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U.S. population: Most used brands of bar soap from 2011 to 2020
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ost used brands of bar soap from 2011 to 2020

Description
This statistic shows the br
Statista (based on MRI-Simmons data) United States from 2011 t
Statista (based on MRI-Simmons data) Statista based on the U.S
n.a. Consumer Survey (NHCS
United States Americans used Dove in 2
n.a.
n.a.
n.a.
among users of bar soap
The figures presented reflect the respective population in the United States. Statista
calculated the figures based on the U.S. Census data and Simmons National Consumer
Survey (NHCS). Number of respondents (in millions): 2011: 311.58, 2012: 313.87,
2013: 316.06, 2014: 318.39, 2015: 320.74, 2017: 325.15, 2018: 327.17, 2019: 330.27,
2020 (forecast): 332.64.

Statista
November 2020
Statista
285772
Description
This statistic shows the brands of bar soap used most often in the
United States from 2011 to 2020. The data has been calculated by
Statista based on the U.S. Census data and Simmons National
Consumer Survey (NHCS). According to this statistic, 117.45 million
Americans used Dove in 2020.
Column1
Brands of bar soap used in the U.S. 2011-2020
U.S. population: Most used brands of bar soap from 2011 to 2020

Dove
Dial
Irish Spring
Caress
Ivory
Zest
Olay
Aveeno
Coast
Neutrogena
Lever 2000
Suave
Palmolive
Safeguard
Avon
Jergens
Yardley
Camay
Tone
Pure & Natural
Shield
Lava
Cashmere Bouquet
Other Brands
2016 20172 20182 20192 2020

21.15% 22.69% 22.89% 23.09% 23.45%

10.96% 11.24% 11.22% 57.08 58.06
9.65% 10.03% 10.09% 51.33 48.68
5.71% 5.42% 5.62% 28.57 27.38
4.57% 4.81% 4.80% 24.41 23.92
6.14% 5.40% 5.17% 26.32 25.14
4.24% 4.55% 4.54% 23.10 21.91
4.26% 4.50% 4.37% 22.24 20.15
2.17% 2.50% 2.57% 13.08 13
2.51% 2.38% 2.62% 13.32 12.04
3.35% 3.17% 2.92% 14.83 14.65
2.04% 2.15% 2.16% 10.98 11.08
2.22% 2.30% 2.23% 11.36 10.13
1.98% 1.89% 1.90% 9.68 8.53
1.59% 1.67% 1.68% 8.55 8.63
1.53% 1.51% 1.54% 7.85 8.02
1.12% 1.23% 1.18% 6.02 6.41
1.57% 1.47% 1.43% 7.29 7.40
1.48% 1.12% 0.96% 4.87 5.08
0.68% 0.72% 0.72% 3.67 3.70
0.67% 0.70% 0.71% 3.59 3.63
0.58% 0.61% 0.62% 3.13 3.16
0.49% 0.51% 0.51% 2.61 2.64
9.35% 7.44% 7.54% 38.36 39
Column1
Brands of bar soap used in the U.S. 2011-2020
U.S. population: Most used brands of bar soap from 2011 to 2020

Dove
Dial
Irish Spring
Caress
Ivory
Zest
Olay
Aveeno
Coast
Neutrogena
Lever 2000
Suave
Palmolive
Safeguard
Avon
Jergens
Yardley
Camay
Tone
Pure & Natural
Shield
Lava
Cashmere Bouquet
Other Brands
20162 Column3 2016 2017 2018 2019 2020

21.15% 112.47 115.23 116.44 114.81 117.45

10.96% 58.27 57.06 57.08 58.06 59.45
9.65% 51.33 50.93 51.33 48.68 50.53
5.71% 30.37 27.52 28.57 27.38 24.48
4.57% 24.30 24.42 24.41 23.92 24.24
6.14% 32.65 27.43 26.32 25.14 24.17
4.24% 22.57 23.09 23.10 21.91 21.76
4.26% 22.65 22.85 22.24 20.15 21.40
2.17% 11.54 12.70 13.08 13 14.09
2.51% 13.35 12.09 13.32 12.04 12.59
3.35% 17.83 16.08 14.83 14.65 12.02
2.04% 10.84 10.91 10.98 11.08 11.16
2.22% 11.78 11.69 11.36 10.13 10.30
1.98% 10.52 9.58 9.68 8.53 9.98
1.59% 8.44 8.50 8.55 8.63 8.69
1.53% 8.15 7.66 7.85 8.02 7.31
1.12% 5.93 6.24 6.02 6.41 6.55
1.57% 8.37 7.49 7.29 7.40 5.68
1.48% 7.86 5.68 4.87 5.08 4.65
0.68% 3.62 3.64 3.67 3.70 3.73
0.67% 3.55 3.57 3.59 3.63 3.65
0.58% 3.09 3.11 3.13 3.16 3.18
0.49% 2.58 2.60 2.61 2.64 2.66
9.35% 49.74 37.78 38.36 39 41.05