Provider Growth Terms and Rules Final

PIF – Provider Growth
(Virtual Wallet)
Terms and Rules
Track 1: WW Gold Providers
Entry Eligibility Requirements and PIF – Provider Growth Payments
Gold Providers must have and maintain a Resale Agreement with Cisco in order to be eligible to participate in the Provider Growth incentive. The Resale
Agreement is incorporated by reference; however, if the Parties enter into a new Resale Agreement that replaces or supersedes a prior Resale
Agreement, then the terms of the new Resale Agreement are then automatically incorporated herein.
Cisco approved Providers at the Gold level are eligible for the PIF – Provider Growth Incentive if they meet the criteria set forth in Table 1 and Table 2.
©2023 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. No t for distribution.
1H
PIFFY23 PIF – Provider
– Provider GrowthGrowth
Deadlines for Wallet Activities and

Claims
Example PIF – Provider Growth Dates
Wallet Quarter → Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 Quarter 8 Quarter 9
Month → 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3
Q1 Earning
First Quarter Period
+12 Months Fund Usage
Q2 Earning
Second Quarter Period
Q3 Earning
Third Quarter Period
Q4 Earning
Fourth Quarter Period
Provider Wallet Activity Claims

Usage
Submission Execution Submission
Sample Dates
Quarter 1 Oct 15, 25 Oct 26, 25 +4 Weeks
Quarter 2 Jan 15, ‘25 Jan 25, ‘25 +4 Weeks
Quarter 3 Apr 15, ‘25 Apr 26, ‘25 +4 Weeks
© 2023 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Quarter 4 July 15 , 25 July 26, ‘25 +4 Weeks
1H
PIFFY23 Provider
_Provider MDF
Growth
Eligible Activities
Ineligible Expenses
In this section:
• Eligible Activities & Ineligible Expenses for PIF –
Provider Growth
Eligible Activities for PIF – Provider Growth
Once the Gold, Premier or Select Provider meets the requirements set forth in the Eligibility Requirements and MDF Payment sections, they must:
• Review the Provider MDF usage process, Reference the “Additional Rules for Provider MDF” set forth herein for additional information.
• Click an activity type link below in Table 7 to view the Provider MDF eligible activity, definition, reimbursable expenses and individual proof of performance
requirements.
Note: In addition to Proof of Performance by activity type, all activities require Proof of Cost and Proof of Cisco representation
Table 7. Activities Eligible for Provider MDF
Eligible Activities – PIF – Provider Growth

Business Development/GTM Digital Marketing Traditional Marketing
Cisco Powered Service Market Research / Seminars with External

1 6 Partner Level Specialization 9 Marketing (Digital) 12 16
Specialization Audit Predictive Analytics Audience
Cloud or Network
2 7 Sales Incentives 10 Marketing Automation 13 Marketing (Non-Digital) 17 Solution Center
Assessments
3 Funded heads 8 Seminars with Internal Audience 11 Third-Party Trade Shows 14 Merchandising 18 Telemarketing
Individual Career Level

4 15 Sales Call Out Days
Certifications
Managed Service(Cisco)
5 Go To Market Review OR
Go To Market Workshop
Proof of Performance (PoP) and Proof of Cost (PoC)
Proof of Performance (PoP) For Activities Proof of Cost Overview

Documentation required to prove that the approved marketing activity was Cisco requires Proof of Cost (POC) to identify eligible reimbursable expenses,
executed as agreed upon. Required documentation differs depending upon the incurred by the Provider, when executing an approved co-marketing activity.
activity type executed. Click regional link below to view required POC.
AMERICAS
Includes: Canada, North America and South America
APJC
Includes: Asia Pacific, Japan and China
EMEA
Includes: Europe, Middle East, Africa
Proof of Cost requirements - Americas
Invoice/POC Requirements
Proof of Cost (POC) documentation required to
show the total cost of the marketing activity.
Anytime a third-party vendor is used
Proof of Cost must include:

1. Third-party vendor invoice
AND
2. Provider/Disti to Cisco invoice for total
reimbursement amount (itemized)*
Activities executed using only internal

marketing resources

Provider/Disti to Cisco invoice for total reimbursement
amount (itemized)*
Note: Additional Invoice templates available within the following Program Information webpages: Canada,
Latin America, United States.
Proof of Cost requirements – APJC and EMEA
Invoice/POC Requirements
Proof of Cost (POC) documentation required to
show the total cost of the marketing activity.
Final tax invoice will be requested from Cisco

and/or Cisco’s in-country Tax team once the
claim amount is approved.
Anytime a third-party vendor is used

