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MARKETING ASPECT Revised
MARKETING ASPECT Revised
Marketing Aspect
Lights are essential to all the people since it provides visibility to dark places and to
lighten up the surroundings. Many stores sell lamps that may vary in sizes and shapes such as
table lamps, desk lamps, bedside lamps, and floor-standing lamps, wall and ceiling lighting
fittings, and lamps for them via a digital channel. Lamps can range from a budget friendly price
to an expensive type of lamps. There are many companies who greatly contribute to the light
industry here in the Philippines such as Luxen Light Co., Voltaje Lighting Outlet, Gold Jade
Lighting deco are some store that offers variety of lighting decoations.
Lights especially the LED ones are being used in modern architecture and also a great
light source for homes. The use of LEDs offers multiple benefits, such as energy efficiency and
cost-effectiveness to the customers, providing impetus to the market growth of the product. The
LED lighting sector in the Philippines is also being fuelled by the government's effective
advertising and awareness programs to promote the use of energy-efficient lighting systems.
Demand
Figure 3. Demand
The figure above shows the demand of the product. As you can see it is very high, we
added all the sales of the competitors of different stores who sells lamp. However, sales may go
up depending on the month such as February, May, June, July, and September until December.
Supply
Figure 4. Supply
As we can see the table above, our supply might be low since we are just starting our
business and also lacking the time, supplies, workers needed in the production process. The
supply rate can be high on the months of February and December because these are special
occasions such as the Valentine’s Day and Christmas season which consumers can buy as gifts for
someone.
the competitors since we are just starting as a business lacking the capital and supplies needed for
competitors. Friendship has 50% since they have high sales on lamp. Next, is Novo which takes
up 30% which is just average in sales and Pandayan that takes up 20% which makes them the
last.
Product:
The Cherry Blossom LED Night lamp is a beautiful and elegant product that is perfect for
creating a relaxing and peaceful atmosphere in any room. It features a delicate cherry blossom
design that is made even more enchanting by its LED lighting technology. The cherry blossom
LED night lamp is a gorgeous and exceptional product that enhances the aesthetic appeal of any
space. It features a delicate design of cherry blossom flowers that are lit up with LED lights.
Price:
lamp
Table 2. Price
The price of the Cherry Blossom Night lamp will be ₱150 per piece, however we can add
a discount for some deals. If the customer plans to buy 3 pieces of the Cherry Blossom Night
Place:
Figure 7. Place
The Cherry Blossom Night lamp will be available for purchase through our website and
online marketplaces such as WILIGHT fb page and also you can buy our product in bacal 3 and
Muñoz. We will also consider partnering with shopee to increase our retail presence.
Promotion:
To promote the Cherry Blossom LED Nightlamp, we used flyers and we will focus on
social media platforms such as Instagram, and Facebook. Additionally, we will utilize targeted
digital ads and influencer partnerships to increase prod cuts’ awareness and reach.
People:
We will train our sales team to be knowledgeable about the product and its benefits,
Process:
Our ordering and shipping process will be efficient and streamlined to ensure a smooth
customer experience. We will also offer easy returns and exchanges for any customers who are
Figure 9. Process
The process is straightforward. First, once the customer ordered from our business the
seller will prepare the product. Second, the product will be shipped to the designated location of
the customer. Third, is the payment process, it could through cash-on-delivery (COD), gcash,
paymaya, smartpay etc. And finally, the customer has already received the product he or she
ordered.
Physical Evidence:
To further enhance the product's appeal, we will provide high-quality images and videos
of the Cherry Blossom LED Nightlamp on our website and social media channels. Additionally,
we will encourage customers to leave reviews and testimonials, showcasing the lamp's quality
and functionality.
Total ₱49,500