SUMMER INTERNSHIP REPORT ON

“ASHOK LEYLAND LIMITED”

A Summer Internship Report Submitted to

AMERICAN SCHOOL OF BUSINESS ADMINISTRATION (ASBA)
In partial fulfillment of the requirement for the Degree ofi
Master of Business Administration (MBA)
Submitted by
D.JAME EBENEZER (22MBA221)

Under the guidance of

MR. R. JACKON GUNARAJ
Department of Management Studies

June 2023

THE AMERICAN COLLEGE, Madurai – 625014

an Autonomous Institution Affiliated to Madurai Kamaraj University
Re-accredited (3rd Cycle) by NAAC with Grade “A+”
CGPA 3.47 on a 4 –point scale

1
 DECLARATION BY THE CANDIDATE

D. JAMES EBENEZER
REG NO: 22MBA221,

DEPARTMENT OF MANAGEMENT STUDIES,

THE AMERICAN COLLEGE,

MADURAI.

I, D. JAMES EBENEZER (22MBA221), student of Department of

Management Studies, American School of Business Administration, The
American College, Madurai hereby declare that the Summer Internship work
on “ASHOK LEYLAND LIMITED” submitted in partial fulfillment of the
requirement for the award of MASTER OF BUSINESS ADMINISTRATION
is a original work done by me under the guidance of MR. R. JACKON
GUNARAJ, Professor, ASBA. No part of this internship report has been
submitted for the award of any other Degree, Diploma, Fellowship or other
similar studies.

Date: - 06/07/2023 Yours

Faithfully,

2
Place: - Madurai [D. JAMES

EBENEZER]

AMERICAN SCHOOL OF BUSINESS ADMINISTRATION (ASBA)

THE AMERICAN COLLEGE, Madurai –14
An Autonomous Institution Affiliated to Madurai Kamaraj University
Re-accredited (2nd Cycle) by NAAC with Grade “A”
CGPA 3.46 on a 4 –point scale

CERTIFICATE

This is to certify that the Summer Internship work done at “ASHOK LEYLAND
LIMITED”, submitted to Department of Management Studies, AMERICAN
SCHOOL OF BUSINESS ADMINISTRATION (ASBA), THE
AMERICAN COLLEGE in partial fulfillment for the requirement of MBA degree
is a Bonafide record of the work carried out by D. JAMES EBENEZER
(22MBA221) under my guidance and supervision.

Faculty Mentor Director

3
 ACKNOWELEDGEMENT

I dedicate this project work to the benevolent persons who have co-operated
sincerely their precious time for the consummation of the training.

I express my sense of gratitude and heartfelt thanks to my guide MR. R. JACKON

GUNARAJ., Professor, ASBA for his motivation, support and valuable guidance
provided right from the initial stage to the completion stage towards this internship
work.

My sincere thanks are to our Director Dr. SAMUEL JOSEPH for motivating me to
do this internship.

I take up this opportunity to thank our Principal & Secretary Dr. M. DAVAMANI
CHRISTOBER for giving me this wonderful opportunity for doing the internship.

I greatly thank my beloved Parents & Friends who helped me in all aspect.

Finally, I would like to mention my special thanks to all friends, for their valuable
suggestions and to all my classmates who encouraged me in bringing out this study a
successful one

4
 Internship Log Sheet

Daily Report

Date and Work Done Hours Remarks

Day Worked by intern
23/05/2023 Received verification call from AL Corporate HR - -
Tuesday and received the internship offer letter
24/05/2023 Got to know about the induction process at Ashok 7 hours Completed
Wednesday Leyland LCV.
Went through the induction presentations.
25/05/2023 A study on company’s financial report through 7 hours Completed
Thursday 2018-19 annexure
26/05/2023 Study and go through on Ashok Leyland 7 hours Completed
Friday company’s website page
29/05/2023 Checking the applicants resume and gathering 7 hours Completed
Monday
further details from the applicants
30/05/2023 Employee Survey Research and Literary study 7 hours Completed
Tuesday
31/05/2023 Employee survey – questionnaire analysis 7 hours Completed
Wednesday
01/06/2023 Draft preparation for Employee survey 7 hours Completed
Thursday
questionnaire
02/06/2023 Understood the HR policies of the company. Got to 7 hours Completed
Friday
know how the HR policies are framed.
05/06/2023 Understood how the HR Database Management 7 hours Completed
Monday System works and how the employee details are
stored in the HRMS
06/06/2023 Got valuable exposure to the various stages of 7 hours Completed

5
 Tuesday recruitment and selection process
07/06/2023 Reworked the final draft of employee engagement 7 hours Completed
Wednesday survey questionnaire
08/06/2023 Learnt some techniques used by HR professionals 7 hours Completed
Thursday for creating employee surveys related to work
satisfaction, compensation and benefits, employee
engagement, training and development etc.
09/06/2023 Entered new applicant details in Excel sheet and 7 hours Completed
Friday Study and presentation on LCV ppt
12/06/2023 Conducted a preliminary review of the 7 hours Completed
Monday questionnaire to ensure clarity in the wording
13/06/2023 Ensured the logical flow, and avoided some 7 hours Completed
Tuesday potential biases in the wording
14/06/2023 Screened resumes for open positions and an one on 7 hours Completed
Wednesday one talk with the company’s employee
15/06/2023 Collected necessary details from job applicants 7 hours Completed
Thursday (Gathered incomplete information from job
applicants and sought clarification when necessary)
16/06/2023 Reanalyzed and identified the areas where the 7 hours Completed
Friday questionnaire can be improved and clarified
19/06/2023 Gathered the details of job applicants and entered it 7 hours Completed
Monday in Excel sheet
20/06/2023 Finalized the employee survey questionnaire, 7 hours Completed
Tuesday incorporating all the revisions and improvements
based on feedback received
21/06/2023 Created the digital version of the questionnaires 7 hours Completed
Wednesday using a suitable platform (google form)
22/06/2023 Presented the finalized employee survey 7 hours Completed
Thursday questionnaire to the HR for approval

6
S.No Table of Contents Page No

1 Introduction 10-12
 Impact of My Internship 10
 Skills and Knowledge Gained 11
 Objectives of the Study 11
 Methodology 12
 Scope of the Study 12

2 Industry Profile 14-21

 Industry Overview 14
 Advantages in India 15
 Make in India 16
 Key Government policies 18
 Key Risks 20

3 Company Profile 23-28

 Overview and Background 23
 History and Evolution 24
 Vision & Mission 25
 Hinduja Group 26
 Organizational Structure 27
 Growth Milestones 28

4 Domestic & International Operations 30

1.Joint Ventures 32
Subsidiaries 32
Gemba 34
 Gemba Kaizen 34
 Gemba Mission 35

5 Departmental Functions 37-54

1.Production Department 37
 Production Plants 37
 Production Process 39

7
  Technologies 39
2.Marketing Department 40
2.1 Challenges 41
2.2 Products & Services 42
 Trucks 42
 Buses 44
 Light Commercial Vehicles 45
 Power Solutions 46
 Defence Vehicles 46
2.3 Leykart 47
2.4 Ashok Leyland AMC 48
2.5 Ashok Leyland iAlert 49
4.Finance Department 51
 Responsibilities 51
3.Human Resource Department 52
 HR Functions 52
 Corporate Social Responsibility 53
 Employee Welfare Schemes 54

6 Learnings 56-58
 Key Learnings 56
 Other Learnings 57

7 Recommendation
 Suggestions for Improvement 60
 Future Prospects 61

8 Conclusion 64

9 Bibliography 66

8
CHAPTER 1

9
INTRODUCTION

The following report provides a comprehensive analysis and

reflection on my internship experience at Ashok Leyland limited. This
internship served as an invaluable opportunity for me to gain practical insights
and hands-on experience in the LCV Department. Throughout the 1-month
duration of my internship, I had the privilege to work with a talented team of
professionals and actively contribute to various projects and initiatives.