1. Third-party vendor invoice
AND
2. Provider/Disti to Cisco invoice for total
reimbursement amount (itemized)*
Activities executed using only internal

marketing resources

Provider/Disti to Cisco invoice for total reimbursement
Note: Regional Tax Invoice templates available within the following Program Information webpages: APAC,
amount (itemized)*
China, Japan and EMEA
Proof of Cisco Representation & Others for Activities
Proof of Cisco representation: Merchandising:

Providers must include logos associated with Cisco partnership, Provider level
All produced marketing materials, assets, events, etc., whether digital or non-
credentials, and/or the Cisco Powered service logo
digital, must include proof of Cisco representation.
Funded Heads:
All funded co-marketing activities must reference Cisco products, services,
Provider to hire and/or reallocate headcount to focus on creation, GTM or sales
solutions, and/or technologies, or must involve a visual display of the Cisco
acceleration of Cisco Powered and/or Cisco based Managed Services(s)
Partner relationship logo.
Cloud or Network Assessments:
Proof of Cisco representation may be included within the proof of performance
Any Cisco-Approved Cloud or Network Assessment performed at the
required for the activity type or through additional documentation. (Refer to Logo
customer site for Cisco technology based Managed Service offers or Managed
Guidelines tab)
Service acceleration designed for providing visibility and opportunity into an
existing or potential customer's network as performed by Provider or third-
party vendor
Example: Managed Service Readiness assessment for a Provider
Providers must list support for Cisco Powered and/or Cisco based Managed
services in reports, presentations, demonstrations, market research material,
etc.
Cisco partnership and logo guidelines
Cisco partnership logo Logo guidelines
The partnership logo incorporates the Cisco corporate logo much more To ensure that there is never a negative impression of Cisco based on where an
prominently than our old logos. With good reason: it’s powerful. advertisement is viewed, an agency, marketing, or ad execution Provider is
responsible for ensuring full compliance with Cisco’s brand safety guidelines (in
The partnership logo system allows you to control what you convey to your
addition to complying with Cisco co-branding guidelines) using all available paid
audience.
media inventory management controls. Paid media inventory management
The partnership logo consists of two parts: includes the use of blacklists, blocked risk categories of sites, and ad verification
1. The Cisco corporate logo with the word “Partner” technologies, agreeing that no ads containing a Cisco logo of any kind will
appear on websites that contain the following unacceptable themes:
2. The optional credentials that you can choose to place underneath.
• Politically-charged content
The partnership logo builder tool allows you to easily select your color
preference and the credentials you want to highlight and then download right • Adult or sexual themes
away. To begin building your Cisco relationship logo, access the tool at • Offensive language or hate speech
www.cisco.com/go/partnerbranding
• Weapons/violence
When using a Cisco partnership logo, you must comply with the Partner Logo
• Alcohol, drugs, or tobacco
Usage Guidelines.
• Religious content
Cisco corporate logo
An advertising execution partner and/or Cisco Partner is responsible for
Rarely do we allow others to use our corporate logo, and then only under very ensuring that any targeted inventory does not include any barred sites.
specific circumstances and contexts. To use it requires, among other things,
special business and legal agreements above and beyond the one your Activities found to be out of compliance with regards to Cisco logo usage or
company signed when you became a Cisco partner. advertising on a non-compliant website will be denied and funds forfeited.
Exceptions are made only when there is a compelling business Contact your Cisco account manager or Partner marketing manager for more
information.
To submit a request to use the Cisco corporate logo click here.
For more information, visit Partner Logos.
Table 8. Non-reimbursable expenses
Non-reimbursable expenses
• Alcohol/liquor, drugs including tobacco and marijuana, and/or drug paraphernalia

