Guide

3-day
AI-powered
design sprint
Full agenda and +10 tools included
Why this Running a design sprint without AI, is like running a marathon
without shoes.
Using creative AI as a co-pilot, you can supercharge your

guide?
innovation process.

An AI-powered innovation sprint allows you to generate 100s of

ideas, test them against AI-modeled personas, and make them
come to life through various rounds of design.

We have made this guide to help you get started with running your
own AI-powered innovation sprint. Experience the exponential
breadth and speed of AI.

From agenda to tools - this guide has got you covered. Use it as a
jumping-off point to design your own AI-powered innovation
sprint.
Setting you up for
success

1
What is a design sprint and
why did we stop doing it? 5 days in person
is a lot of time
commitment

Low-fidelity concepts
Selection bias is and no quant backing
everywhere
Lack of strong ideas Too much
beyond the obvious overthinking

4
The main
benefits of an Remove bias Improve quality
AI-powered All available data is considered
in the selection of ideas, and
The quality of concept writing
and visualizations gets

innovation
synthetic testing of concepts drastically improved

sprint Move faster Look broader

Efficiency gains at every step Generate more options and
of the innovation process creative springboards and
result in a faster become more “MECE”
go-to-market

Iterate sooner Think harder

Use Creative AI tools to test As an editor you can spend
new concepts earlier in the more time thinking critically,
process with synthetic users strategically and creatively

5
Who you need
in the room
Marketing and R&D
Innovation is where marketing,
consumer insights and R&D
people meet. This will not
change, though you become
less reliant on certain people
with certain insights/domain
expertise, because this can
be embodied in your LLM.
Legal & AI Ethics
Those who deal with legal
questions and regulatory
aspects related to AI and
the industry subject.
Project Lead
AI support
All tools in this guide are no-
or low-code. However, you
do want people in the room R&D Marketer
who are more advanced with
GenAI prototyping and
prompting in general, also to
support data processing. Visual Prompt Designer AI Data analyst
Legal & AI Ethics Prompt library
6
4 simple EXPERIMENT SCALE

steps to make it Autonomous

Innovation
Autonomous
Innovation

STRATEGY
happen strategy
Define a clear vision and
coherent set of initiatives to
supercharge your innovation
process and organization with AI
transformation
Transforming all innovation
processes, roles and tools in the
organization to become fully
empowered by the latest AI
technologies

1. Select a case & AI sprint team

AI sprint / Autonomous
2. Build an AI toolstack & prompt library Demonstration Innovation Engine

PROJECTS
project
3. Collect all relevant data and train your Demonstrate Creative AI’s
models potential for your businesses on
a strategic innovation project
with the help of our team
Build a separate AI-led
innovation pipeline -
(semi)autonomously creating a
constant flow of validated new
business concepts

4. Run your first AI-powered Sprint &

document all learnings
Keynote / Autonomous
BONUS: Run an AI strategy sprint to training innovation

PEOPLE
ensure you’re defining the right
ambition, strategy and governance.
playbook
Inspire your organization with a
tailored keynote highlighting the
Playbooks and learning modules
opportunities and pitfalls of
that scale to build key
Creative AI or get hands-on and
capabilities within your teams.
explore the future of innovation
through a 1 day sprint
7
Proposed agenda
Before Day 1 Day 2 Day 3 After

Train Generate Validate Curate GTM

Data review & Exponential Insights & Synthetic High fidelity Iterate
Model training ideation Testing & design Concept design or go to market

● Gather all existing ● AM: Review synthesized ● Overnight: Conduct ● AM: Concept writing ● Capture all learnings
competitive, user and research, explore the full (synthetic) testing to and refinement, by from a process and
trend research and problem and redefine prioritize ideas adding specifics like outcome standpoint
generate more the opportunity areas ● AM: Stretch your ideas name, description, ● Build your final
● Train & build your own ● AM: Generate Jobs to further by feeding claims and benefits, presentation w/
LLM incl. synthetic Be Done for each back top rated ideas reasons to believe learnings,
user input opportunity area ● PM: Refine the ideas ● PM: Cross-check your recommendations
● Scoping and setup of ● PM: Ideation of 100s of from your shortlist, competitive positioning and next steps
all the tools for all ideas in minutes using iterate on synthetic ● PM: Invite consumers
sprint participants generative AI feedback and work on and end off with
your first visual real-user testing
prototypes

Tools Tools Tools Tools

GPT-3.5 GPT-4 Syntheticusers.com Jasper.ai
Claude 2 TasteGPT Midjourney Durable
Chatbase Stormz.ai Adobe Firefly

8
Iterate sooner and
faster than ever. Concept

The 3 pillars of an
AI-powered
Generate Validate

innovation sprint.

