Assignment #2

Due Date – Wednesday November 29, 2023

PROBLEM 1:

Please find below an invoice from your company.

a. Identify the themes that are in the invoice (attached below)
b. List the tables required with their fields and primary/foreign keys
c. Draw the database table diagrams on paper as we did in class, take a picture of it, and paste it in
the word document you will use to submit.

PROBLEM 2:

XYZ Corporation, a leading retail company, is investing in Business Intelligence (BI) to gain deeper
insights into customer behavior and improve decision-making. Answer the following questions:

a. Define what Business Intelligence is and how it can benefit the company in its operations and
decision-making processes.
b. Outline the three primary activities in the BI process at XYZ Corporation, emphasizing the
significance of each.
c. Discuss three specific techniques that XYZ Corporation can employ for processing BI data.
Provide a brief explanation of how each technique contributes to the overall BI strategy.
d. Explain how XYZ Corporation can use RFM analysis to classify its customers based on recency,
frequency, and monetary value.
e. Given the following RFM table, what can you say about customer classification? RFM values
ranging from 1 to 5, where 1 represents the best score.

Customer ID Recency (R) Frequency (F) Monetary Value (M)

101 4 3 5
102 2 5 4
103 1 2 3
f. Given the following transactions:
Transaction 1: {Clothing, Shoes, Accessories}
Transaction 2: {Electronics, Clothing, Home Decor}
Transaction 3: {Shoes, Accessories, Electronics}
If a customer buys Clothing, what is the confidence that they will also buy Shoes?