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Đề cương 702054 - en - H - E-commerce - 3.0
Đề cương 702054 - en - H - E-commerce - 3.0
COURSE SYLLABUS
E-COMMERCE
COURSE CODE: 702054
1. Information:
No of credits: 3(3,0)
Time allocation: Theory 45 Practice 0 Self-study (hours): 90
(hours): (hours):
Prerequisite: No Prerequisite code: No
Prior-Completion: Principles of Marketing (F7340115), Prior-Completion code: 704024 (F7340115), 704024
Principles of Marketing (F7340101N), (F7340101N), 704024 (F7340120)
Principles of Marketing (F7340120)
Co-requisite: No Co-requisite code: No
Programme: Have 3 programs Programme code: F7340115, F7340101N, F7340120
2. Course objectives:
No. Course Objectives (COs)
1 The course will introduce e-commerce concepts, online business models, methods of integrating e-commerce in business;
2 The course will cover how to apply e commerce knowledge into business activities.
3 The course will help the learner plan a future e commerce project.
3. Course learning outcomes (CLOs):
No. CLOs PLOs
Understand the concepts of e-commerce and related concepts; online business
F7340115-PLO4,F7340101N-
1 models; integrated methods of e-commerce planning in business; ecommerce
PLO1,F7340120-PLO2
website development strategies;
Identify the opportunities for e-commerce and propose e-commerce idea to F7340115-PLO4,F7340101N-
2
match the opportunity. PLO2,F7340120-PLO2
F7340115-PLO4,F7340101N-
3 Evaluate an e-commerce project;
PLO9,F7340120-PLO3
4. Brief course content:
E-commerce is the application of general knowledge of applied business management to the online business environment, how to integrate
the online business model into an existing business organization or Establish a new online business organization. Specifically:
Provide basic knowledge about e-commerce, business models, profit model, business processes; identify the opportunities of e-commerce;
the international nature of e-commerce.
Provide integrated methods of e-commerce planning in business; ecommerce website development strategies; management of e-commerce
project implementation.
5. Student’s tasks:
Attendance:
Attend at least 80% of attendance. Two classes are counted as one day off. Exceeding 20% of attendance will be banned.
Research of textbooks, home study materials; Serious attitudes during school hours.
Required for participation in class activities:
Be active and cooperative in group work; Participating in presentations, discussions and performing all the requirements of the group.
Be Positive, self-talk, answer questions or debate the lesson.
Complete homework assignments:
Complete assignments delivered on time.
Read the required documents and refer to the guidelines; Advanced reading to expand knowledge.
Participate in midterm exams, final exams.
6. Teaching materials:
Textbook:
[1]. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C Turban, [2018], Electronic Commerce: A Managerial and Social
Networks Perspective 9th edition, Springer, Switzerland.
Supplementary Readings:
[2]. Gary Schneider, [2011], Electronic Commerce 11th edition, Course Technology - Cengage Learning, USA.
[3]. Dave Chaffey, [2009], E-business and e-commerce management: strategy, implementation and practice 4 th edition, Prentice Hall, USA.
Additional readings:
[4]. Kenneth C. Laudon, Carol Guercio Traver, [2018], E-Commerce 2017: Business, Technology, Society (13th ed. - Global ed.), Pearson Education,
Boston
[5]. S. Benson, C. Standing, [2008], Information Systems: A Business Approach, 3rd edition, John Wiley & Sons, Australia.
7. Description of Evaluation:
Evaluation categories
Process evaluation 1
Mid-term test
Final examination
8. Schedule:
Organization of
Self-
Session Content teaching CLOs Requirement Student's tasks
study
T E P D
Chapter 1: Introduction to E-Commerce 4 2 0 0 12
01 1.1. Definitions and concepts 2 1 0 0 6 [1], 704024:1 At class
1.2. The development of E-Commerce [3] At class:
1.3. The Benefits of E-Commerce -Listen to hear
1.4. E-Commerce 2.0: From Social lectures.
Commerce to Virtual World - Group registration
-Choose topic
Teaching methods: -Make a question
Answer questions, and situations
Analyzing the revolutionary role of e- -Answer the
commerce in business. question
After class
At home: Read
[1]: Chapter 1
(pages 03-38)
[2]: Chapter 1
(pages 04-43)
[3]: Chapter 1
(pages 04-45)
[4]: Chapter 1
(pages 06-49)
[5]: Chapter 9
(pages 254-276)
Teaching methods:
Answer questions, and situations
Analyzing the role of online retailing, the
current state of Vietnam.
Chapter 4: Business-to-Business E- 4 2 0 0 12
Commerce
06 4.1. Concept, characteristics, and model 2 1 0 0 6 [1], 704024:4 At class
B2B E-Commerce [2], -Make a question
4.2. One-to-Many: Sell to the online [3] -Answer the
marketplace question
4.3. Sell via Online Auctions (E-Auctions) -Discussion groups
4.4. One-From-Many: Electronic
purchases: Buy online After class
4.5. Reverse Auctions in the Online At home: Read
Market: E-Tendering [1]: Chapter 4
(pages 161-198)
Teaching methods: Read more
Answer questions, and situations [1]: Chapter 5
Analysis clarifies the type of B2B suitable for (pages 209-241)
Vietnam situation today. [2]: Chapter 5
(pages 217-252)
[4]: Chapter 2
(pages 58-101)
14 2 0 1 1 6 [1],
9.3. Managing the implementation process [2], At class
of e-commerce [3]
After class
Teaching methods: - Read [1]; [2]; [3]
Answer questions, and situations Scenarios in
Analyze the role of Planning and chapters for use in
Implementing E-Commerce Projects presentations.
15 2 0 1 1 6 [1], At class
9.4 Group presentations on e-commerce [2], - Presentations as
projects [3] assigned
- Each group gave a presentation of 15 Ask questions for
minutes the presentation
groups
-Answer the
Teaching methods: question
Answer questions, and situations -Discussion groups
Analyze the role of Planning and
Implementing E-Commerce Projects After class
- Prepare slide
presentations
- Complete group
report
Total 30 10 2 3 90
9. Date of first approval: October 25, 2022
Course designer Head of Division
Signed Signed
Phạm Thị Quỳnh Anh Phùng Minh Tuấn
Signed Signed