Chapter 3 - Version1

Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F'

if the statement is false.
1) Disruptive technology tends to provide us with better,
faster, and cheaper products.
⊚ true
⊚ false
2) Disruptive and new technologies typically cut into the high-end competitors and
low-end of the marketplace and eventually evolve to displace their reigning technologies.
⊚ true
⊚ false
3) Dell computer ranks highest on the list for expecting

returns from new investments.
⊚ true
⊚ false
4) In terms of disruptive technology, what is best for an

organization’s current business could ruin it in the long term.
⊚ true
⊚ false
5) Ebusiness is the buying and selling of goods and

services over the Internet.
⊚ true
⊚ false
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⊚ true
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7) Future managers and workers need to understand the take advantage of
benefits MIS and ebusiness can offer a company if it wants to sustaining technologies.
⊚ true
⊚ false
8) A disruptive technology is a new way of doing things

that initially does not meet the needs of existing customers.
⊚ true
⊚ false
9) A sustaining technology produces an improved

product customers are eager to buy, such as a faster car or
larger hard drive.
⊚ true
⊚ false
10) A sustaining technology is a new way of doing things

that initially does not meet the needs of existing customers.
⊚ true
⊚ false
11) A disruptive technology produces an improved

product customers are eager to buy, such as a faster car or
larger hard drive.
⊚ true
⊚ false
12) The universal resource locator (URL) contains the

address of a file or resource on the web such as
www.apple.com or www.microsoft.com.
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⊚ true ⊚ false
13) URL shortening is the translation of a long URL into

an abbreviated alternative that redirects to the longer URL.
⊚ true
⊚ false
14) URL shortening is the address of a file or resource on

the web, such as www.apple.com or www.microsoft.com.
⊚ true
⊚ false
15) HTML 5 is the current version of HTML that delivers works across platforms,
everything from animation to graphics and music to movies; it including a PC, tablet,
can also be used to build complicated web applications and smartphone, or smart TV.
⊚ true
⊚ false
16) HTML 3 is the current version of HTML that delivers

everything from animation to graphics and music to movies; it
can also be used to build complicated web applications and
works across platforms, including a PC, tablet, smart phone,
or smart TV.
⊚ true
⊚ false
17) World Wide Web Consortium (W3C) is an

international community that develops open standards to
ensure the long-term growth of the web (www.w3.org).
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⊚ true ⊚ false
18) Internet Corporation for Assigned Names and

Numbers (ICANN) is an international community that
develops open standards to ensure the long-term growth of the
web.
⊚ true
⊚ false
19) Internet Corporation for Assigned Names and management functions

Numbers (ICANN) is a nonprofit organization that has previously performed
assumed the responsibility for Internet Protocol (IP) address under U.S. government
space allocation, protocol parameter assignment, domain contract.
name system management, and root server system
⊚ true
⊚ false
20) World Wide Web Consortium (W3C) is a nonprofit server system management
organization that has assumed the responsibility for Internet functions previously
Protocol (IP) address space allocation, protocol parameter performed under U.S.
assignment, domain name system management, and root government contract.
⊚ true
⊚ false
21) The Innovator’s Dilemma, a book by Clayton

Christensen, discusses how established companies can take
advantage of disruptive technologies without hindering
existing relationships with customers, partners, and
stakeholders.
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⊚ true ⊚ false
22) The Internet provides access to Internet information

through documents including text, graphics, audio, and video
files that use a special formatting language called HTML.
⊚ true
⊚ false
23) The WWW provides access to Internet information

through documents including text, graphics, audio, and video
files that use a special formatting language called HTML.
⊚ true
⊚ false
24) The Internet is a massive network that connects

computers all over the world and allows them to communicate
with one another.
⊚ true
⊚ false
25) Hypertext markup language (HTML) links documents, clicking on a hot spot or
allowing users to move from one to another simply by link.
⊚ true
⊚ false
26) The World Wide Web, such as Internet Explorer or

Mozilla’s Firefox, allow users to access organization systems.
⊚ true
⊚ false
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27) Hypertext transport protocol (HTTP) is the Internet using universal resource
protocol web browsers use to request and display web pages locators.
⊚ true
⊚ false
28) A universal resource locator (URL) is the address of a

file or resource on the web, such as www.apple.com.
⊚ true
⊚ false
29) A universal resource locator (URL) identifies a URL

address, and apple.com is an example of a domain name.
⊚ true
⊚ false
30) URLs use domain names to identify particular

websites.
⊚ true
⊚ false
31) Domain name hosting (web hosting) is a service that website and provide email
allows the owner of a domain name to maintain a simple capacity.
⊚ true
⊚ false
32) A URL is a program that runs within another

application such as a website.
⊚ true
⊚ false
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33) Ecommerce is the buying and selling of goods and
services over the Internet. Ecommerce refers only to online
transactions.
⊚ true
⊚ false
34) Ecommerce includes ebusiness along with all 1.0, entrepreneurs began
activities related to internal and external business operations, creating the first forms of
such as servicing customer accounts, collaborating with ecommerce.
partners, and exchanging real-time information. During Web
⊚ true
⊚ false
35) A paradigm shift occurs when a new radical form of

business enters the market that reshapes the way companies
and organizations behave.
⊚ true
⊚ false
36) A few examples of ebusiness advantages can include

opening new markets, reducing costs, and expanding global
reach.
⊚ true
⊚ false
37) Intermediaries occur when a customer sells directly to

another customer online, cutting out the intermediary.
⊚ true
⊚ false
38) Interactivity
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measures advertising effectiveness by counting visitor
interactions with the target ad, including time spent viewing
the ad, number of pages viewed, and number of repeat visits
to the advertisement.
⊚ true
⊚ false
39) Information richness refers to the depth and breadth of

details contained in a piece of textual, graphic, audio, or video
information.
⊚ true
⊚ false
40) Information richness measures the number of people a

firm can communicate with all over the world.
⊚ true
⊚ false
41) Mass customization is the ability of an organization to with customized sayings

tailor its products or services to the customers’ specifications. such as “Marry Me.”
For example, customers can order M&Ms in special colors or
⊚ true
⊚ false
42) Mass customization occurs when a company knows

enough about a customer’s likes and dislikes that it can
fashion offers more likely to appeal to that person, say by
tailoring its website to individuals or groups based on profile
information, demographics, or prior transactions.
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⊚ true ⊚ false
43) Cybermediation refers to the creation of new kinds of

intermediaries that simply could not have existed before the
advent of ebusiness, including comparison-shopping sites
such as Kelkoo and bank account aggregation services such as
Citibank.
⊚ true
⊚ false
44) In reintermediation, steps are removed from the value

chain as new players find ways to add value to the business
process.
⊚ true
⊚ false
45) Information reach refers to the number of people a

business can communicate with on a global basis.
⊚ true
⊚ false
46) An ebusiness model is a plan that details how a

company creates, delivers, and generates revenues on the
Internet.
⊚ true
⊚ false
47) Content providers are companies that generate revenue

by providing digital content such as news, music, photos, or
videos and examples include Netflix and iTunes.
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⊚ true ⊚ false
48) Transaction brokers process online sales transactions.
⊚ true
⊚ false
49) Business-to-consumer applies to any business that

sells its products or services directly to consumers online.
⊚ true
⊚ false
50) A click-and-mortar business operates on the Internet

only, without a physical store.
⊚ true
⊚ false
51) The majority of eBay’s customers are using a

business-to-business (B2B) ebusiness model.
⊚ true
⊚ false
52) A business model is a plan that details how a company

creates, delivers, and generates revenues.
⊚ true
⊚ false
53) A business model is a plan that details how a company

creates, delivers, and generates revenues on the Internet.
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⊚ true ⊚ false
54) Dot-com was the original term for a company

operating on the Internet.
⊚ true
⊚ false
55) A search engine is website software that finds other

pages based on keyword matching similar to Google.
⊚ true
⊚ false
56) Search engine ranking evaluates variables that search

engines use to determine where a URL appears on the list of
search results.
⊚ true
⊚ false
57) Adwords are keywords that advertisers choose to pay

for and appear as sponsored links on the Google results pages.
⊚ true
⊚ false
58) Search engine optimization are keywords that

advertisers choose to pay for and appear as sponsored links on
the Google results pages.
⊚ true
⊚ false
59) Pay-per-call are
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keywords that advertisers choose to pay for and appear as
sponsored links on the Google results pages.
⊚ true
⊚ false
60) Search engine optimization (SEO) combines art along

with science to determine how to make URLs more attractive
to search engines, resulting in higher search engine ranking.
⊚ true
⊚ false
61) Pay-per-call generates revenue each time a user clicks

on a link to a retailer’s website.
⊚ true
⊚ false
62) Pay-per-click generates revenue each time a user

clicks on a link that takes the user directly to an online agent
waiting for a call.
⊚ true
⊚ false
63) Pay-per-conversion generates revenue each time a