on

Ins
i
cis

ht ig
De
Curate

AI-powered Innovation Engine (Board of Innovation, 2023) 9

Day by day
rundown of actions

2
Day 1 - Generate
Before Day 1 Day 2 Day 3 After

Train Generate Validate Curate GTM

Data review & Exponential Insights & Synthetic High fidelity Iterate
Model training ideation Testing & design Concept design or go to market

● Gather all existing ● AM: Review synthesized ● Overnight: Conduct ● AM: Concept writing ● Capture all learnings
competitive, user and research, explore the full (synthetic) testing to and refinement, by from a process and
trend research and problem and redefine prioritize ideas adding specifics like outcome standpoint
generate more the opportunity areas ● AM: Stretch your ideas name, description, ● Build your final
● Train & build your own ● AM: Generate Jobs to further by feeding claims and benefits, presentation w/
LLM incl. synthetic Be Done for each back top rated ideas reasons to believe learnings,
user input opportunity area ● PM: Refine the ideas ● PM: Cross-check your recommendations
● Scoping and setup of ● PM: Ideation of 100s of from your shortlist, competitive positioning and next steps
all the tools for all ideas in minutes using iterate on synthetic ● PM: Invite consumers
sprint participants generative AI feedback and work on and end off with
your first visual real-user testing
prototypes

Tools Tools Tools Tools

GPT-3.5 GPT-4 Syntheticusers.com Jasper.ai
Claude 2 TasteGPT Midjourney Durable
Chatbase Stormz.ai Adobe Firefly

11
 Day 1 - focus on Generation

Quantity that
does lead to
Quantity will lead better quality
to better quality
Ideation Idea selection

ideas
Chemist and two-time Nobel Prize winner Linus
Pauling already knew decades ago: the best way
Generate Validate to have a good idea is to have a lot of ideas.

However, human capabilities have been limiting

us when trying to process all available insights,
and when assessing which ones to move forward.

12
Day 1 Day 2 Day 3

Scan your market

entry risks
Leverage GPT-4 to quickly make sense of
whether to enter a new market or not
GPT-4

13
Day 1 Day 2 Day 3

Tap into the brain

of synthetic users
Run custom scripts with +/-3 users per
demographic and feed them into your LLM
Syntheticusers.com

14
Day 1 Day 2 Day 3

Fine-tune your
own LLM
Augment your own data with synthetic users,
Amazon reviews (B2C) or annual reports (B2B).

Our preferred no-code tools for this are the

AskYourPDF plugin for GPT-4, Claude 2 (allows
for up to 100k tokens!) or Chatbase.co
AskYourPDF Claude 2 Chatbase.co

15
Day 1 Day 2 Day 3

Uncover formerly
hidden patterns
The first wave of AI was particularly excelling at
seeing patterns where none were found before.
DisplayR is our favorite tool to find the best
clustering of large consumer data sets.
DisplayR

Source: AI_designed_this_product 16
By Board of Innovation
Day 1 Day 2 Day 3

Mix and match

online trends
Sprinklr, YouScan and Tastewise (if you’re in
food) are just three amazing tools for social
listening. We use Komo.ai to make sense of
concrete trends - let’s say ‘Lavender coffee’.
Sprinklr YouScan Tastewise

Komo.ai

Source: AI_designed_this_product 17
By Board of Innovation
Day 1 Day 2 Day 3

Exponential
ideation
At BOI we (still) predominantly use GPT-4 for
ideation purposes: it’s easy to get everyone on
board + GPT-4 has proven to generate ideas of
higher (average) quality, especially when you
feed it back some top performing ideas.
GPT-4

Source: AI_designed_this_product 18
By Board of Innovation
Day 2 - Validate
Before Day 1 Day 2 Day 3 After

Train Generate Validate Curate GTM

Data review & Exponential Insights & Synthetic testing High fidelity Iterate
Model training ideation & design Concept design or go to market

● Gather all existing ● AM: Review synthesized ● Overnight: Conduct ● AM: Concept writing ● Capture all learnings
competitive, user and research, explore the full (synthetic) testing to and refinement, by from a process and
trend research and problem and redefine prioritize ideas adding specifics like outcome standpoint
generate more the opportunity areas ● AM: Stretch your ideas name, description, ● Build your final
● Train & build your own ● AM: Generate Jobs to further by feeding claims and benefits, presentation w/
LLM incl. synthetic Be Done for each back top rated ideas reasons to believe learnings,
user input opportunity area ● PM: Refine the ideas ● PM: Cross-check your recommendations
● Scoping and setup of ● PM: Ideation of 100s of from your shortlist, competitive positioning and next steps
all the tools for all ideas in minutes using iterate on synthetic ● PM: Invite consumers
sprint participants generative AI feedback and work on and end off with
your first visual real-user testing
prototypes

Tools Tools Tools Tools

GPT-3.5 GPT-4 Syntheticusers.com Jasper.ai
Claude 2 TasteGPT Midjourney Durable
Chatbase Stormz.ai Adobe Firefly

