Instructions

1) Choose the same four doctors you promote NAOS products in the field mentioned in

worksheet A.

2) Write down their names and the product you are promoting in name column.

3) In the light of your studying the adoption process steps of doctors tick on which relevant

quadrant, you might locate your doctors against the product mentioned(at least four different

steps).

4) Name at least three visit activities (i.e. that you will do next time, you visit the doctor) with

each doctor that you can do during the visit according to their adoption step.

5) Upload your file (in the same format) with answers on the NAOS learning platform using the

worksheet upload section.

Scoring guide:

- Total Grade: 24 marks

- You gain two points for each correct activity that are aligned with where the doctor is located

on adoption process ladder.

 WORKSHEETB:THE
ADOPTIONPROCESS
STAGESOFADOPTION
NAME A I E T U R A VISITACTIVITIES:
v Reinforce brand ,
1.1 Name of doctor: Reward good usage
and support
Pavlidou

1.2 Product Name:

Photoderm

v v Give samples Asking for

2.1. Name of doctor: feedback Solve problems

Krikellis

2.2. Product Name:

Sebium

v v v Raise awareness Accelerate

3.1. Name of doctor: transition to interest

Dimopoulos

3.2. Product Name:

Sencibio AR

v v Reinforce branding Reward

4.1. Name of doctor: good usage

Tzima

4.2. Product Name:

Sebium

MedicalVisitEcosystemProgram