website visitor is converted to a customer.
⊚ true
⊚ false
64) A webinar is a form of web conferencing that blends

videoconferencing with document sharing and allows the user
to deliver a presentation over the web to a group of
geographically dispersed participants.
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⊚ true ⊚ false
65) Many businesses are using instant messaging as a way

to answer and resolve questions or problems quickly.
⊚ true
⊚ false
66) An Internet service provider (ISP) is a company that

provides access to the Internet for a monthly fee.
⊚ true
⊚ false
67) Real-time communication occurs when a system

updates information at the same rate it receives it.
⊚ true
⊚ false
68) Instant messaging (IMing) is a service that enables

instant or real-time communication between people.
⊚ true
⊚ false
69) Instant messaging converts an audio broadcast to a

digital music player.
⊚ true
⊚ false
70) A videoconference
allows people at two or
more locations to interact
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via two-way video and audio transmissions simultaneously as people at multiple
well as share documents, data, computer displays, and locations.
whiteboards. Point-to-point videoconferences connect two
people, and multipoint conferences connect more than two
⊚ true
⊚ false
71) Web 2.0 is the next generation of Internet that uses a

more mature, distinctive communications platform
characterized by new qualities such as collaboration, sharing,
and free cost.
⊚ true
⊚ false
72) Source code is software made available free for any

third party to review and modify.
⊚ true
⊚ false
73) The most common form of collective intelligence

found outside the organization is crowdsourcing, or the
wisdom of the crowd.
⊚ true
⊚ false
74) An open system consists of nonproprietary hardware

and software based on publicly known standards that allows
third parties to create add-on products to plug into or
interoperate with the system.
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⊚ true ⊚ false
75) An open system contains instructions written by a

programmer specifying the actions to be performed by
computer software.
⊚ true
⊚ false
76) Open source refers to any software whose source code

is made available free (not on a fee or licensing basis as in
ebusiness) for any third party to review and modify.
⊚ true
⊚ false
77) User-contributed content (or user-generated content) is

created and updated by many users for many users.
⊚ true
⊚ false
78) User-contributed content is a set of tools that supports

the work of teams or groups by facilitating the sharing and
flow of information.
⊚ true
⊚ false
79) Open systems tap into the core knowledge of all

employees, partners, and customers.
⊚ true
⊚ false
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80) Closed source is any proprietary software licensed
under exclusive legal right of the copyright holder.
⊚ true
⊚ false
81) Native advertising is an online marketing concept in content, format, style, or

which the advertiser attempts to gain attention by providing placement.
content in the context of the user’s experience in terms of its
⊚ true
⊚ false
82) Open source is any proprietary software licensed

under exclusive legal right of the copyright holder.
⊚ true
⊚ false
83) Closed source is an online marketing concept in which

the advertiser attempts to gain attention by providing content
in the context of the user’s experience in terms of its content,
format, style, or placement.
⊚ true
⊚ false
84) Knowledge can be a real competitive advantage for an

organization. The most common form of collective
intelligence found inside the organization is knowledge
management (KM), which involves capturing, classifying,
evaluating, retrieving, and sharing information assets in a way
that provides context for effective decisions and actions.
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⊚ true ⊚ false
85) Crowdfunding sources capital for a project by raising

many small amounts from a large number of individuals,
typically via the Internet.
⊚ true
⊚ false
86) Native advertising sources capital for a project by individuals, typically via
raising many small amounts from a large number of the Internet.
⊚ true
⊚ false
87) The primary objective of knowledge management is to employees whenever it is

be sure that a company’s knowledge of facts, sources of needed.
information, and solutions are readily available to all
⊚ true
⊚ false
88) A knowledge management system (KMS) supports the and digitally gathering
capturing, organization, and dissemination of knowledge (i.e., their expertise.
know-how) throughout an organization. KMS can distribute
an organization’s knowledge base by interconnecting people
⊚ true
⊚ false
89) Tacit knowledge consists of anything that can be

documented, archived, and codified, often with the help of
MIS. Examples of tacit knowledge are assets such as patents,
trademarks, business plans, marketing research, and customer
lists.
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⊚ true ⊚ false
90) Explicit knowledge is the knowledge contained in knowledge that resides in

people’s heads. The challenge inherent in explicit knowledge people’s heads.
is figuring out how to recognize, generate, share, and manage
⊚ true
⊚ false
91) Social media refers to websites that rely on user

participation and user-contributed content, such as Facebook,
YouTube, and Digg.
⊚ true
⊚ false
92) Social tagging is similar to taxonomy except that

crowdsourcing determines the tags or keyword-based
classification system.
⊚ true
⊚ false
93) A hashtag is a keyword or phrase used to identify a emergency responses to a

topic and is preceded by a hash or pound sign (#). For fire.
example, the hashtag #sandiegofire helped coordinate
⊚ true
⊚ false
94) Social graphs represent the interconnection of

relationships in a social network.
⊚ true
⊚ false
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95) A social graph is a keyword or phrase used to identify
a topic and is preceded by a hash or pound sign (#).
⊚ true
⊚ false
96) A hashtag represent the interconnection of

relationships in a social network.
⊚ true
⊚ false
97) A social network is an application that connects advantages of Business

people by matching profile information. Providing individuals 2.0.
with the ability to network is by far one of the greatest
⊚ true
⊚ false
98) Social networking is the practice of expanding your

business and/or social contacts by constructing a personal
network.
⊚ true
⊚ false
99) Social media maps group contacts (personal and

professional), identifying who knows each other and who
works together. In a company, it can provide a vision of how
employees work together.
⊚ true
⊚ false
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100) Tags are specific keywords or phrases incorporated
into website content for means of classification or taxonomy.
⊚ true
⊚ false
101) Social tagging describes the collaborative activity of

marking shared online content with keywords or tags as a way
to organize it for future navigation, filtering, or search.
⊚ true
⊚ false
102) A social bookmark is a locally stored URL or the

address of a file or Internet page saved as a shortcut.
⊚ true
⊚ false
103) Social bookmarking allows users to share, organize,

search, and manage bookmarks.
⊚ true
⊚ false
104) The three Business 2.0 communication and people include blogs,
collaboration tools a business can use to harness the power of wikis, and mashups.
⊚ true
⊚ false
105) Wiki is a Hawaiian word for “quick” and is a type of a

collaborative web page that allows users to add, remove, and
change content.
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⊚ true ⊚ false
106) RSS allows a website to constantly feed information

and news to consumers instead of having the consumer search
for it.
⊚ true
⊚ false
107) Microblogging is the practice of sending brief posts

(140 to 200 characters) to a personal blog, either publicly or
to a private group of subscribers who can read the posts as
IMs or as text messages.
⊚ true
⊚ false
108) The network effect describes how products in a

network increase in value to users as the number of users
increases.
⊚ true
⊚ false
109) A mashup is a website or web application that uses

content from more than one source to create a completely new
product or service.
⊚ true
⊚ false
110) A selfie is a self-photograph placed on a social media

website.
⊚ true
⊚ false
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111) A hashtag is a self-photograph placed on a social
media website.
⊚ true
⊚ false
112) An ezine is a magazine published only in electronic other websites, presents it

form on a computer network. Flipboard is a social-network in magazine format, and
aggregation, magazine-format application software for allows users to flip through
multiple devices that collects content from social media and the content.
⊚ true
⊚ false
113) A selfie is a magazine published only in electronic

form on a computer network.
⊚ true
⊚ false
114) Content used in mashups is typically sourced from an building software

RSS, which is a set of routines, protocols, and tools for applications.
⊚ true
⊚ false
115) Web 3.0 refers to static, text-based information

websites.
⊚ true
⊚ false
116) Mobile banking and mobile sales are both a part of the
emerging mbusiness.
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⊚ true ⊚ false
MULTIPLE CHOICE - Choose the one alternative that them for surviving in the
best completes the statement or answers the question. information age are
117) Which of the following terms implies that doomed to extinction?
organizations that cannot adapt to the new demands placed on
D) sole
A) collective intelligence proprietorship
B) digital Darwinism
C) joint venture
118) Which of the following produces an improved product

customers are eager to buy, such as a faster car or larger hard
drive?
D)
A) sustaining technology personalization
B) disruptive technology
C) reputation system
119) Which of the follow are characteristics of disruptive

technology?
D) All of the
A) enters the marketplace at the low end answer choices are correct.
B) initially doesn’t meet the needs of existing
customers
C) tends to open new markets and destroy old ones
120) Which of the following is a challenge of sustaining

technology?
customer’s future needs

A) provides a cheaper product for current customers
B) provides a product that does not meet existing
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C) provides a better product for current customers
D) provides a faster product for current customers
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121) Which of the following is not included in the top five
companies that are expecting future growth to be generated
from new investments?
D) None of the
A) Johnson & Johnson answer choices are correct.
B) Sears
C) Dell
122) The Innovator’s Dilemma suggests that established

