Case Competition Guide

CASE
COMPETITION
GUIDE
180 Degrees Consulting, SRCC
INDEX
Introduction to Case Competitions
Sr. No. Content Page Number
1 What are Case Competitions 1

2 How to research for Case Competitions 3
3 Forming a team for Case Competitions 4
4 Types of Case Competitions 5
5 How to present/pitch your document 7
6 Structuring a case 8
7 Use of guesstimates 10
8 Use of frameworks/ matrices 11
9 Advantages of Case Competitions 12
INDEX
Winning Case Briefs
10 SVC Encased 14
11 Skilled Sapiens 15
12 Markaholic- IIM Kashipur 16
13 Shri Ram Case Competition 17
14 HSBC Case Competition 18
15 Envisage Case Competition 19
16 Indian Case Challenge 20
17 CBS Case Competition 21
18 CaseIT 22
19 Project Management Experience 23
20 Ace Challenge 2021 24
21 Global Impact Investing Case Competition 2021 25
INDEX
Winning Case Briefs
22 Samadhan: NSUT 26
23 Case Ascend: Hansraj 27
24 Finvent 28
25 Bayer Digital Campus 29
26 Challenge
Analytiq CBS 30
27 Insightalyze 31
28 Caliberate: SRCC 32
29 Rananeeti: IIFT 33
30 Elegante: IIM Bodhgaya 34
31 IIM Amritsar 35
32 Projectile 36
33 Invictus: IIM Amritsar 37
INDEX
Winning Case Briefs
34 IIT (ISM) Dhanbad 38
35 Indian Silicon Valley 39
36 The strategist: IIM Lucknow 40
37 Zeitgeist 2021 41
38 IIMB Machau: CEO Challenge 42
39 Indian Silicon Valley 43
40 Case Convolute 44
41 Case Club League 45
42 Case Construe 46
43 Global Case Competition 47
44 Five Ace Case Competition 48
45 Pankh: Aprilcase and Inca 49
INDEX
Winning Case Briefs
46 CASE-A-CON 50
47 Global Consulting Bootcamp 51
48 Make Ur Mark Case Challenge 52
49 CBS Case Competition Global 2022 53
54 MUSE 21 58
55 Game of Drones 59
56 Just Case IT 2.0 60
57 Share India 61
INDEX
Winning Case Briefs
58 Casecrusade 3.0 62
60 HKU Hansraj Case Competition 64
61 Shri Ram Case Competition 65
62 Deloitte ASCM 20-21 66
63 Oliver Wyman Mainland China Case Competition 67
64 Chaturanga Case Challenge 68
65 Chaturanga Case Challenge (Task 2 ) 69
66 Prodigy XIV 70
67 ESG Competiton 71
68 IIM Indore 72
69 Hrefine 73
INDEX
Winning Case Briefs
70 Dreammerger 74
71 Case Cuffle 75
72 EY and Microsoft Data Case 76
73 Corporate Wars 2023 77
74 Curious Case 5.0 78
75 Unravel 79
76 Konquest 80
77 Yes X 180DC 81
78 Aeonea 82
79 Weekend Challenge 83
80 BIMTECH-ITC 84
81 Case Cipher 85
INDEX
Winning Case Briefs
82 Case Conclave 86
83 Salesforce 87
84 Ridea 88
85 The Big Idea 89
86 Acknowledgements 90-100
WHAT ARE CASE
COMPETITIONS?
Case Competitions are events organised by colleges and management institutes in
collaboration with consulting companies or any company that can present its issues in the
form of a case study. Companies usually have a set of problems that they want to be solved.
Instead of reaching out to large consultancy firms, these companies prefer to have the
perspective of young minds which may help them get unconventional ideas and avenues
that may not have been used before by any organisation.
Companies then tie up with colleges that are responsible for conducting the event. In
several consultancy interviews, the applicant is required to show their grasp of the domain
by solving a case study. Participating in case competitions provides students with the
necessary exposure and practice, and also helps them approach the problems in a better
manner and learn the use of frameworks. Case competitions are an effective way to hone a
person’s knowledge and problem-solving abilities by providing them exposure to real-world
problems faced by enterprises on a daily basis. These competitions also allow a person to
understand how to do industry analysis and delve deeper into the superficial ideas that
usually pop into their minds after seeing a problem.
1
Where can we find case
The participants of a case competition do
not only have to come up with innovative
competitions?
ideas but also check the feasibility of their
ideas in the real world. Presentation of these Several competitions platform are the hosting sites
solutions is another important aspect that of case competitions being organised across the
needs to be looked into by the participants country. One such platform is Unstop which hosts
who have to prepare 5-10 slides to present most of the college-level competitions and is a great
their case and present these before a panel avenue for anyone starting to take part in Case
Competitions.
of judges who usually are experts of the
There are other institutions like IIMs, IITs, and B-
company who presented this problem.
schools that host national-level competitions.
There are also international level competitions which
Case competitions help in the overall growth are organised by highly reputed global institutions as
and development of interpersonal as well as well. One can get to know about these events
research skills. They also give the through the social media handles of these
participants exposure to real-world institutions.
consulting done by a large community of Along with this there are several consulting
consultants all across the globe. companies such as EY, HSBC, BCG, etc which
regularly have their case competitions to shortlist
interns.
2
HOW TO RESEARCH FOR
CASE COMPETITIONS
1 2 3
Read the case thoroughly Identify the relevant information Conduct secondary research
Once you have a good understanding of Conduct secondary research to gather