• Cancellation fees
• Any purchase funding Cisco revenue such as Cisco products, services, or lab gear including demo equipment, Cisco learning credits from Cisco or purchased from a Learning
Partner, or payment to Cisco (or a third-party acting on behalf of Cisco) for sponsorship or attendance fees for Cisco-hosted events (i.e., Cisco Connect, Cisco Live)
• Cisco logo’d personal protective face coverings or masks
• Personal lodging and accommodations, personal travel, childcare, and any other personal expenses
• Meetings or events requiring travel to destinations that pose a safety or security risk to attendees are to be avoided (as defined by Cisco Global Protective Services as High Risk,
Extreme Risk or Prohibited Destination)
• Gift cards (Sales Incentives not included)
• Personal digital assistance such as Smart phones, cellular phone equipment including prepaid calling cards, computers, or related hardware including laptops and all associated
accessories (Sales Incentives not included)
• Third-party trade show events where Cisco is signing a contract or sponsorship agreement, or where Cisco is listed as a sponsor or cosponsor
• Tickets to entertainment/Sporting events
• Non-branded merchandise items (excluding sales incentive)
• Legal fees, insurance coverage, or any form of indemnification for loss
• Credit card fees
• Private Club Fees
Cisco does not allow, as part of company sponsored / hosted meetings or events, any activities with risk to the personal safety of an attendee.
Examples of out-of-policy/non-allowable, high-risk activities are:
• Alpine skiing, snowmobiling, horseback riding, water skiing, jet skiing, white water rafting, scuba diving, power boat rides, hang gliding, rock climbing, sky diving, zip-lining, bungee
jumping, mechanical bull, parasailing, hot air balloon rides, helicopter tours, piloting/flying aircraft, airboat or alligator tours, air tunnel flights, Segways, ATVs/three-wheelers/quads,
vehicle racing of any kind including cars, motorcycles, dune buggies, go-carts, boats, axe throwing, etc.
• The use of guns of any kind, including rifles, handguns, paintball guns, shooting range, etc.
• Generally, if a waiver of liability is required to be signed (by the company or an individual) before participating in an activity/milestone, and it is not listed above, clearance from Cisco
Risk Management is required before that activity/milestone can be included in the meeting or event.
Business Development / GTM
1. Cisco Powered Service Specialization Audit
Definition
• Audit of new Cisco Powered service specialization(s) as defined on the website (https://www.cisco.com/go/audit) by an external vendor
Reimbursable expenses
• External vendor audit cost
Note: Excludes Partner company audit at Gold tier level
Required Proof of Performance (POP)

1. Itemized Third party vendor invoice
2. Email from Cisco stating that the partner has achieved Cisco Powered service specialization(s). Must include name of Cisco Powered service(s).
*Tax invoices submitted in lieu of proof-of-cost must be itemized. Tax invoices that cannot be itemized due to local laws and regulations will not be accepted as proof-of-cost.*
2. Cloud or Network Assessments
Definition
• Any Cisco-Approved Cloud or Network Assessments designed for providing visibility and opportunity into an existing or potential customer's network as performed by Provider or
third-party vendor
E.g.: It can be assessment of cloud infrastructure at end user sites
• Cloud and Network Assessment services costs (from third-party vendor or Provider)
• Workshop cost at end user site

1. Itemized Invoice (or) Proof of Cost (PoC) (and) third-party vendor invoice where applicable
2. Assessment output report or project plan
3. Invitation to final customer readout meeting with date.
3. Funded Heads
Definition
• Individuals employed by Provider or a Cisco authorized distributor to direct, promote, and sell Cisco's products or solutions. Funded Head must be 100% focus on Cisco.
• Includes Cisco Sales Specialists, Business Development Managers, Marketing professionals and Engineers solely focused on Cisco and Cisco's business.
• Cannot be used to cover headcount to administratively manage the contract. (only for MOU based programs)
Note: To the extent that Cisco contributes toward the funding of a personnel “hire” or “headcount”, Cisco’s involvement is limited to that stated within the Funded Head
activity type definition above and/or Reimbursable Expenses section, and Provider shall ensure that Cisco is not deemed to be an employer of the relevant personnel.
• Salary of Funded Head
Note: Salary is limited to the pre-approved amount submitted by the Provider or a Cisco authorized distributor and agreed to by Cisco. Funded Head must be contracted or
employed or managed by a Cisco authorized distributor or Provider and is not an employee of Cisco.

2. ONE of the following:
• Signed Human Resource letter on company's letter head
• Statement of Work (SOW)
Document(s) must include:
a) Date of assignment
b) Employee name
c) Job description with outline of dedicated initiative
d) Work Location
4. Individual Career Level Certifications
Definition
• Cisco Career Level Certification courses, boot camps, and exams specific to cisco content
• Individual Career Level Certifications cannot be written in same MOU as Partner Level Specialization MOUs
• Boot camp costs
• Classroom training fees
• Exam fees (requires passing score)
Note: Excludes alcohol, travel, accommodations, and other non-reimbursable expenses. See “Non-reimbursable Expenses” for a complete list.