companies can take advantage of ________ without hindering
existing relationships with customers, partners, and
stakeholders.
D) disruptive
A) sustaining technology technology
B) existing investments
C) collective intelligence
123) Which of the following began as an essential U.S. Department of

emergency military communications system operated by the Defense (DARPA)?
D) World Wide
A) Internet Web
B) ecommerce
C) ebusiness
124) Which of the following terms could you use

synonymously when referring to the web?
D) web browser,
A) network, paradigm shift blog
B) URL, domain name
C) HTML, Internet
125) At a local marketing firm, Steve is the lead Web developer and is
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responsible for working with customers on their web designs,
development, and graphics. Which of the following would be
a critical skill Steve must have to be able to perform his job?
hyperlinks work
A) understanding that he must create a unique D) All of the
domain name for each client answer choices are correct.
B) being able to work with HTML
C) understanding the World Wide Web and how
126) Which of the following is not a reason for the

explosive growth of the WWW?
D) the speed,
A) basic web pages are easy to create and extremely convenience, and low cost
flexible of email
B) the microcomputer revolution made it possible
for an average person to own a computer
C) digital Darwinism
127) Which term describes the WWW during its first few
years of operation between 1991 and 2003?
D) All of the
A) Web 1.0 above
B) eshop
C) open source
128) What is the difference between ecommerce and

ebusiness?
C) Ecommerce
A) Ecommerce includes Internet network effects; includes ecommerce and
ebusiness includes ecommerce and all activities related to all activities related to
internal and external business operations. internal and external
B) Ecommerce is buying and selling of goods or business operations;
services online; ebusiness includes ecommerce and all ebusiness includes all of
activities related to internal and external business operations. the knowledge
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management systems. activities related to internal
D) Ebusiness is buying and selling of goods or and external business
services online; ecommerce includes ecommerce and all operations.
129) What is the Internet protocol web browsers use to

request and display web pages using universal resource
locators?
D) DARPA
A) hypertext markup language (HTML)
B) URL
C) hypertext transport protocol (HTTP)
130) What is an international community that develops

open standards to ensure the long-term growth of the web?
Numbers (ICANN)
A) HTML 5
B) URL
C) World Wide Web Consortium (W3C)
D) Internet Corporation for Assigned Names and
131) What is a nonprofit organization that has assumed the

responsibility for Internet protocol (IP) address space
allocation, protocol parameter assignment, domain name
system management, and root server system management
functions previously performed under U.S. government
contract?
Numbers (ICANN)
A) HTML 5
B) URL
C) World Wide Web Consortium
D) Internet Corporation for Assigned Names and
132) What is HTML 5?
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system management
A) the current version of HTML that delivers D) the Internet
everything from animation to graphics and music to movies protocol web browsers use
B) an international community that develops open to request and display web
standards to ensure the long-term growth of the web pages using universal
C) a nonprofit organization that has assumed the resource locators
responsibility for Internet protocol (IP) address space
allocation, protocol parameter assignment, and domain name
133) What is the World Wide Web Consortium?
and display web pages

A) delivers everything from animation to graphics using universal resource
and music to movies locators
B) an international community that develops open D) All of the
standards to ensure the long-term growth of the web answer choices are correct.
C) the Internet protocol web browsers use to request
134) What is the Internet Corporation for Assigned Names

and Numbers?
and display web pages

A) delivers everything from animation to graphics using universal resource
and music to movies locators
B) a nonprofit organization that has assumed the D) All of the
responsibility for Internet protocol (IP) address space answer choices are correct.
allocation, protocol parameter assignment, and domain name
system management
C) the Internet protocol web browsers use to request
135) What allows users to access the WWW?
C) Web 2.0
A) web conferencing D) web business
B) web browser
136) Which of the following is a type of web browser?
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D) All of the
A) Microsoft Word and Excel answer choices are correct.
B) Internet Explorer and Mozilla Firefox
C) Facebook and YouTube
137) What caused Polaroid to go bankrupt?
D) Internet
A) It failed to have innovative technology and a websites such as Flickr and
captive customer base. Facebook stole its market
B) One-hour film processing and digital cameras share.
stole its market share.
C) People who want instant access to their pictures
also want a third party involved.
138) Many social media sites today allow you to customize name for a web address
your web address, for example such as www.apple.com?
www.facebook.com/Womenwithdrive. What is an alternate
D) web browser
A) digital bookmark
B) Internet bookmark
C) universal resource locator
139) Universities were among some of the first users of the

Internet. What was the Internet first called?
C) OPT
A) HTML D) WWO
B) ARPANET
140) What links documents, allowing users to move from

one to another simply by clicking on a hot spot or link?
C) hypertext
A) digital Darwinism
B) web browser
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transport protocol
D) universal resource locator
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141) What is a service that allows the owner of a domain
name to maintain a simple website and provide email
capacity?
C) applet
A) domain name D) paradigm shift
B) domain name hosting
142) What is a program that runs within another application

such as a website?
C) applet
143) What occurs when a new radical form of business

enters the market that reshapes the way companies and
organizations behave?
C) applet
144) What does digital Darwinism imply?
systems are doomed to

A) Organizations that can adapt to the new demands extinction.
placed on them for surviving in the information age are D) Organizations
doomed to extinction. that cannot adapt to new
B) Organizations that cannot adapt to the new information systems are
demands placed on them for surviving in the information age doomed to exile.
are doomed to extinction.
C) Organizations that can adapt to new information
145) Which of the following is an example of a disruptive

technology?
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D) All of the
A) Oracle’s database software answer choices are correct.
B) Sony’s transistor-based consumer electronics
(transistor radio)
C) Intel’s low-end microprocessor
146) Which of the following is an example of a sustaining

technology?
(transistor radio)
A) Porsche’s faster car D) All of the
B) Intel’s low-end microprocessor answer choices are correct.
C) Sony’s transistor-based consumer electronics
147) Which of the following is a reason for the growth of

the World Wide Web?
D) All of the
A) the microcomputer revolution answer choices are correct.
B) advancements in networking hardware
C) web pages being easy to create and flexible
148) What is information richness?
D) occurs when
A) a global public network of computer networks those with access to
that pass information from one to another using common technology have great
computer protocols advantages over those
B) refers to the depth and breadth of details without access to
contained in a piece of textual, graphic, audio, or video technology
information
C) refers to the number of people a business can
communicate with on a global basis
149) What is information reach?
A) a global public
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network of computer networks that pass information from one have great advantages over
to another using common computer protocols those without access to
B) refers to the depth and breadth of information technology
transferred between customers and businesses
C) measures the number of people a firm can
communicate with all over the world
D) occurs when those with access to technology
150) What are agents, software, or businesses that provide a

trading infrastructure to bring buyers and sellers together?
D)
A) intermediaries cybermediation
B) disintermediation
C) reintermediation
151) What occurs when a business sells directly to the

customer online and cuts out the middleman?
D)
C) reintermediation
152) What occurs when steps are added to the value chain
as new players find ways to add value to the business
process?
D)
C) reintermediation
153) What refers to the

creation of new kinds of
intermediaries that simply
could not have existed
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before the advent of ebusiness, including comparison-
shopping sites such as Froogle and bank account aggregation
services such as Citibank?
D)
C) reintermediation
154) Which of the following are reasons why both

individuals and organizations have embraced ebusiness?
D) All of the
A) enhance productivity answer choices are correct.
B) maximize convenience
C) improve communication
155) What is the depth and breadth of details contained in a

piece of textual, graphic, audio, or video?
D) information
A) information richness browser
B) information age
C) information reach
156) What is a two-dimensional representation of data in

which values are represented by colors?
D) website
A) heat map ebusiness analytics
B) clickstream analytics
C) website traffic analytics
157) What is the process of collecting, analyzing and

reporting aggregate data about which pages a website visitor
visits—and in what order?
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D) website
158) What uses clickstream data to determine the efficiency

of the site for the users and operates at the server level?
D) website
159) What uses clickstream data to determine the

effectiveness of the site as a channel-to-market?
D) website
160) What is a heat map?
D) uses
A) a two-dimensional representation of data in clickstream data to
which values are represented by colors determine the effectiveness
B) the process of collecting, analyzing and reporting of the site as a channel-to-
aggregate data about which pages a website visitor visits— market
and in what order
C) uses clickstream data to determine the efficiency
of the site for the users and operates at the server level
161) What are clickstream analytics?
B) the process of
A) a two-dimensional representation of data in collecting, analyzing and
which values are represented by colors reporting aggregate data
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about which pages a website visitor visits—and in what order effectiveness of the site as
C) uses clickstream data to determine the efficiency a channel-to-market
D) uses clickstream data to determine the
162) What are website traffic analytics?
D) uses
and in what order
163) What are website ebusiness analytics?
D) uses
and in what order
164) What measures the number of people a firm can

communicate with all over the world?
D) information
A) information richness browser
B) information age
165) Which of the below would not be considered an

