BP803ET: PHARMACEUTICAL

MARKETING
CONTINUOUS ASSESSMENT-1
BY
LEKKALA LITHIN KUMAR
12001462, A07
SECTION: YDE01

SUBMITTED TO
RAKESH KUMAR SHARMA
Questionnaire for medical shops:

Dermatology is the medical discipline that is concerned with the diagnosis and treatment of
diseases of the skin, hair, and nails in both children and adults. Specialists in dermatology are
called dermatologists.

The New Zealand Dermatological Society’s definition is comprehensive:

“Dermatology involves but is not limited to study, research, and diagnosis of normal and
disorders, diseases, cancers, cosmetic and ageing conditions of the skin, fat, hair, nails and
oral and genital membranes, and the management of these by different investigations and
therapies, including but not limited to dermatohistopathology, topical and systemic
medications, dermatologic surgery and dermatologic cosmetic surgery, immunotherapy,
phototherapy, laser therapy, radiotherapy and photodynamic therapy.”

There are many fields and subspecialties within dermatology, including (but not limited to):

Medical dermatology: includes dealing with medical conditions such as dermatitis, psoriasis,
urticaria, connective tissue diseases, skin infections, disorders of pigmentation, skin conditions
associated with internal diseases, and acne and rosacea in both adults and children (paediatric
dermatology).

Surgical dermatology: deals mostly with treating and removing skin lesions such as melanoma,
non-melanoma skin cancer (NMSC), and other non-cancerous lesions by a variety of modalities
including curettage and cautery, cryotherapy, excisional surgery and photodynamic therapy.
This field also includes Mohs micrographic surgery.

Cosmetic dermatology: focusing on the cosmetic treatment of skin, hair, and nail conditions.
This includes laser treatments, removal of scars, hair implants, injectable fillers, and botulinum
toxin (Botox).

Common skin diseases include:

1. Skin cancer
2. Warts
3. Skin infections: fungal, viral (eg, herpes simplex), and bacterial
4. Dermatitis — one in six children develop atopic dermatitis (eczema)
5. Psoriasis
6. Acne — a common condition affecting adolescents worldwide.
 7. Hand dermatitis — resulting from external contact with detergents and household
chemicals, affects most homemakers with young families.

References:

➢ https://dermnetnz.org/topics/what-is dermatology#:~:text=examinations%20and%20procedures-
,Definition,in%20both%20children%20and%20adults.

So, regarding the derma related products/medications I have conducted a survey related to the
sale of derma related products to know what exactly happens in the marketing of these products.
I have visited three medical shops. The details of the survey are mentioned below.

Details of first shop:

➢ Name of the Medical store owner: Vishal Goyel (Head pharmacist)

➢ Name and Address of the medical store: Bawa Medical Hall, Guru Hargobind Nagar,
Phagwara, Punjab-144401.
➢ Contact details (Phone no): 9876608036.

Details of second shop:

➢ Name of the Medical store owner: Tarun Aggarwal (Head pharmacist)

➢ Name and Address of the medical store: SS Aggarwal Medicos, Near blood bank,
opposite Vij palace, Guru Hargobind Nagar, Phagwara, Punjab-144401
➢ Contact details (Phone no): 9646900065
Details of third shop:

➢ Name of the Medical store owner: Parduman Singh (Head pharmacist)

➢ Name and Address of the medical store: Janta medical store, Banga Road, Opposite
thana city, Phagwara, Punjab 144401.
➢ Contact details (Phone no): 98140 59771.

Questionaire:

1. How frequently do customers inquire about dermatology-related medications in your

store?
a. Rarely
b. Occasionally
c. Frequently
d. Always
Ans: Frequently

2. What are the most common dermatological conditions that customers seek medication
for in your store?
a. Acne
b. Eczema
c. Psoriasis
d. All the above
Ans: Acne

3. How do you stay updated on the latest developments and new products in the field of
dermatology medications?
a. Attend conferences and workshops
 b. Read medical journals.
c. Collaborate with healthcare professionals.
d. All the above
Ans: All the above

4. Can you share insights into the popular brands or specific dermatology-related drugs
that customers often request? (list out any five brands)
Ans: Mama Earth facewash, Salical, Candid dusting powder, Cetaphil, Himalaya neem
face wash, Lakme 9 to 5 sun expert, Pond's light moisturizer, Garnier skin naturals,
Lotus herbals white glow.

5. Are there any specific challenges you face in stocking and selling dermatology-related
drugs?
a. Limited shelf space
b. Supply chain issues
c. Regulatory constraints
d. All the above
Ans: as of such there is no such issue.

6. What criteria do you consider when deciding which dermatology medications to stock
in your store?
a. Effectiveness
b. Cost
c. Brand reputation
d. All of the above
Ans: All of the above

7. Are there any specific skin conditions or concerns that customers frequently seek
medication for?
a. Dry skin
b. Sunburn
c. Rash
d. All of the above
Ans: All of the above
8. What factors influence your decision to recommend a specific dermatology medication
to customers?
a. Customer preferences
b. medical history
c. Budget constraints
d. All of the above
Ans: All of the above

9. Have you noticed any trends in the demand for dermatology medications over the past
year?
a. Increased demand for anti-aging products
b. Higher demand for prescription medications
c. Growing interest in natural skincare solutions.
d. All of the above
Ans: Growing interest in natural skincare solutions.

10. How do you handle customer inquiries about potential side effects or interactions of
dermatology drugs?
a. Provide product information leaflets.
b. Refer customers to healthcare professionals.
c. Offer alternative products.
d. All of the above
Ans: Refer to the healthcare professionals.

11. Are there any over-the-counter dermatology products that customers commonly
purchase without a prescription?
a. Moisturizers
b. Sunscreen
c. Acne creams
d. All of the above
Ans: All of the above
12. Do you offer any additional services or resources to customers seeking dermatology-
related advice or information?
a. Online consultation services
b. Pamphlets and brochures
c. Skincare workshops
d. All of the above
Ans: All of the above

13. How do you ensure proper storage and handling of dermatology medications to
maintain their efficacy?
a. Temperature control
b. Regular inventory checks
c. Avoiding direct sunlight exposure.
d. All of the above
Ans: All of the above

14. Have you received any feedback from customers regarding the effectiveness of
dermatology medications purchased from your store?
a. Positive feedback
b. Negative feedback
c. Neutral feedback
d. All of the above
Ans: Positive feedback