I am writing this report to document my summer internship at Ashok Leyland,

which took place from My 23 to June 22, 2023. Ashok Leyland is a leading
manufacturer of commercial vehicles in India, Ashok Leyland believe that its
historical success and future prospects are directly related to combination of
strengths and I was fortunate to have the opportunity to intern in the company's
Corporate Office

In this report, I will provide a brief overview of Ashok Leyland, as well as my

specific responsibilities and experiences during my internship. I will also
discuss the skills and knowledge that I gained, and the impact that my internship
had on my professional development.

Impact of My Internship:

My internship at Ashok Leyland had a significant impact on my professional

development. I gained valuable skills and knowledge, and I also had the
opportunity to network with professionals in the transportation industry.

I am confident that the skills and knowledge that I gained during my internship
will help me to succeed in my future career. I am grateful to Ashok Leyland for

10
providing me with this opportunity, and I look forward to continuing my
professional development in the transportation industry.

Skills and Knowledge Gained

During my internship, I gained a number of valuable skills and knowledge,

including:

 Corporate life skills

 Recruitment and selection
 Problem-solving skills
 Teamwork skills
 Communication skills

I also learned a great deal about the departmental process for commercial
vehicles. This knowledge will be invaluable to me in my future career.

OBJECTIVES OF THE STUDY

The objectives of the study are:

 To familiarize with business organization.

 Getting practical experience regarding the organizational function.
 To learn about the policies and functions of the organization.
 To understand the culture in the organization and its effect on employees.
 To get industrial exposure and experience.
 To understand the departmental functions and its operations.

METHODOLOGY

11
 This study was undertaken by undergoing a training program at Ashok
Leyland for about a month. The information was collected by interacting and
interviewing with the concerned personnel of various functional departments.

The methodology used for the study is through the collection of primary and
secondary data. Primary data is collected through direct observation and live
discussion with the managers and the staff members. Secondary data is
collected through Annual Reports, Business Journals, Existing Records and also
from the website of the company.

SCOPE OF THE STUDY

The study is mainly based on the details collected from various

departments. It provides a better understanding at functional level of each
department. i.e., Production, Information Technology, Marketing, Finance and
Human Resource Management. Each and every activity of the company has
been studied very carefully with the data available. Apart from that I gained
knowledge of the functioning of different departments and their inter
relationship with each other. This study helped me familiarize with the internal
organizational structure, internal workforce and internal environment of the
corporate office located in Little Mount in Chennai.

12
 CHAPTER 2

Industry Profile

Industry Overview

13
The automotive industry is a global industry that comprises a wide range of
companies and organizations involved in the design, development,
manufacturing, marketing, selling, repairing, and modification of motor
vehicles. It is one of the world's largest industries by revenue, employing
millions of people around the world.

The automotive industry has a significant impact on the global economy. It is a

major driver of economic growth, and it also contributes to employment, trade,
and innovation. The industry is also a major source of pollution, and it is facing
increasing pressure to reduce its environmental impact.

The structure of the automotive industry is complex. There are a large number
of companies involved in the industry, and they operate at different levels of the
value chain. The major players in the industry are the original equipment
manufacturers (OEMs), which design and manufacture vehicles. The OEMs are
typically vertically integrated, meaning that they own their own production
facilities and supply chains.

There are also a number of tier 1 suppliers, which provide components and
subassemblies to the OEMs. Tier 2 and tier 3 suppliers provide even more
specialized components and services. The automotive industry is also a major
source of aftermarket parts and services.

The automotive industry is constantly evolving. New technologies are being

developed, and new markets are emerging. The industry is also facing
increasing challenges, such as environmental regulations and the rise of
autonomous vehicles.

Despite these challenges, the automotive industry is expected to continue to

grow in the coming years. The demand for vehicles is expected to increase in
emerging markets, and new technologies are expected to create new
opportunities for the industry.

Here are some of the key trends that are shaping the automotive industry:

 The rise of electric vehicles (EVs). EVs are becoming more popular, as
they offer a cleaner and more efficient alternative to traditional gasoline-
powered vehicles.
 The development of autonomous vehicles. Autonomous vehicles are still
in the early stages of development, but they have the potential to
revolutionize the automotive industry.

14
  The increasing demand for connectivity and infotainment features.
Consumers are increasingly demanding vehicles that are connected to the
internet and that offer a variety of infotainment features.
 The growth of the aftermarket parts and services market. The aftermarket
parts and services market are growing rapidly, as consumers are
increasingly looking for ways to customize and maintain their vehicles.

The automotive industry is a complex and dynamic industry. It is constantly

evolving, and it is facing a number of challenges. However, the industry is also
expected to continue to grow in the coming years.

Advantages in India

The automobile industry in India has a number of advantages that make it a

attractive destination for investment and growth. These advantages include:

 Large and growing domestic market: India has a large and growing
population, which is leading to a growing demand for automobiles. In
2021, the Indian automobile market was valued at US$222 billion, and
it is expected to reach US$327 billion by 2027.
 Low labor costs: India has some of the lowest labor costs in the world,
which makes it an attractive destination for automobile manufacturing.
This is especially true for labor-intensive industries such as two-
wheelers and three-wheelers.
 Government support: The Indian government has been supportive of
the automobile industry, and it has implemented a number of policies to
promote growth in the sector. These include the National Electric
Mobility Mission Plan 2020, which aims to make India a global leader
in electric vehicles.
 Technological expertise: India has a growing pool of technological
expertise in the automobile sector. This is due to the presence of a
number of global automotive companies in India, as well as the strong
research and development capabilities of Indian universities and
research institutes.
 Infrastructural development: India has been investing in infrastructure
development, which is making it easier to transport and assemble
automobiles. This includes the development of highways, ports, and
logistics facilities.

15
These advantages have helped the Indian automobile industry to grow rapidly in
recent years. In 2021, the Indian automobile industry produced 22.9 million
vehicles, making it the fourth largest automobile producer in the world. The
industry is expected to continue to grow in the coming years, and it is likely to
become a major player in the global automobile market.

In addition to the above advantages, the Indian automobile industry also has a
number of other strengths, such as:

 A strong supplier base: India has a strong supplier base for the
automobile industry, which includes both domestic and international
companies. This makes it easier for automobile manufacturers to source
components and parts locally.
 A favorable business environment: India has a favorable business
environment for the automobile industry, which includes a stable
political system, a sound legal framework, and a transparent regulatory
system.
 A skilled workforce: India has a skilled workforce that is well-trained in
the automobile sector. This is due to the presence of a number of
technical institutes and training centers in India.

These strengths make the Indian automobile industry a competitive and

attractive destination for investment and growth. The industry is expected to
continue to grow in the coming years, and it is likely to become a major player
in the global automobile market.

Make in India

Make in India is an initiative by the Government of India to create and

encourage companies to develop, manufacture and assemble products made in
India and incentivize dedicated investments into manufacturing. The policy
approach was to create a conducive environment for investments, develop a
modern and efficient infrastructure, and open up new sectors for foreign capital.
The initiative targeted 25 economic sectors for job creation and skill
enhancement, and aimed "to transform India into a global design and
manufacturing export hub."

