The Adorner Vol.40

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The ADORNER - Facades And Beyond

From The CMD's Desk


As we embark on a new financial year, it fills my heart with immense joy and pride to
witness the beautiful journey that has unfolded so far. The passion and dedication of each
and every one of my Aludecor family members have laid the foundation for success, and I
am incredibly inspired by the relentless spirit that drives our Aludecor family forward.

Our magazine, Adorner, serves as a reflection of the incredible moments we share and the
Ashok Kumar Bhaiya various architectural milestones unfolding around us. As a neoteric in the field of ACP
CMD, Aludecor industry, Aludecor's recent collaborative study with IIT Gandhinagar on FR and non-FR
ACPs is a significant step forward in our pursuit of excellence. This collaboration
showcases our commitment to innovation, and I am confident it will lead us to new
frontiers of success.

While Aludecor is known for its premium products and solutions, it is the collective efforts
of our employees that truly define who we are as an organization. Your unwavering
determination, creativity, and resilience continue to be the driving force behind our
accomplishments.

Our constant seeking to push boundaries, coalesce form and functionality and create
remarkable solutions will keep us at the forefront of the industry.

Warm regards,

Ashok Kumar Bhaiya


CMD, Aludecor

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The ADORNER - Facades And Beyond

From The Editor's Desk


Greetings!
It's that time of the year again when we bring you interesting tidings from the world of
facades and construction. As always, we aim to showcase innovation, excellence, and
cutting-edge developments, and this edition is no exception.

Gautam Saraswat Starting with our cover story is the one that fills us with immense pride. Aludecor's
Editor collaboration with the prestigious IIT Gandhinagar on FR and non-FR ACPs has been a
highly notable journey. The amalgamation of academia and industry expertise has paved
the way for groundbreaking advancements in the realm of fire-resistant and
non-fire-resistant Aluminium Composite Panels.

And there's more that we bring in this edition! Aludecor's passion for transformation is
evident in the array of signage projects we've undertaken. In this issue, we focus on the
innovative use of aluminium composite panels (ACPs) and their impact on the industry.
We are excited to feature the inspiring story of Diptendu Roy, a former journalist who has
converted an old bus into a mobile public toilet exclusively for women using Aludecor's
ACP sheet. This sustainable model not only addresses the critical societal need for clean
and safe public facilities but also contributes to the economic empowerment of women in
the community.

At Aludecor, innovation is at the heart of everything we do. Our insatiable appetite for
progress drives us to explore uncharted territories, just like we have shared in our 'Space
Story'.

The Adorner magazine has always been a platform to celebrate creativity and inspire the
design community. With each edition, we endeavor to ignite the spark of innovation and
foster a culture of curiosity that fuels remarkable architectural creations.

As you flip through the pages of this edition, we hope you find inspiration in the stories we
share.

We look forward to continuing this absorbing voyage with you.

Happy reading!

Gautam Saraswat
Editor

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The ADORNER - Facades And Beyond

PioneeringCover Story
a Safer Future
#BeatTheFire Pioneering A Safer Future
Aludecor and IIT panels (ACPs), has joined The combustible core, Not playing with fire…
Gandhinagar hands with the prestigious typically composed of
Collaborate to Indian Institute of polyethylene (PE), has been The study focused on
Advance the Study of Technology Gandhinagar identified as the primary panel-level experiments
Fire-Retardant and (IITGN) to conduct an factor contributing to the designed to assess the
Non-Fire-Retardant extensive study on poor fire behavior of ACPs. response of ACPs to fire. To
Aluminum Composite Fire-Retardant (FR) and To address this concern, mimic real building fires, a
Panels (ACPs) Non-Fire-Retardant Aludecor, in collaboration pool fire scenario was set
(non-FR) ACPs. This with experts from IIT up, and heavily
Aluminum composite partnership aims to Gandhinagar and under instrumented ACPs were
panels (ACPs) have become revolutionize the the technical review of Dr. utilized to monitor their
increasingly prevalent in construction and Pravinray Gandhi (Director, behavior throughout the
modern architectural architecture industries by Research & Development, experiments. In addition,
designs due to their enhancing the Underwriters Laboratories various lab-scale
aesthetic appeal and understanding of ACP LLC) conducted a characterizations were
versatility. However, the performance and safety, comprehensive series of performed to compare the
industry has also witnessed by establishing experiments to measure fundamental combustion
a concerning number of unprecedented standards the behavior of properties of both types of
fire incidents associated for construction materials fire-resistant (FR) ACPs ACPs.
with the use of ACPs. In within India and extending compared to regular or
light of these challenges, its influence beyond non-FR ACPs under fire A range of techniques of
Aludecor deemed it crucial national borders. situations. FR ACPs including
to re-evaluate the safety thermogravimetry analysis
aspects of ACPs and (TGA), were utilized to
prioritize fire-resistant examine and explain the
solutions to ensure the subject's characteristics,
wellbeing of occupants and involving measurements of
the longevity of our built mass loss and residual
environment. mass post-decomposition.
Other assessments
In a groundbreaking comprised the analysis of
collaboration that merges ash content, carbon black
academia with industry content, heat of
expertise, Aludecor, India's combustion, heat release
leading manufacturer of rate (HRR), time to ignition,
aluminum composite and smoke production.

