Professional Documents
Culture Documents
Group 2 Presentation
Group 2 Presentation
Presentation
DAY 4 Rescue a market you are a
hero
There has to be a clear focal market that you will rescue, and
which considersyou and your productor service a hero.
Remember,initially you need them as buyers! But eventuallyyou
have to satisfy them; delight them; gain theirloyalty; and then
convertthem into raving fans! For that to happen, you need
to know them well and give them exactly what they
need and want .
Narrowing the Generation Gaps
1.Know your brand and corporate DNA and by all means, run your
business with the highest integrity towards your DNA. DNA is the core
of your business identity.
2.Always keep in mind that the playing field is the ASEAN and
the world,and not just the Philippines.
3.It's always best to keep your management focus especially
on operations.
4. Get free adviceand tons of help
5. Be active in trade and business associations
6. Do not be afraid to talk about your plans.
7.Take care of your employees; be generous to them when business
is good and even when it is bad. They are your partners and your
greatest assest.
8.You'll have to understand what delayed gratification is. It is alright to
fail or lose when you start.
9.Put everything in writing a n d in an agreement. A written
Yo ur t ext
BRANDING 101
" If you want to plan for decades, grow a
brand."
Brandingis the;
> Personification
> Subjective Experience
Best Lessons that relate to to your need to build a
brand
1. Brand should be build strategicallyand
patiently
2.Make the message ( brand )
strong, authentic and exciting
3. Think out of box.
4. Get feedback
5. Be consistent, be congruent
Best Lessons that relate to to your need to build a brand
C - Clarify
promise
A - Actualizethe
promise
R - Relationalize the
promise L - Level up the
Promise
4. Tactical Disposition
• Use trainingand development
5. Energy and Direction
• Use effectivecontrol
6. Weak and strong points
• Identify enemy's Archilles
heels
7. Manuevering
• Instill discipline
Sun Tzu's " The Art of War "
8. Variation of Tactiles
•Tryto make leader'sqbility to make sound decisions based on
varying circumstances
9. On the march
•Make rule of
movement 10.Terrain
• Mastery of terrain
spells victory of
battles
11. Attack by fires
• Attack decisively,
defeat the
THANK YOU!
THANK YOU!