Assignment no 2

CUSTOMER VALUE

NATIONAL TEXTILE UNIVERSITY

TEXTILE MANAGEMENT AND MARKETING

Submitted to:

Mam Mehwish Sultan

Submitted by:

Fatima Sajjad (Leader) 2139

Zainab Siddique 2169
Somia Shamas 2166
Muhammad Abubakar 2152
Haris Rabbani 2141

Submitted on:
3rd March,2024

Serial no. Customer Age group Product Manufacturer

1
 Name
1 Umair 35 I phone 15 Apple
pro Max

Customer value:
When it comes to mobile, the customer value for Umair means having the

• Latest features: Improved Camera technology, faster processor,5G

connectivity, biometric security
• Brand reputation: Design excellence, brand loyality.
• Status symbol: Social signaling.
• After sales service: Apple care+, Genius bar, online support

How manufacturer creates value:

Manufacturers create value for customers by introducing new features, building
brand image through consistent delivery of quality products. Apple provide
after sales services through its apple care program, which offers extend
warranty coverage and technical support.

Serial no. Customer Age group Product Manufacturer

name
2 Umair 35 Toyota Yaris Toyota motor
corporation

Customer value:
When it comes to automobile, the customer value for Umair means

• Affordability: It typically has a lower initial cost, making it an attractive

option for budget conscious consumers.
• Cost effectiveness: Affordable prices, low maintenance costs.
• Fuel efficiency: Yaris is known for its excellent fuel economy. Its
efficient engine and lightweight design make it an economical choice.

How manufacturer creates value:

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Toyota Manufacturers creates this value to Umair by providing affordable
pricing and making it accessible to a wide range of customers. They are
maximizing fuel efficiency by utilizing advance technologies such as efficient
engines. It got great reputation as brand.

Serial.no Customer Age Product Manufacturer

Name Group
3 Zain 20 I phone 11 Apple

Customer Value:
The customer value of I phone 11 to Zain includes:

• Status and prestige: Contribute to a sense of identity and social status

within peer groups.
• Camera and photography: Night mode, Portrait mode, Dual camera
system.
• Quality and Reliability: Build quality, water resistance, use of high
quality components.

How manufacturer creates this value:

Apple manufacturers are creating these values by creating strong brand image
and marketing, providing advanced camera technology with wide and ultrawide
lenses with stunning clarity and details, portrait, editing tools. It maintains this
value by producing high quality and reliable products.

Serial no. Customer Age group Product Manufacturer

name
4 Zain 20 Civic reborn Honda motors,
co.

Customer value:
The customer value of this automobile to Zain includes:

3
 • Sporty design: Smart and sleek style, eye catching vehicles and modern
aesthetic look make it a desirable choice.
• Features and technology: Infotainment system, Multiview rearview
camera, sensing safety suit, automatic climate control.
• Performance and reliability: Manual or CVT transmission, well tuned
suspension system.

How manufacturers creates this value:

Zain consider Civic reborn through various strategies. Honda invests in
designing vehicles with sporty styling, providing modern features such as
touchscreen infotainment systems, advanced safety features. It gives efficient
and responsive engines. It has reputation for providing vehicles, excellent
reliability and durability.
Serial no. Customer Age group Product Manufacturer
name
5 Nimra 40 Redmi A1 Xiaomi
plus

Customer value:
To Nimra, customer value includes

• Long battery life

• Impressive Camera
• Spacious Display
• Dual sim support
• Software Update
How manufacturer creates this value:
The Redmi A1 plus offers compelling combination of features, performance and
affordability, making it an attractive choice for budget conscious consumers
seeking a reliable smartphone experience.

Serial no. Customer Age group Product Manufacturer

name
6 Nimra 40 Toyota Vitz Toyota motors

4
Customer Value:
To Nimra customer value includes:

• Fuel efficiency
• Compact size
• Comfortable interior
• Advanced features
• Resale value

How manufacturer creates this value:

Toyota motor Corporation effectively creates customer value for the Vitz,
resulting in a positive reputation, strong sales, and satisfied customers, by
providing a comforting and safe interior. It provides customers the latest
technologies

Serial no. Customer Age group Product Manufacturer

name
7 Taimur 30 Samsung Samsung
Galaxy note
10

Customer Value:

High quality camera: High megapixel count, OIS, Dual pixel

autofocus, Night mode, Pro mode.
Vibrant Display: Dynamic AMOLED technology, High resolution, HDR10+

Productivity tools: S Pen, Samsung DeX.

How Samsung creates this value:

Samsung invest heavily in research and development to push boundaries of
technology and introduce new features. Samsung actively listen to customer
feedback and incorporates it into product development. Samsung keeps in touch

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with software developers and content creators to enhance its product and
services.

Serial no. Customer Age Group Product Manufacturer

name
8 Taimur 30 Toyota Toyota
Grande manufacturers

Costumer Value:
To Taimur the customer value is

Affordability: Its affordability compared to luxury brands or higher-end

models is a significant selling point.

Safety features: Airbags, Antilock brakes, Traction control.

Modern Technology: Smartphone connectivity, Navigation.

How Toyota creates this value:

Toyota prioritize quality and reliability. It instills confidence in customers
regarding the vehicle`s longevity and performance. Toyota utilizes efficient
manufacturing techniques and economies of scale to keep production costs
down. Toyota actively solicits feedback from customer and understand evolving
preferences and trends.

Serial no. Customer Age Group Product Manufacturer

name
9 Asad Zain 24 OPPO F70 OPPO

Customer value:
Battery life: Long lasting battery, support fast charging technologies.

Selfie camera: Portrait mode, AI beautification, various filters and effects.

6
Design and style: Sleek and stylish design, slim profile, Lightweight
construction.

How OPPO creates these values:

Oppo places a strong emphasis on camera technology. Oppo maintains high
standards of quality and reliability in its manufacturing processes. Rigorous
testing. It provides quality assurance checks. Oppo actively engages with
customers through different communication channels.
Serial no. Customer Age Group Product Manufacturer
name
10 Asad zain 24 Toyota Toyota
corolla GLI manufacturers

Customer value:
Practicality and versatility: It is having spacious interior, comfortable seating
and running errands.

Resale value: Toyota corolla tend to retain their value well over time, providing
young ages a fine chance to upgrade or sell the vehicle, offering a solid return
on their investments.
Safety features: Being an older model it still provides anti-lock breaks and
stability controls.

How Toyota creates this value:

Toyota has built a reputation for producing high quality vehicles that are
reliable and durable. Toyota is providing all the attracting qualities and got good
marketing terms along with a well-known reputation.

WHAT I LEARNED ABOUT THE CUSTOMER VALUE

On the whole, we learned that different people got different preferences

according to their age groups and requirements. Young generation wants to get
what`s in trend and prioritize the latest technology and customization opinions.

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On the other hands adults prefer reliability, comfort and long-lasting effect and
most importantly ease of use.