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The ADORNER - Facades And Beyond

The results of the study significantly lower energy compared to non-FR ACPs.
revealed several crucial content in FR ACPs. This remarkable decrease
insights. The average can be attributed to the
residual mass after The average residual non-halogenated material
decomposition was mass after with 70% mineral content.
approximately 13% for decomposition was In addition, the cone
non-FR core ACPs, while FR approximately 13% for calorimeter experiments
core ACPs exhibited a non-FR core ACPs, highlighted the issue of
significantly higher residual while FR core ACPs melting and dripping of PE
mass of around 52%. This exhibited a in non-FR ACPs, whereas
finding indicates that FR significantly higher FR ACPs did not exhibit and PE core occurred in
ACPs performed notably residual mass of melting into flaming non-FR panels, while no
better under fire around 52%. This droplets but instead debonding was observed
conditions. TGA analysis finding indicates that transformed into harmless during FR ACP tests.
demonstrated that PE FR ACPs performed dust particles.
experienced a mass loss of notably better under The comprehensive
75% in the temperature fire conditions. Throughout the panel-level experimental program
range of 350-500°C, with a experiments, the panels conclusively demonstrated
melting point observed experienced higher that FR ACPs outperformed
between 125-130°C. Cone calorimeter radiative heat flux (80-100 non-FR ACPs in all
experiments, conducted at kW/m2) in the lower half conducted experiments.
In contrast, the thermal
heat flux exposures of 50 and smaller heat flux (10-20 These findings highlight
decomposition of FR cores
kW/m2 and 75 kW/m2, kW/m2) in the upper half the significant potential of
occurred at a lower
provided additional for an average duration of FR ACPs to enhance fire
temperature range of
insights. The peak HRR for 8-10 minutes. These safety in real building
325-335°C, with Magnesium
FR ACPs was approximately observed heat flux levels applications. The technical
Hydroxide (Mg(OH)2)
65% lower compared to and temperature rates review by Dr. Pravinray
converting into
non-FR ACPs, while the aligned with the incident Gandhi, Director of R&D at
Magnesium Oxide (MgO)
time to ignition for FR ACPs flux levels employed in Underwriters Laboratories
and releasing water
was nearly five times cone calorimetry and LLC, adds further credibility
molecules. This continuous
longer. heating rates used in TGA to the report's conclusions.
release of water effectively
experiments.
reduced the temperature,
Furthermore, the peak
resulting in only 12% mass
Carbon Monoxide (CO) In the non-FR tests, the
loss. Furthermore, the
yield for non-FR ACPs was panels ignited through
thermal decomposition of
almost fifteen times higher exposed PE edges,
recycled PE led to mass loss
than that of FR ACPs. Using showcasing vertical flame
of nearly 30% at an onset
FR ACPs also ensures a less spread and dripping of the
temperature of 460°C.
production of Carbon melted PE core. In contrast,
The bomb calorimeter Monoxide (CO) which is FR panels did not catch
analysis indicated that the harmful for nature. fire, and neither dripping
heat of combustion for FR nor vertical flame spread
core ACPs (5.5 MJ/kg) was Smoke production results was observed.
approximately one-fourth demonstrated a substantial
that of non-FR core ACPs reduction of approximately Furthermore, debonding
(20.33 MJ/kg), signifying a 75% in FR ACPs when between the aluminum

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The ADORNER - Facades And Beyond

To Know More, Scan This:

Addressing A Burning occupants and stand as


Concern beacons of safety and
innovation in the world of
Aludecor's commitment to modern architecture. With
advancing fire safety the knowledge gained
through scientific research from this study, Aludecor
and collaboration sets a continues to lead the way
new standard in the in developing innovative,
industry. The fire-resistant ACPs that
transformative research prioritize the safety and
comparing FR and non-FR wellbeing of occupants in
ACPs has laid bare the modern buildings.
undeniable superiority of
FR ACPs in terms of fire Aludecor’s unwavering
safety. focus on their customers,
consistently positions the IIT Gandhinagar has research endeavour serves
The game-changing brand as a top choice in notably enhanced the as a testament of
properties of FR ACPs, each and every spectrum. reputation of the company Aludecor’s commitment to
including their ability to The research conducted by in various aspects. This excellence and innovation.
resist melting, dripping,
and the generation of
burning embers, have
solidified their position as
the ultimate choice for
architects and builders.
With the adoption of FR
ACPs, the industry is taking
a giant leap towards
creating structures that
prioritize the wellbeing of

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The ADORNER - Facades And Beyond

Space Story
Materials Of Tomorrow:
Innovation In Construction
In the picturesque residence with Aluminum
countryside, where rolling Composite Panels (ACP) in
hills meet the azure sky, stunning timber shades.
resides the charming They used Timber (TR42)
Chaudhari family. Known and Rustic (MT5011) shades
for their impeccable taste predominantly. The natural
and unwavering allure of the timber shade
commitment to ACP not only breathed new
sustainability, the life into their abode but
Chaudharis recently also aligned perfectly with
embarked on a quest to their eco-conscious
enhance the aesthetic mindset. By selecting these the timeless beauty of also propelled the family
appeal of their home. After innovative panels, the wood without the need for towards a sustainable
careful consideration and Chaudharis actively extensive tree felling. Their future, where aesthetics
extensive research, they contributed to conscientious choice not and environmental
opted for an extraordinary sustainability. These ACPs only added an exquisite harmony seamlessly
solution: adorning their from Aludecor mimics touch to their residence but coexist.

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The ADORNER - Facades And Beyond

Space Story
Innovations That Inspire

From Journalist to Innovator –


The inspiring story of an ex-journalist who converted an old bus into
a public toilet for women using Aludecor ACP Sheet

In a world where access to of accessible restrooms offering lightweight yet Empowering Women
clean and safe public along the way forced them sturdy panels that met the Through A
facilities remain a to resort to makeshift project's requirements. The Sustainable Model:
challenge, one individual's solutions, highlighting the use of ACP sheet allowed
determination has sparked discomfort and safety risks for efficient design Eloo's impact extends
a transformative women face while implementation, ensuring beyond its physical design.
movement. Meet Diptendu traveling. Determined to a functional, spacious, and The project collaborates
Roy, a former journalist, create a positive change, aesthetically pleasing with a self-help group,
who has harnessed the Diptendu embarked on a interior. Bolpur Mahila
power of Aludecor's ACP mission to provide clean Mahasangha, empowering
sheet to convert an old bus and hygienic restroom The converted bus, women to take charge of
into a mobile public toilet facilities for women, affectionately named Eloo, operating and maintaining
exclusively for women. This especially on long distance became a lavatory for the restrooms. The front
inspiring story showcases routes. women travelers, offering section of the bus serves as
the potential of innovation much-needed privacy, a pantry, allowing the
and the use of ACPs to cleanliness, and comfort. group to generate
address critical societal Overcoming Obstacles The interior space featured additional income by
needs by empowering With Aludecor ACP separate sections for selling snacks and
women. Sheet: restrooms, bathing, and beverages. This sustainable
changing, designed to model not only ensures the
Partnering with Aludecor, a cater to diverse needs. With cleanliness and
pioneer in the field of the guidance of interior maintenance of the
A Vision Driven By aluminum composite designer Ankit Chandak, facilities but also
Personal Experience: panels, Diptendu found the the team crafted a contributes to the
perfect solution to user-friendly space that economic empowerment
Diptendu's journey began transform his vision into balances both functionality of women in the
with a simple yet powerful reality. Aludecor's ACP and spaciousness while community. Undoubtedly ,
realization during a road sheet became the also accomodating the this can be deemed as an
trip with his wife, Sunita foundation for the soothing ambience of the exceptional display of
Chakraborty. The absence renovation of the old bus, uniquely converted bus. ingenuity and brilliance.