The first step is to read the case study the case, identify the key pieces of information from reliable sources such
provided to you. Understand the problem information you need to answer the as industry reports, academic articles,
statement, the key issues, and the questions. These may include financial and news articles. Use search engines
objectives. data, market information, customer data, and academic databases to find relevant
or operational data. information.
4 5 6 7
Conduct primary research Analyze the data Develop a Strategy Present your findings
Depending on the case, you Based on your analysis, develop Finally, present your findings to
Once you have gathered the
may need to conduct primary a strategy that addresses the the judges in a clear, concise,
information, analyze it to identify and persuasive manner. Make
research to gather additional key issues identified in the case.
patterns and trends. This will sure to address all the key issues
information. This can include Make sure your strategy is
help you identify the key issues identified in the case and
surveys, interviews, and focus realistic, feasible, and well-
and develop a strategy. provide evidence to support your
groups. supported by the data. strategy.
3
FORMING A TEAM FOR
CASE COMPETITIONS
Determine the Identify Reach out to Set clear Communicate Practice

competition potential team potential team expectations regularly together
requirements members members
Before you begin Look for people who Once you have Make sure you
have complementary identified potential When you have Spend time
forming a team, make maintain open and
skills and strengths. team members, formed your team, working together
sure you understand frequent
Consider individuals reach out to them make sure to practice
the requirements of communication with
who have expertise in and explain your everyone is clear analyzing and
the competition, your team members.
areas that are interest in forming on what is presenting cases.
such as the number Set up regular
relevant to the a team for the expected of them. Use practice cases
of team members meetings to discuss
competition. competition. Share Establish team to get a feel for
allowed, any progress and
Additionally, your thoughts on goals and how everyone
restrictions on team challenges, and make
consider people who how you believe timelines, as well works together and
members' academic each person's skills sure everyone has
you have worked as individual to identify any
background, and the with in the past and and strengths could the opportunity to
responsibilities. areas that need
competition's focus who you trust to contribute to the provide feedback
improvement.
or theme. work well in a team. team. and input.
4
Case competitions do not necessarily focus on a
particular type of case. Rather, they are based on
a specific industry. The case given is for solving
TYPES OF PROBLEMS IN A
the crisis of an organisation in a particular
domain and it involves solving the problem for a
CASE COMPETITION
lot of deliverables.
A few examples of deliverables can be:
Growth and
Profitability Market Entry
Expansion
In this, the main focus is to This deliverable mainly This deliverable mainly
come up with a roadmap focuses on improving the focuses on the enterprise
which allows the organisation gross margin/net margin wanting to enter a particular
to grow in a sustainable of the product or service segment of the market in
manner. The most important produced by the terms of either a new product
part of this deliverable is to enterprise. This can be or a new target group. The
focus on the capital influx in a done by either reducing primary target of this
feasible manner and involves the costs or increasing deliverable is developing
working with a financial the revenue. Marketing Strategies.
framework in mind.
5
Note: Unconventional cases are rare and
can cover a wide range of topics. The
approach to solving these problems varies
depending on the problem statement and
TYPES OF PROBLEMS IN A
the competition's requested solution. CASE COMPETITION
Pricing Mergers &

Unconventional
Acquisitions
This type of deliverable is primarily Reading about case studies of HR-
This deliverable involves
concerned with determining an PR crises, social media crises,
analysing the feasibility of an natural disasters, and policy
optimal price for the product
M&A and the terms of the simulations can broaden one's
already existing in the market or a
contract to be established perspective on approaching
new product that a company
between two companies going complex problems in world affairs
plans to launch. The price
ahead with an M&A. This type of and business. These deliverables
determined should be such that it
ensures profits for the organisation deliverable is most commonly require a lot of general knowledge
in the long run but also allows the seen in international-level case and can help in understanding how
enterprise to enter the market competitions or those organised to handle seemingly simple but
sustainably. by HSBC, BCG, etc. complicated problems.
There are 3 types of pricing strategies:

1. Cost-based Pricing 2. Value-based pricing 3. Competition-based pricing
The material cost of making the Value added by the product to its Competition in the market as a
product as a rationale user as a rationale rationale
6
HOW TO PRESENT AND
PITCH YOUR DOCUMENT?
Winning a case competition requires a well-prepared and well-presented document that
effectively communicates your ideas to the judges. Here are some tips on how to present your
document to the judges to increase your chances of winning:
Start with a clear structure: Your document should have a clear structure that is easy to follow.
Use headings and subheadings to organize your content, and make sure that your arguments
flow logically.
Use a professional tone: Your document should be professional in tone and style. Avoid using
slang or informal language, and use proper grammar and punctuation.
Practice your presentation: Your presentation should be polished and rehearsed. Practice your
delivery and timing to make sure that you stay within the allotted time and deliver a strong
performance.
Address the judges’ concerns and be open to their suggestions: Anticipate the judges’
questions and concerns, and address them in your document. Show that you have thought
through the issues and have the plan to address them. At the same time, be open to the
suggestions that they give.
Be confident: Finally, be confident in your document and your presentation. Believe in your
ideas and communicate them clearly and persuasively to the judges.
7
HOW TO STRUCTURE A CASE
COMPETITION?
The structure of a case competition is one of the most important elements that ensures your solution
is exhaustive, concise and comprehensive. It forms a positive image in the minds of the judges and
can have a major impact on winning the case competition. With this said, we will first see how to read
a problem statement.
How to read the problem statement: Reading a problem statement for a case competition can be
overwhelming at first, but there are several steps you can take to understand each detail and
form a comprehensive solution:
1. Read the problem statement carefully: Start by reading the problem statement thoroughly,
making sure you understand each word and sentence. Highlight or underline key points and take
notes on any details that are unclear.
2. Identify the problem: After reading the problem statement, identify the core problem that needs
to be solved. This will help you focus your efforts on the most important aspects of the case.
3. Analyze the problem: Analyze the problem in-depth by breaking it down into smaller components.
Try to identify any underlying causes, potential consequences, and stakeholders involved.
4. Conduct research: Conduct research on the topic to gain a better understanding of the industry,
market trends, and any relevant data that could support your solution.
8
HOW TO STRUCTURE A CASE
COMPETITION?
A case competition typically involves analyzing a business problem and providing recommendations to
address it. Here's a basic and common structure that can be followed to prepare for a case competition,
however, some of the elements may not be required depending on the problem statement.
1. Executive summary: This section provide a brief overview of the key issues and recommendations. It
should highlight the most important information concisely and clearly.
2. Problem Statement: Clearly articulate the problem that the company is facing. It is important to focus on
the key issues that need to be addressed and provide relevant context and background information.
3. Goals and Objectives: Identify the goals and objectives of the company, and how they align with the
problem statement. Explain why solving the problem is important for achieving the company's overall
objectives.
4. Market Analysis: Conduct a comprehensive analysis of the market and the competitive landscape. This
should include market size, growth rate, trends, and competitive positioning. Use data to support your
analysis.
5. GTM Strategy: Based on the analysis of the market and competition, develop a go-to-market (GTM)
strategy to address the problem. This should include an overview of the product/service, target market,
pricing, promotion, and distribution channels.
6. Financial Analysis: Conduct a financial analysis to assess the feasibility of the recommendations. This
should include revenue projections, cost estimates, and profitability analysis. Use financial data to support
the analysis.
7. Implementation Plan: Provide a detailed implementation plan for the recommendations. This should
include timelines, resource requirements, and risk mitigation strategies.
8. Conclusion: Summarize the recommendations and reiterate the key points from the analysis. Make sure
the conclusion aligns with the goals and objectives of the company.
9
USE OF FRAMEWORKS
AND MATRICES
Frameworks are structured approaches to analyzing a problem or situation. They typically consist of a set of steps
or questions that guide the analysis process. Matrices are visual tools that are used to organize and analyze
information. They are typically used to compare and contrast different options or alternatives.
Structure thinking Develop Insights Present Findings
Frameworks and matrices can Frameworks and matrices can Frameworks and matrices can
help to break down complex help to identify patterns, be used to communicate
problems into smaller, more relationships, and opportunities complex information in a clear
manageable parts, making them that may not be immediately and concise manner, which
easier to analyze. Providing a apparent. can be further explained during
structured approach to analysis, the presentations.
frameworks, and matrices can
help to identify the most critical
issues and areas of focus.
10
USE OF GUESSTIMATES IN A
CASE COMPETITION
In case-solving, guesstimates are often used to quickly estimate the size or scope of a
problem or to determine the feasibility of a proposed solution.
Market Sizing Cost Estimation Feasibility
If a case involves analyzing the If a case involves analyzing the If a case involves proposing a
size of a potential market, cost of a proposed solution, solution, guesstimates can be
guesstimates can be used to guesstimates can be used to used to quickly determine the
arrive at an approximate quickly estimate the potential feasibility of the solution. For
estimate. For example, if you costs. For example, if you know example, if you are proposing a
know the population of a city and the cost of a particular material new product, you can use
the percentage of people who and the amount needed for a guesstimates to estimate the
use a particular product, you can project, you can use potential demand and revenue.
use guesstimates to estimate the guesstimates to estimate the
size of the market. total cost.
11
ADVANTAGES OF CASE
1
COMPETITIONS
Unique Networking Experience
Interact and work with a community of like-minded case enthusiasts from numerous renowned
institutions having different educational backgrounds thereby creating an atmosphere of
unparalleled peer learning. Make connections you probably would never have know, had to you been
restricted to your college and comfort zone.
2
Teamwork and Collaboration
Participate in teams and collaborate with individuals representing different backgrounds and skill sets.
Case competitions offer an environment of unlimited and diverse exposure as they connect you with
fellow participants of varied perspectives and objectives.
Shared goal Collaboration Effective communication Accountability
3
Workplace Atmosphere and Business Challenges
Unlike prescriptive book learning, case competitions take you through real-world problems faced by
businesses and offer learnings with infinite practical applications. For someone looking for exposure to
the actual business world and existent problems, case competitions are the right way to start!
12
ADVANTAGES OF CASE
COMPETITIONS
4
Develop and Practice Case Solving Skills
Case competitions build exposure and skills to solve different kinds of case problems, logical and
analytical skills as well as more tools to pick from, so that you have an edge when appearing for
recruitment processes of reputed organizations including the MBBs that conduct case-based
interviews.
Boost Confidence and Broaden Horizons