2. ONE of the following, which must include individual name and certification name:
• Email stating Individual has earned Certification.
• Certificate of Completion.
• Exam score report (requires passing score).
5. Managed Service (Cisco) Go To Market Review OR Go To Market Workshop
Definition
• An engagement with a third-party consultant or a Learning Partner to review the partners current managed service, go-to-market and/or sales capabilities OR
deliver a workshop on how to build a GTM plan to promote or build a Cisco-based managed service.
• The managed service must be based on Cisco technologies, and it may include Provider-developed add-on service on top of Cisco product capabilities.
• The service may not include products in direct competition with Cisco.
• GTM Status review: Review of current Provider capabilities, service offerings
• Workshop to build GTM plan to promote a Cisco-based managed service
• Workshop to build a service based on Cisco technologies
1. Statement of Work with detailed cost of service
2. Report/presentation containing review details and findings
6. Partner Level Specialization
Definition
• Cisco Specialization courses, boot camps, and exams. (Must be Cisco content)
• Boot camp costs
• Exam fees (for passing scores only)
• Classroom training fees

2. Email stating Provider has earned Specialization. Must include name of Specialization.
7. Sales Incentives
Definition
• Any Provider or Cisco authorized distributor reward for a contest, incentive and/or promotion activity based on bookings or other sales related activity that targets eligible sales
individuals within the Provider or Cisco authorized distributor organization. Incentives for completing seminars, webinars or certifications are not considered sales incentives. Cisco
cannot dictate Terms and Conditions of spend. It is at the discretion of the Provider company to determine the type of reward for their employees.
• Cash: Includes sales SPIFFs or other sales incentives paid in the form of cash or cash equivalent including cards redeemable for cash, such as American Express, Visa, and Master
Card cards.
• Non-Cash: Includes sales SPIFFs or other sales incentives paid in the form of non-cash rewards such as prizes or giveaways including product gift cards that are not redeemable for
cash. Eg: restaurant gift cards, retail store credit cards, etc.
Note: Cisco cannot create the incentive structure on behalf of the Provider or Cisco authorized distributor. The Provider or Cisco authorized distributor must define, manage and
execute the incentive. It may be required that Cisco approves the structure of the incentive prior to execution.
• Contest and/or SPIFF
• Administration fees paid
• Incentives and cash or cash redeemable prizes (incl. gift cards redeemable for cash)

1. Itemized Invoice (or) Proof of Cost (PoC) (or) third-party vendor invoice where applicable
2. Communication of Sales Incentive to respective sellers showing Cisco Focus
3. Dates of execution
4. Incentive program eligibility and rules
5. Itemized list of prizes and quantities
6. Names of winners, with a list of the amount paid to everyone in accordance with the rules/target
8. Seminars with Internal Audience
Definition
Seminars
• A Cisco Provider-hosted seminar in which Provider or Cisco authorized distributor teams are invited to hear a subject matter expert speak on a Cisco related topic.
• For training activities refer to the Sales, Technical and Marketing Training activity type.
Internal Sales Meetings
• A Cisco authorized distributor or Partner hosted seminar focused on sales strategy and future goals where there is an apparent Cisco marketing element.
• Catering
• Collateral creation, presentation design
• Equipment
• Location Rental
• Merchandise: Promotional items displaying Provider or Cisco authorized distributor logo and/or Cisco relationship logo. $125 per unit cap for all merchandise (must disclose number
of units purchased)
• Speaker or facilitator fees
• Catering, equipment, and location rental expenses claimed must be from or intended for location in which seminar takes place.
Note: Excludes alcohol, travel, accommodations, tickets to entertainment/sporting events, and other Non-Reimbursable Expenses. See Non-reimbursable Expenses for a complete
list.
2. Attendee list (attendee list must include first and last name and individual email address at company domain.)
3. Agenda (date and location of seminar mandatory)
4. Copy of Presentation which supports the seminar or copy/screenshot of Demo (date and location of seminar mandatory)
Note: If executed as a series, must include dates and locations for all instances
Digital Marketing
9. Marketing (Digital)
Definition
The use of digital mediums to drive demand generation to support sales or marketing of Cisco solutions.
Includes:
• Digital collateral such as electronic tool kits or other kits used as sales support resources
• Social Media and Social Selling which includes paid search ads, retargeting via platforms such as Twitter, Facebook, LinkedIn, YouTube, and other tools used for Social Media in
various countries.
• Web and Video Advertising which includes website or application enhancements, video creation, and content syndication
• Email or regularly distributed web-based publication providing a Cisco focused sales or marketing message to a targeted list of recipients or subscribers.
Note: Printed newsletters are considered to be direct mail and should be submitted as Marketing (Non-Digital).
• Advertising media placement costs
• Delivery costs
• Development and production costs
• Duplication fees
• Email author fees, third-party mail house fees, graphic development, etc.
• List purchase
• Translation and localization