advantage of ebusiness?
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D) reducing
A) expanding global reach information reach
B) opening new markets
C) reducing costs
166) What is the ability of an organization to tailor its

products or services to the customers’ specifications?
D) information
A) personalization reach
B) long tail
C) mass customization
167) Which of the below would not be considered a

company operating in the long tail of a typical sales curve?
C) iTunes
A) Walmart D) Amazon
B) Netflix
168) Mars, Inc., offers people the opportunity to order would you classify Mars’s
M&Ms in special colors or with customized sayings. How ebusiness strategy?
D) interactivity
A) information richness
B) mass customization
C) personalization
169) Amazon creates a unique recommendation listing for classify Amazon’s

each customer who revisits its website. How would you ebusiness strategy?
D) interactivity
C) personalization
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170) Netflix creates a unique recommendation listing for classify Netflix’s ebusiness
each customer who revisits its website. How would you strategy?
D) interactivity
C) personalization
171) Nike offers people the opportunity to visit its website How would you classify
to create running shoes in the style and color they choose. Nike’s ebusiness strategy?
D) interactivity
C) personalization
172) What uses the Internet to reassemble buyers, sellers,

and other partners in a traditional supply chain in new ways?
D)
A) content providers cybermediation
B) intermediaries
C) reintermediation
173) When evaluating the business value of distribution chain, the

disintermediation, the more ________ that are cut from the lower the product price.
C) CData stream
A) technology D) intermediaries
B) customers
174) What is a type of mediation that refers to the creation existed before the advent
of new kinds of intermediaries that simply could not have of ebusiness?
D)
A) cybermediation disintermediation
B) interactivity
C) reintermediation
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175) A company can reduce its costs by using ebusiness to
change its business processes. Which of the following
represents an example of a company reducing its costs
through ebusiness?
D) researching
A) creating an online travel reservation products to find the lowest
B) ordering office supplies online and picking it up price and visiting the store
at the store to purchase the item
C) purchasing a book online and picking it up in the
store
176) Which of the below statements is correct?
availability.
A) Just putting up a website can create tremendous D) Just putting up
ebusiness value. a website does not create
B) Just putting up a website can create tremendous an ebusiness.
business buzz.
C) Just putting up a website can limit product
177) What is the exact pattern of a consumer’s navigation

through a site?
D) web data
A) web browsing
B) hypertext
C) clickstream data
178) What is the best way to measure a company’s

ebusiness success?
D) All of the
A) effective MIS metrics answer choices are correct.
B) interactivity
C) clickstream data
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179) Which of the following is an ebusiness marketing
technique?
D) All of the
A) cookies answer choices are correct.
B) pop-up ad
C) banner ad
180) Which type of ebusiness marketing technique induces message’s visibility and
websites or users to pass on a marketing message to other effect?
websites or users, creating exponential growth in the
D) pop-up ad
A) cookies
B) click-through
C) viral marketing
181) Bonnie Flat is a real estate agent who specializes in services along the top of
the luxury home market in the Seattle area. Bonnie is highly real estate and luxury
technical and uses many types of online marketing techniques custom furniture websites.
to increase business. One of her most successful online What type of marketing
marketing techniques is to place a box advertising her technique is Bonnie using?
D) click-through
A) cookie ad
B) banner ad
C) pop-up ad
182) What is the business strategy that lets a company business sells directly to
shorten the order process and add value with reduced costs or the customer online?
a more responsive and efficient service, and occurs when a
D) None of the
A) disintermediation answer choices are correct.
B) intermediaries
C) cybermediation
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183) Which of the following is an example of a clickstream
data metric?
D) All of the
A) dates and times of visits answer choices are correct.
B) number of customers with shopping carts
C) number of page views
184) What is software used to make a website’s product select, view, add/delete,
catalog available for online ordering whereby visitors may and purchase merchandise?
C) paradigm shift
A) shopping cart D) stickiness
B) freemium
185) What measures the amount of time visitors spend on a

website or application?
C) paradigm shift
A) shopping cart D) stickiness
B) cookie
186) What is the difference between a business model and

an ebusiness model?
D) An ebusiness
A) A business model details how a company creates, model details how a
delivers, and generates revenue; an ebusiness model does all company creates, delivers,
of the same except on the Internet. and generates revenue; a
B) A business model and an ebusiness model are business model does all the
identical. same except on the
C) A business model and an ebusiness model are Internet.
complete opposites.
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D) ebusiness-to-
A) business-to-borrower, business-to-consumer, ebusiness, e business-to-
consumer-to-business, and consumer-to-consumer ebusiness, econsumer-to-
B) business-to-business, business-to-consumer, ebusiness, and econsumer-
consumer-to-business, and consumer-to-consumer to-econsumer
C) business-to-business, business collaboration,
collective business, and consumer-to-consumer
188) What is the difference between a B2C and a C2B?
D) B2C focuses
A) B2C focuses on companies as customers, and on consumers as
C2B focuses on consumers as customers. customers, and C2B
B) B2C focuses on collaboration, and C2B focuses focuses on companies as
on consumers. customers.
C) B2C focuses on business to consumers, and C2B
focuses on consumers to business.
189) What is the ebusiness model that applies to customers

offering goods and services to each other over the Internet?
C) B2B
A) C2C D) B2C
B) C2B
190) What is the ebusiness model that represents 80 percent requiring greater security
of all online businesses and is typically more complex, needs?
D) business-to-
A) consumer-to-consumer business
B) business-to-consumer
C) consumer-to-business
191) Which of the following represents businesses buying

from and selling to each other over the Internet?
A) B2B
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B) B2C D) C2C
C) C2B
192) Carfax is an example of a company that sells its ebusiness model is Carfax
products or services directly to its consumers online. Which using?
C) B2C
A) C2B D) B2B
B) C2C
193) What is another name for an eshop?
C) ecustomer
A) C2C D) econsumer
B) estore or etailer
194) John and Jenny have been saving for two years to take they are willing to pay for
their six children on a vacation to Disneyworld. They are the airline tickets. What
surprised to find out that airline tickets are far more expensive form of ebusiness model
than they had anticipated. They decide to try to find cheaper are John and Jenny using?
tickets on Priceline, where they are allowed to set the price
C) C2B
A) CBC D) C2C
B) B2B
195) What type of revenue generation model is Google

using when it generates revenue by allowing advertisers to bid
on common search terms?
C) applications
A) analytical D) adwords
B) analytics
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D) botnets
A) click fraud
B) hitbots
C) affiliate program
197) What creates the illusion that a large number of

potential customers are clicking the advertiser’s links, when
in fact there is no likelihood that any of the clicks will lead to
profit for the advertiser?
D) botnets
A) click fraud
B) hitbots
198) What allows a business to generate commissions or to another merchant’s

referral fees when a customer visiting its website clicks a link website?
D) adwords
A) click fraud
B) hitbots
199) What is a business that operates in a physical store

without an Internet presence?
D) pure-play
A) brick-and-mortar business business
B) click-and-mortar business
C) virtual business
200) What is a pure-play business?
store
A) a business that operates only on the Internet
without a physical store
B) a business that sells products only in a physical
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C) a business that sells services only in a physical
store
D) a business that does not have any employees
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201) Which type of ebusiness model does Amazon use?
D) Internet
A) pure-play provider
B) brick-and-mortar
C) click-and-click
202) Which type of ebusiness model is Barnes & Noble

using?
D) virtual
A) pure-play
B) brick-and-mortar
C) click-and-mortar
203) Which type of ebusiness model best describes Apple?
D) virtual
A) pure-play
B) brick-and-mortar
C) click-and-mortar
204) What is a plan that details how a company creates,

delivers, and generates revenues on the Internet?
D) ecommerce
A) ebusiness model
B) ebusiness model
C) ecommerce
205) What occurs when a new radical form of business

enters the market that reshapes the way companies and
organizations behave?
B) eshop sale
A) ecommerce model
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C) paradigm shift
D) Web 1.0
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206) Which of the following represents a brick-and-mortar
business?
C) Google
A) The Gap D) McDonald's
B) Amazon
207) Which of the following is not a valid form of an

ebusiness revenue model?
D) service
A) value-added services fees provider
B) subscription fees
C) advertising fees
208) For the past 20 years, Perry has been an owner of ebusiness will be a charge
several Coldwell Banker Real Estate franchises. To increase of $50 a month for each
business, Perry spends a great deal of money marketing and property that is listed on
advertising his businesses online. Perry decides he would like the website. What is the
to move beyond just marketing and create an actual ebusiness primary revenue model for
that acts like a search engine but only focuses on the real Perry’s new business?
estate industry. The main revenue source for this Perry’s
D) None of the
A) license fees answer choices are correct.
B) advertising fees
C) subscription fees
209) What was the original term for a company operating

