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COMMUNICATION SCIENCE
STUDY PROGRAM

I. Study Program Identity

Study Program Name : Communication Science
Establishment Permit : 0600/O/1984, dated November 23, 1984
Accreditation Status : Accreditation B, based on SK BAN-PT
Number: 457/SK/BAN-PT/Ak-PPJ/S/I/2022,
dated January 18, 2022

A. Vision
Become a quality, competitive, cultured, and excellent study program in the
development of science and communication skills, at a national scope and
with a global outlook, in 2035.
Quality:
Contains the understanding of achieving quality services that provide
satisfaction to stakeholders, producing graduates who are able to actively
develop their potential, master and produce science and technology (hard
skills and soft skills) that are useful for the people of the nation and state
according to national standards of higher education. Thus, a quality culture
continues to be built through a quality assurance system on an ongoing
basis, and is able to collaborate and build networks towards the progress of
the nation.
Competitive:
Contains the understanding of the realization of an encouragement in each
academic community and graduates, to win the competition (competition), be
more accomplished, have comparative advantages and competitive
advantages, strive better than others, withstand various conditions, obstacles
and challenges and be able to adapt to the environment.
Cultured:
Contains an understanding of the realization of Human Resources (HR) that
have sensitivity and integrity based on ethics, noble values of the nation's

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 culture, including the value of local wisdom that is universal in interacting
with various circles of society or the environment that continues to develop
dynamically. The entire community and graduates are expected to be able to
become trendsetters and innovators in cultural development and development,
namely from passive culture to creative culture, so that the noble values of
Balinese culture can be developed as the basic capital for the formation of a
work ethic with character, and motivation to work.
Superior:
Contain understanding, have the ability to be independent to be better than
other similar educational institutions and have efficient human resources with
high competence, and wise in the development of knowledge owned, to
improve the dignity of the nation and state and humanity. By building
excellence based on independence, it is expected to be able to become an
autonomous higher education institution in the development of
professional scientific principles supported by independence in the fields of
funding, human resources, educational development, research and community
service.
Global Insight:
Contains the understanding that the educational or learning process developed
is directed to prepare graduate competencies that are relevant to values,
science and technology that continues to develop internationally and
graduates are able to function effectively in the dynamics of global society.

B. Mission
1. Organizing and developing quality learning processes by highlighting the
fields of public relations and journalism studies that are relevant to global
demands to prepare graduates who are professional, with integrity,
entrepreneurial, critical, and innovative.
2. Organizing and developing research and publication of scientific papers
for lecturers and students in the field of communication science.

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 3. Organizing community service to practice knowledge and communication
skills that focus on the media literacy movement.
4. Strengthening credible, accountable and transparent study program
governance and institutional management, as well as establishing
partnership cooperation with other institutions nationally and
internationally to support the implementation of the learning process,
research and publication of scientific papers, as well as community service
in the field of communication.

C. Purpose
1. Producing professional graduates based on the values of piety,
entrepreneurial, critical and innovative in the field of communication
science and competitive in the global world of work.
2. Produce superior research and benefit the community as well as for the
development of communication science, as well as produce scientific
paper publications in national and international journals.
3. Produce community service activities that are beneficial for community
empowerment and welfare improvement.
4. The realization of credible, accountable and transparent study program
governance, and can establish partnerships with other institutions at
national, regional and international scope to support the implementation
of the learning process, research and publication of scientific papers, and
community service in the field of communication.

D. Strategy
1. Aligning the plan and roadmap of Litabmas Communication Science
study program with the plan and roadmap of Litabmas Universitas
Dwijendra.
2. Improve the Internal Quality Assurance System (SPMI) of the
Communication Science study program to strengthen the competitiveness
of the study program.

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 3. Recruiting and developing lecturers and education staff of the
Communication Science study program to improve their academic
qualifications to reputable universities.
4. Sending lecturers and education staff of the Communication Science
study program to attend e-learning training and encouraging lecturers to
design an e-learning-based learning system.
5. Playing an active role in the implementation of the MoU carried out by
the Communication Science Study Program and Dwijendra University.