Impressing the jury and winning a case competition will boost your confidence in your own abilities.
However, successful execution of a case competition does not necessarily mean taking home the
grand prize. Take one step at a time, you cannot start winning until you start losing at least, even the
worst experiences will be tons of learning and building confidence.
6
Enhance CV
Logical and analytical skills, teamwork, confidence, and real world industry exposure to a plethora of
business opportunities are some of the many things that a case competition offers that will always
look impressive on your CV, even more so for consulting profiles where recruiters are often specifically
looking for such exposure.
13
SVC ENCASED
Winner
It is the onset of the COVID 19 Pandemic and our NGO, currently operational in West Delhi, wishes to set up an
online platform to launch their education initiative in their community.
Draft a comprehensive solution that will help Project Shiksha to open branches and start operating in various
parts of West Delhi
The team discusses the launch of Project Shiksha, an online education platform by an NGO in West Delhi due to the
COVID-19 pandemic. The project aims to provide tailor-made programmes with cognitive learning and development,
educate parents and children, and ensure sustainability through fundraising and welfare schemes. The team discusses
the percentage of children attending school and gender-specific population data. They suggest effective device
distribution and networking by collaborating with local network service providers and setting up networking booths.
The team also suggests organising online workshops and virtual contests to raise monetary resources for the project.
GLIMPSES OF THE SOLUTION
CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

14
SKILLED SAPIENS (Zomato)
Highest Placed Undergraduate Team
Deepinder Goyal and Pankaj Chaddah founded the international restaurant aggregation and meal delivery business Zomato in
2008. Zomato offers information about restaurants, menus, and user ratings. It also offers choices for food delivery from partner
restaurants in a few cities. Now the company is looking for new business growth opportunities. After the launch of its IPO, Zomato
has observed a lot of hiccups in its revenue streams, and overall business growth. Considering the upcoming recession forecast, the
company wants to have a sustainable business model that has minimum impact of recession in Indian market. Devise a strategy for
the same.
The team analyzed Zomato's revenue and business model using different matrices and recommended areas for
expansion. They proposed a 4-step framework for unlocking growth potential in new geographies and suggested
acquiring Blinkit to tap into the larger grocery market. The team projected a 58% increase in revenue growth if the
strategies were implemented properly, but also highlighted potential risks such as competition, rising fuel prices,
regulatory risks, stakeholder conflicts, and internet penetration.

15
M A R K A H O L I C (IIM Kashipur)
Winner
InsideIIM is now a decade-old brand, built on the philosophy to help young adults make informed career choices. InsideIIM boasts
of 4 million+ unique users on the platform, and garners 11.5 million+ views on YouTube annually. AltUni by InsideIIM is unique
because of the low CAC given the vast community InsideIIM has, and because of the brand promise.As AltUni by InsideIIM embarks
on the 10X growth journey, it require a user acquisition strategy for the next 18-months. The company is bullish on acquiring users
through organic channels. It can be through content, tech features, or competitions. Draft the strategy to acquire non-paying users
on InsideIIM and/or InsideKampus, who will also be interested in upskilling themselves.
The team aimed to acquire non-paying users for InsideIIM and InsideKampus who are interested in upskilling themselves.
They proposed a strategy to leverage content through YouTube by adding relevant course suggestions in video
descriptions and pushing out WhatsApp sales messages to users. The team also recommended a LinkedIn strategy to
establish brand credibility, leveraging technology through quizzes, and conducting competitions such as a case study
competition. They projected the impact of these measures over 18 months in terms of reach, users acquired, cost, and
revenue.

16
SHRI RAM CASE COMPETITION
2nd Runners Up
In this case, we were asked to analyze the state of education in India including both public and private, and
develop recommendations to tackle the problems plaguing the education system and improve its
effectiveness.
After analyzing the problems with the education system in India such as inefficient fund utilization, inadequate
teacher training, and lack of accountability, we found that government initiatives lacked proper
implementation. Private sector involvement was deemed necessary for improvement. Our recommendations
include a public-private education model, revamping the B.Ed curriculum, organizing teacher training
programs, and improving teaching pedagogy.
CLICK FOR: SOLUTION DECK

17
HSBC CASE COMPETITION
National Winner
The problem statement asks us to analyse the market for rechargeable electronic vehicle battery market and develop
recommendations for the problem faced by them.
We analyzed problems faced by electric vehicle (EV) manufacturers, including low demand, lack of innovation, and falling
capacity utilization. Despite a temporary downfall, we expect a positive return due to increased capacity utilization and
falling production costs. Our recommendations include diversification in EV battery usage and highlighting the social
return on investment, including reduced fuel emissions, longer life, and reduced oil import dependency.

18
ENVISAGE CASE COMPETITION
Finalist
The problem statement asks us to formulate a strategy to ascertain the challenge that Tek-Tok will face while transitioning
from an offline mode to an online one. It also asks us to identify new areas where Tek-Tok can enter and formulate a 2
year strategy accordingly.
We analyzed challenges Tek Tok faces in transitioning from an offline to online education provider, including competition
from established ed-tech companies, research and development costs, and uncertainty around online education. Our
recommendations include offering internships and on-the-job training, tying up with other coaching platforms, device
distribution, app development, expansion to tier-2 and tier-3 cities, referral programs, and webinars. We developed a two-
year expansion plan based on market analysis, competition, industry, and risk.