on the Internet?
D) search engine
A) dot-com optimization
B) search engine
C) search engine ranking
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210) What is website software that finds other pages based
on keyword matching similar to Google?
D) search engine
B) search engine
211) What evaluates variables that search engines use to

determine where a URL appears on the list of search results?
D) search engine
A) dot-com ranking
B) search engine
C) search engine
212) What combines art along with science to determine resulting in higher search
how to make URLs more attractive to search engines, engine ranking?
D) search engine
B) search engine
213) What generates revenue each time a user clicks on a

link to a retailer’s website?
D) organic search
A) pay-per-click
B) pay-per-call
C) pay-per-conversion
214) What generates revenue each time a user clicks on a

link that takes the user directly to an online agent waiting for
a call?
A) pay-per-click
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D) organic search
B) pay-per-call
215) What generates revenue each time a website visitor is

converted to a customer?
D) organic search
A) pay-per-click
B) pay-per-call
216) What are keywords that advertisers choose to pay for

and appear as sponsored links on the Google results pages?
D) adwords
A) organic search
B) pay-per-call
217) Websites can generate revenue by using which of the

following?
D) All of the
A) pay-per-click answer choices are correct.
B) pay-per-call
218) What are the unpaid entries in a search engine results

page that were derived based on their content’s relevance to
the keyword query?
D) search engine
A) organic search optimization
B) paid search
C) keyword
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219) What are links a company paid to have displayed
based on a users’ keywords?
D) search engine
B) paid search
C) keyword
220) What combines art with science to determine how to higher search engine
make URLs more attractive to search engines, resulting in ranking?
D) search engine
B) paid search
C) keyword
221) What is a word used in a performing a search?
D) search engine
B) paid search
C) keyword
222) Which of the following represents adwords?
D) advertising
A) email, instant messaging, podcasting, content fees, license fees,
management systems, and video and web conferencing subscription fees,
B) content providers, infomediaries, online transaction fees, and value-
marketplaces, portals, service providers, and transaction added services fees
brokers
C) keywords that advertisers choose to pay for and
appear as sponsored links on Google results pages
223) Which of the following represents the primary

ebusiness revenue models?
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D) advertising
brokers
C) B2B, B2C, C2C, and C2B
224) Which of the following represents the categories for

ebusiness models?
D) advertising
brokers
C) B2B, B2C, C2C, C2B
225) What is an ISP?
D) An instant
A) An instant service provider is a company that sales provider is a
provides access to the Internet for a monthly fee. company that provides
B) An Internet service provider is a company that access to the Internet for a
provides access to the Internet for a monthly fee. monthly fee.
C) An Internet sales provider is a company that
provides access to the Internet for a monthly fee.
226) Which of the following is not an ISP?
C) AOL
A) Comcast D) Earthlink
B) Facebook
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227) Who studies the interaction between humans and
technology, observing how technology can shape humans’
lives?
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D) telepresence
A) cyborg anthropologist robots.
B) cyborg anthropology
C) web real-time communications
228) What is a discipline originated at the 1993 annual

meeting of the American Anthropological Association?
D) telepresence
A) cyborg anthropologist robots
229) What is an open source project that seeks to embed

real-time voice, text, and video communications capabilities
in web browsers?
D) telepresence
230) What is a remote-controlled, wheeled device with a

display to enable video chat and videoconferencing?
D) telepresence
231) Who is a cyborg anthropologist?
of the American
A) an individual who studies the interaction between Anthropological
humans and technology, observing how technology can shape Association
humans’ lives C) an open source
B) a discipline originated at the 1993 annual meeting project that seeks to embed
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real-time voice, text, and video communications capabilities display to enable video
in web browsers chat and
D) a remote-controlled, wheeled device with a videoconferencing
232) What is cyborg anthropology?
web browsers
A) an individual who studies the interaction between D) a remote-
humans and technology, observing how technology can shape controlled, wheeled device
humans’ lives with a display to enable
B) a discipline originated at the 1993 annual meeting video chat and
of the American Anthropological Association videoconferencing
C) an open source project that seeks to embed real-
time voice, text, and video communications capabilities in
233) What are web real-time communications?
web browsers
234) What is a telepresence robot?
web browsers
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235) What occurs when a system updates information at the
same rate it receives the information?
D) knowledge
A) collective intelligence system management system
B) collaboration system
C) real-time communication
236) What is the primary business advantage of using

email?
D) increasing the
A) increasing the speed of order entry number of computers
B) the ability to inform and communicate with many required in an office
people simultaneously, immediately, and with ease
C) the ability to have friends all over the globe
237) What is another term for instant messaging?
C) Podcasting
A) IMing D) Webbing
B) HTML
238) What is a service that enables instant or real-time

communication between people?
D) elicit
A) URL knowledge
B) instant messaging
C) tacit knowledge
239) What are some of the immediate results businesses

found from using instant messaging?
with multiple people

A) ability to quickly identify which employees are at
their computers
B) ability to easily hold simultaneous IM sessions
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C) abilitiy to resolve questions or problems
immediately
D) All of the answer choices are correct.
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240) What converts an audio broadcast to a digital music
player?
C) photo sharing
A) podcasting D) email
B) videoconferencing
241) As a trainer for Exempla Healthcare, Tina is faced PowerPoints and videos
with many challenges to properly train her new hires. during her training
Exempla employees work at over 40 different locations across modules. What is the most
the Chicago metropolitan area. Tina decides to implement effective ebusiness tool for
some valuable ebusiness tools to help reduce traveling costs, Tina to implement to
increase speed, and provide flexibility for completing training accomplish all of her
sessions with all the new hires. Tina primarily uses training goals?
C) Blog
A) IMing D) Email
B) Web conferencing
242) Companies use ________ as marketing

communication channels discussing everything from
corporate strategies to detailed product overviews.
C) email
A) IMing D) podcasting
B) web browsing
243) What is a well-planned strategy that ensures the search

and navigation functions are easy to use and user-friendly on
a website?
C) email
A) blog D) podcast
B) taxonomy
244) Which ebusiness tool increases the speed of business by allowing the transfer of
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documents with the same speed as the telephone?
C) email
A) knowledge management system D) ebusiness
B) podcasting
245) What is the ebusiness tool that can increase marketing

reach and build customer loyalty through audio broadcasting?
C) taxonomy
A) IMing D) podcasting
B) email
246) Which ebusiness tool plays a crucial role in getting providing clear navigation
site visitors to view more than just the home page by choices?
C) open system
A) organic search D) open source
B) content management system
247) What are the four most common Business 2.0

characteristics?
D) All of the
A) content sharing through open source answer choices are correct.
B) user-contributed content
C) collaboration inside and outside the organization
248) What is the system that consists of nonproprietary or interoperate with the
hardware and software based on publicly known standards system?
that allows third parties to create add-on products to plug into
D) open system
A) management system
B) reputation system
C) knowledge system
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249) What is Mozilla Firefox?
D) a competitor
A) a competitor to Microsoft Word to Internet Explorer
B) a competitor to Microsoft Excel
C) a competitor to Adobe Photoshop
250) What is a scripting language developed by Netscape

and used to create interactive websites, a big driver of
Business 2.0?
D) viral
A) JavaScript marketing
B) direct-to-consumer
C) source code
251) What is an ebusiness model in which companies build, relying on traditional

market, sell, and ship their products themselves, without stores or intermediaries?
D) viral
C) source code
252) What is a marketing phenomenon that facilitates and

encourages people to pass along a marketing message?
D) viral
C) source code
253) What are the three main drivers of the direct-to-

consumer sales channel?
C) reduced costs
A) customer experience
B) data collection
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D) All of the answer choices are correct.
254) What is software whose source code is available free

for any third party to review and modify?
D) network
A) free source source
B) open source
C) code source
255) What is any proprietary software licensed under

exclusive legal right of the copyright holder?
D) network
A) closed source source
B) open source
C) code source
256) What is closed source?
based on publicly known

A) any proprietary software licensed under exclusive standards that allow third
legal right of the copyright holder parties to create add-on
B) any software whose source code is made products to plug into or
available free for any third party to review and modify interoperate
C) contains instructions written by a programmer
specifying the actions to be performed by computer software
D) consists of nonproprietary hardware and software
257) What is open source?
specifying the actions to be

A) any proprietary software licensed under exclusive performed by computer
legal right of the copyright holder software
B) any software whose source code is made D) consists of
available free for any third party to review and modify nonproprietary hardware
C) contains instructions written by a programmer and software based on
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publicly known standards that allow third parties to create
add-on products to plug into or interoperate
258) What is source code?

259) What is an open system?