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The ADORNER - Facades And Beyond

The Journey
Continues:
Since its inception, Eloo has
become a symbol of hope
and progress. With the first
restroom successfully
established in
Shantiniketan, Diptendu
has plans to expand the
project along highways in
Chhattisgarh, creating a
network of safe and
accessible restrooms for
women. The positive
response and support from
local authorities, such as
the Mission Nirmal Bangla Aludecor ACP Sheet: A Catalyst for Change:
initiative, further validate
the project's importance in
customers with the ability which are used as the core sustainability.
promoting women's
to craft customized designs of any ACP Sheet. Aludecor
hygiene and sanitation.
that align with their vision has always been producing Diptendu Roy has justified
and requirements world-class quality FR this dedication with the
Aludecor ACP Sheet: products aligned with its transformation of an old
A Catalyst For Change: Inspiring A Paradigm vision of becoming a bus into a women's lavatory
Shift: globally innovative on wheels which stands as
The choice to utilize architectural products an inspiration to all. By
Aludecor's ACP sheet for Aludecor has dedicated a company creating leveraging the power of
the Eloo project specialised wing at its benchmarks, keeping in Aludecor's ACP sheet, he
exemplifies the remarkable manufacturing units in mind the health and safety has demonstrated the
qualities of these panels. Haridwar to produce of society at large as well as potential to create positive
Lightweight, corrosion Fire Retardant Granules, environmental social change, address
pressing needs, and
empower marginalized
communities.

Eloo serves as a reminder


that with determination,
innovation, and
collaboration, even the
simplest ideas can lead to
awe - inspiring
transformation.
Through this initiative, Eloo
has instigated a significant
change in perspective,
urging individuals and
communities to consider
the broader social
implications and the need
for collective action.
resistant, and fire retardant, Eloo's impact has
Aludecor ACP sheets offer reverberated across society,
unmatched versatility and inspiring a wave of
durability. Aludecor stands meaningful engagement
as a trusted collaborator in and a renewed
pioneering architectural commitment to building a
solutions due to its dual more compassionate world.
strengths of enabling the The initiative stands as a
creation of personalized testament to the power of
designs and embracing an grassroots movements in
environmentally conscious driving lasting change.
approach with its
recyclable panels. This
combination empowers To Know More, Scan This:

9
The ADORNER - Facades And Beyond

Brand
Focus
Where In the bustling capital of
Delhi, a renowned petrol
pump brand recently made
only by aesthetics but also
by a steadfast commitment
to safety. With ACP's
pump brand seamlessly
fused style and security,
ushering in a new era of

Elegance the choice to elevate their


service stations to new
fire-resistant (FR) cores, the
brand's management
innovation in the
petroleum industry.

Meets
heights of sophistication. recognized the opportunity
Seeking a sleek and to enhance the protection This showcases a flawless
modern look that would of their structures, blend of style, elegance,

Safety captivate passersby, they


turned to Aludecor’s
providing peace of mind to
both customers and
practicality and
effectiveness, illustrating
Aluminum Composite employees alike. their seamless integration.
Panels (ACP) for their It exemplifies the ideal
canopy cladding. By embracing ACP for their balance between aesthetic
canopy cladding, this appeal and optimal
The decision was fueled not forward thinking petrol functionality.

10
The ADORNER - Facades And Beyond

Special Feature
Architectural Marvels
For Modern Living

In a remarkable ACPs that are commonly


collaboration of excellence used for cladding exteriors
and elegance, Architect and turned his work into a
Samiran Banik had chosen visual masterpiece.
Aludecor’s ACPs to adorn
the interior of a VVIP The unique characteristics
residence in Uttar Pradesh. of Aludecor's ACPs played a
The decision to select vital role in elevating the
Aludecor for this overall look of the
prestigious project not only residence. The panels' sleek
enhanced the aesthetic and modern design
appeal of the house but seamlessly blended with
also reinforced the brand's the architectural elements,
reputation as a provider of creating a harmonious and
high-quality architectural sophisticated ambiance.
solutions. The unique range of
finishes and textures used
Aludecor's ACPs are in the project perfectly
renowned for their complemented the owner’s
exceptional craftsmanship, personal style and
durability, and versatility, preferences.
making them the preferred
choice for architects, The premium ACPs not
designers, and discerning only enhanced the
homeowners. In this aesthetic appeal but also
particular project, Architect provided practical benefits.
Banik stepped out of the Aludecor's ACPs are known
ordinary to create amazing for their exceptional
interior looks with the same weather resistance, high
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The ADORNER - Facades And Beyond

