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PERSONI WEALTH MaNAGEMENT PRO - SANI, KULDEEP, FARISHTA
PERSONI WEALTH MaNAGEMENT PRO - SANI, KULDEEP, FARISHTA
PERSONI WEALTH MaNAGEMENT PRO - SANI, KULDEEP, FARISHTA
SUBMITTED BY
SESSION/SEMESTER 4TH
SUBMITTED TO
2. Goal setting
3. Budget allocation
4. Proposed investment/disinvestment/loan
a. Portfolio designing
i. Equity
ii. Debt
iv. Gold
v. Real estate
5. Tax planning
6. Comprehensive Plan
ACKNOWLEDGEMENT
I would like to express my profound gratitude to all those who have been instrumental in the
preparation of my report on Personal Wealth Management.
To start with, I would like to thank MR GIRISH AHUJA, Faculty- Finance, GD GOENKA
UNIVERSITY, for providing me the chance to undertake this project & gain insights about Personal
Wealth Management which would prove out to be very beneficial to me in my future assignments,
my studies and my career ahead.
I express my profound sense of gratitude and veneration to you for your deep insights and classroom
teaching which provided me with valuable qualitative data that have formed the backbone of this
study.
I would also like to thank my client MR ANIL SONI for his continuous co-operation
SANI SONI
CONTENT
Personal wealth management (PWM) is the term generally used to describe highly customized and
sophisticated investment management and financial planning services delivered to high net worth
investors. Generally, this includes advice on the use of trusts and other estate planning, vehicles,
business succession or stock option planning, and the use of hedging derivatives for large blocks of
stock.
Private wealth management is the investment management specialization focused on high-net- worth
individuals and families. Portfolio design and investment solutions in private wealth management are
customized to reflect the complexities of the investor’s unique circumstances. This review reflects
the current best thinking on private wealth management. Wealth management is defined as an all-
inclusive service to optimize, protect and manage the financial goal of an individual, household, or
corporate. (Wiiliam J. Jennings, 2010)
Each stage requires a different focus. In order that the process is successful, the wealth manager and
the client need to understand the nature of the process and appreciate that are needed at each stage.
Some of the key things that need to be taken care at different stages of this process are as under:
Investment strategy: Deploying the proper investment strategy requires that the investors clearly
define the long, medium and short term rational for the investment. The decision should be based
upon clear understanding and evaluation of the: (Vinod Mehta,2011)
Depending upon various objectives such as Capital preservation, capital growth, cash flows,
aggressive growth, capital growth and cash flows, wealth building etc. various combinations could be
made of various investment options available such as.
The book is written by two leading private bankers and dismantles services for clients with extremely
high capital from the perspective of the customer and banker. The main idea – is the importance of
confidentiality of client and need to understand complex customer problems and their correlation
with available financial resources. The book is written in simple language accessible and contains
several specific examples from the authors’ experience in working with clients, addressing concerns
such as family management, the structuring of state, advising on the risks, asset management and
corporate finance and asset monetization. Equifax Free Credit Report.
2. Advising ultra-affluent clients and family offices
The author defines as a key trend reassesses asset management and the desire of customers to
understand the nature of the services provided by their financial advisors: their core competencies
and how they adjust to the overall program of wealth management client. The most affluent
customers now separate consulting from accounting and investment products and are looking for
independent consultants to help select the best in class investment products from the world’s range of
suppliers and then assemble and track the results with special guarantees. The book is a
comprehensive guide, which outlines the individual “building blocks” for building an informed
decision on management of the states.
3. Wealth: how the world’s high-net-worth grow, sustain and manage their fortunes
What are the opportunities for wealth creation are now available and how investors can take
advantage of them? Major trends include globalization and advances in technology that contribute to
diversification of investments in various investment funds, asset classes and geographic locations.