260) Erik is the president and owner of Watch Out, a local would Erik primarily use
website development company that helps clients create and when performing his daily
build unique websites. Many of his daily tasks are heavily tasks?
technical in nature and require a high level of computer
programming and Internet knowledge. Which of the following
D) explicit
A) source code knowledge
B) brick-and-mortar
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261) Ebusiness was characterized by few companies or
users posting content for the masses. What characterizes
Business 2.0?
D) a select few
A) a select few posting content for high-level posting specific content for
executives only the masses
B) the masses posting content for a select few
C) the masses posting content for the masses
262) What is web content that is created and updated by

many users for many users?
D) customer-
A) cybermediation contributed content generated content.
B) user-contributed content.
C) executive-generated content.
263) eBay buyers voluntarily comment to other users and most popular examples of
sellers on the quality of service, promptness of shipping, and user-generated content and
their general satisfaction with the product. This is one of the is called
D) tacit
A) reputation system. knowledge.
B) knowledge system.
C) explicit system.
264) What is an online marketing concept in which the format, style, or

advertiser attempts to gain attention by providing content in placement?
the context of the user’s experience in terms of its content,
D) native
A) reputation system advertising
B) knowledge system
C) explicit system
265) What is native advertising?
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C) content
A) an online marketing concept in which the created and updated by
advertiser attempts to gain attention by providing content in many users for many users
the context of the user’s experience in terms of its content, D) the wisdom of
format, style, or placement the crowd
B) buyers posting feedback on sellers
266) What is a reputation system?
C) content
B) buyers posting feedback on sellers.
267) What is user-contributed content?
C) content
268) What is crowdsourcing?
C) content
format, style, or placement the crowd.
269) What is the most common form of collective

intelligence found inside the organization?
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D) tagging
A) crowdsourcing
B) tacit management
C) knowledge management
270) What is the difference between asynchronous and

synchronous communication?
D) Asynchronous
A) Asynchronous communication occurs in real communication is fast and
time; synchronous communication is one-way technology. instant; synchronous
B) Asynchronous communication does not occur at communication is collected
the same time; synchronous communication occurs at the at a single point in time.
same time.
C) Asynchronous communication includes instant
messaging; synchronous communication includes email.
271) Which of the below is not a characteristic of Business

2.0?
D) explicit
A) knowledge management knowledge
B) collaboration system
C) web browser
272) Which of the following is a set of tools that supports

the work of teams or groups by facilitating the sharing and
flow of information?
D) real simple
A) collaboration system syndication system
B) collective system
C) competitive system
273) Lisa loves her job

as an executive recruiter
for a large hospital located
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in Dallas, Texas. Part of Lisa’s job is to gather industry partners, and customers.
information, collaborate with partners, compare competitors, Which of the following
and tap into the knowledge of prospective employees, would Lisa use to perform
her job?
D) collective
A) interactivity metrics intelligence
B) source code
C) network effect
274) Which system supports the capturing, organization,

and dissemination of knowledge throughout an organization?
D) social media
A) cybermediation system system
B) knowledge management system
C) source code system
275) Which of the following focuses on user-generated

content?
D) All of the
A) YouTube answer choices are correct.
B) Wikipedia
C) LinkedIn
276) What are the two categories that include intellectual

and knowledge-based assets?
D) open
A) explicit knowledge; tacit knowledge knowledge; closed
B) efficient knowledge; tacit knowledge knowledge
C) intelligent knowledge; explicit knowledge
277) What is the type of knowledge that is contained in

people’s heads?
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D) pure
A) explicit knowledge knowledge
B) virtual knowledge
C) tacit knowledge
278) What sources capital for a project by raising many

small amounts from a large number of individuals, typically
via the Internet?
D) crowdsourcing
A) explicit knowledge
B) crowdfunding
C) tacit knowledge
279) What is the type of knowledge that consists of often with the help of a
anything that can be documented, archived, and codified, MIS department?
D) virtual
A) tacit knowledge knowledge
B) explicit knowledge
C) pure knowledge
280) What is crowdsourcing?
sharing information assets

A) the wisdom of the crowd in a way that provides
B) sources capital for a project by raising many context for effective
small amounts from a large number of individuals, typically decisions and actions
via the Internet
C) collaborating and tapping into the core
knowledge of all employees, partners, and customers
D) capturing, classifying, evaluating, retrieving, and
281) What is crowdfunding?
B) sources capital
A) the wisdom of the crowd for a project by raising
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many small amounts from a large number of individuals, sharing information assets
typically via the Internet in a way that provides
C) collaborating and tapping into the core context for effective
knowledge of all employees, partners, and customers decisions and actions
282) What is collective intelligence?
and sharing information

A) the wisdom of the crowd assets in a way that
B) sources capital for a project by raising many provides context for
small amounts from a large number of individuals, typically effective decisions and
via the Internet actions
D) iCapturing, classifying, evaluating, retrieving,
283) What is knowledge management?
sharing information assets

A) the wisdom of the crowd in a way that provides
B) sources capital for a project by raising many context for effective
small amounts from a large number of individuals, typically decisions and actions
via the Internet
284) Which of the following is not an example of explicit

knowledge?
D) marketing
A) patent research
B) trademark
C) employee opinion
285) What do Netflix and Amazon use to drive their recommendation tools?
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D) user-generated
A) Web 1.0 content content
B) open source content
C) virtual content
286) What are websites that rely on user participation and

user-contributed content, such as Facebook, LinkedIn, and
YouTube?
D) asynchronous
A) synchronous communication communication
B) social media
C) social networking
287) What is the practice of expanding your business and

social contacts by constructing a personal network?
D) social
A) network effects networking
B) tagging
C) social taxonomy
288) What is a locally stored URL, or the address of a file

or Internet page saved as a shortcut?
C) folksonomy
A) website bookmark D) taxonomy
B) social tag
289) Which of the following represents an example of why

an employer would use social media?
D) All of the
A) to find potential job candidates via LinkedIn answer choices are correct.
B) to review potential job candidates by viewing
their Facebook page
C) to attract new job candidates via YouTube
Version 1 70
290) What are the two basic functions that social
networking sites provide?
D) the ability to
A) the ability to create and publish your own create URLs and edit RSS
software software
B) the ability to create and maintain a profile that is
your online identity and create connections between other
people within the network
C) the ability to capture and create URLs and RSSs
291) What is an SNA?
D) steady
A) strong network application. network areas
B) social needs analysis
C) social networking analysis
292) What is a social graph?
D) a keyword or
A) represents the interconnection of relationships in phrase used to identify a
a social network topic and is preceded by a
B) maps group contacts, identifying who knows hash or pound sign (#)
each other and who works together
C) describes the collaborative activity of marking
shared online content with keywords or tags as a way to
organize it for future navigation, filtering, or search
293) What is a social networking analysis?
shared online content with

A) represents the interconnection of relationships in keywords or tags as a way
a social network to organize it for future
B) maps group contacts, identifying who knows navigation, filtering, or
each other and who works together search
C) describes the collaborative activity of marking D) a keyword or
Version 1 71
phrase used to identify a topic and is preceded by a hash or pound sign (#)
294) What is social tagging?
D) a keyword or
295) What is a hashtag?
D) a keyword or
296) What maps group contacts, identifying who knows

each other and who works together?
D) social
A) social network effects networking analysis
B) mashup networking analysis
C) web network effects
297) Many social media websites use ________ or specific means of classification or
keywords or phrases incorporated into website content for taxonomy.
A) conferencing
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D) categories
B) tags
C) long tails
298) Social tagging describes the collaborative activity of

marking shared online content with keywords or tags as a way
to
D) All of the
A) organize it for future navigation. answer choices are correct.
B) organize it for future filtering.
C) organize it for future search.
299) Cell phone manufacturers often refer to their products in the folksonomy for a
as mobile devices. Which of the below would not be included cell phone?
D) technology
A) cell platform
B) iPhone
C) Galaxy
300) What is similar to taxonomy except that

crowdsourcing determines the tag or keyword-based
classification system?
D) social
A) podcasting bookmarking
B) network effects
C) folksonomy
301) How do the majority of potential customers find

ebusiness websites?
D) through
A) through radio newspapers
B) through search terms that match the content
C) through magazines
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302) How would a company like Flickr use social tagging
on its website?
D) by selecting
A) by applying keywords that do not match user the keywords to associate
content with each image a
B) by building a tagging game for customers to customer uploads
participate in
C) by allowing users to upload images and tag the
images with their own keywords
303) Using the collective power of a community to identify

and classify content significantly ________ content
categorization costs.
C) lowers
A) eliminates D) balances
B) raises
304) A social bookmarking site is dedicated to providing all

of the following except the ability to
C) store and
A) reconnect with colleagues for business progress. categorize favorite sites.
D) annotate.
B) share favorites.
305) What is one simplification that has occurred with

Business 2.0?
D)
A) helping online users create anonymity communicating via email
B) limiting the sharing capabilities of devices
C) improving access to information
306) Which of the following identifies Business 2.0 communication and
Version 1 74
collaboration tools?
D) tags, web logs,