• Full URL and visual of landing page
• Copy of advertisement, collateral, email, web newsletter, or video with explanation of intended use or evidence of execution
• Screenshot ofitsadvertisement,
©2023 Cisco and/or page,
affiliates. All rights reserved. tweet,is Cisco
This document content, etc.
Confidential. For Channel Partner use only. No t for distribution.
Digital Marketing
10. Marketing Automation
Definition
• Marketing automation is used to manage campaign execution and marketing activities by utilizing 3rd party sales tools & platforms (web or mobile application) to automate repetitive
tasks and management of inbound and outbound marketing tactics
• Campaign management costs
• Lead management costs
• Licensing fees for marketing automation tools
• Platform management costs
• Web development costs
• Complete screenshot of marketing automation tool with visible URL
• Link to application download
• Demo recording of application
Digital Marketing
11. Third-Party Trade Shows
Definition
• Participation and inclusion in third-party sponsorship events that are NOT owned or driven by Cisco or the Cisco Provider but executed by third parties. There should be a strong
promotional benefit to Cisco with lead generation
• Must NOT include any event where Cisco is signing a contract or sponsorship agreement, or where Cisco is listed a sponsor or co-sponsor
• This is the reimbursement for a Provider or Cisco authorized distributor incurred expense, not a means of payment for a Cisco incurred expenditure
Example: Participation in conferences, trade shows, exhibitions, fairs and other business-oriented events held at a physical location (or virtual).
• Equipment
• Merchandise: Promotional items displaying Provider or Cisco authorized distributor logo and/or Cisco relationship logo: $125 per unit cap for all merchandise (must disclose number
of units purchased)
• Sponsorship costs incurred by the Provider or Cisco authorized distributor

• Statement of Work (SOW)
• Sponsorship Agreement
Document(s) MUST include:
a) Date and location of event
b) Event Description
c) Event Audience
d) Agenda, if applicable
e) Cost©2023 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. No t for distribution.
Traditional Marketing
12. Market Research / Predictive Analytics
Definition
• The use of market research, predictive analytics, and customer intelligence for data mining, analysis, and consulting from both internal and external sources. Includes purchase,
rental, or subscription of customer contact lists
Example: IP Listening, Digital Behavior Data, Search Data, Content Consumption Data
• Data mining, analysis, and consulting costs
• Mailing lists, procurement, and subscription costs used for approved Cisco marketing activities
• Research costs
1. Itemized Invoice (or) Proof of Cost (PoC) (or) third-party vendor invoice
2. Market research findings (or) outcome
13. Marketing (Non-Digital)
Definition
• The use of non-digital mediums to drive demand generation to support sales or marketing of Cisco solutions.
Includes:
• TV and radio advertising
• Physically printed media (newspapers, trade magazines, business journals, catalogs, etc.) and public signage to reach consumers, business customers and prospects
• Cisco-centric sales brochures, product guides, data sheets, white papers, promotional flyers, success stories, testimonials, reference guides, case studies, and direct mail
• Outdoor banner ads, internal advertising banners, and posters
Note: Web and video advertising is treated as a separate activity within Marketing (Digital)
• Advertising media placement costs
• Delivery costs
• Duplication fees
• List purchase
• Postage and printing fees
• Translation and localization
1. Itemized Invoice (or) Proof of Cost (PoC) (or) third-party vendor invoice
• Copy of co-branded material or banner ad
• Copy of final produced version
• Copy of script/story board
*Tax invoices submitted
©2023 Cisco and/orinitslieu of proof-of-cost
affiliates. All rights reserved.must be itemized.
This document is Cisco Tax invoices
Confidential. For that cannot
Channel Partner be
use itemized
only. No t fordue to local laws and regulations will not be accepted as proof-of-cost.*
distribution.
14. Merchandising
Definition
• Any Cisco and Provider or Cisco authorized distributor co-branded materials or items that include the appropriate Cisco-Partner Relationship Logo. This logo can be co-branded
with the Provider company logo. (See Logo Guidelines for details)
• Merchandise must be intended to support a specific Cisco program or event
• Merchandise should be available to a wide external audience
• Not to be confused with gifts to dedicated customers or prizes for Sales Incentives
• Shipping Costs
• Promotional items displaying Provider or Cisco authorized distributor logo and/or Cisco relationship logo
Note:
• All items MUST follow Cisco Brand Guidelines
• $125 per unit cap for all merchandise (must disclose number of units purchased)
• All produced marketing materials (printed and digital assets) MUST include appropriate Cisco representation, including where applicable, Cisco partnership logo (co-branding)
usage. All funded activities must reference Cisco products, services, solutions and/or technologies
1. Itemized Invoice (or) Proof of Cost (PoC) (or) third-party vendor invoice where applicable (Number of units must be disclosed)
2. Visual or screenshot or image of co-branded material
Tax invoices submitted in lieu of proof-of-cost must be itemized. Tax invoices that cannot be itemized due to local laws and regulations will not be accepted as proof-of-cost.
15. Sales Call Out Days
Definition
• Sales focused telemarketing days. Includes Call Blitz, Sales Floor Days and similar sessions
• There must be a demand generation requirement as a part of this activity
• Location Rental
• Catering
• Equipment
• Merchandise: Promotional items displaying Provider or Cisco authorized distributor logo and/or Cisco relationship logo. $125 per unit cap for all merchandise (must disclose number
of units purchased)
• Speaker or facilitator fee