E. Study Program Target

1. Improving the quality of learning quality and human resources. The
priority aspect of this development target is the education delivery
system which includes curriculum, professional development of lecturers
and education staff, quality assurance system. scientific forums,
optimizing the role of libraries and laboratories, and fostering student
attitudes as critical, creative and characterful people.
2. Increasing the quantity and quality of research and community
service. The priority factor for this development target is increasing the
amount of research produced by lecturers and students, as well as
community service activities that are beneficial for community
empowerment and welfare improvement.
3. Improving the quality and quantity of infrastructure and physical
facilities, so as to realize the implementation of an integrated educational
process. The priority of this development target is the availability of
adequate funds to advance the quality of service and the quality of life of
the academic community.
4. Expanding cooperation networks with domestic and foreign
institutions, both the scientific community and the general public,
regionally, nationally and internationally. The priority factors of this
development goal are trust and mutual benefit.

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 5. Strengthening institutions, services and sound governance. Target
priority factors are governance and services based on the principles of
good university governance, by developing credible, accountable and
transparent university management.

F. University Value
Dwijendra University has basic values that must be upheld by its
students, namely:
1. Justice. Provide equal opportunities and treatment in a fair and non-
discriminatory manner for every citizen in carrying out their respective
duties.
2. Trustworthiness. Behave and behave trustfully and reliably in carrying
out the mandate and in carrying out any activities or obligations.
3. Responsibility. Responsible in carrying out the duties of the position and
its functional duties, and avoid conflicts of interest that can harm the
interests of Dwijendra University and the interests of other Dwijendra
University Citizens.
4. Togetherness. Uphold tolerance and the spirit of togetherness in
pursuing and carrying out the duties and responsibilities imposed on
every Dwijendra University Citizen in his work environment.
5. Openness. Openness of conscience and openness of attitude to be willing
to listen and seriously consider the opinions of others; academic
openness to critically receive all information and academic findings of
others; and willing to disclose / share all knowledge information owned
to parties who have the right to know / interested, except those that are
confidential.
6. Academic freedom and scientific autonomy. Uphold academic
freedom, namely the obligation to maintain and advance knowledge,
uphold the freedom of the academic pulpit, namely the freedom to
express thoughts and opinions within Dwijendra University and in other
academic forums. Compliance with applicable laws and regulations.

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Carry out all activities within Dwijendra University by complying with
all applicable regulations.

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II. Graduate Profile
Table 1. Profile and Competence of Graduates
No Graduate Profile Must-Have Competencies
1 Public Relations Officer 1. Have a thorough understanding of public
and relations practices in a variety of organizational
Strategic Planner in settings.
Communication 2. Have the ability to plan communication
Industry programs, conduct public opinion, image and
campaign research
3. Have oral communication, writing, crisis and
conflict handling skills.
4. Have skills in using communication
technology and establishing relationships with
the media and related public.
2 Journalist and creative 1. Have general knowledge of social, cultural,
media developer legal, economic and political systems
(Creatif Media 2. Have knowledge of mass communication, mass
Developer) media research
3. Have persuasion and interpersonal
communication skills in communicating with
news sources
4. Have the ability to interview, write, edit and
produce news in print, electronic and new
media
5. Have the ability to use communication,
information and photography technology
3 Event Organizer 1. Have management skills in planning
communication programs
2. Mastering persuasive communication, lobbying
and negotiation techniques

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 3. Have the ability in business communication
and marketing.
4 Business 1. Mastering Business communication concepts
Communication Actors and skills
and Marketing 2. Have lobbying and negotiation skills in
business
3. Have the ability to identify business problems
4. Have digital marketing skills
5. Mastering advertising concepts
5 Broadcaster, MC 1. Able to compile planning, implementation and
evaluation of TV or Radio production
2. Able to create TV or Radio programs
3. Able to direct TV and Radio information
activities
4. Mastering information and communication
technology for broadcasting activities
5. Mastering broadcasting and presenter
techniques
6. Mastering the ability as an MC or public
speaker
7. Have good Indonesian language skills and
discourse analysis
8. Mastering the concept of broadcast
management
6 Scientific 1. Have teaching skills and literacy in the field of
Communication communication
Professional 2. Have the ability as an observer and consultant
in the field of communication professionally
and ethically
3. Have the ability to conduct research in the field