gloss retention, durability, strengthened Aludecor's


and fire retardant position as a leading
properties, ensuring the provider of premium
longevity and safety of the architectural solutions,
residence. The panels are trusted by prominent
also easy to maintain, personalities and
reducing the need for institutions across the
frequent upkeep and country.
ensuring the residence
remains pristine for years Architect Samiran Banik
to come. was kind to share the
images of his work.
When asked, Architect Paraphrasing him,
Banik spoke about his Architect Banik said that
inspiration for choosing when it came to choosing
Aludecor for this particular the top ACPs, the first
installation, he promptly name that came to his
called himself a “fan of mind was Aludecor. The
Aludecor”. Explaining dominant shades used are
further, he mentioned that ST 20 – Armani Grego and
the extensive range of ACPs TR 42 – Crotch Burl Light.
available with Aludecor Speaking of the future of
–akin to timber or marble ACPs, he strongly stressed
(pedra) – makes it easy to the fact that in today’s
choose them as alternative architectural scope of work,
natural resources without ACPs are more than just
compromising on the look green building facade
and feel of real wood or cladding options but can
stone. By choosing be used in many ways for
Aludecor's ACPs for this interior space designs like
VVIP residence, Architect furniture, cabinet, and even
Banik showcased his for flooring. When
confidence in the brand's combined with other
commitment to excellence interior designing options,
and exquisite there could be umpteen
craftsmanship. The applications for a new-age
association has further ambiance.

12
The ADORNER - Facades And Beyond

Best Practices Award from the European


Society for Quality Research (ESQR), for
Quality, R&D, Meticulous Test Metrics,
First-rated Industry Practices and Best-
YEARS in-class Products, received at Brussels,
Belgium.
OF TRUST & EXCELLENCE

Head Office
Kolkata
Martin Burn Building, Suite 52, 5th Floor, 1 RN Mukherjee Road,
Kolkata 700001, West Bengal.
Get 3D previews
P +91 33 4027 6600 of the interiors and exteriors
you wish to fabricate and more . . .

Works Visit aludecor.com


Go to the Support Section
Haridwar
Click on the Design Assist Section
(Unit 1) Plot 95 | 96 | 97 Sector V IIE Sidcul Ranipur BHEL
Follow step-by-step instructions
Haridwar Uttarakhand 249403 for fabrication ideas
P +91 1334 239 343 . . . absolutely FREE!

(Unit 2) Plot 31A Sector 11 IIE Sidcul Ranipur BHEL


Haridwar Uttarakhand 249403

(Unit 3) Industrial Plot No 23 Industrial Park IV Begampur


Pargana Roorkee Haridwar Uttarakhand 249405
Silicone Free Cladding
Profiles and Fixtures
Toll Free 1800 102 0407
info@aludecor.com | aludecor.com
Aludecor Systems are versatile and can
CIN: U27203WB2004PTC099221 be assembled quickly. It is a concealed
fixing system of the following type . . .

Male
Zonal Offices - Chennai, Mumbai, New Delhi
Female
Branch Offices - Ahmedabad, Bangalore, Guwahati, Hyderabad, Rainscreen
Indore, Jaipur, Kochi, Lucknow & Pune.

Fireproof MCPs Fire Retardant MCPs

Aludecor MCPs can come in both Aludecor Firewall A2


and Aludecor Firewall. These are Factory Production
Control Certified from Emirates Safety Laboratory (ESL) for
Reaction to Fire classifications of EN 13501-1 Class A2-s1, d0
for Aludecor Firewall A2 and EN 13501-1 Class B-s1, d0 for
Aludecor Firewall. Aludecor Firewall is also having a product
range which is Factory Production Control Certified from ESL
for Class B1 in accordance to DIN 4102.
Scan for Zonal & Branch address Scan this to enquire

W aludecor.com/branch-locator W aludecor.com/enquiry

A percentage of the proceeds from our sales is forwarded towards welfare purposes.

#BeatTheFire
*Aludecor FireWall A2 has fireproof properties close to metals.
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The ADORNER - Facades And Beyond

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