Improvement of investment products and investors themselves represent different challenges for the
industry, which is inherently a long time remains popular. In addition, for wealthy clients are
important family matters, transfer of state through the generations and more philanthropic goals.
This compact and comprehensive overview of wealth management industry was published in 2006
before the financial crisis, but it still has significance today. The chapter examines changes in the
global market, clients and their segmentation, products and pricing, distribution channels, the players,
operating excellence, organizational design, regulatory and tax issues. It included the definition of
financial instruments and a glossary of terms, market analysis, states in 25 countries and an
application with FATF recommendations on combating money laundering.
5. Bernet &Partner :Private banking library: The portal has links to reviews and reports on
private banking, made by researchers and consultants, for example, Swiss Banking Institute,
Capgemini / Merrill Lynch, PricewaterhouseCoopers, Boston Consulting Group and Barclays
Wealth. However, most
surveys since 2009, as the most recent surveys, is not publicly available. Updated information is
presented in the survey in 2011 Euromoney, but complete results are available only to subscribers.
(William Reichenstein,2011)
1. PROFILE OF CLIENT;
Mr. Anil Soni, 40 years old, is currently owns a business in Uttar Pradesh of retail outlet. He did his
schooling till graduate only and since then he is working. He is single father of a 16 year old boy,
whose mother passed away 8 years back. His is living in Banda (Uttar Pradesh) in 450 square feet flat
and apart from this he owes 1 commercial shop and 450 square feet 2 story house which is currently
rented to a family. He had never paid any tax nor have any life or health cover, debt free.
Personal Details
Age: 50 years
Family Details
Brother: 2 brothers and 3 sisters all settled Child: A 16 year old son studying in a good school
Financial Details
Income: Rs. 3 lakh per annum plus 60 k (from rent but not sure income) total 3.6 lakh per annum
Liabilities: Nil
A. Investment Detail:
1. Food 6000
3. School fees and tution fee and other school expenses 6000
4. Utilities 2000
* There for depending upon net inflows and outflows the surplus is 1.2 lakh per annum
C. Balance sheet in the book of Mr. Anil Soni as on 31 march, 2023
Liquid Assets
Real Estate
Personal possessions
Jewellery 7,50,000
Investment assets 00
Liabilities
S - Specific
M – Measurable
A - Achievable
R - Relevant
T - Time-bound
* What is missing here is the attainable and realistic part that will depend upon the surplus that is
Ignoring the inflation factor as the income will also be growing in the same proportion so the inflation impact
on goals will either be nil or marginal to consider (assumption).
BUDGET ALLOCATION
In the given case at the person is at 50 age, single father, unstable income souse 3 times is
not adequate. It has to be much at least close to 10 times at no medical cover is there
nether possible at 50 age.
The liquidity conditions are very low apart from some cash in hand nothing else is liquid,
though gold can be but there is emotional cost associated with it.
The risk is too high as life is uncertain estate planning is required, so that if anything
happened to Mr Bhardwaj his child can still be safe. The wealth will be in the right hand
and no legal problems will be created.
Retirement planning is required as he had already reached a stage of retirement but still
working, which is causing health issues to him. Now it’s time he start thinking about
retirement and put illiquid assets into good investable options, so that he will not only be
able to increase the corpus but also get regular flow of income to meet various financial
goals he has.
Ratio Analysis
Basic solvency ratio = Cash / Monthly expenses (this ratio is not mentioned in percentage)
You can also call it as emergency or contingency planning ratio. This ratio helps you prepare
for unforeseen problems.
In given case:
Cash= 1, 00,000
Monthly expenses= 20000
Therefore Basic solvency ratio= 10000/20000 5 times
What is adequate ratio= at least 3 months. In the given case at the person is at 50 age,
single father, unstable income souse 3 times is not adequate. It has to be much at least
close to 10 times at no medical cover is there nether possible at 50 age.
