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The Globalization of Markets
The Globalization of Markets
The
Globalization
of Markets
Presented By: Sanskriti Singh
Roll. No: 22PGDM127
Key Points in Discussion Technology shrinks the world, creating a
single, homogenized market.
Consumers globally desire similar
Theodore Levitt's "The Globalization of Markets" provides products at competitive prices.
valuable insights for management students in international
Companies need to shift from adapting
business by emphasizing the benefits of standardization, the
homogenization of consumer preferences, and the strategic to national markets to offering
importance of global integration standardized products.
Standardization offers scale and
efficiency, but local adaptations are still
necessary.
Global business faces challenges like
cultural sensitivity, regulations, and
ethical concerns.
Adaptability, understanding consumers,
and responsible practices are crucial for
success.
Rise of Globalization