Communication Skills in

Marketing

DR. AMANY ESSAM

 Communication Skills and Marketing

 1- Communication concept and its elements:

 - Communication concept - elements of communication
 2- Tools for communication marketing concept : marketing concept
 - Definition - Importance
 3- Marketing system administrative organization for marketing job :
 - Administrative organization for communication job
 - Customer behavior
 - Tariff strategy
 - Products strategy
 - Distribution strategy
 - Circulation strategy
 4- Pricing methods
Meaning of Communication


Communication Concept





Categories of Communication


Elements of Communication Process




Elements of Communication Process












Thank You