A) microblogs, tweets, RSS RSS
B) API, RSS, tacit knowledge
C) blogs, wikis, mashups
307) What is an online journal that allows users to post

their own opinions, comments, graphics, and video?
D) blog or web
A) web masters log
B) folksonomy
C) disintermediation
308) Why are Fortune 500 companies engaging in

blogging?
D) to pay
A) to order supplies employees
B) to review favorite Internet providers
C) to gather feedback and share ideas
309) Twitter is an example of a
D) blogging
A) social bookmarking website. website.
B) social tagging website.
C) microblogging website.
310) What is the practice of sending brief posts of 140-200

characters to a personal blog either publicly or to a private
group of subscribers?
C) blogging
A) ebusiness model D) microblog
B) tagging
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311) Unlike traditional HTML, which of the following lets through a simple online
writers communicate and readers respond on a regular basis journal?
C) blog
A) instant messaging D) email
B) HTTP
312) What is the difference between a wiki and a blog?
sources.
A) a wiki is free and a blog has a subscription fee. D) All of the
B) a wiki user can alter the original content of an answer choices are correct.
article, whereas a blog user can only add information as a
comment.
C) a wiki is original content, whereas a blog is used
313) What does RSS stand for?
D) real simple
A) reorganized site syndicator syndication
B) really simple sites
C) rented site syndication
314) Many websites use ________ to constantly feed news

to consumers instead of having the consumers search for the
news.
C) RSS
A) mashups D) SNA
B) source code
315) Large wikis, such as Wikipedia, can protect the quality

and accuracy of their information by assigning users roles
such as ________.
A) reader
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B) subject matter expert D) All of the
C) editor answer choices are correct.
316) What is a self-photograph placed on a social media

website?
C) wiki
A) selfie D) mashup
B) blog
317) What is an online journal that allows users to post

their own comments, graphics, and videos?
C) wiki
A) selfie D) mashup
B) blog
318) What is a collaborative website that allows users to

add, remove, and change content?
C) wiki
A) selfie D) mashup
B) blog
319) What is content from more than one source used to

create a new product or service?
C) wiki
A) selfie D) mashup
B) blog
320) What is a magazine published only in electronic form

on a computer network?
A) selfie
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B) selfzine D) ezine
C) wiki
321) What is an ezine?
works
A) a self-photograph placed on a social media D) a magazine
website published only in
B) the practice of sending brief posts to a personal electronic form on a
blog computer network
C) a web format used to publish frequently updated
322) What is a selfie?
works
323) What is microblogging?
works
324) What is real simple syndication?
C) a web format
A) a self-photograph placed on a social media
website
B) the practice of sending brief posts to a personal
blog
Version 1 78
used to publish frequently updated works
D) a magazine published only in electronic form on
a computer network
Version 1 79
325) What describes how products in a network increase in
value to users as the number of users increase?
D) knowledge
A) network effect management
B) RSS
C) mashup editor
326) Which of the following is one of the largest wikis on

the web and one of the 10 most popular web destinations?
C) Wikipedia
A) Google D) Yahoo
B) eBay
327) Some of the benefits for a company to operate an

internal wiki are that they are great tools for all of the
following except:
D) distributing
A) collecting and disseminating knowledge information to employees
B) building software applications or partners across
C) sharing information between functional business geographical distances
areas
328) What is a website or web application that uses content

from more than one source to create a completely new
product or service?
C) social media
A) social tagging D) mashup
B) mashup blog
329) An API is a set of

routines, protocols, and
tools for
Version 1 80
D) writing and
A) building software applications. editing HTML.
B) providing a visual interface for a web mashup.
C) describing how products in a network work.
330) What does API stand for?
D) asynchronous
A) asynchronous programming information protocol interaction
B) application programming interface
C) application provider for the Internet
331) What is the role of a mashup editor?
D) All of the
A) WYSIWYGs answer choices are correct.
B) allowing the user to drag and drop data points
into a web application
C) providing a visual interface to build up a mashup
332) Which of the following best describes Web 1.0?
D) technology
A) static text-based information websites intelligence
B) static electricity and connectivity
C) social media
333) Which of the following best describes Web 2.0?
D) hypertext
A) static websites markup language
B) intelligent websites
C) social media and user-generated web content
Version 1 81
D) All of the
A) user-generated online business answer choices are correct.
B) based on “intelligent” web applications using
natural language processing
C) collaboration and social media
335) What is the large part of the Internet that is

inaccessible to conventional search engines?
D) semantic web
A) deep web
B) dark web
C) snackable content
336) What is also referred to as the invisible web?
D) semantic web
A) deep web
B) dark web
337) What is the portion of the Internet that is intentionally accessible only with a
hidden from search engines, uses masked IP addresses, and is special web browser?
D) semantic web
A) deep web
B) dark web
338) What is content that is designed to be easy for readers

to consume and to share?
D) semantic web
A) deep web
B) dark web
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339) What is a component of Web 3.0 that describes things
in a way that computers can understand?
C) social web
A) social tagging D) semantic web
B) sustaining web
340) Which statement below is inaccurate?
D) Web 3.0 is a
A) Web 2.0 is a simple static website without any rich, “intelligent”
interaction with its users. understanding and
B) Web 2.0 brings people closer together with relationships among
information-using machines. concept and topics
C) Web 3.0 brings machines closer together using
information.
341) What is a component of Web 3.0 that describes things

in a way that computers can understand?
C) social web
A) social tagging D) semantic web
B) sustaining web
342) Which statement below is incorrect?
things.
A) The semantic web captures, organizes, and D) The semantic
disseminates knowledge (i.e., know-how) throughout an web is not about links
organization. between web pages.
B) The semantic web describes the relationships
between things.
C) The semantic web describes the properties of
343) Which of the following is not a topic or feature that is

included in Web 3.0?
Version 1 83
D) integration of
A) a worldwide database legacy devices
B) intelligent applications
C) social networking
344) What statement below describes Web 3.0’s feature

that ensures the “integration of legacy devices”?
accessed from anywhere

A) the ability to use current devices such as iPhones D) the design of
and laptops as credit cards or tickets software to be easily
B) the design of websites and other software so they integrated and work
can be easily integrated and work together together
C) the ability for software to be distributed and
ESSAY. Write your answer in the space provided or on a explain how the Internet
separate sheet of paper. and the World Wide Web
345) Compare disruptive and sustaining technologies, and caused business disruption.
346) Describe Web 1.0 along with ebusiness and its

associated advantages.
347) Compare the four categories of ebusiness models.
Version 1 84
348) Describe the six ebusiness tools for connecting and communicating.
349) Explain Web 2.0, and identify its four characteristics.
350) Explain how Business 2.0 is helping communities

network and collaborate.
351) Describe the three Business 2.0 tools for collaborating.
352) Describe Web 3.0 and the next generation of online

