1.

Clearly determine:
 Lotte mart:
-Increase sales: Create a promotion and incentive mechanism
for loyal members, thereby increasing store sales.
-Build long-term customer relationships: Create special
programs and offers to attract and maintain loyal customers,
thereby building long-term relationships and increasing the
chance of repeat purchases.
- Increase customer engagement: Encourage customers to
participate in promotions, transactions and interact more often
with the store through earning points or receiving special
offers.
- Capture customer information: Use data from the
membership card program to better understand customer
shopping behavior, thereby optimizing marketing strategies
and improving shopping experiences.
- Building brand and reputation: Through providing good
incentives and services, build a strong and prestigious brand
image in the minds of customers.
 Aeon mall
- Create connections with the community: Develop customer
care programs to create a friendly and connected community
with Aeon Mall.
- Enhance customer interaction and experience: Provide special
incentives and services to encourage customers to participate
in activities and experiences at Aeon Mall.
- Promote repeat purchases: Create attractive incentives and
prizes to encourage customers to come back to shop at Aeon
Mall more often.
- Capture customer information and preferences: Collect data
from the membership program to better understand customer
preferences and needs, thereby optimizing product and service
delivery.
- Building brand image and loyalty: Through providing a positive
shopping experience and good customer service, build
customer trust and loyalty to the Aeon Mall brand.
2. Type:
- The membership card programs of Lotte Mart and Aeon Mall
are both "closed".
-because both require customers to register and receive a
membership card or a membership profile. Membership cards
provide unique perks for each customer's rank. This card can be
used to receive special offers, reward points, or other types of
rewards when shopping or interacting at mall.
Ex: Lotte has a rating policy for customers.
- For Silver tier, the point accumulation rate is 0.1% provided
there are less than 6m successful transactions or more in 6
months.
- Gold tier has 0.5 percent points accumulation rate per invoice.
The maintenance condition is to have 6 to 11 successful
transactions in 6 months.
- Similarly, the platinum tier has a point accumulation rate of 1
percent per invoice and requires at least 12 successful
transactions in 6 months.
 Aeon mall: Aeon mall does not classify membership cards.
- The shopping center applies the conversion for every 10,000
VND from the receipt to get 1 point. Accumulate 300 points to
redeem a voucher worth 30,000 VND.
- Points that have not been redeemed from the previous year
will be valid until June 30 of the following year.
-There are also promotions, 5 percent off for mall members on
the 5th and 20th of every month.