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Brain Wars'24
Brain Wars'24
Break-Even Units = Total Fixed Costs + (Variable Cost per Unit * Planned Sales Volume)
b. Pricing and Costing: With a selling price of $4/cup and production cost of $1.5/cup,
the profit margin per cup is $2.5.
c. Break-even Analysis: To break even in one year, ABC Ltd. needs to sell 200,000 cups
of vegan yogurt ($0.5M investment / $2.5 profit margin per cup).
5. Recommendation to the Company:
a. Product Diversification: Introduce new flavors or variations of the existing yogurt
products to cater to diverse customer preferences and increase market share.
b. Investment in Equipment Reconfiguration: Conduct a detailed cost-benefit analysis
to assess the potential ROI from reducing repair time to 5% with a $0.5M
investment. If the ROI is favorable, proceed with the equipment reconfiguration to
improve production efficiency and reduce downtime.
c. Launch of Vegan Yogurts: Capitalize on the growing demand for plant-based
products by introducing vegan yogurts priced at $4/cup. Given the production cost
of $1.5/cup and no additional fixed costs mentioned, the company will breakeven
from the first unit sold, making it a viable and profitable venture.
d. Conduct a cost analysis to identify areas for cost reduction. This will help determine
if the equipment investment is worthwhile (cost savings from reduced repair time
should exceed $0.5M).
e. Analyze the potential profitability of vegan yogurts. Calculate the break-even point
(number of units needed to be sold in a year to cover all costs).
f. Based on the cost analysis and sales potential, determine if introducing vegan
yogurts aligns with the overall profitability goals.