1 METHODOLOGY

1.1 Objectives

i. Create awareness of the Nourlie Cookies (Mama Nourly Sdn. Bhd.) brand to
the local consumers.
ii. Community building of engaged followers on social media (TikTok, Facebook,
Instagram)
iii. Increase of sales and store visits

1.2 Target Audience

No Categories Description
.
1. Audience Malaysia residents that are active on social
medias
2. Age Range 16 – 50 years old
3. Interests Baking, local business, Food, “Sapot Lokal”
4. Social Media TikTok, Facebook, Instagram

1.3 Research and Ideation

i. Conducting research on viral videos from renowned brands in Malaysia (Pak

Mat Western) (Nasi Pakistan No. 1) (Nasi Kukus Tonggek).
ii. Analyze successful videos from all the local brands.
iii. Brainstorm session with group members to come along about creative
concepts that align with brand identity and target audience interests.
 1.4 Script Development

Below is the flowchart of our script development: -

1.5 Pre-Production

Before the production begin, PixelUp team members had discussed about several
concerning issues before going to Mama Nourly factory for shooting video. The
issues are such as: -

 Transportation
 Dates
 Equipment

Transportation

For transportation, PixelUp use one of our member’s cars to get to the shooting
location.

Dates

The shooting date was on 29th November 2023

Equipment

The equipment that was used are:

 Smartphone
 Lighting
 Microphone

1.6 Production

On the production day, there were several works that are done to ensure the success
of the video production.

 Briefing
 Filming

Briefing

Briefing was done to ensure that all group members know what their roles, and job
scope. This is to ensure that the production went smoothly.

Filming

During the filming, all the group members work hard to film the video. Each members
have a specific job that ensure the smooth shooting.

1.7 Post-Production

After the filming, our group members Azhar were assigned to edit the video as he is
the most talented at editing in our team.

No Title Description
.
1. Editor Khairul Azhar
2. Platform Capcut
3. Video Category Advertisement video