22MBA221 - JAMES EBENEZER D

Meaning Types
Market segmentation is the process of The four main types of market
dividing the market into subsets of segmentation are:
customers who share common 1. Demographic
characteristics. The four pillars of
2. Psychographic
segmentation marketers use to define
3. Geographic
their ideal customer profile (ICP) are
4. Behavioral
demographic, psychographic, geographic
and behavioral.
 Gender-targeted ads from Nike.

Nike is a prominent company that engages in brand activism,

a marketing approach wherein they brand themselves as
socially progressive by adopting public stances on
controversial social issues. Because Nike resides at the
intersection of media and sports, both of which are
institutions that gender plays an important role in, an
exploration of how Nike constructs gender in its commercials
may illuminate the authenticity of its brand activism and
progressive politics.

bulk of athletes portrayed by Nike are those that adhere to

gender stereotypes, indicating that Nike chooses to reinforce
hegemonic masculine ideals rather than being genuinely
inclusive and progressive in regard to gender.
The Hand Prop Room has been dedicated to providing the finest
prop merchandise and exceptional service to all of our clients for
over 40 years. What started in a small space at Laird Studios in
Culver City, eventually grew into a 30,000 square foot facility in
Los Angeles, CA.
Hobbies
Activities
Beliefs
Social life
Social status
Goals
Involvement in the community
 Johnie Walker’s White Walker Scotch Whisky,
introduced during the final season of the Game
of Thrones TV series to entice fans.;

A tale of two icons. Discover the range of Johnnie

Walker Game of Thrones whisky blends, inspired by
the show’s unforgettable locations and characters.
This bundle contains: One 70cl bottle of Johnnie
Walker White Walker Whisky. Clean and icy, with
single malts from the north of Scotland. One 70cl
bottle of Johnnie Walker Game Of Thrones A Song of
Fire. A rich, smoky whisky that sparks an inferno of
flavor. One 70cl bottle of Johnnie Walker Game Of
Thrones A Song of Ice. A crisp, fresh blend with
complex layers.
 American skincare brand Olay used benefits
sought behavioral segmentation when
creating its Skin Advisor. The artificial
intelligence beauty tool collects data from
customers by asking them five to seven quick
questions about their skin. The advisor then
reveals the true age of the customer’s skin,
and recommend products accordingly.