19
INDIAN CASE CHALLENGE
Champion
The problem statement asks us to recommend a strategy on whether Forever 21 should pivot, how can they operate as a
hybrid entity, improve their online presence and move towards cost reduction and profitability.
We analyzed problems faced by Forever 21, including waste generation, unethical HR practices, and an inefficient supply
chain. We recommended rebranding and developing a hybrid mode of operation for better online presence, engagement,
and personalized product recommendations. We suggested cost reduction methods to improve profitability.

20
CBS CASE COMPETITION
Participant
The problem statement states that there has been a change in the global beer demand due to changing macroeconomic
conditions. Apart from this, Carlsberg faces the challenge of maintaining and enhancing its revenue despite the
competition from microbreweries. The problem statement asks us, “How can Carlsberg differentiate and disrupt the on-
trade scene, or find other high-value channels, to secure a 5% revenue growth in Europe by 2022.”
We analyzed the stagnant demand for Carlsberg beer and competition from microbreweries. Our recommendations
included setting up beer hubs, featuring a monthly beer, launching a mobile app for customer feedback and craft beer
assistance, and introducing a non-alcoholic, zero calorie drink. We analyzed the fit of these recommendations with
Carlsberg's current business and assessed financial aspects and risk. We concluded that high initial focus is necessary for
success.

21
CASEIT (Hindu College)
Finalist
Aniket Di Hatti (ADH) of New Delhi, had many factory units and produced 60 lakh tons of assorted spices annually, with its ‘Swaad’ brand becoming
India's biggest spices company. The annual profit from operations was INR 600 Cr. The market for spices in India seemed to have reached its
saturation point, with the production of spices steady at 1 crore tons a year. ADH did not do any business outside India. With capacity issues
pertaining, ADH has received 2 offers from the FlavourCo and Kormick. Analyse and decide which offer(if any) should ADH accept.
The team analyzed two offers for ADH based on eight factors, including profit maximization, capacity, brand identity, market
presence, flexibility, sustainability, short-term returns, and capital investments. After creating a framework to show the intensity
of each factor, they recommended accepting Kormick's offer due to its high intensity in most weighted parameters. They also
provided some pitfalls and workarounds and explained the consumer's perspectives on the products and collaborations. The
team then discussed negotiation factors, including differential pricing strategy, standard commission rate increase, renewal of
contract, and repayment of INR 2500 crore. They also suggested solutions for repaying the loan and avoiding default.

22
PM X PRODUCT MANAGEMENT EXPEDITION
Finalist
Dunzo is a quick commerce platforms making great strides in the quick delivery market. Owing to rapid and continuous
delivery, the carbon footprint emitted by Dunzo has increased severely which raises a lot of concerns.
Devise consumer-facing product strategies to reduce the
carbon footprint of the Q-commerce supply chain
This solution deck is about the Product Management Expedition for Dunzo, a Q-commerce platform. The team conducted market research
and also identified the challenge of an increase in the delivery fleet due to the pandemic, leading to a sizable increase in last-mile carbon
footprint and returns. To address these challenges, the team proposed two solutions. First, notification scheduling for repeat customers to
promote bundling of orders and reduce trips per delivery partner. Second, order customization to order by neighbors/relatives and
predictive top-up/unplanned purchases based on purchase history to increase the ticket size and reduce time spent finalizing an order. The
team also suggested awareness campaigns through delivery partners to reach new audiences.

23
ACE CHALLENGE 2021
Top 5
Examine the journey of an Indian Farmer from awareness to procurement of Agri- inputs and identify the
pain points faced by farmers in the process. Also establish some feasible solutions to solve these pain
points. Explain the financial feasibility of these pain points.
This solution deck addresses the challenges faced by Indian farmers in accessing and procuring agri-inputs, identifying two major pain
points: lack of awareness and accessibility. Farmers struggle to access information about the best crop types and nutrition/protection
inputs, while natural disasters and pest attacks cause accessibility challenges. The cost of chemical fertilizers is high, and middlemen
add extra costs, driving up prices further. Additionally, informal sector loans lead to a debt trap, and farmers are forced to turn to
money lenders with high interest rates. Amazon aims to capture a segment of this market by targeting the top ten agricultural output
states, which represent a ₹1459bn addressable market.

24
GLOBAL IMPACT INVESTING CASE
COMPETITION 2021
Global Top 10
According to an industry report, the size of the impact investing market grew by an astonishing 42.4% in the last year —
from $502 billion to $715 billion Requirement- A deal sourcing exercise where team Korrupt is required to recommend an
Indonesian impact enterprise that our client Toussaint Impact Capital can invest in.
Zenius Education is identified as a good investment opportunity based on market and impact opportunity analysis. The
company has a large user base of 11.8 million+ and is a first-mover in the Indonesia MOOC market. A financial study and
valuation model has estimated a terminal value, and Toussaint Impact Capital Partners plans to invest $10 million USD in
equity format for better returns in the future. Zenius has growth and expansion strategies in place to increase revenue
and profitability, and a detailed risk mitigation strategy has been developed to address different types of risks. The growth
and exit strategies have also been devised, providing an overall attractive investment opportunity.

