trust and Its Antecedents.
2. Exploring the effects of extrinsic motivation on consumer
behaviors in social commerce: Revealing consumers’
perceptions of social commerce benefits.
3. The Impact Of Marketing Strategy On Consumer’s
Impulsive Buying Behavior On Tiktok Live.
4. The impact of social media influencers on travel decisions:
the role of trust in consumer decision journey .
5. Understanding consumers’ intentions to purchase green
products in the social media marketing context.
 BUILDING E-COMMERCE SATISFACTION AND
BOOSTING SALES: THE ROLE OF SOCIAL COMMERCE
TRUST AND ITS ANTECEDENTS

X1: Trust in Social Media

X2: Trust in E-Commerce Sites Y: E-Commerce Satisfaction
X3: Trust in Social Commerce Features

Trust in Social
Media (X1)

Trust in E- E-Commerce
Commerce Sites Satisfaction
(X2) (Y)

Trust in Social
Commerce Features
(X3)
 EXPLORING THE EFFECTS OF EXTRINSIC MOTIVATION
ON CONSUMER BEHAVIORS IN SOCIAL COMMERCE:
REVEALING CONSUMERS’ PERCEPTIONS OF SOCIAL
COMMERCE BENEFITS

X1: Extrinsic Motivation Y1: Consumer Behaviors in

Social Commerce

Extrinsic Motivation
(X)

Consumer
Behaviors in Social
Commerce
(Y)
 THE IMPACT OF MARKETING STRATEGY ON
CONSUMER’S IMPULSIVE BUYING BEHAVIOR ON
TIKTOK LIVE

X1: Marketing Strategy Y1: Consumer’s Impulsive

Buying Behavior

Consumer’s
Impulsive Buying
Behavior (Y)

Marketing Strategy
(X)
 THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON
TRAVEL DECISIONS: THE ROLE OF TRUST IN
CONSUMER DECISION JOURNEY

X: Trust in Social Media Y: Consumer Travel Decision

Influencers Journey

Trust in Social
Media Influencers
(X)

Consumer Travel
Decision Journey (Y)
 UNDERSTANDING CONSUMERS’ INTENTIONS TO
PURCHASE GREEN PRODUCTS IN THE SOCIAL MEDIA
MARKETING CONTEXT

X: Social Media Marketing Y: Consumers’ Intentions to

Purchase Green Products

Consumers’ Intentions
to Purchase Green
Products (Y)

Social Media
Marketing (X)
 RESEARCH TITLE

THE IMPACT OF PERCEIVED VALUE AND CUSTOMER LOYALTY ON REPURCHASE

INTENTION WITH PROMOTIONAL PRICING AS A MODERATING VARIABLE:
A STUDY ON TIKTOK SHOP IN BANJARMASIN CITY
(AMONG UNIVERSITY STUDENTS)

Variabel Independen (X):

(X) 1: Perceived Value
(X) 2: Customer Loyalty Perceived Value H1
(X1)
Repurchase Intention
Variabel dependen (Y): (Y)
(Y) : Repurchase Intention H2
Customer Loyalty
Variabel Moderasi (Z): (X2) H3.b H3.a
(Z) : Promotional Pricing

Promotional Pricing
(Z)
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THANK YOU
Presentation by: Juludin A. Rabika Jr