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of communication

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III. Learning Outcomes
Table 2. Parameters of attitude, knowledge, specific skills and general skills .
No. Paramater Learning Outcomes
1. Attitude 1. Fear God Almighty and be able to show a religious
attitude;
2. Uphold human values in carrying out duties based on
religion, morals, and ethics;
3. Contribute to improving the quality of life in society,
nation, state, and progress of civilization based on
pancasila;
4. Acting as citizens who are proud and love the country,
have nationalism and a sense of responsibility to the state
and nation;
5. Respect the diversity of cultures, views, religions, and
beliefs, as well as the original opinions or findings of
others;
6. Work together and have social sensitivity and concern for
society and the environment;
7. Obey the law and discipline in social and state life;
8. Internalize academic values, norms, and ethics;
9. Show an attitude of responsibility for work in their field of
expertise independently
10. Internalize the spirit of independence, struggle, and
entrepreneurship; and
11. Carry out duties responsibly by producing communication
message content products, communication field studies,
and communication programs that benefit the community
and are in accordance with applicable legal, social and
ethical norms.
2 Knowledge 1. Masteringthe theoretical concept of communication

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 Mastery science in general;
2. Mastering the theoretical concepts of interpersonal
communication, group communication, organizational
communication, and mass communication in depth;
3. Mastering theoretical conceptsof various communication
media (channels), which include print media, electronic
media (audio/audio-visual), and digital media;
4. Mastering theconcepts, rules, and processes of developing
message content to achieve various communication goals
using various types of communication channels;
5. Mastering theconcepts, rules, and processes of planning
and implementing communication programs;
6. Mastering the concepts, rules, and processes of
communication research using various quantitative and
qualitative communication research methods with a
monodisciplinary approach;
7. Mastering general concepts and methods of ethical
application in the process of interpersonal communication,
group communication, organizational communication, and
mass communication;
8. Have knowledge of the development, use, and impact of
technology in the field of communication and media; and
9. Havefactual knowledge of the types and regulations of
broadcasting, press, journalism, advertising, public
information, and electronic information and transactions.
3. Special Skills 1. Able to produce message content message content for
various communication purposes using various types of
communication channels that are beneficial to society and
in accordance with applicable legal norms, social norms,
and ethics;
2. Able to make studies or analyses of problems or issues of

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 interpersonal communication, group communication,
organizational communication and mass communication
using relevant communication concepts and theories;
3. Able to run communication programs to achieve goals
through the planning, implementation, and evaluation
stages of communication program implementation;
4. Able to carry out research activities in the field of
communication using various quantitative and qualitative
communication research methods with a monodisciplinary
approach; and
5. Able to compile scientific writings in the field of
communication in accordance with applicable scientific
principles and publish them in scientific periodicals and /
or scientific meeting forums
4. Skills 1. Able to apply logical, critical, systematic, and innovative
Common thinking in the context of the development or
implementation of science and technology that pays
attention to and applies humanities values in accordance
with their field of expertise;
2. Able to show independent, quality, and measurable
performance;
3. Able to examine the implications of the development or
implementation of science and technology that pays
attention to and applies humanities values in accordance
with their expertise based on scientific rules, procedures
and ethics in order to produce solutions, ideas, designs or
art criticism;
4. Able to compile a scientific description of the results of
the study mentioned above in the form of a thesis or final
project report, and upload it on the university website;
5. Able to make decisions appropriately in the context of

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 solving problems in their field of expertise, based on the
results of information and data analysis;
6. Able to maintain and develop networks with mentors,
colleagues, peers both inside and outside the institution;
7. Able to be responsible for the achievement of group work
results and supervise and evaluate the completion of work
assigned to workers under their responsibility;
8. Able to carry out the process of self-evaluation of work
groups under their responsibility, and able to manage
learning independently; and
9. Able to document, store, secure, and recover data to
ensure validity and prevent plagiarism.