• Event flyer
• Invitation
• Planning Deck
Note: content must include Cisco activity focus; If executed as a series, must include dates for all instances.
16. Seminars with External Audience
Definition
• A Cisco Provider-hosted seminar in which customers are invited to hear a subject matter expert speak on a Cisco related topic.
• For third-party activities, refer to the Third-Party Trade Show activity type.
• Catering
• Equipment
• Location Rental
• Merchandise: Promotional items displaying Provider or Cisco authorized distributor logo and/or Cisco relationship logo. - $125 per unit cap for all merchandise (must disclose
number of units purchased)
Catering, equipment, and location rental expenses claimed must be from or intended for location in which seminar takes place.
Note: Excludes alcohol, travel, accommodations, tickets to entertainment/sporting events, and other Non-Reimbursable Expenses. See Non-reimbursable Expenses for a complete
list.
3. Agenda (date and location of seminar mandatory)
4. Copy of Presentation which supports the seminar or copy/screenshot of Demo (date and location of seminar mandatory)
Note: If executed as a series, must include dates and locations for all instances
17. Solution Center
Definition
• A Solution Center tour, training or overview focused on Cisco products, solutions and technologies provided to a Cisco Provider, Cisco authorized distributor or end customer
• Solution Center can be a traveling roadshow with events at multiple locations simultaneously
• Also known as Executive Briefing Center (EBC)
Note: This activity may NOT be used for the cost of internal or external training.
• Catering
• Location Rental
• Merchandise: Promotional items displaying Provider or Cisco authorized distributor logo and/or Cisco relationship logo. $125 per unit cap for all merchandise
(must disclose number of units purchased)
• No equipment by Cisco is eligible for reimbursement
• Promotional items displaying Cisco and Cisco authorized distributor logo
• Solution center fee - rental space or maintenance fees
Note: Excludes Cisco products, alcohol, travel, accommodations and other Non-Reimbursable Expenses. See "Non-Reimbursable Expenses" in the Program Overview section for a
complete list of non-reimbursable expenses.
• Agenda (date and location of event mandatory)
• Copy of Presentation which supports the event (date and location of event mandatory)
18. Telemarketing
Definition
• Any outbound telephone calling campaign for direct marketing to potential customers, also referred to as "tele sales" or "inside sales"
• Agency or call center costs
• Mailing lists and subscription costs
• Copy of script
• General outline with talking points
1H FY23 PIF – Provider Growth
Additional Rules for PIF – Provider

