SEGAAR BUSINESS PLAN

MISSION MEMBER
1 STATEMENT
2 SPECIALTY
To serve tasty mocktails with healthy Leader: Rafa Narryama
ingredients. Designer: Glory & Aubrey
Marketing: Evelyn, Jasmine, Sahda

PRODUCT
10 THREAT 3 DESCRIPTION
The ingredients that we use are of high quality, thus, Mocktails with halal and healthy
they are quite expensive. Therefore, our mocktail ingredients (no soda and no alcohol).
should be sold at a high price, which might lead to a
decrease in customers.

MARKETING
9 OPPORTUNITY 4 PLAN
Since the majority of Indonesians are Muslim, selling Promote our business through social
a non-alcoholic mocktail can be a good potential media.
market in Indonesia.

8 WEAKNESS 5 STRENGTH

Mocktails are easy to create. If we fail to explain our product's Unique selling point: Create a well-served and aesthetic
specialty, we might not reach our target market/ might only product.
receive a few customers.

7 TIMELINE 6 OPERATION

Week 4 to Week 6: Creating a business Register our brand at a bazaar.

plan
Week 7: Presentation
Week 8: Finalization and proposal making