19
 Day 2 - focus on Validation

Synthetic liking
makes involving
Concept

Quantity will lead real customers

toGenerate
better qualityValidate more rewarding
ideas After having ran an overnight screener with your
idea longlist and a synthetic and/or “real”
customer panel, you may want to build further on
your top ideas:
on

- Feeding them back to the ideation engine for

Ins
s i

ig
ci

proven better results

ht
De

Curate - Feeding them to synthetic users for further

validation on a feature / jobs-to-be-done
level
- Feeding them to genAI prototyping tools for a
more tangible concept that can be criticized
by humans
AI-powered Innovation Engine (Board of Innovation, 2023) 20 20
Day 1 Day 2 Day 3

Double down on
top-rated ideas
This is one of our most-liked features within
Stormz.ai, for proven better results.
Stormz.ai

Source: AI_designed_this_product 21
By Board of Innovation
Day 1 Day 2 Day 3

Prepare for front-

end validation
To give your idea some meat on the bones, you
want to generate a prototype. Our go-to tools
are Midjourney, Dall-E 3, Adobe and TasteGPT
(the latter only if you’re in food).
Midjourney Dall-E 3 Adobe

TasteGPT

22
Day 3 - Curate
Before Day 1 Day 2 Day 3 After

Train Generate Validate Curate GTM

Data review & Exponential Insights & Synthetic testing High fidelity Iterate
Model training ideation & design concept design or go to market

● Gather all existing ● AM: Review synthesized ● Overnight: Conduct ● AM: Concept writing ● Capture all learnings
competitive, user and research, explore the full (synthetic) testing to and refinement, by from a process and
trend research and problem and redefine prioritize ideas adding specifics like outcome standpoint
generate more the opportunity areas ● AM: Stretch your ideas name, description, ● Build your final
● Train & build your own ● AM: Generate Jobs to further by feeding claims and benefits, presentation w/
LLM incl. synthetic Be Done for each back top rated ideas reasons to believe learnings,
user input opportunity area ● PM: Refine the ideas ● PM: Cross-check your recommendations
● Scoping and setup of ● PM: Ideation of 100s of from your shortlist, competitive positioning and next steps
all the tools for all ideas in minutes using iterate on synthetic ● PM: Invite consumers
sprint participants generative AI feedback and work on and end off with
your first visual real-user testing
prototypes

Tools Tools Tools Tools

GPT-3.5 GPT-4 Syntheticusers.com Jasper.ai
Claude 2 TasteGPT Midjourney Durable
Chatbase Stormz.ai Adobe Firefly

23
Day 1 Day 2 Day 3

Validate synthetically,
curate w/ real customers
Your customers don’t easily give you their time. So when
involving them in the design sprint process, they do expect you
to have something (almost) ready for them to use.

By sense checking your concept features and concept writing

earlier on with synthetic users, you can make the best use of
your limited time with actual customers. We use
Syntheticusers.com and Keplar.io for this, and Outset.ai when
we don’t have enough data to train the synthetic user model.
Syntheticusers.com Kepler.io Outset.ai

24
Run your own
AI-powered sprint

3
We can help you EXPERIMENT SCALE

to set up your own Autonomous

Innovation
Autonomous
Innovation

STRATEGY
sprint – tomorrow strategy
Define a clear vision and
coherent set of initiatives to
transformation
Transforming all innovation
processes, roles and tools in the
supercharge your innovation organization to become fully
Over the past months we’ve run dozens of process and organization with AI empowered by the latest AI
technologies
AI-powered innovation sprints and set up
(semi)autonomous engines for our clients.
AI sprint Autonomous
Innovation Engine

PROJECTS
Including leading companies in food & Unlock the power of exhaustive
insights, exponential ideation and
beverage, healthcare, energy and raw (semi)autonomous validation and Build a separate AI-led
innovation pipeline -
simulation, with your team and
materials. our experienced facilitators. (semi)autonomously creating a
constant flow of validated new
business concepts

Looking to do the same? Let’s talk.

Lennert Decuypere
Artificial Intelligence Lead Keynote / Autonomous
lennert.decuypere@boardofinnovation.com
training innovation

PEOPLE
Inspire your organization with a playbook
Let’s talk tailored keynote highlighting the
Playbooks and learning modules
opportunities and pitfalls of
that scale to build key
Creative AI or get hands-on and
capabilities within your teams.
explore the future of innovation
through a 1 day sprint
26
Prompting
tomorrow’s
consumer
products with AI
Check out how we worked with Tata
Consumer Products to fuel food and
beverage innovation through an AI-powered
innovation sprint.

To accelerate their future product portfolio

across four key categories, Tata Consumer
Products aimed to fill their product
innovation funnel with an array of
exceptional, new products.

Check it out

27
Want to know
more about AI
for innovators?
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