16
The Make in India initiative was launched in September 2014 by Prime Minister
Narendra Modi. The initiative has four pillars:

 Ease of doing business: The government has implemented a number of

reforms to make it easier for businesses to operate in India. These include
reducing the number of licenses and permits required, simplifying the tax
system, and improving the infrastructure.
 Skill development: The government has launched a number of programs
to skill the workforce for the manufacturing sector. These include the
Pradhan Mantri Kaushal Vikas Yojana (PMKVY), which aims to train
100 million people in new-age skills by 2022.
 Infrastructural development: The government has invested in
infrastructure development, such as roads, ports, and airports. This is
making it easier to transport goods and services within India and to export
them to other countries.
 Innovation and research: The government is promoting innovation and
research in the manufacturing sector. This includes funding research and
development (R&D) projects, and providing tax breaks for companies
that invest in R&D.

The Make in India initiative has been successful in attracting investment and
generating jobs. In the first five years of the initiative, India attracted over
US$600 billion in foreign direct investment (FDI). The initiative has also
created millions of jobs, and it is expected to create millions more in the coming
years.

The Make in India initiative has been praised by businesses and industry
experts. They say that the initiative has created a more favorable business
environment for manufacturing in India. They also say that the initiative has
helped to raise India's profile as a manufacturing destination.

However, the Make in India initiative has also been criticized. Some critics say
that the government has not done enough to address the challenges facing the
17
manufacturing sector, such as high taxes and labor costs. Others say that the
government has not done enough to promote innovation and research in the
manufacturing sector.

Despite the criticisms, the Make in India initiative has been a success. The
initiative has attracted investment and generated jobs, and it is expected to
create millions more in the coming years. The initiative has also helped to raise
India's profile as a manufacturing destination.

Key Government Policies

The government of India has implemented a number of policies to promote the

growth of the automobile industry in India. These policies include:

 The Automotive Mission Plan (2016-2026), which aims to make India a

global hub for automobile manufacturing. The plan focuses on increasing
the production of automobiles in India, improving the quality of
automobiles, and promoting exports.

 The National Electric Mobility Mission Plan (NEMMP) 2020, which

aims to make India a global leader in electric vehicles. The plan focuses
on increasing the production of electric vehicles in India, improving the
charging infrastructure, and promoting the use of electric vehicles.

 The Production Linked Incentive (PLI) Scheme, which provides

financial incentives to companies that invest in manufacturing of
advanced automotive technology products. The scheme aims to boost
domestic manufacturing of automobiles and components, and to attract
investments in the automobile manufacturing value chain.

 The National Highways Development Programme (NHDP), which is a

major infrastructure development project that is aimed at improving the

18
 road network in India. The project is expected to create a demand for
automobiles, and to boost the growth of the automobile industry.

 The Goods and Services Tax (GST), which is a single tax that has
replaced a number of different taxes in India. The GST has simplified the
tax system, and has made it easier for businesses to operate in India.

These policies have helped to promote the growth of the automobile industry in
India. In 2021, the Indian automobile industry produced 22.9 million vehicles,
making it the fourth largest automobile producer in the world. The industry is
expected to continue to grow in the coming years, and it is likely to become a
major player in the global automobile market.

In addition to the above policies, the government of India has also taken a
number of other steps to promote the growth of the automobile industry. These
include:

Investing in research and development: The government is investing in

research and development (R&D) projects in the automobile sector. This is
helping to develop new technologies and products, and to improve the
competitiveness of the Indian automobile industry.

Promoting exports: The government is promoting exports of automobiles from

India. This is being done through a number of measures, such as providing
financial incentives to exporters, and helping to create a favorable business
environment for exports.

Improving the skills of the workforce: The government is improving the skills
of the workforce in the automobile sector. This is being done through a number

19
of measures, such as providing training programs, and setting up skill
development centers.

These steps are helping to make India a more attractive destination for
investment in the automobile sector. The government is confident that the
automobile industry will continue to grow in India, and that it will become a
major player in the global automobile market.

Key Risks
The automobile industry in India is facing a number of risks, which could
impact its growth in the coming years. These risks include:

 Economic slowdown: The Indian economy is facing a slowdown, which

is impacting demand for automobiles. This is due to a number of factors,
such as rising inflation, slowing economic growth, and the ongoing
COVID-19 pandemic.
 Increase in fuel prices: The prices of fuel have been rising in India,
which is making it more expensive to own and operate an automobile.
This is impacting demand for both petrol and diesel vehicles.
 Shift to electric vehicles: The government of India is promoting the use
of electric vehicles, which could impact the demand for petrol and diesel
vehicles. This is because electric vehicles are more fuel-efficient and
environmentally friendly.
 Increase in competition: The automobile industry in India is becoming
increasingly competitive, as a number of new players are entering the
market. This is putting pressure on margins and making it difficult for
companies to grow.
 Trade tensions: The ongoing trade tensions between India and other
countries could impact the automobile industry. This is because the
industry relies on imports of components and parts from other countries.
 Technological changes: The automobile industry is undergoing a rapid
technological transformation, with the introduction of new technologies
such as autonomous driving and connectivity. This could make it difficult
for companies to keep up with the latest trends.

20
These risks could impact the growth of the automobile industry in India in the
coming years. However, the industry is also facing a number of opportunities,
such as the growing demand for affordable vehicles and the rise of the middle
class. The industry is expected to continue to grow in the coming years, but it
will need to address the risks in order to sustain its growth.

Here are some additional risks that the Indian automobile industry is facing:

 Supply chain disruptions: The Indian automobile industry is heavily

dependent on imported components and parts. Any disruptions in the
supply chain could impact the production of automobiles in India.
 Government regulations: The government of India is introducing new
regulations for the automobile industry, such as emission norms and
safety standards. These regulations could make it more expensive for
companies to operate in India.
 Cybersecurity threats: The automobile industry is becoming
increasingly reliant on digital technologies. This makes it vulnerable to
cybersecurity threats, such as data breaches and cyberattacks.

The Indian automobile industry is facing a number of risks, but it is also facing
a number of opportunities. The industry is expected to continue to grow in the
coming years, but it will need to address the risks in order to sustain its growth.

21
CHAPTER 3

22
Company Profile

OVERVIEW AND BACKGROUND

Ashok Leyland, flagship of the Hinduja group, is the 2nd largest

manufacturer of commercial vehicles in India, the 4th largest manufacturer of
buses in the world, and 19th largest manufacturers of trucks. Headquartered in
Chennai, 9 manufacturing plants gives an international footprint – 7 in India, a
bus manufacturing facility in Ras Al Khaimah (UAE), one at Leeds, United
Kingdom and a joint venture with the Alteams Group for the manufacture of
high-press die-casting extruded aluminium components for the automotive and
telecommunications sectors, Ashok Leyland has a well-diversified portfolio
across the automobile industry. Ashok Leyland has recently been ranked as 34th
best brand in India.

A US $ 4.5 billion company, that has a 75-year legacy, and a footprint that
extends across 50 countries, Ashok Leyland is one of the most fully integrated
manufacturing companies this side of the globe. Ashok Leyland has a product
range from 1T GVW (Gross Vehicle Weight) to 55T GTW (Gross Trailer
Weight) in trucks. Customizing trucks to customer needs has now become a
reality with the revolutionary industry first truly modular trucks – AVTR.

23
With the largest fleet of logistics vehicles deployed in the Indian Army and
significant partnerships with armed forces across the globe, Ashok Leyland
vehicles for Defence and Special applications helps keep borders secure. The
Ashok Leyland product portfolio also has diesel engines for industrial, genset
and marine applications.