Liquid Ratio:
Liquidity ratio = Liquid assets / Net worth
Savings Ratio:
It is the percentage of total assets of an individual that goes towards payment of debt. This
ratio is calculated by dividing your total liabilities by total assets
In given case:
Liability is zero. So debt to asset ratio is in good shape.
Depending on the analysis of these core financial ratios we can see that the matter of
concern liquidity and the savings which is not sufficient to fulfil the kinds of financial
goals Mr Anil has.
C. Initial advice to client
In the given case at the person is at 50 age, single father, unstable income souse 3 times is
not adequate. It has to be much at least close to 10 times at no medical cover is there
nether possible at 50 age.
The liquidity conditions are very low apart from some cash in hand nothing else is liquid,
though gold can be but there is emotional cost associated with it.
The risk is too high as life is uncertain estate planning is required, so that if anything
happened to Mr SONI his child can still be safe. The wealth will be in the right hand and
no legal problems will be created.
Retirement planning is required as he had already reached a stage of retirement but still
working, which is causing health issues to him. Now it’s time he start thinking about
retirement and put illiquid assets into good investable options, so that he will not only be
able to increase the corpus but also get regular flow of income to meet various financial
goals he has.
He should open a bank account as currently no bank account is operating nature.
Start paying tax by doing proper tax planning.
It’s the time he should think who will look upon his child if in case anything happened to
him to feed him.
Invest in PPF, which not only help in post retirement time but also helps in tax benefit.
Take life insurance even if costly for both he and his child with medical cover as well.
PRAPOSED INVESTMENT/DISINVESTMENT/LOAN PLANNING;
Food 6000
School fees and tuition fee and other school expenses 6000
Utilities 2000
Telephone 500
Liquid Assets
Real Estate
Personal possessions
Jewellery 7,50,000
Investment assets
Equity 8,00,000
Liabilities
In the given case at the person is at 50 age, single father, unstable income souse 3 times is not
adequate. It has to be much at least close to 10 times at no medical cover is there nether possible
at 50 age.
The liquidity conditions are very low apart from some cash in hand nothing else is liquid, though
gold can be but there is emotional cost associated with it.
The risk is too high as life is uncertain estate planning is required, so that if anything happened to
Mr Bhardwaj his child can still be safe. The wealth will be in the right hand and no legal problems
will be created.
Retirement planning is required as he had already reached a stage of retirement but still working,
which is causing health issues to him. Now it’s time he start thinking about retirement and put
illiquid assets into good investable options, so that he will not only be able to increase the corpus
but also get regular flow of income to meet various financial goals he has.
It’s the time he should think who will look upon his child if in case anything happened to him to
feed him.
Invest in PPF, which not only help in post retirement time but also helps in tax benefit.
Take life insurance even if costly for both he and his child with medical cover as well.
The first restructuring suggested is to sell the flat he owns and shift to the 2 storey house
he has. This will result in cash generation of approx 40 lakh to him but it will result in the
elimination of rent income he was generation (60 thousand per year).
The second suggestion will be to invest a part of this 40 lakh in various investment option
depending upon the profile in the following manner
As Mr ANIL SONI is 55 years of age the possible investment in equity at this stage for a
normal profile is 100-age i.e. 45 % but given the fact his risk tolerance level is low plus he is
single father this % could be well low to 20 % ( and is because along with capital preservation
capital appreciation is also required given near term retirement and child related expenses)
rest 80 % will be divide between fixed income and mutual funds in the ratio of 50% and 30 %
so that regular flow and retirement plan will be fulfilled with fixed income investments and
capital appreciation will be done by mutual funds and equity investments.
So even in equity the investment should be made in:
1. high growth shares
2. income
3. balanced
4. momentum
10
Growth
15
50 Income
Balanced
25 Momentum
Now after equity investment in fixed income securities are required that will reduce risk and
provide other benefits such as tax benefit and regular flow of income etc.
