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Introduction to Business Analytics: What is Business Analytics and why is it important, Data
Analytics Process, Types of Data: Structured and Unstructured Data, Data Analytics Challenges,
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Overview of business analytics and its Applications, Importance of data-driven aking

Introduction to Business Analytics: Questions using Bloom's Taxonomy

Understand (Knowledge and Comprehension):
1. Define Business Analytics in your own words. (Level 1)
2. Compare between structured and unstructured data. (Level 2)
3. List three key challenges faced in data analytics. (Level 2)
4. Explain the importance of data-driven decision making in business. (Level 2)
5. What are some common applications of business analytics across industries? (Level
2)
Apply (Application and Practice):
6. Identify a real-world business scenario where business analytics could be applied.
(Level 3)
7. Describe the data analytics process you would follow to solve the scenario you
identified. (Level 3)
8. Construct if you are a business analyst presenting findings to stakeholders. Explain
one key insight from the data and its implications for decision-making. (Level 3)
9. You are analyzing customer feedback data. How would you identify key trends and
patterns that could inform marketing strategies? (Level 3)
10. A company is struggling with employee retention. Suggest a data-driven approach to
analyze the issue and propose solutions. (Level 3)
Analyze (Analysis and Critical Thinking):
11. Compare and contrast the strengths and weaknesses of using structured vs.
unstructured data in business analytics. (Level 4)
12. Analyze the ethical considerations involved in handling and using large datasets.
(Level 4)
13. Discuss the potential limitations of data-driven decision making and how to mitigate
them. (Level 4)
14. Evaluate two different data visualization techniques for presenting the same
information. Which would be more effective and why? (Level 4)
15. Imagine a business heavily reliant on historical data for predictions. Analyse the
challenges this might pose in a rapidly evolving market. (Level 4)
Evaluate (Evaluation and Judgment):
16. You are presented with two competing business analytics models. Based on the data
and methodology used, which model do you consider more reliable and why? (Level
5)
17. Evaluate the effectiveness of a company's current data analytics strategy. What
areas need improvement, and how can they be addressed? (Level 5)
18. Imagine a business facing pressure to implement AI-powered analytics. Analyze the
potential benefits and risks before making a recommendation. (Level 5)
19. You are asked to assess the return on investment (ROI) of a proposed business
analytics project. What factors would you consider in your evaluation? (Level 5)
20. The CEO of a company heavily invested in data analytics is skeptical about its
impact. How would you convince them of its long-term value? (Level 5)
These questions cover a range of Bloom's Taxonomy levels, ensuring a well-
rounded understanding of the key concepts in Introduction to Business Analytics.
Feel free to adapt and modify them to fit your specific learning objectives.