The company is very committed to the Environment, Social and Governance

agenda and is driving various initiatives under each category. Every decision of
the company always considers the values of sustainability and a socially
responsible approach to fulfil its mission for inclusive growth. The company
practices good corporate governance, with a culture of transparency,
accountability, compliance, and disclosure.

HISTORY AND EVOLUTION

1948 - Founded by Raghunandan Saran, Ashok Motors was set up in

collaboration with Austin Motor Company, England and incorporated on
September 7th for the assembly of Austin cars.

1949 - Production began in September at the factory situated at Ennore, north of

Madras, and soon the first indigenously assembled A40 Austin car was rolled
out.

24
1950 - An agreement was reached between the two companies and Ashok
Motors got sole rights to import, assemble and progressively manufacture
Leyland trucks for seven years.

1951 - The first Leyland chassis assembled by Ashok Motors at Ennore were
four Comet 350-engines tippers sold to the Mangalore Tile Factory.

1954 - The Government approved the progressive manufacture of Leyland

commercial vehicles and a license for the manufacture of 1,000 Comets a year
was granted.

1955 - Named after Raghunandan’s son, Ashok, the company was renamed
‘Ashok Leyland’ with equity participation from Leyland Motors, Ltd

1967 - ‘Titan’ – The first Indian-made double-decker with 50% indigenous

components was launched.

VISION

Be among the top Indian corporations acknowledged nationally and

internationally for

- Excellence in quality of its products.

- Excellence in customer focus and service.

25
MISSION

Be a leader in the business of commercial vehicles, excelling in technology,

quality and value to customer fully supported by customer service of the highest
order and meeting national and international environmental and safety
standards.

HINDUJA GROUP

The Hinduja Group is one of the largest diversified groups in the world
spanning all the continents. The Group employs over 150,000+ people and has
offices in many key cities of the world and all the major cities in India.

The Hinduja Family has always adapted to free-market reforms, moving

quickly in new markets that have opened and capitalizing on new economic
opportunities. As a result, Hinduja Group is now strategically positioned to
contribute to old economy sectors, such as Banking & Finance, Transport and
Energy, as well as the new economy sectors of Technology, Media and
Renewables.

Firm believers in traditional family values, the Hindujas have all along striven
to inculcate the family concept in their business enterprises while following the
core philosophy of the Founder. Every member of the Group is encouraged to
practice the Vedic principles of work: ‘Service with devotion’ and ‘willingness
to see fulfilment of one’s self-interest in the active promotion of the interest
of the collective’.

26
Mutual trust, respect, cohesion and co-operation are emphasized as key
organizational guidelines. At the same time, sound modern management
practices are given primacy within individual companies of the Group and also
at the corporate level. Professionals are allocated independent charge of
diversified activities. There is a high premium on healthy internal competition.
Executives and Employees are appreciated and incentivized for performance
excellence. The Group, throughout its history, has demonstrated a strong
commitment to creating better understanding between the people and the
governments of the world. Building amity and co-operation between their host
country and their mother country, India, has been an article of faith for the
Hindujas.

ORGANIZATIONAL STRUCTURE

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

SENIOR DIRECTOR

GENERAL MANAGER

DEPUTY GENERAL MANAGER

ASST. GENERAL MANAGER

DIVISIONAL MANAGER

SENIOR MANAGER
27

MANAGER
GROWTH MILESTONES OF ASHOK LEYLAND

1966 – Full air brakes introduced

1967 – Double Decker buses introduced.

1968 – Power steering offered.

1979 – Multilane trucks introduced.

1980 – Integral bus with air suspension.

1992 – Self-certification status for defence supplies.

1993 – ISO 9000 Certification.

1994 – ISO 9001 Certification

1997 – India’s first CNG powered bus.

1998 – QS 9000 Certification

1999 – CNG (Compressed Natural Gas) introduced.

28
2000 – Euro-I, Engines/vehicles introduced.

2001 – ISO 14000 Environment Management System Certification.

2002 – Exclusive Machine line – 2 for Hino cylinder.

2003 – E-Comet launched.

2004 – 50,000-mark vehicle produced.

2005 -- First Indian auto company to receive BS 7799 certification

2010 - The U-Truck platform launch

2011 - A full range player with DOST - Entry into the LCV segment.

2011 - Enters the construction equipment space

CHAPTER 4

29
DOMESTIC & INTERNATIONAL OPERATIONS

Regional Office

 Dubai, UAE – International Operations Headquarters

 Dhaka, Bangladesh
 Moscow, Russia
 Abidjan, Ivory Coast (West Africa)

Manufacturing Assembly Plant

 Ras AL Khaimah, UAE

 Dhaka, Bangladesh
 Sri Lanka

30
International Presence

GCC

 UAE
 Saudi Arabia
 Kuwait
 Qatar
 Bahrain
 Oman

Africa

 Kenya
 Nigeria
 Tanzania
 Malawi
 Uganda
 Mauritius
 Seychelles
 Zimbabwe
 Burkina Faso
 Republic of Cango
 Cote D'ivoire
 Ghana

31
CIS

 Russia
 Ukraine

SAARC

 Bangladesh
 Nepal
 Sri Lanka

JOINT VENTURES

Ashley Alteams is a JV with the Alteams Group, Finland, and is in the business
of producing High Pressure Die Casting (HPDC) aluminum components pre-
dominantly for telecommunications and automotive sectors.

SUBSIDIARIES

Albonair GmbH

32
Albonair GmbH was established with a vision of being a complete solution
provider for reducing automotive emissions and has, in the short period since
inception, developed the complete solution for Selective Catalytic Reduction
(SCR) and Urea Dosing System (UDS) conforming to Euro 4, 5 and 6 emission
standards for commercial as well as passenger vehicles.

Global TVS Bus Body Builders Limited

Global TVS is a joint venture between Ashok Leyland Limited and T V

Sundram Iyengar & Sons Private Limited. The Company’s manufacturing
facility is located in Viralimalai, Trichy. The facility has three production lines
with a capacity to manufacture 150 buses per month. Global TVS is certified for
ISO 9001:2008 by Bureau Veritas for design, fabrication, sales and service of
bus body building on customer chassis and has AIS 052 bus code certification
from ARAI, Pune.

Global TVS currently caters to export orders for the Middle East and Africa and
orders from State Transport Units as per the JNNURM scheme via Ashok
Leyland. Global TVS also sells all-steel buses built on Ashok Leyland chassis
independently to private operators for institutional and staff bus segments. The
vision of Global TVS is to establish as the most preferred Indian brand in bus
body building in the Domestic, Gulf and African markets.

33
Hinduja Leyland Finance Limited

Incorporated in November 2008, Hinduja Leyland Finance Limited (HLFL),

jointly promoted by Ashok Leyland and the Hinduja Group, was formed to
provide finance for the purchase of vehicles or equipment. HLFL received the
NBFC License in March 2010 and have started operations with an equity of Rs.
225 crores. The strength of the Company lies in its core competence in fund-
based lending for a diversified portfolio of Commercial Vehicles, Cars,
Construction Equipment, Tractors and Used Vehicles and its network that
covers 19 states with over 275 locations.

Hinduja Tech Limited

Hinduja Tech Limited incorporated in 2009, with a focus to provide

Engineering, Manufacturing, Information Technology and Enterprise Services
and Solutions for Automotive, Aerospace, Defence, Industrial and General
Manufacturing industries.

Hinduja Tech Limited serves top global companies including 18 of the Fortune
Global 500 companies. It is led by a management team with global experience
in delivering high-end solutions in Engineering, ERP and IT services space. As
a business solution focused company, Hinduja Tech Limited has established
Centers of Excellence (CoE) to develop solutions to address key customer
business imperatives in the Engineering, Manufacturing and Enterprise
domains.