30
40 FD
NSC
Bonds
20
10
Sales
10
Growth
20 40
Fixed Income
Balanced
Apart from investing this 40 lakh the surplus of 60 thousand after eliminating rented income
should also go in creation of emergency fund every yr.
Now based on the following investment of 40 lakh in the given proportion the following
tax planning can also be done:
Medical insurance: A deduction of up to Rs 15,000 pa under section 80D is applicable
under this.
Donations: Tax advantages under Section 80G entitle the donations to particular
funds/institutions.
1 Make full use of the entire Section 80C deduction - The maximum reduction available
in Section 80C is Rs 100,000
Food 6000
School fees and tuition fee and other school expenses 6000
Utilities 2000
Telephone 500
Liquid Assets
Real Estate
Personal possessions
Jewellery 7,50,000
Investment assets
Equity 8,00,000
Liabilities
www.cfainstitute.org/learning/topics/pages/privatewealth
PRIVATEBANKING_guide_SEPT10.pdf
Economic times article “Top 10 financial steps to take in your lifetime” published on
Economic times article “Invest in mutual funds for better retirement planning”
published on Aug 13, 2014
Economic times article “Ensure your dependents get insurance policy benefits, not
creditors” published on 5 Oct, 2014
Money Attitude:
Statements : Options
Yes No
I show signs of nervousness when I don’t have enough money.
I dream I will one day be fabulously rich. Yes No
I worry that I will not have enough money to live comfortably Yes No
when I retire.
Money controls the things I do or don’t do in my life. Yes No
This exercise on money attitude is meant to check what value does money have in an individual’s
life and how much control does money have in his/her life. Count of ‘yes’ is more than the count of
‘no’ which means that money has more influence over the life of Mr ANIL SONI.
Questionnaire-2 Financial values Inventory This exercise is meant to decide the priorities
where the individual will put in his/her money if asked to choose between two options.
Car 3
Charitable Giving 2
Education 4
Hobbies/Sports 0
Housing 1
Retirement 4
Vacation/Travel 3
We can see that the things that are coming out as most important are retirement, child education
and travel and car for child in future. As housing is not a matter of concern for them, they are high
on real assets.
Questionnaire-3
Emergency Fund
Do you have life, health, auto and Little/No cover Some risks All risk covered
disability insurance? covered
Mr Vipin Bhardwaj is having a highly risky lifestyle with no insurance cover at the age of 50 now he
is not even insurable even if premium will be too high. The regular income sources are on
lower side despite current cash in hand he not even enjoying a bank account facility. In case of big
medical emergency like heart problem or any other thing at 50 age the emergency fund or liquid
assets have to be huge which is not the case here.
Questionnaire 4:-
1. Shelter
Rented flat
2. Transportation
New car
Used car
Motor cycle
Public transportation
3. Food
Food at home
Eat out
4. Utilities
Electricity/gas
Water
Telephone
Mobile
5. Expenses
Internet
Clothing
Personal care
Health care
6. Entertainment
Cable
Cds
Movies
Sports events
Concerts
Club/Gym
Vacations
Lessons
7. Personal
Cosmetics/make up
Laundry
Newspaper
Pets
Gifts
Personal hygiene
Reading/educationof child
Tobacco/alcohol products
Religious contributions/charity
Savings
Questionnaire 6
b. Some resistance
c. Very easily
On the basis of given answers ewe can see that risk tolerance is very low which is quite obvious
with limited knowledge , limited money supply and risky family dynamics.
Questionnaire 7
2. You are down Rs 15,000 in a game. How much you would be willing to put up to win Rs
15,000 back?
Rs 15,000 ( 6 points)
Rs 7,500 (4 points)
None ( 0 point)
3. A month after you invest in a share, it suddenly goes up 15 percent. With no further
information, what would you do?
Buy more. If it looked good at the original price, it looks even better now (4 points)
Depending on the answers given we can see that the risk taking ability is marginal or even zero
to some extent.