Growth
Additional Rules for PIF – Provider Growth
Definitions
1. If a capitalized term is not defined herein, it shall have the meaning ascribed to it in the Resale Agreement. In the event of a conflict between
the Resale Agreement and the definitions set forth herein, the definitions set forth herein will control when it relates to the subject matter set
forth herein.
1.1. Internal Use: Any business use of a Product for an End User’s or Provider’s own internal use.
1.2. Provider: Reseller registered with Cisco that purchases and/or licenses Products and Services from an Authorized Source or Authorized
Channel and Resells such Products and Services directly to End Users.
1.3. Products: Cisco Hardware products, Software, and related Documentation, as defined in Provider’s Resale Agreement and as listed on
the then-current GPL.
1.4. Resale Agreement: The Cisco Indirect Channel Provider Agreement (ICPA), the Cisco Systems Integrator Agreement (SIA), or another
similar Cisco agreement that authorizes the resale of Cisco Products and Services to end customers.
2. Bookings requirements for the PIF – Provider Growth Incentives are based on “Net Product Bookings”. De-bookings will go against the eligible
Provider’s bookings when determining if a Provider has met the necessary bookings targets used as part of the eligibility criteria.
3. Eligible Providers are responsible for keeping their own sales information. If an eligible Provider there are any discrepancies between
the PIF – Provider Growth Incentive bookings calculations and their own records, they are responsible for identifying such potential discrepancies
to Cisco immediately.
Additional Rules for PIF – Provider Growth (continued)
4. Provider needs to review the updated PIF – Provider Growth Incentive usage process described in the PIF – Provider Growth Toolkit posted on
the PIF – Provider Growth web page at http://www.cisco.com/go/Virtual Wallet.html. Requirements to receive funding includes the following:
4.1. Earned funds will be loaded quarterly into the MDF Funds Manager on Marketing Velocity Central at
http://marketingvelocitycentral.cisco.com. Partners located in Mainland China are exempt from this section and will receive their funds in
the Cisco Incentive Hub.
4.2. Provider Growth Custom Marketing Activity (CMA)/Full-Service Activity (FSA) in Marketing Velocity Central at least 5 days before desired
activity start date. The activity duration needs to reflect the whole duration for the activity, i.e., from preparation through execution.
4.3. Provide as much detail in the Activity Description, including how Cisco will be represented in the activity, milestones for the activity,
expected outcome(s), and estimated cost breakdown.
4.4. Cisco must approve the Custom Marketing Activity (CMA) / Full-Service Activity (FSA) in the MDF Funds Manager on Marketing Velocity
Central before activity can be started; backdated activities will not be approved. Activities submitted that have already started will not be
approved; activities that have already been completed prior to activity submission will not be approved.
4.5. Proof of performance in the claim submission needs to include proof of Cisco representation. In addition, the date(s) for proof of cost(s),
including third-party invoice, needs to be within the duration for the approved activity. Proof of costs cannot be backdated.
4.6. Provider is responsible for making sure the list of company users allowed to access their profile on the MDF Funds Manager is current at
any point in time. If Provider misses the deadline to use funds because the list of company user(s) is not updated, Cisco is not obligated to
give an extension to the Provider to use their forfeited funds.
Note:
To ensure Provider user(s) list is updated on the Provider’s profile on the MDF Funds Manager, Provider needs to send an e-mail request to the
MDF Help Desk at Virtual Wallet-mdf@cisco.com with the following information:
Provider company name, Provider BE GEO ID, contact name, contact e-mail address, and Cisco User ID.
5. Eligible Providers can sign up for activities only in the same country where the funds are earned.
6. Funds are calculated at the global level for Provider and funds earned will go to the country where the Provider submitted their PIF – Provider
Growth enrollment in the Program Management and Application Tool at www.cisco.com/go/pma.
6.1. If a Provider wants to move funds to a different country (outside of the country where they are headquartered), they must meet the
following criteria:
6.1.1. Provider must have eligible Cisco Product bookings in such country equal to or greater than five times the amount of MDF they
want to move;
6.1.2. Provider must have a valid Cisco Reseller Agreement in such country; and,
6.1.3. Provider must send an email request to Cisco at Virtual Wallet-mdf@cisco.com
8. Providers located in Mainland China will receive any earned MDF funds in the Incentive Hub and utilize the funds per Incentive Hub rules.
9. Activity description needs to be written in English and indicate how Cisco will be represented in the activity, including the Cisco Powered Service
selected in the activity submission.
10. Activity description needs to include estimated cost breakdown.
11. Claim submission needs to include itemized cost invoice.
12. Payments will only be made to the entity that originally enrolled in the PIF – Provider Growth Incentive.
13. Provider may not nominate third parties to receive payments directly from Cisco on behalf of the Provider.