34
GEMBA

Gemba is a Japanese word meaning “Real Place” where the real action takes
place.

In the manufacturing industry, there are 3 major activities directly related to

earning money, developing, producing and selling products.

GEMBA KAIZEN

Three ground rules for practicing kaizen in Gemba.

1. House Keeping
2. Muda Elimination [Waste Elimination]
 Waste of over production
 Waste of inventory
 Waste of waiting
 Waste of Motion
 Waste of transportation
 Waste of Producing Rejects
 Waste of processing
3. Standardization.

GEMBA MISSION

N7i+1

New 7 initiatives

1. Increase in the number of GEMBA

35
2. 5s [SEIRI,SEITON,SEISO.SEIKETSU,SHITSUKE]
3. EEI (Effort and Ergonomy index)
4. CMI (Cost management initiative)
5. Inventory Initiative
6. Critical machine uptime
7. Quality
8. Safety

CHAPTER 5

36
PRODUCTION DEPARTMENT

PRODUCTION PLANTS

Manufacturing is a world in itself, governed by forces and processes exclusive

to this environment. The crown jewels of Ashok Leyland manufacturing –
spread across the world – are each stories of stringent processes, global
standards in quality and a nurturing relationship with nature. The most vibrant
aspect of Ashok Leyland manufacturing is that the plants all over the globe are
connected – they communicate with each other, exchange ideas, methods and
insights to ensure that they bolster the ability to manufacture a wide range of
products, meeting and exceeding customer expectations.

1. The Ennore 'Mother Plant', Tamil Nadu - Est. 1948

37
2. Hosur Plant 1, Tamil Nadu - Est. 1980

3. Bhandara Plant, Maharashtra – Est. 1982

4. Alwar Plant, Rajasthan – Est. 1982

38
 5. Hosur Plant 2, Tamil Nadu, Est. 1994

6. Ras Al-Khaimah Plant – Est. 2009

Production Process

Ashok Leyland is one of the leading automobile manufacturers in India. The

company has a number of manufacturing plants located across India. The
production process at Ashok Leyland is a complex and multi-step process. It
involves the following steps:

1. Raw material procurement: The first step in the production process is

the procurement of raw materials. Ashok Leyland procures raw materials
from a number of suppliers, both domestic and international. The raw
materials are then transported to the manufacturing plants.
2. Component manufacturing: The next step is the manufacturing of
components. Ashok Leyland has a number of component manufacturing

39
 plants, where they manufacture a variety of components, such as engines,
transmissions, axles, and chassis.
3. Assembly: The third step is the assembly of the vehicles. The
components are assembled at the manufacturing plants, where the
vehicles are put together. The assembly process is a complex and precise
process, and it is carried out by a skilled workforce.
4. Testing: The fourth step is the testing of the vehicles. The vehicles are
tested for a variety of parameters, such as performance, safety, and
emissions. The testing is carried out at a number of test facilities, both in-
house and at third-party test centers.
5. Packaging and shipping: The fifth step is the packaging and shipping of
the vehicles. The vehicles are packed in accordance with the safety
standards, and they are then shipped to the dealerships.

The production process at Ashok Leyland is a complex and multi-step process.

It involves a number of different departments and a skilled workforce. The
company is constantly investing in new technologies and processes to improve
the efficiency of the production process.

Technologies

Here are some of the key technologies that Ashok Leyland uses in its
production process:

 Computer-aided design (CAD): CAD software is used to design the

vehicles. This software allows the engineers to design the vehicles in a
virtual environment, and to test the designs for a variety of parameters.
 Computer-aided manufacturing (CAM): CAM software is used to
control the manufacturing process. This software allows the engineers to
program the machines to manufacture the components and vehicles in a
precise and efficient manner.
 Robotics: Robotics is used in a number of different steps in the
production process. Robots are used to assemble the vehicles, to test the
vehicles, and to package the vehicles.
 Lean manufacturing: Lean manufacturing is a set of principles that are
used to improve the efficiency of the production process. These principles
focus on waste reduction, continuous improvement, and customer
satisfaction.

40
Ashok Leyland is constantly investing in new technologies and processes to
improve the efficiency of the production process. The company is also investing
in training its workforce to use the new technologies. The company is confident
that the production process will continue to improve in the coming years.

MARKETING DEPARTMENT

The Ashok Leyland marketing department is responsible for developing and

executing marketing strategies for the company. The department is headed by
the Chief Marketing Officer (CMO), and it is divided into a number of teams,
such as:

 Brand management: This team is responsible for developing and

managing the brand identity of Ashok Leyland.
 Product marketing: This team is responsible for developing and
marketing the company's products.
 Customer insights: This team is responsible for collecting and analyzing
customer data to inform marketing decisions.
 Marketing communications: This team is responsible for developing
and executing marketing communications campaigns, such as advertising,
public relations, and digital marketing.
 Sales and distribution: This team is responsible for managing the sales
and distribution of Ashok Leyland's products.

The Ashok Leyland marketing department is responsible for developing and

executing marketing strategies that will help the company achieve its business
goals. The department uses a variety of marketing tools and techniques to reach
its target audience, such as:

 Advertising: Ashok Leyland uses a variety of advertising channels, such

as television, print, radio, and digital media.
 Public relations: Ashok Leyland uses public relations to build
relationships with the media and to generate positive publicity for the
company.
 Digital marketing: Ashok Leyland uses digital marketing to reach its
target audience online. This includes activities such as search engine
optimization (SEO), social media marketing, and email marketing.

41
  Events and sponsorships: Ashok Leyland uses events and sponsorships
to reach its target audience and to build brand awareness.

The Ashok Leyland marketing department is constantly evolving to meet the

changing needs of the market. The department is using new technologies and
techniques to reach its target audience and to achieve its business goals.

Challenges

Here are some of the key challenges that the Ashok Leyland marketing
department faces:

 Competition: The automobile industry is a highly competitive industry,

and Ashok Leyland faces competition from a number of other
manufacturers.
 Changing customer preferences: Customer preferences are constantly
changing, and the Ashok Leyland marketing department needs to keep up
with these changes in order to be successful.
 Technology: The marketing industry is undergoing a rapid technological
transformation, and the Ashok Leyland marketing department needs to
keep up with these changes in order to be effective.

Despite these challenges, the Ashok Leyland marketing department is

committed to developing and executing marketing strategies that will help the
company achieve its business goals. The department is confident that it can
overcome these challenges and continue to be successful in the future.

PRODUCTS & SERVICES

Trucks

The revolutionary industry first truly modular trucks – AVTR from Ashok
Leyland is transforming the business to next level. With standard interfaces,
customizing trucks to the buyer’s needs has now become reality – with a diverse
of range of options based on load, terrain application requirements.

