the theory of

THE SIGN
Camila Ramirez Parra
pierce
A sign is not simply a symbol that
represents something, but an
element that interacts with an
interpreter and produces an effect on
him.
Immediate Interpretant:
This is the first level of interpretation,
arising directly from the
understanding of the sign itself.
Dynamic Interpretant:
This level refers to the actual effect of
the sign on the interpreter.
Final Interpretant:
This is the most complex and abstract
level. It refers to the way in which the
sign tends to represent itself in
relation to its object.
STOP
 "STOP"

Immediate Interpretant: Dynamic Interpretant: Final Interpretant:

your instant understanding that you your physical response of slowing deeper reflection on the purpose of
should stop when you see that word down the car or stopping if you are such a sign, its importance for road
walking safety.
Saussure
A sign is the smallest unit of meaning
in human communication. This is a
mental unit that is made up of a
meaning (concept) and a signifier
(acoustic image).
 Meaning Signifier

The idea that forms in our minds when This is the graphic image that remains
we relate to a word. It is what each in the brain when we hear or read a
person, individually, perceives from word.
that word.
TREE
 Meaning Signifier

the signifier would be the sequence of the mental representation you have of
letters "T-r-e-e" or the visual image a tree .
that represents a tree. The meaning could include features
such as the trunk, branches, leaves, etc
todorov
A sign as an entity that: 1) can be
made sensible, and 2) for a defined
group of users signals an absence in
itself.
 The verbal sign
Refers mainly to spoken or written
language where words are the main
means of communication.
the non-verbal sign
Refers to forms of communication that
do not use words, such as gestures,
facial expressions, colours, pictures,
symbols, etc.
 dog a green traffic light
Is a verbal sign that represents a Is a non-verbal sign that it is safe to
specific animal. proceed.