25
SAMADHAN (NSUT)
Winner
Project Sushiksha aims to provide quality education to underprivileged children in rural areas with an economically
feasible model using existing funds. However, they face challenges such as inaccessibility to modern learning tools, lack of
funding and quality educators, and inability to pay remuneration to teachers.
The deck presents a solution to the problem of a significant number of children in rural India being unable to read or perform
arithmetic. The deck identifies three main categories for addressing the problem: expansion, marketing, and fundraising. Strategies for
expansion include leveraging technology, such as the Digi project, and using a student-teacher-based model to increase retention
rates. Short-term and long-term expansion strategies are discussed, including building partnerships and setting up schools. Effective
marketing strategies are highlighted, such as rural campaigns, advertisements in regional newspapers, and using mobile traders.
Fundraising activities, such as donation drives and partnering with college societies, are also suggested. The deck emphasizes the role
of government policies in improving education, and highlights the impact that a well-educated rural population can have on the
economy.

26
CASE ASCEND (Hansraj)
Winner
Unlu, a major player in the edtech market, has launched Unluclass, a platform offering masterclasses from celebrities and
professionals, accompanied by videos and assignments to track student progress. The challenge is to develop the UI/UX
and address low consumer retention. Recommendations are also needed for community engagement, pricing, marketing,
and future planning.
The deck proposes solutions to improve the UI/UX journey, consumer retention, community engagement, financials, and future
prospects for an educational mobile application. The recommendations include improving the UI with an interactive dashboard,
using feedback calls, coupon codes, community engagement, notifications and reminders, score charts, and webinars to retain
users. Community engagement techniques such as community sessions, private messaging, grievance redressal, and
competitions are also suggested. The deck estimates future demand and supply, identifies target markets, and suggests
collaboration and affiliate marketing to market the app. Future expansion ideas include diversifying courses, customizing to meet
requirements, adding practical experience through internships, and optimizing algorithms for better UI/UX.

27
FINVENT
Finalists
In depth analysis of HCL Technologies.
This deck provides an analysis of HCL Technologies across several areas, including financial analysis, business segments and clients,
industry and policy overview, competitors analysis, and share price and holding analysis. Under financial analysis, the present value of
UFCF was calculated, and the intrinsic value of the share was determined to be ₹712.69. HCL Technologies is currently the 5th strongest
global IT services brand and trades at a premium of 81%. In terms of business segments, the revenue contribution shows that the top 5
clients contribute 15.1% of the revenue, while the top 20 contribute 32%. The industry analysis concludes that the Indian IT industry's
market size will be $19.93 billion by 2025, with IT spending in India expected to reach US$ 98.5 billion in 2022. Additionally, HCL is
thoroughly liquid, has a low price-to-book ratio, and the highest net profit margin among its competitors. The promoters of HCL hold
approximately 60% of the company. In conclusion, HCLTECH has returned over 31% in 6 months, showing that it is a good buy due to
the ongoing demand for IT services and the accommodative stance of the government.

28
BAYER DIGITAL CAMPUS CHALLENGE
Top 3
25
Mental disorders are common in Germany among both adults and children, with increased rates among females, single
individuals, and those of low social class or poor health. Depression is only a small part of this, with developmental and
behavioral conditions making up most cases. These disorders often begin early in life and are frequently comorbid.
Develop a product catering to this problem.
The proposed product is a sensory band that offers video-based therapy sessions, an AI chatbot, self-assessment tests, and a mental
health dashboard to track and maintain mental health. Mental illness affects millions yearly, with few seeking assistance and resulting in
thousands of deaths. The band includes video assessments using machine learning, AI-based voice recognition therapy, and a chatbot
with coping strategies. The dashboard tracks ECG and GSR responses for insights. The deck includes competition and risk analysis, a cost
and revenue model, and risks of public acceptance, privacy, and AI biasness. The product aims to improve mental health, address stigma,
and overcome challenges in the field.

29
ANALYTIQ CBS
Winner
You have 50,00,000 to invest and there are various sectors from which you have to choose your investment avenues. Make the
best use out of the amount, and make smart investment ventures advantageous both in the short run and in the long run.
We will evaluate potential stocks using key metrics such as Return on Capital Employed, Price-to-Book Ratio, Price-to-
Earnings Ratio, Market Capitalisation, Beta and Jensen's Alpha. By comparing these values with industry standards and
market trends, we can identify undervalued and overvalued stocks, assess profitability and measure systematic volatility.
Diversifying our portfolio across small, mid and large cap stocks with varying levels of volatility will help to mitigate risk
and ensure returns in different economic situations. Our investment decisions will be based on these metrics to ensure we
make informed choices.
Investment Ventures: ITC Limited, Sun Pharma, Reliance Industries, Infosys, Larsen and Turbo, Tata Chemicals, Aarti Drugs,
NCC Ltd.

30
INSIGHTALYZE (IIM RANCHI)
Winner
Travel delays are a major issue for ABC airlines, and ratings by customers are important for new customers to choose their
airline. Business class is more expensive than the economy, giving airlines more revenue and profit. Can we derive a
relationship between satisfaction and class of travel?
Undertook the customer analysis for an airline company through the eyes of data. After understanding the consumer
demographics along with the most preferred services, the team tried to dig deeper into the one of the most important
consumer pain points that is travel delays. Based on all the insights, they came up with a user satisfaction matrix in order to
understand key factors influencing any purchase decision and accordingly suggested the most appropriate
recommendations focusing primarily on improving the customer experience, both online and offline with the airlines which
could be tracked with metrics such as customer satisfaction ratings and many more.