Haulage

 2620 6x2 LA

42
  Boss 1920- 4x2 haulage
 1920 HH- 4x2 haulage
 1916 HH- 4x2 haulage
 3120- 6x2 DTLA
 4125 - 8x2 DTLA MAV
 4120 - 8x2 DTLA
 2825 Drill Rig
 2820 Drill Rig
 4825 - 10x2 DTLA MAV
 4225 - 10x2 MAV
 4220 - 10x2 MAV
 3520 - 8x2 LA MAV
 3520 - 8x2 Twin Steer MAV
 2820 - 6x2 MAV
 1920 - 4x2

Light Commercial Vehicles

 Ecomet 1415 TE
 Ecomet 1815 HE
 Partner Super
 eComet 1415 HE CNG
 eComet 1615 HE CNG
 eComet 1215 Tipper
 eComet 1015 Tipper
 eComet 1615 HE
 eComet 1415 HE
 eComet 1215 HE

43
  eComet 1115 HE
 eComet 1015 HE
 Boss 1415 HB
 Boss 1315 HB
 Boss 1215 HB
 Boss 1115 Tipper
 Boss 1115 HB

Tipper

 Ecomet 1415 TE
 U 4825 10x4 Tipper
 Ecomet 1415 7 cum Tipper
 2825 – 6x4 Tipper
 4825 – x2 DTLA
 2832 – 8x4
 3532 – 8x4
 4825 – 10x4 DTLA (Bogie)
 3525 – 8x4 (H6)
 2825 – 6x4 (H6)
 3525 – 8x4 RMC
 2825 – 6x4 RMC
 2820 – 6x4 RMC
 4825 – 10x4 DTLA (NRS)
 4225 – 10x4
 4220 – 10x4
 4225 – 10x2
 4220 – 10x2

44
  3525 – 8x4
 3520 – 8x4
 2825 – 6x4
 2820 – 6x4
 1920 – 4x2

Tractors

 4425 4x2 Tractor

 4225 4x2 Tractor
 4420 4x2 Tractor
 5525 – 4x2
 5525 – 6x4
 5425 – 4x2
 5225 – 4x2
 4620 – 4x2
 4020 – 4x2 Tractor

Buses

Ashok Leyland, the market leader in M&HCV buses in India 4th largest bus
manufacturer in the world in volume terms, facilitates millions of people in
getting to their destination every day through its wide product range of 9 to 80
seater buses- truly living it up to its ethos of serving national interest through
every business venture.

 13.5MFE Diesel – TF2513.5F6R

 Viking CNG
 Sunshine Diesel
 Cheetah Diesel
 Oyster Wide

45
  12M FE Diesel
 Viking Diesel
 Oyster

Light Commercial Vehicles (LCV)

The Light Commercial Vehicle (LCV) vertical completes Ashok Leyland’s

presence in the Commercial Vehicle space as a full-fledged CV player, offering
customer solutions from 2.5 T to 55T and 13 seats to 79 Seats. The LCV
Business also helps the company de-risk from the usual business cyclicity,
associated with Medium Heavy Commercial vehicles.

 MiTR Ambulance
 BADA DOST i4
 BADA DOST i3+
 BADA DOST i2
 BADA DOST i1
 MiTR Staff Bus
 MiTR School Bus
 PARTNER
 DOST+
 DOST STRONG
 DOST CNG
 DOST LiTE

Power Solutions

 Diesel Generators
 Marine Engines
 Industrial Engines
 Agricultural Engines

46
  Gas Gensets

Defense Vehicles

For a vehicle to wear Armed Forces camouflage, it must demonstrate

extraordinary levels of strength and endurance in extreme conditions, worthy of
the soldier who will take the wheel. That Ashok Leyland manufactures Defence
vehicles is a nod to its engineering capability. Ashok Leyland is a complete
mobility solution player for the Armed Forces.

Armored

 PPC – 4x4
 MBPV – 4x4

High Mobility

 SUPER STALLION – 8x8

 SUPER STALLION – 6x6
 SUPER STALLION – 6x4
 SUPER STALLION – 12X12
 SUPER STALLION – 10X10

Light Tactical

 LSV – 4x4

Logistics

 TFF – 4x2 Truck Fire Fighting

 STALLION – 6x6
 STALLION – 4x4 MK IV
 GURU 715 – 4x4

47
  GURU 712 – 4x4

Stimulator

 ALS Driving Stimulator

Tracked Vehicles

 BMP REPOWERING
 BMP Comprehensive UPGRADE

Leykart

LeyKart is a digital initiative launched by Ashok Leyland to help users

buy spare parts online. With hundreds of models, thousands of variants and
millions of components, finding the right part can be a daunting task for the
customers. Leykart aims to be a game changer in empowering the customers to
find the right part at anytime from anywhere – all from the convenience of the
ubiquitous mobile device. Leykart is an end-to-end solution for the customer’s
aftermarket needs which assures the identification and availability of genuine
Ashok Leyland Parts and is an e-commerce platform for fulfilment as well.

Behind the home screen of Leykart is an intricate algorithm which links an

extensive database of Model Numbers, Chassis numbers, Registration details
and Parts. This guides the user through an intuitive search experience to zoom
in to the exact part that she needs based on the limited information that she has
on hand. The Leykart algorithm considers the customer’s geolocation to identify
the mode of fulfilment at the earliest. In the rare instance of the part
unavailability in the vicinity, Ashok Leyland warehouses come to the rescue to
ensure 100% fulfilment within the specified lead time.

48
Ashok Leyland AMC

Truly effective support is more about pre-emptive, proactive

maintenance than it is about crisis assistance. Timely maintenance is the key to
higher uptime, lower cost of ownership and longer, more profitable life for the
vehicle. The trust that Ashok Leyland inspires hinges not only on the quality
and reliability of the vehicles themselves, but on the quality and reliability of
the support, whenever needed.

The Annual Maintenance Contract (AMC) from Ashok Leyland, is the most
complete and timely cover for both in-use and new vehicles. Flexible to specific
requirements, it comes with the promise of scheduled servicing, skilled
technicians and genuine parts and lubricants. It also covers preventive
maintenance (Inclusive of lubricants and consumables), wear and tear items,
minor repairs, major repairs and aggregate overhauling.

In a 24×7 business environment, every rupee saved is a rupee earned. It will

monitor, schedule and deliver timely maintenance to the vehicle, through skilled
mechanics and the use of genuine spare parts. Their care reflects not just on the
health of the customers vehicle but on the health of their business as well.

Corridor Annual Maintenance Cover

Applicable for all new and in-use vehicles at all Ashok Leyland authorized
service outlets across the country

At-site Annual Maintenance Cover

A service scheme providing at-site assistance for all new and in-use vehicles

49
Labour Annual Maintenance Cover

Applicable to both Corridor and At-Site AMC, where only the parts and the
consumables will be charged at actuals to the customer.

Ashok Leyland iAlert

For those who ply commercial vehicles, emerging technology and evolving
customer demands have made the road relentlessly competitive. Real-time
information about vehicles is no longer a luxury, but an absolute necessity.

While most new telematics solutions are accessible only to a small percentage
of vehicles with electronic engine platforms, Ashok Leyland iALERT 3.0 is an
industry first–cutting edge telematics solution available across engine platforms,
mechanical and electronic alike.

Ashok Leyland iALERT 3.0 brings together advanced Track and Trace (TnT),
Vehicle Health Monitoring Diagnostics (VHMD) and Reports & Analytics
capabilities to provide valuable data on your vehicle’s performance, predict
service requirements, help you plan maintenance schedules and help your
vehicle stay on road longer.

iALERT 3.0 Elite, application that has been enhanced to accommodate the
technical complexities of BS6 offers a simplified yet intuitive approach to

50
monitor vehicle vital parameters and provides advanced prognostics to ensure
vehicle uptime-all the time. The centerpiece of the application is the ‘Digital
Twin’ concept of the vehicle cluster that enables the customer to have an “On
the vehicle” experience to monitor vital vehicle health information. With BS6
Diagnostics complexities, timely alerts on system malfunction becomes vital to
also ensure safety of the vehicles and drivers.

Much More than Diagnostic:

It can pre-empt issues before they occur, giving the operators the power to avoid
glitches and steer clear of unforeseen expenses or unplanned delays.

Unmatched Response Time:

By tracking all Ashok Leyland vehicles coming within their geographical

purview, their dealers are better equipped to offer support when and where
needed.

