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  • Questionnaire BRM

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    Anupam Gupta
    6 views4 pages
    The document contains a survey assessing user experience, satisfaction, addiction, and purchase intention regarding short-form video platforms. It includes statements about how the UI, content variety, navigation, and features impact experience; satisfaction with content quality, genres, pleasure, and needs fulfillment; potential for addiction from content and updates; and influence of ads, branded content, and product portrayals on purchasing decisions. Respondents are asked to indicate their level of agreement with each statement.

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    Questionnaire Brm

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    The document contains a survey assessing user experience, satisfaction, addiction, and purchase intention regarding short-form video platforms. It includes statements about how the UI, content variety, navigation, and features impact experience; satisfaction with content quality, genres, pleasure, and needs fulfillment; potential for addiction from content and updates; and influence of ads, branded content, and product portrayals on purchasing decisions. Respondents are asked to indicate their level of agreement with each statement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views4 pages

    Questionnaire BRM

    Uploaded by

    Anupam Gupta
    The document contains a survey assessing user experience, satisfaction, addiction, and purchase intention regarding short-form video platforms. It includes statements about how the UI, content variety, navigation, and features impact experience; satisfaction with content quality, genres, pleasure, and needs fulfillment; potential for addiction from content and updates; and influence of ads, branded content, and product portrayals on purchasing decisions. Respondents are asked to indicate their level of agreement with each statement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 4

    User Experience:

    1. I believe the UI of shorts and reels platforms improves my


    viewing experience.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    2. I believe the variety of content available on shorts and


    reels helps to provide me a great user experience.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    3. Interacting with shorts and reels is consistent with my


    choices and interests.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    4. I believe navigating shorts and reels platforms is simple and


    easy.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5. I believe the features and functionality provided by shorts


    and reels platforms enhance my experience.
    Strongly Agree Agree Neutral Disagree Strongly Disagree
    Satisfaction:

    1. I am satisfied with the quality of content on shorts and


    reels sites.

    Strongly Agree Agree Neutral Disagree Strongly Disagree

    2. The wide range of material genres offered on shorts and


    reels matches my expectations.

    Strongly Agree Agree Neutral Disagree Strongly Disagree

    3. I believe overall pleasure with shorts and reels has


    influenced my ongoing use.

    Strongly Agree Agree Neutral Disagree Strongly Disagree

    4. I believe shorts and reels platforms efficiently meet my


    entertainment needs.
    Strongly Agree Agree Neutral Disagree Strongly Disagree
    Addiction:

    1. I tend to spend more time than necessary on short-form


    video platforms.

    Strongly Agree Agree Neutral Disagree Strongly Disagree

    2. I believe the content on shorts and reels is addictive,


    which keeps me going back for more.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    3. I believe my involvement with shorts and reels


    occasionally interferes with my daily tasks.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    4. I believe the shorts and reels platforms' constant updates


    and notifications influence my usage habits.
    Strongly Agree Agree Neutral Disagree Strongly Disagree
    Purchase Intention:

    1. I believe shorts and reel ads affect my purchasing


    decisions.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    2. I am more inclined to consider purchasing products that


    appear in short and reel material.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    3. The use of branded content on shorts and reels platforms


    influences my brand preferences.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    4. How products or services are portrayed in shorts and reels


    influences my purchasing decision.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

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