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 Communication Science Product Curriculum Structure

Table 3. Course Arrangement

MBKM CURRICULUM
COURSE
NO COURSES Credits SMT
CODE
1 CCP 1101201 Pancasila Education 2 I
and Citizenship
2 CCP 1101202 Religious Education 2 I
3 CCP 1101203 English 2 I
4 CCP 1101205 Indonesian 2 I
5 CCP 1101204 Basic Natural Sciences 2 I
6 KKC 1101306 Introduction to Communication 3 I
Studies
7 KKC 1101309 Indonesian Legal System 3 I
8 KKC 1101308 Indonesian Communication System 3 I
Total 19
9 KKC 1102313 Communication Psychology 3 II
10 KKC 1102319 Interpersonal Communication 3 II
11 KKC 1102312 Introduction to Public Relations 3 II
(Public Relations)
12 KKC 1102321 Photography 3 II
13 KKC 1102315 Introduction to Journalism 3 II
14 BBC 1102346 Philosophy and Sociology of 3 II
Communication
Total 18
15 KKC 1103307 Communication Theory 3 III
16 KKC 1103322 Mass Media Management 3 III
17 KKC 1103317 Development of Communication and 3 III
Multimedia Technology

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18 KBC 1103335 Program Planning and 3 III
Communication Audit
19 KKC 1103320 Organizational Communication 3 III
20 KKC 1103314 Mass Communication 3 III
21 BBC 1103249 Human Relations 2 III
22 BBC 1103350 Indonesian Political System 3 III
Total 23
23 KBC 1104332 R rhetoric and Public Speaking 3 IV
24 KBC 1104334 News Writing and Production 3 IV
Mass Media
25 KBC 1104336 MC and Protocol 3 IV
26 KKC 1104311 Communication Research Methods 3 IV
27 BBC 1104348 Cross-Cultural Communication & 3 IV
Tourism
28 KBC 1104237 KMarketing communication 2 IV
Total 17
29 KKC 1104310 Social statistics and Data Science 3 V
30 BBC 1105347 Political Communication 3 V
31 PBC 1105239 International Communication 2 V
32 PBC 1105340 Pressand Media Literacy 3 V
33 KBC 1105333 Article Review 3 V
34 KBC 1105331 Theory and Practice of Radio 3 V
Broadcasting
35 KBC 1105330 Theory and Practice of TV 3 V
Broadcasting
Total 20
36 PBC 1106342 Advertisement 3 VI
37 PBC 1106343 Management Information System 3 VI
38 KKC 1106316 Digital Business Communication 3 VI
39 PBC 1106241 Entrepreneurship 2 VI

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40 PBC 1106344 Reporting and Interview Techniques 3 VI
41 KKC 1102318 Lobbying and Negotiation 3 VI
42 PBC 1106445 Professional Work Lecture/KKP 4 VI
(External Benchmarking)
Total 21
43 KKC 1107 323 Event and Crisis Management 3 VII
44 KKC 1107324 Development Communication 3 VII
45 KKC 1107325 Media Relations 3 VII
46 KKC 1107326 Public Relations and Private Sector 3 VII
47 KKC 1107227 Seminar and Capita Selecta of 3 VII
Communication
48 KKC 1107228 Communication Ethics 2 VII
49 KKC 1107329 Communication Research Planning 3 VII
Total 20
50 KBC 1108638 Thesis 6 VIII
Total 6
Total Credit 144