10x Benefits:

It offers diverse benefits including VHMD, Track and Trace, Geo fencing, Trip
Management, Route deviation tracking, Fuel level management, Alerts and
Reports, Service reminders, Driver monitoring, Fleet management & Dealer
locator.

Proactive Service Support

By tracking all Ashok Leyland vehicles coming within their geographical

purview, Their dealers are better equipped to offer support when and where
needed.

FINANCE DEPARTMENT

51
The Finance department at Ashok Leyland is responsible for managing the
company's financial resources. The department is headed by the Chief Financial
Officer (CFO), who reports to the CEO. The Finance department is divided into
a number of divisions, including:

 Accounting: The accounting division is responsible for recording the

company's financial transactions.
 Audit: The audit division is responsible for ensuring that the company's
financial statements are accurate and compliant with the law.
 Taxation: The taxation division is responsible for managing the
company's tax affairs.
 Treasury: The treasury division is responsible for managing the
company's cash flow and investments.
 Risk management: The risk management division is responsible for
identifying and managing the company's financial risks.

The Finance department plays a critical role in the success of Ashok Leyland.
The department is responsible for ensuring that the company has the financial
resources it needs to operate and grow. The department also plays a role in
ensuring that the company is financially sound and that its financial risks are
managed effectively.

Responsibilities

Here are some of the key responsibilities of the Finance department at Ashok
Leyland:

 Preparing financial statements: The Finance department is responsible

for preparing the company's financial statements, which are a record of
the company's financial transactions. The financial statements are used by
investors, creditors, and other stakeholders to assess the company's
financial health.
 Managing cash flow: The Finance department is responsible for
managing the company's cash flow, which is the flow of money into and
out of the company. The Finance department ensures that the company
has enough cash to meet its obligations and that it is not overspending.
 Investing the company's money: The Finance department is responsible
for investing the company's money in a way that maximizes returns and

52
 minimizes risk. The Finance department invests the company's money in
a variety of assets, such as stocks, bonds, and real estate.
 Managing the company's debt: The Finance department is responsible
for managing the company's debt, which is the money that the company
owes to creditors. The Finance department ensures that the company's
debt is manageable and that the company is not overleveraged.
 Providing financial advice to the management: The Finance
department provides financial advice to the management on a variety of
matters, such as investment decisions, capital budgeting, and mergers and
acquisitions.

The Finance department at Ashok Leyland is a critical part of the company. The
department plays a vital role in ensuring that the company has the financial
resources it needs to operate and grow. The department also plays a role in
ensuring that the company is financially sound and that its financial risks are
managed effectively.

HUMAN RESOURCE DEPARTMENT

Ashok Leyland's Human Resource Department is responsible for the

recruitment, training, and development of the company's employees. The
department also handles employee relations, compensation and benefits, and
performance management.

The Human Resource Department is headed by the Chief Human Resources

Officer (CHRO). The CHRO is responsible for the overall strategic direction of
the department and reports to the Managing Director.

HR Functions

The Human Resource Department is divided into a number of functions,

including:

 Recruitment: The recruitment function is responsible for sourcing and

attracting new talent to the company. The department uses a variety of
methods to recruit new employees, including online job postings, campus
recruitment, and employee referrals.

53
  Training: The training function is responsible for providing employees
with the skills and knowledge they need to be successful in their roles.
The department offers a variety of training programs, including new hire
orientation, leadership development, and technical training.
 Development: The development function is responsible for helping
employees reach their full potential. The department offers a variety of
development programs, including mentoring, coaching, and stretch
assignments.
 Employee relations: The employee relations function is responsible for
managing the company's relationship with its employees. The department
handles employee grievances, disciplinary matters, and collective
bargaining.
 Compensation and benefits: The compensation and benefits function is
responsible for setting and administering the company's compensation
and benefits programs. The department ensures that employees are fairly
compensated for their work and that they have access to a comprehensive
benefits package.
 Performance management: The performance management function is
responsible for evaluating employee performance and providing
feedback. The department uses a variety of methods to assess
performance, including performance reviews, 360-degree feedback, and
goal setting.

The Human Resource Department plays a vital role in the success of Ashok
Leyland. The department is responsible for attracting, developing, and retaining
the company's most valuable asset: its employees.

CORPORATE SOCIAL RESPONSIBILITY

The Corporate Social Responsibility (CSR) initiatives at Ashok

Leyland aims to improve the lives of communities that have formed the bedrock
of its success. The flagship program ‘Road to School’ hinges on the pillars of
strategy, impact, innovation, sustainability, scalability, and replicability, to
ensure the well-being of its beneficiaries. It aims at holistic development of
children through nutritional support, physical development through sports,
improvement in the quality of education, and promotion of arts and culture. The
initiative has touched the lives of 100000 children across 1100 schools. Ashok
54
Leyland under the CSR project – Jal Jeevan, it is in the process of installing RO
water purification plants in villages where there is a dire need for clean drinking
water.

At Ashok Leyland, the greatest satisfaction comes from its stakeholders- be it

drivers, mechanics and all the millions of passengers who use their vehicles to
commute on an everyday basis. Ensuring that they drive in comfort and ride
with safety is what the company strives to do and takes pride in.

An endeavor to serve its stakeholders, and taking India’s prosperity further than
ever before, Ashok Leyland is constantly innovating, evolving, in line with its
brand philosophy of ‘Koi Manzil Door Nahin’.

Employee welfare schemes

The following are some of the welfare schemes available to the employees.

 Canteen facilities
 Medical claims
 Transport facilities
 Ashok leyland school for their children
 Scholarship schemes
 Recreation facilities

55
CHAPTER 6

56
 LEARNINGS

Key Learnings

Here are some key learnings the intern learned in Ashok Leyland's human
resource department:

 The importance of employee relations: Ashok Leyland is a large

organization with a large workforce. Employee relations is therefore a
critical function in the HR department. The intern learnt about the
importance of building and maintaining positive relationships with
employees, as well as resolving any workplace disputes.
 The role of HR in recruitment and selection: The HR department is
responsible for attracting, recruiting, and selecting the best possible
candidates for Ashok Leyland. The interns learnt about the different
stages of the recruitment process, as well as how to assess candidates'
skills and qualifications.
 The importance of training and development: Ashok Leyland invests
heavily in training and development for its employees. The intern learnt
about the different types of training programs that are offered by the
company, as well as how to design and deliver training programs.
 The importance of compensation and benefits: Ashok Leyland offers a
competitive compensation and benefits package to its employees. The
intern learnt about the different components of the compensation and
benefits package, as well as how to calculate employee pay and benefits.
 The role of HR in employee relations: The HR department is
responsible for handling a variety of employee relations issues, such as
performance management, disciplinary action, and termination of
employment. The intern learnt about the different employee relations
issues that can arise, as well as how to handle these issues in a fair and
consistent manner.

In addition to these key learnings, the intern also gained valuable experiences in
a variety of other areas in Ashok Leyland's HR department, such as:

57
  Data analysis: HR departments rely on data to make informed decisions.
The intern learnt how to collect, analyze, and interpret data to improve
HR processes.
 Communication skills: HR professionals need to be able to
communicate effectively with employees, managers, and other
stakeholders. The intern developed his communication skills by writing
reports, giving presentations, and conducting interviews.
 Problem-solving skills: HR professionals need to be able to identify and
solve problems. The intern developed his problem-solving skills by
working on real-world HR problems.

An internship in Ashok Leyland's HR department is a great opportunity to learn

about the different aspects of HR and to gain valuable experience in a large,
multinational company. Overall, the interns gained a deep understanding of the
HR function and developed his skills and knowledge that he needed to succeed
in a career in HR.