14. Provider payments to a payment aggregator will not be allowed.
15. Individuals may not receive payments. Only corporate entities may receive payments.
16. All payments to an eligible Provider must be made to a bank account in the eligible Provider’s name in the same country where the
funds are earned Provider needs to ensure they have provided their bank information in the Provider Fund on Marketing Velocity Central
at http://marketingvelocitycentral.cisco.com. In addition, Providers in EMEA or APJC need to submit applicable tax invoices when they
submit claims.
17. Eligible Provider’s payment location must remain constant for the duration of the eligible Provider’s participation in the PIF – Provider Growth
Incentive (other than to correct errors or to accommodate an eligible Provider’s name change).
18. Payment Expiration Policy. Eligible Providers have a limited time to claim their rebate and incentive payments. Payments made through Global
Easy Pay (GEP) are bound by an expiration policy of 1 year from the date of first notification from Cisco to the eligible Provider that they may claim
their payment. Cisco may not be able to make payments to an eligible Provider for several reasons, including, but not limited to, incorrect banking
information, lack of required supporting documentation, and incorrect contact information (“Incorrect Payment Information”). Cisco will retain the
payment for 90 calendar days after Cisco’s first attempt to notify the eligible Provider that additional information is needed to process the
payment. If the eligible Provider does not correct the Incorrect Payment Information by the end of the applicable time period, the eligible Provider
will forfeit any right to that specific MDF.
19. Providers are responsible for understanding and complying with all federal, state, and local government rules regarding acceptance of credits or
incentives. Provider will elect to participate or decline participation in the rebate aspects of the Incentive by notifying its Cisco account manager in
writing.
20. Providers are responsible for complying in full of the PIF – Provider Growth incentive requirements, and other approvals necessary to receive
reimbursement. Cisco, Cisco’s representatives, and Cisco’s contractors
21. In addition to any of its other remedies, Cisco reserves the right to terminate Provider from participation in the PIF – Provider Growth program for
the following reasons: (a) submission of false, misleading, or incomplete information, including claims for sales made under the program; (b) other
fraud or abuse of this or other Cisco market or sales; (c) the distribution of Products purchased from any source other than Cisco or a Cisco
authorized distributor; and (d) the sale of Cisco Products to anyone other than an end user.
22. Except as otherwise specifically set forth herein, if an eligible Provider has an existing Big Bet or Cloud Bet MOU in place with activities for
demand generation and Provider enablement like those in the PIF – Provider Growth Incentive, the eligible Provider cannot claim payment for the
same activity from both the existing MOU and the PIF – Provider Growth. If an eligible Provider has access to other funding (e.g., Marketing
Velocity Funds, formerly Joint Marketing Funds), the eligible Provider cannot claim the same activities for both the PIF – Provider Growth and
other such funding.
23. To receive Incentive payments under the PIF – Provider Growth Incentive, Provider must be in good standing with the Cisco Channel Program.
Incentive payments cannot be earned if and for as long as Provider or any of its Affiliates owes money to Cisco or its Affiliates, other than in the
ordinary course of Cisco’s standard 30-day payment terms (or any other payment terms agreed in writing with Cisco or its Affiliates), in which
case Cisco reserves the right to set off any amount due under the PIF – Provider Growth Incentive against unpaid invoices and immediately
suspend Provider or its Affiliates’ entitlement to receive Incentive payments under the PIF – Provider Growth Incentive until all outstanding
amounts have been irrevocably paid in full by Provider or its Affiliates.

Provider Growth Terms and Rules Final

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Provider Growth Terms and Rules Final

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PIF – Provider Growth

Entry Eligibility Requirements and PIF – Provider Growth Payments

Deadlines for Wallet Activities and

Provider Wallet Activity Claims

Table 7. Activities Eligible for Provider MDF

Eligible Activities – PIF – Provider Growth

Cisco Powered Service Market Research / Seminars with External

Individual Career Level

Proof of Performance (PoP) For Activities Proof of Cost Overview

Anytime a third-party vendor is used

Proof of Cost must include:

Activities executed using only internal

Proof of Cost must include:

Final tax invoice will be requested from Cisco

Anytime a third-party vendor is used

Proof of Cost must include:

Activities executed using only internal

Proof of Cost must include:

Proof of Cisco representation: Merchandising:

• Alcohol/liquor, drugs including tobacco and marijuana, and/or drug paraphernalia

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Required Proof of Performance (POP)

Additional Rules for PIF – Provider

6.1.3. Provider must send an email request to Cisco at Virtual Wallet-mdf@cisco.com

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