31
C A L I B R A T E (180DC, DRC)
Winner
Lifespan Corp. wishes to launch Combax in October of 2021. As a consultant appointed to assist in
the product launch you are required to estimate the yearly sales of anitbiotic medicines, the current taget maket, the projected
target market of their new drug combination, the projected rise in revenue, and the estiamted rise in market share of Lifespan
Corp in healthcare industry after rolling out Combax.
Lifespan Corporation has faced three core organizational issues that have affected its business in the past year. The first issue is
environmental water pollution caused by pharmaceutical effluents The second issue is the inferior quality of products. The third
issue is exorbitant pricing of products, with the company escalating the price of its antibiotic range and Combax by 200%. By
analyzing each issue, and making appropriate assumptions for guesstimates, the team was able to come up with apt solutions for
each of the above questions. Finally The total projected revenue for Lifespan Corporation after the scandals is $5.24 billion, which is
the sum of the revenues generated in different time periods. The projected change in revenue after the scandals is a 4.73% decline,
which is calculated by subtracting the revenue after scandals ($5.24 billion) from the revenue before scandals ($5.5 billion).
.

32
RANANEETI (IIFT)
Position
The client is a platform for Garment Care Services. With the data given, there are three questions that are needed to be
addressed. 1. Derive insights and discuss the possible reasons for such a sharp decline in Average Revenue Per Garment.
2. Suggest an optimum Revenue Split between Members and Non-Members’ Garments in order to maximise profit. 3.
What initiatives should be taken to increase overall revenue and profit.
The 1st question was addressed by stating the causes which are as follows: Increase in number of membership in
December, fall in total revenue, Increase in number of garments, slight increase in total customers, Non-optimal utilisation
of daily capacity. The second question on the Optimum Revenue Split was addressed by stating that the Optimum
Revenue Split would be when the Garments from Memberships is reduced to ZERO. This was proved with the help of
calculations shown in the exhibits. It suggested that the company should focus more on restructuring their sales and
membership program. Finally, to address the 3rd question, five initiatives were suggested. Redesign Membership Plan,
enhance customer Experience, Promote the Business, Cap on Number of Clothes and 50% off rate.

33
ELEGANTE - IIM BODHGAYA
Winner
Our client is an Indian biscuit manufacturer, named D-lite. Information is required about 3 things. 1. Product design
(packaging, biscuits per package etc) 2. Marketing and promotion strategy (STP, 4 Ps etc) 3. Distribution strategy (Point of
sales etc).
The case on the Indian biscuits market has been well structured with a situational analysis, 4 Ps analysis, target segment
analysis and financial projections. The product's unique selling point is that it is sweet, tasty, and healthy due to natural
ingredients with three packaging sizes. The AIR framework and marketing funnel were used for promotion, while an end-
to-end plan was developed for distribution with a focus on planet, people, and profitability. Financial projections include
product cost estimation, marketing cost projections, and yearly projections.

34
IIM AMRITSAR
Winners
This presentation from the perspective of the CEO of FreshFarm was created in a well structured and exhaustive manner.
It fulfilled all the criteria mentioned in the problem document which were as follows: 1. Give a situation analysis. 2. Identify
the Problem Statement. 3. Provide Solutions addressing those problem statements. 4. Build a sustainable and innovative
Supply chain Model. 5. Communicate The thought process behind the model.
The article discusses the online D2C vegetable delivery market in India, its challenges, and key players. It also outlines the
challenges faced by FarmFresh, including communication, traceability of products, long delivery time, and fluctuation in
supply and demand. The proposed solution is illustrated through a supply chain model and contains both the supply side
and demand side. The expansion strategy focuses on replicability, diversification, and a subscription model.

35
PROJECTILE
First Runner Up
Arun & Shrikant, who are founders of a edTech startup called collab are pondering over the next steps in a number
of directions to stimulate growth of the company.
Quollab is facing four main problems, namely, increasing conversion rates for its premium experience projects, reaching
10,000 students a month while keeping acquisition costs down, targeting lower-tier cities, and finding alternative
monetization avenues. The solutions suggested to tackle these issues include introducing new courses and collaborations,
using email marketing, SEOs, free webinars, and trial runs, adopting a differential pricing strategy, partnering with
smartphone companies and distributing catalogs in Tier 2 and 3 cities. Additionally, building a platform for internships,
resource centers, blogging, and newsletters can further monetize the platform.