Other Learning

Here are some of the other learnings the intern learnt in Ashok Leyland
corporate office:

 Learn about the automobile industry: As an intern in Ashok Leyland

corporate office, the intern had the opportunity to learn about the
automobile industry. Learnt about the different types of vehicles that
Ashok Leyland manufactures, the production process, and the latest
technologies in the industry.
 Gain exposure to different departments: As an intern, had the
opportunity to gain exposure to different departments in the corporate
office. This gave a better understanding of how the company operates,
and it helped to develop the skills and knowledge.
 Work on real-world projects: As an intern, had the opportunity to work
on real-world projects. This gave the opportunity to apply the knowledge
and skills, and it helped to develop the problem-solving skills.
 Network with professionals: As an intern, had the opportunity to
network with professionals from different departments in the company.
This helped to build his professional network, and it helped to learn about
different career opportunities.
58
  Gain hands-on experience: As an intern, had the opportunity to gain
hands-on experience in the automobile industry. This helped to develop
the skills and knowledge, and it helped to make a positive impression on
his supervisors and colleagues.

Here are some additional tips the intern learnt in Ashok Leyland corporate
office:

 Be proactive: To take the initiative to learn about the company and the
industry. Don't wait to be told what to do.
 Be a team player: Be willing to help out your colleagues and be a team
player.
 Be professional: To dress and act professionally and to wear or hold the
company ID card at all times.
 Be positive: To have a positive attitude and be willing to learn new
things.
 Be healthy: To eat a healthy course of meal everyday to provide the
organization with one’s fullest capabilities, learnt through their cafeteria
and dining etiquette.

59
CHAPTER 7

60
Recommendations

Suggestions for Improvement

Ashok Leyland is one of the leading automobile manufacturers in India. The

company has a strong brand name and a loyal customer base. However, there
are a number of areas where the company can improve.

Here are some suggestions for improvement in Ashok Leyland:

 Product development: Ashok Leyland needs to focus on developing

new and innovative products. The company needs to stay ahead of the
competition in terms of technology and features.
 Marketing and sales: Ashok Leyland needs to improve its marketing
and sales strategy. The company needs to reach out to a wider audience
and generate more leads.
 After-sales service: Ashok Leyland needs to improve its after-sales
service. The company needs to provide a better customer experience and
resolve customer issues quickly.
 Employee engagement: Ashok Leyland needs to improve employee
engagement. The company needs to create a more positive work
environment and provide more opportunities for employees to grow and
develop.
 Corporate social responsibility: Ashok Leyland needs to increase its
corporate social responsibility (CSR) activities. The company needs to
give back to the community and make a positive impact on society.

As an intern in Ashok Leyland corporate office, here are some suggestions for
improvement that I would give:

 Provide more opportunities for interns to work on real-world

projects. This would give interns the opportunity to apply their
knowledge and skills, and it would help them to develop their problem-
solving skills.

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  Provide more opportunities for interns to network with professionals from
different departments in the company. This would help interns to build
their professional network, and it would help them to learn about different
career opportunities.
 Provide more opportunities for interns to give feedback. This would help
the company to improve its internship program, and it would help interns
to feel more valued.
 Provide more opportunities for interns to learn about the company's
culture and values. This would help interns to understand the company's
mission and vision, and it would help them to feel more connected to the
company.
 Provide more opportunities for interns to socialize with other
interns. This would help interns to make friends and build relationships,
and it would help them to feel more supported during their internship.

I believe that these suggestions would help to improve the internship experience
at Ashok Leyland. They would provide interns with more opportunities to learn
and grow, and they would help interns to feel more valued and connected to the
company.

Future Prospects

Ashok Leyland is one of the leading automobile manufacturers in India. The

company has a strong track record of growth, and it is well-positioned for future
growth.

Here are some of the factors that are driving Ashok Leyland's future prospects:

 Growing demand for commercial vehicles: The demand for

commercial vehicles is growing in India, due to the growth of the
economy and the increasing urbanization. Ashok Leyland is well-
positioned to benefit from this growth, as it is one of the leading
manufacturers of commercial vehicles in India.
 Focus on new technologies: Ashok Leyland is focusing on new
technologies, such as electric vehicles and connected vehicles. These
technologies are expected to drive growth in the automobile industry in
the coming years, and Ashok Leyland is well-positioned to capitalize on
this growth.
 Strong brand image: Ashok Leyland has a strong brand image in India.
The company is known for its quality products and its reliable after-sales

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 service. This strong brand image will help Ashok Leyland to attract new
customers and to retain existing customers.
 Financial strength: Ashok Leyland is financially strong. The company
has a strong balance sheet and a good track record of profitability. This
financial strength will help Ashok Leyland to invest in new technologies
and to expand its market share.

Overall, Ashok Leyland is well-positioned for future growth. The company has
a strong track record, a focus on new technologies, a strong brand image, and
financial strength. These factors will help Ashok Leyland to grow in the coming
years.

Here are some of the challenges that Ashok Leyland may face in the future:

 Competition from foreign players: The Indian automobile industry is

becoming increasingly competitive, as foreign players are entering the
market. Ashok Leyland will need to compete with these foreign players in
order to maintain its market share.
 Economic slowdown: The Indian economy is facing a slowdown, which
could impact demand for automobiles. Ashok Leyland will need to
manage its costs and to focus on exports in order to mitigate the impact of
the economic slowdown.
 Technological changes: The automobile industry is undergoing a rapid
technological transformation, with the introduction of new technologies
such as autonomous driving and connectivity. Ashok Leyland will need
to keep up with these technological changes in order to remain
competitive.

Overall, Ashok Leyland faces some challenges in the future. However, the
company is well-positioned to overcome these challenges and to continue to
grow.

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CHAPTER 8

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Conclusion

The intern’s 1-month summer internship at Ashok Leyland was a valuable and
rewarding experience. The intern had the opportunity to learn about the
automobile industry, to work on real-world projects, and to network with
professionals from different departments. The intern also gained a deeper
understanding of the company's culture and values.

The intern was assigned to the LCV department, where he worked on a project
to develop a new marketing campaign for one of the company's products. The
intern was also given the opportunity to shadow a HR manager, which gave him
a first-hand look at the day-to-day responsibilities of a HR professional.

The intern learned a lot during his internship, and is grateful for the opportunity
to have worked at Ashok Leyland. The intern is confident that the skills and
knowledge that he gained during his internship will be valuable in his future
career.

The intern would like to thank his supervisors, for their guidance and support
during his internship. The intern would also like to thank the other members of
the LCV department for their helpfulness and willingness to share their
knowledge with him.

The intern am excited to continue learning about the automobile industry, and
the intern is confident that his internship at Ashok Leyland has prepared him for
a successful career in this field.

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CHAPTER 9

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Bibliography

 Ashok Leyland Website - https://www.ashokleyland.com/in/en

 dokumen.tips_internship-training-in-ashok-leyland
 Wikipedia - https://www.wikipedia.org
 Search Engines – Google, ChatGPT, BARD

References

 Journal: International Sales Law Published:2007

 Title: Relationship between employees' beliefs regarding training

benefits and employees' organizational commitment in a petroleum
company in the State of Qatar. Journal: International Journal of
Training and Development Author: Al-Emadi Mohammed Asad
Shareef et al. Published: 2007

 Title: Managing employee relations Journal: Exploring Employee

Relations Published: 2012

 Title: Data Management Journal: How to Manage, Analyze and

Interpret Survey Data Published: 2003

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