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COMMUNICATION SCIENCE PRODUCT CURRICULUM STRUCTURE
PERSEMESTER
Semester I
NO COURSE CODE COURSES Credits SMT
1 CCP 1101201 Pancasila Education 2 I
and Citizenship
2 CCP 1101202 Religious Education 2 I
3 CCP 1101203 English 2 I
4 CCP 1101205 Indonesian 2 I
5 CCP 1101204 Basic Natural Sciences 2 I
6 KKC 1101306 Introduction to Communication 3 I
Studies
7 KKC 1101309 Indonesian Legal System 3 I
8 KKC 1101308 Indonesian Communication System 3 I
Total 19

Semester II
NO COURSE CODE COURSES Credits SMT
1 KKC 1102313 Communication Psychology 3 II
2 KKC 1102319 Interpersonal Communication 3 II
3 KKC 1102312 Introduction to Public Relations 3 II
(Public Relations)
4 KKC 1102321 Photography 3 II
5 KKC 1102315 Introduction to Journalism 3 II
6 BBC 1102346 Philosophy and Sociology of 3 II
Communication
Total 18

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Semester III
NO COURSE CODE COURSES Credits SMT
1 KKC 1103307 Communication Theory 3 III
2 KKC 1103322 Mass Media Management 3 III
3 KKC 1103317 Development of Communication 3 III
and Multimedia Technology
4 KBC 1103335 Program Planning and 3 III
Communication Audit
5 KKC 1103320 Organizational Communication 3 III
6 KKC 1103314 Mass Communication 3 III
7 BBC 1103249 Human Relations 2 III
8 BBC 1103350 Indonesian Political System 3 III
Total 23

Semester IV
NO COURSE CODE COURSES Credits SMT
1 KBC 1104332 R rhetoric and Public Speaking 3 IV
2 KBC 1104334 Mass Media News Writing and 3 IV
Production
3 KBC 1104336 MC and Protocol 3 IV
4 KKC 1104311 Communication Research Methods 3 IV
5 BBC 1104348 Cross-Cultural Communication & 3 IV
Tourism
6 KBC 1104237 Marketing Communication 2 IV
Total 17

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Semester V
NO COURSE CODE COURSES Credits SMT
1 KKC 1104310 Social statistics and Data Science 3 V
2 BBC 1105347 Political Communication 3 V
3 PBC 1105239 International Communication 2 V
4 PBC 1105340 Pressand Media Literacy 3 V
5 KBC 1105333 Article Review 3 V
6 KBC 1105331 Theory and Practice of Radio 3 V
Broadcasting
7 KBC 1105330 Theory and Practice of TV 3 V
Broadcasting
Total 20

Semester VI
NO COURSE CODE COURSES Credits SMT
1 PBC 1106342 Advertisement 3 VI
2 PBC 1106343 Management Information System 3 VI
3 KKC 1106316 Digital Business Communication 3 VI
4 PBC 1106241 Entrepreneurship 2 VI
5 PBC 1106344 Reporting and Interview 3 VI
Techniques
6 KKC 1102318 Lobbying and Negotiation 3 VI
7 PBC 1106445 Professional Work Lecture / KKP 4 VI
(External Benchmarking)
Total 21

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Semester VII
NO COURSE CODE COURSES Credits SMT
1 KKC 1107 323 Event and Crisis Management 3 VII
2 KKC 1107324 Development Communication 3 VII
3 KKC 1107325 Media Relations 3 VII
4 KKC 1107326 Public Relations and Private Sector 3 VII
5 KKC 1107227 Seminar and Capita Selecta of 3 VII
Communication
6 KKC 1107228 Communication Ethics 2 VII
7 KKC 1107329 Communication Research Planning 3 VII
Total 20

Semester VIII
NO COURSE CODE COURSES Credits SMT
1 KBC 1108638 Thesis 6 VIII
Total 6

Elective Courses
No COURSE CODE ELECTIVE COURSES* Credits SMT
1 KBC 1103335 Program Planning and Communication 3 III
Audit
2 BBC 1104348 Cross-Cultural Communication and 3 V
Tourism
3 KBC 1105333 Writing Articles 3 V
4 PBC 1106343 Management Information System 3 VI
5 PBC 1106241 Entrepreneurship 2 VI
6 KKC 1106316 Digital Business Communication 3 VI

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