TABLE OF CONTENT

S. NO. TOPIC PAGE

NO.

1. Certificate (s) -

2. Acknowledgment -

3. List of Tables -

4. List of Figures -

5. Chapter 1 - Introduction Company Profile

6. Chapter 2 - Industry Profile

7. Chapter 3 - Details of Field Project Assigned with Sample

Collection Process & Analysis of Data collected

8. Chapter 4 - Learning Summary from the Work Experience in

Departments and From Field Project conducted.

9. Chapter 5 – Concluding Remarks

10. Bibliography

11. Appendix

1
CERTIFICATE BY ORGANIZATION

II
 CERTIFICATE FROM STUDENT

I, Mr. HARDIK BHATT, Roll No. 04524488821 certify that the Project

Report/Dissertation B.Com. (H) / Code 315 entitled “The Study of Customer

Preference for Choosing a Particular Magazine of Outlook” is done by me and it

is an authentic work carried out by me at IITM. The matter embodied in this project

work has not been submitted earlier for the award of any degree or diploma to the best

of my knowledge and belief.

Signature of the Student

Date: 1-12-2023

III
 CERTIFICATE BY FACULTY GUIDE

Certified that the Project Report/Dissertation of B.Com. (H) entitled “The Study of

Customer Preference for Choosing a Particular Magazine of Outlook” done by

Mr./Ms. HARDIK BHATT, Roll No. 04524488821, is completed under my

guidance.

Signature of the Guide:

Name of the Guide:
Designation: Assistant Professor
Date: 1-12-2023

Countersigned
(Director / Project Coordinator)

IV
 ACKNOWLEDGEMENT

I offer my sincere thankfulness and humble regards to, Institute of

Innovation in Technology & Management, GGSIP University, New
Delhi for imparting us very valuable professional training in B. Com
(H).

I pay my sincere regards and gratitude to Mr. Pratik Dwivedi, my

project Guide for giving me the cream of his knowledge. I am
thankful for him as he has been a constant source of advice,
motivation, and inspiration. I am also thankful to him for giving me
suggestions and encouragement throughout the project work.

I take this opportunity to express my gratitude and offer my

thanksgiving to our computer Lab staff and library staff for providing
me with the opportunity to utilize their resources for the completion
of the project.

I am also thankful to my family and friends for constantly motivating

me to complete the project and providing me with an environment
that enhanced my knowledge.

Hardik Bhatt
04524481
B.com (H)
5th Semester, Evening

V
 LIST OF TABLES
TABLE NO. TITLE PAGE NO.
1. Research Plan for the conduction of survey

LIST OF FIGURES
FIGURE NO. TITLE PAGE NO.
1. The pie-chart representation of the age group of the
respondents.
2. The pie-chart representation of the gender of
respondents
3. The pie-chart representation of percentage of regular
readers of magazine
4. The pie-chart representations of respondent's
engagement with the magazine
5. A graphical representation of the most liked
Outlook magazine
6. The pie-chart representation of how influential
Outlook magazine is in shaping India
7. A graphical representation of how many respondents
will recommend the magazine
8. The pie-chart representation on the rating of user-
friendliness of the magazine
9. A graphical representation of the respondent’s overall
experience with the company

VI