business.
Version 1 85
Version 1 86
Answer Key
Test name: Chapter 3

1) FALSE
2) TRUE
3) TRUE
4) TRUE
5) FALSE
6) FALSE
7) FALSE
8) TRUE
9) TRUE
10) FALSE
11) FALSE
12) TRUE
13) TRUE
14) FALSE
15) TRUE
16) FALSE
17) TRUE
18) FALSE
19) TRUE
Version 1 87
20) FALSE
21) TRUE
22) FALSE
23) TRUE
24) TRUE
25) TRUE
26) FALSE
27) TRUE
28) TRUE
29) FALSE
30) TRUE
31) TRUE
32) FALSE
33) TRUE
34) FALSE
35) TRUE
36) TRUE
37) FALSE
38) TRUE
39) TRUE
40) FALSE
Version 1 88
41) TRUE
42) FALSE
43) TRUE
44) FALSE
45) TRUE
46) TRUE
47) TRUE
48) TRUE
49) TRUE
50) FALSE
51) FALSE
52) TRUE
53) FALSE
54) TRUE
55) TRUE
56) TRUE
57) TRUE
58) FALSE
59) FALSE
60) TRUE
61) FALSE
Version 1 89
62) FALSE
63) TRUE
64) TRUE
65) TRUE
66) TRUE
67) TRUE
68) TRUE
69) FALSE
70) TRUE
71) TRUE
72) FALSE
73) TRUE
74) TRUE
75) FALSE
76) TRUE
77) TRUE
78) FALSE
79) FALSE
80) TRUE
81) TRUE
82) FALSE
Version 1 90
83) FALSE
84) TRUE
85) TRUE
86) FALSE
87) TRUE
88) TRUE
89) FALSE
90) FALSE
91) TRUE
92) FALSE
93) TRUE
94) TRUE
95) FALSE
96) FALSE
97) TRUE
98) TRUE
99) FALSE
100) TRUE
101) TRUE
102) FALSE
103) TRUE
Version 1 91
104) TRUE
105) TRUE
106) TRUE
107) TRUE
108) TRUE
109) TRUE
110) TRUE
111) FALSE
112) TRUE
113) FALSE
114) FALSE
115) FALSE
116) TRUE
117) B
118) A
119) D
120) B
121) B
122) D
123) A
124) B
Version 1 92
125) D
126) C
127) A
128) B
129) C
130) C
131) D
132) A
133) B
134) B
135) B
136) B
137) B
138) C
139) B
140) C
141) B
142) C
143) D
144) B
145) D
Version 1 93
146) A
147) D
148) B
149) C
150) A
151) B
152) C
153) D
154) D
155) A
156) A
157) B
158) C
159) D
160) A
161) B
162) C
163) D
164) C
165) D
166) C
Version 1 94
167) A
168) B
169) C
170) C
171) B
172) C
173) D
174) A
175) D
176) D
177) C
178) D
179) D
180) C
181) B
182) A
183) D
184) A
185) D
186) A
187) B
Version 1 95
188) C
189) A
190) D
191) A
192) C
193) B
194) C
195) D
196) A
197) B
198) C
199) A
200) A
201) A
202) C
203) C
204) B
205) C
206) D
207) D
208) C
Version 1 96
209) A
210) B
211) C
212) D
213) A
214) B
215) C
216) D
217) D
218) A
219) B
220) D
221) C
222) C
223) D
224) C
225) B
226) B
227) A
228) B
229) C
Version 1 97
230) D
231) A
232) B
233) C
234) D
235) C
236) B
237) A
238) B
239) D
240) A
241) B
242) D
243) B
244) C
245) D
246) B
247) D
248) D
249) D
250) A
Version 1 98
251) B
252) D
253) D
254) B
255) A
256) A
257) B
258) C
259) D
260) A
261) C
262) B
263) A
264) D
265) A
266) B
267) C
268) D
269) C
270) B
271) C
Version 1 99
272) A
273) D
274) B
275) D
276) A
277) C
278) B
279) B
280) A
281) B
282) C
283) D
284) C
285) D
286) B
287) D
288) A
289) D
290) B
291) C
292) A
Version 1 100
293) B
294) C
295) D
296) D
297) B
298) D
299) D
300) C
301) B
302) C
303) C
304) A
305) C
306) C
307) D
308) C
309) C
310) D
311) C
312) B
313) D
Version 1 101
314) C
315) D
316) A
317) B
318) C
319) D
320) D
321) D
322) A
323) B
324) C
325) A
326) C
327) B
328) D
329) A
330) B
331) D
332) A
333) C
334) B
Version 1 102
335) A
336) A
337) B
338) C
339) D
340) A
341) D
342) A
343) C
344) A
345) Disruptive technologies offer a new way technologies.The
of doing things that initially does not meet the Internet and the
needs of existing customers. Disruptive World Wide Web
technologies redefine the competitive playing caused business
fields of their respective markets, open new disruption by
markets and destroy old ones, and cut into the allowing people to
low end of the marketplace, and eventually communicate and
evolve to displace high-end competitors and collaborate in ways
their reigning technologies.Sustaining that were not
technologies produce improved products possible before the
customers are eager to buy, such as a faster information age.
car or larger hard drive. Sustaining They completely
technologies tend to provide us with better, disrupted how
faster, and cheaper products in established businesses operate,
markets and virtually never lead in markets employees
opened by new and disruptive
Version 1 103
communicate, and products are developed and
sold.
Version 1 104
346) Web 1.0 is a term that refers to the World include expanding
Wide Web during its first few years of global reach,
operation between 1991 and 2003. Ebusiness opening new
includes ecommerce along with all activities markets, reducing
related to internal and external business costs, and
operations, such as servicing customer improving
accounts, collaborating with partners, and operations and
exchanging real-time information. During effectiveness.
Web 1.0, entrepreneurs began creating the
first forms of ebusiness. Ebusiness advantages
347) Business-to-business (B2B) applies to are other businesses,
businesses buying from and selling to each whereas B2C
other over the Internet. Business-to-consumer markets to
(B2C) applies to any business that sells its consumers. Overall,
products or services to consumers over the B2B relations are
Internet. Consumer-to-business (C2B) applies more complex and
to any consumer that sells a product or service have higher security
to a business over the Internet. Consumer-to- needs; plus, B2B is
consumer (C2C) applies to sites primarily the dominant
offering goods and services to assist ebusiness force,
consumers interacting with each other over the representing 80
Internet. The primary difference between B2B percent of all online
and B2C are the customers; B2B customers business.
348) As firms began to move online, more videoconferencing,
MIS tools were created to support ebusiness and web
processes and requirements. The ebusiness conferencing.
tools used to connect and communicate
include email, instant messaging, podcasting,
content management systems,
Version 1 105
349) Web 2.0, or Business 2.0, is the next characteristics of
generation of Internet use: a more mature, Web 2.0 include
distinctive communications platform content sharing
characterized by new qualities such as through open
collaboration, sharing, and free cost. Web 2.0 sourcing, user-
encourages user participation and the contributed content,
formation of communities that contribute to collaboration inside
the content. In Web 2.0, technical skills are no the organization,
longer required to use and publish information and collaboration
to the World Wide Web, eliminating entry outside the
barriers for online business. The four organization.
350) A social network is an application that way individuals
connects people by matching profile communicate,
information. Providing individuals with the network, find
ability to network is by far one of the greatest employment, and
advantages of Business 2.0. Social networking search for
is the practice of expanding your business information.
and/or social contacts by constructing a
personal network. Business 2.0 simplifies the
351) The three tools that harness the “power add, remove, and
of the people” for Business 2.0 include blogs, change content,
wikis, and mashups. A blog, or web log, is an which can be easily
online journal that allows users to post their organized and
own comments, graphics, and video. Blog reorganized as
websites let writers communicate—and required. While
readers respond—on a regular basis through a blogs have largely
simple yet customizable interface that does drawn on the
not require any programming. A wiki is a type creative and
of collaborative web page that allows users to personal goals of
Version 1 106
individual authors, wikis are based on open video, news feeds,
collaboration with any and everybody. A blog entries, and so
mashup is a website or web application that on to create content
uses content from more than one source to with a new purpose.
create a completely new product or service. A
mashup allows users to mix map data, photos,
352) Web 3.0 is based on “intelligent” web to describe
applications using natural language information such
processing, machine-based learning and that computers can
reasoning, and intelligent applications. Web start to understand
3.0 is the next step in the evolution of the the relationships
Internet and web applications. Business among concepts and
leaders who explore its opportunities will be topics.
the first to market with competitive
advantages. Web 3.0 offers a way for people
Version 1 107

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Student name:__________

TRUE/FALSE - Write 'T' if the statement is true and 'F'

3) Dell computer ranks highest on the list for expecting

4) In terms of disruptive technology, what is best for an

5) Ebusiness is the buying and selling of goods and

8) A disruptive technology is a new way of doing things

9) A sustaining technology produces an improved

10) A sustaining technology is a new way of doing things

11) A disruptive technology produces an improved

12) The universal resource locator (URL) contains the

13) URL shortening is the translation of a long URL into

14) URL shortening is the address of a file or resource on

16) HTML 3 is the current version of HTML that delivers

17) World Wide Web Consortium (W3C) is an

18) Internet Corporation for Assigned Names and

19) Internet Corporation for Assigned Names and management functions

21) The Innovator’s Dilemma, a book by Clayton

22) The Internet provides access to Internet information

23) The WWW provides access to Internet information

24) The Internet is a massive network that connects

26) The World Wide Web, such as Internet Explorer or

28) A universal resource locator (URL) is the address of a

29) A universal resource locator (URL) identifies a URL

30) URLs use domain names to identify particular

32) A URL is a program that runs within another

35) A paradigm shift occurs when a new radical form of

36) A few examples of ebusiness advantages can include

37) Intermediaries occur when a customer sells directly to

39) Information richness refers to the depth and breadth of

40) Information richness measures the number of people a

41) Mass customization is the ability of an organization to with customized sayings

42) Mass customization occurs when a company knows

43) Cybermediation refers to the creation of new kinds of

44) In reintermediation, steps are removed from the value

45) Information reach refers to the number of people a

46) An ebusiness model is a plan that details how a

47) Content providers are companies that generate revenue

48) Transaction brokers process online sales transactions.

49) Business-to-consumer applies to any business that

50) A click-and-mortar business operates on the Internet

51) The majority of eBay’s customers are using a

52) A business model is a plan that details how a company

53) A business model is a plan that details how a company

54) Dot-com was the original term for a company

55) A search engine is website software that finds other

56) Search engine ranking evaluates variables that search

57) Adwords are keywords that advertisers choose to pay

58) Search engine optimization are keywords that

59) Pay-per-call are

60) Search engine optimization (SEO) combines art along

61) Pay-per-call generates revenue each time a user clicks

62) Pay-per-click generates revenue each time a user

63) Pay-per-conversion generates revenue each time a

64) A webinar is a form of web conferencing that blends

65) Many businesses are using instant messaging as a way

66) An Internet service provider (ISP) is a company that

67) Real-time communication occurs when a system

68) Instant messaging (IMing) is a service that enables