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Restaurant Brands Asia Limited: Madhuli Ka Vipin Rawat
Restaurant Brands Asia Limited: Madhuli Ka Vipin Rawat
Ref.: Regulation 30 read with Schedule III of the Securities and Exchange Board of India (Listing
Obligations and Disclosure Requirements) Regulations, 2015 (‘SEBI Listing Regulations’)
Dear Sir/Madam,
Please find enclosed herewith the Investor Presentation on the Unaudited Standalone and
Consolidated Financial Results of the Company for the quarter ended June 30, 2023.
The copy of the Investor Presentation is also being uploaded on the Company's website i.e.
www.burgerking.in.
Thanking You,
Encl.: As above
2
Restaurant Brands Asia Limited| 7th August 2023| Q1 FY24
Consolidated Business Summary - Q1 FY24
575
Restaurants
86 275 286
Gross Profit % Store EBITDA % (Pre IND AS-116) Co. EBITDA % (Pre IND AS-116)
8.2% 8.0%
66.5% 6.1% 2.4%
66.4% 66.4%
1.5%
1.1%
Corporate General & Administration expenses 236 5.6% 167 5.0% 244 6.7%
Reported Company EBITDA 484 11.5% 332 9.9% 423 11.6%
Restaurant EBITDA (Pre Ind AS 116) 338 8.0% 204 6.1% 298 8.2%
Company EBITDA (Pre Ind AS 116) 102 2.4% 37 1.1% 54 1.5%
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Restaurant Brands Asia Limited| 7th August 2023| Q1 FY24
Indonesia Operating Performance
Corporate General & Administration expenses 126 6.7% 130 8.5% 171 11.2%
Company EBITDA Reported -2 -0.1% -40 -2.6% -149 -9.8%
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Restaurant Brands Asia Limited| 7th August 2023| Q1 FY24
Consolidated Operating Performance
Corporate General & Administration expenses 361 5.9% 297 6.1% 415 8.1%
Company EBITDA Reported 483 7.9% 292 6.0% 274 5.3%
Restaurant EBITDA (Pre Ind AS 116) 342 5.6% 200 4.1% 230 4.5%
Company EBITDA (Pre Ind AS 116) -19 -0.3% -98 -2.0% -184 -3.6%
10
Restaurant Brands Asia Limited| 7th August 2023| Q1 FY24
Q1 FY24 India Marketing Update
Key Priorities for FY24
Value Proposition to
Innovation Digital First Brand Strength
drive traffic
• Meal strategy to drive • Best burger in the • King’s Journey • Engaging brand
traffic category - Led by - Self ordering kiosks
Whopper - Table ordering - Brand for me
- 99 Meals Strategy - Cool Brand
• Kings Collection • Build known diner
• VFM across layers sales
• BK Café – Build more
moments of • Leverage CRM to
consumption drive frequency
Offer
N Burger King Meals
Price
• Why 99 Meals?
• Consumer research clearly points at meal deals (VFM) as consideration driver
• Extension from a la carte “Stunner Menu” to Meals starting at 99
• Gives us price parity in North and price leadership in West and South
• Strengthens BK’s price leadership and value credentials and
• All India launch in April 2023, with a 360 degree integrated media plan
• Leveraged Cricket season with match moments contextual campaign
• Launched new Premium Wraps in Q1 FY24 • Launched limited time Twisted Whopper
• Plugged portfolio gap of big loaded wraps • Taste innovation of sweet and spicy flavours
• Paneer Royale Wrap with a fresh and soft paneer • Increases guest visit frequency
patty
275 286
252
180
86
35
18
Total Café
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Restaurant Brands Asia Limited| 7th August 2023| Q1 FY24
Building Digital First Brand
Shortlist: Innovative
Use of Influencers
TikToks Partnerships
360° campaign: PR, TV, Digital, OOH, In-store POSM, Crew Engagement, KOLs Product Reviews
Meal: 29K Meal: 39K Meal: 49K Meal: 69K Meal: 79K Ala carte: 8-17K
BIC Meal 36K
Drive Traffic Increase Frequency Establish Best, Establish Best, Build Check Increase occasions
Entry Price Value VFM Classics Innovative Burger Innovative Burger Burger Superiority Signature Add-ons
2.0 29,545
82 82
74
68 67 69
60 59 59
Side Burger Chicken 53 55 50 50 50 50 52 53
54
45 45 45 45
Value Whopper 40 40 43
36 36 36 38 39 35
29 30 30 28
25 27
17 17 17 17 17 17 17 17 17 18
13 13 13 13 13 13 13 13 15 15
8 8 8 8
Restaurant Brands Asia Limited| 7th August 2023| Q1 FY24 Alacarte Meal 22
Dessert innovation to gain share: King Fusion
Branded desserts:
KitKat Fusion: 1st Branded Dessert LTO 3X AUVs, Incidence growth 10%
WIP pipeline
Indonesia
FY 24: Cash breakeven FY 27: ~325 restaurant
25
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