36
INVICTUS IIM AMRITSAR
2nd Runners Up
The problem statement was that:

GooglePay is looking to create a customer centric culture. To kickstart this, for the first time your team has decided to
Create a customer success team (CX Team) with the objective of improving customer satisfaction and experience of
Google Pay
We as a PM is responsible for
1. Enabling this team to interact with users who can come to us through several different channels
2. Enabling this team to interact with internal departments to provide query resolutions they won’t be able
3. Customer communication in the whole query resolution lifecycle
4. Optimize bandwidth of the CX team so that we serve more with less
This was solved by chunking out different steps listed below:
• Defined What is CX? and Why CX? • User Persona • Flowchart of suggested solution • Tools & technologies to be used • Wireframes of
user side & CX team portal • Success metrics of CX team & customer satisfaction

37
IIT(ISM) DHANBAD
Winner
Resellers on Meesho platform are facing low conversion rates(number of purchases/number of products shared) as end-
customers seeing those products on social media platforms like WhatsApp, Facebook, etc. respond with queries regarding
product to resellers but many of them do not buy it
So, the main problem was: In what ways Meesho can add the features in its app so that resellers can share those product
images and details that their network would like and will buy more of it?
Meesho is an eCommerce platform for small businesses and entrepreneurs in India. The platform's target customers are
primarily women resellers in tier 2+ cities who want to earn money and become financially independent. A survey showed that
resellers have a low conversion rate of 0-2% and many stopped sharing products due to the time-consuming process of
responding to customers. The solution proposed includes margin price recommendation, dual category sorting, and multi-
product bag-list feature. The solution aims to improve the customer's reselling experience on the Meesho platform and
increase the number of orders and products sold. This is crucial now due to the COVID pandemic, which has caused resellers
to lose interest in reselling on Meesho and switch to other ways of earning money. The solution is detailed and includes a
customer journey roadmap, landing page, and metrics to gauge success and user satisfaction.

38
INDIAN SILICON VALLEY
Runners Up
WazirX is the largest crypto-exchange in India with over 12 million users and a trading volume of $43 billion in 2021.
However, the crypto industry in India is still unregulated, presenting challenges such as initial banking restrictions, non-
collaborative banking stakeholders, lack of regulation, stiff taxation, and stricter rules for crypto advertisements.
The case follows a logical flow consisting of challenges facing WazirX, innovation, strategy and product line. The Indian government
banned cryptocurrencies due to tax evasion, money laundering and fraud, as well as lack of security provisions. A P2P service was
proposed due to its negligible transaction cost, privacy, and flexible prices. The solution involved simplifying the usage of
cryptocurrency, incentivising users to hold crypto balances, and running regulation-adhering advertisements. To make crypto
mainstream, WazirX can enter into partnerships with global finance firms to initiate crypto-focused product lines. Integration of
such products with mainstream conventional banking will lead to increased acceptance.

39
IIM LUCKNOW: THE STRATEGIST
Winners
The client is seeking a feasibility study of off-grid living, which is expected to grow, but may miss SDG7. They need a
comparative study of daily costs, solutions to lower costs, and whether connecting more people to the grid is preferable to
growing the off-grid ecosystem.
A feasibility study on off-grid living was conducted, which found it to be a cost-effective and eco-friendly alternative to
traditional grid-based living. The study suggested that off-grid living has potential for growth in the market, but there are gaps
in understanding its feasibility and true impact. The pitch focused on establishing the unit economics and reducing costs
through policy-based, technological, and financial changes. The final plan involved purchasing or renting solar panels for off-
grid domestic setups, which would be tracked using blockchain-enabled smart meters and a mobile app. The energy produced
during the day would be stored in sodium-ion batteries for use at night, and the blockchain and mobile app would facilitate
energy trading within a community. The pitch also identified failures in the centralized grid system, proposed mainstreaming
off-grid living in rural electrification strategies, and suggested unlocking capital for access and financing while choosing the
right business model and financing.

40
ZEITGEIST 2020: CASE STUDY
Winners
ICICI Bank has hired a senior consultant to evaluate the acquisition of Citibank India's consumer business, which has 2.9
million retail customers, 1.2 million bank accounts, and 2.2 million credit card accounts. The consultant is tasked with
preparing a PowerPoint presentation that includes market size, competition, customer base, and strategic importance.
Citibank is the largest foreign bank in India, offering a range of consumer banking products and services. It has a low
net NPA ratio of 0.6%, a CASA ratio of 55.8%, and a total capital adequacy of 15.9%. The Indian banking industry
comprises 27 public sector banks, 21 private sector banks, 46 foreign banks, 56 regional rural banks, 1,562 urban
cooperative banks, and 94,384 rural cooperative banks. Citibank offers a range of services to its retail customers,
including personal banking, credit cards, wealth management, insurance, and loans. The acquisition of Citibank by
ICICI Bank presents a significant opportunity for ICICI Bank to expand its business and establish itself as a dominant
player in the Indian banking sector.

41
IIMB MACHAU - CEO CHALLENGE
Runners Up
ICICI Bank has hired a senior consultant to evaluate the acquisition of Citibank India's consumer business, which has 2.9
million retail customers, 1.2 million bank accounts, and 2.2 million credit card accounts. The consultant is tasked with
preparing a PowerPoint presentation that includes market size, competition, customer base, and strategic importance.
A startup in India has set up an operational base to produce bamboo-based products, starting with standardized raw
materials for the bamboo stick industry. They have identified an opportunity in making charcoal and acetic acid from
raw Tulda bamboo, which has various benefits such as high absorption and deodorization capacity, moisture
management, easy dyeing, and infrared rays discharge. The global antimicrobial textile market is expected to reach
$20.50 billion, with India having potential to become a leader in organic antimicrobial bamboo charcoal textile
industry. A phased growth strategy is proposed to increase product reach, target companies producing surgical and
cloth masks, and introduce bamboo charcoal powder coating to increase antibacterial properties and eliminate odor.

42
INDIAN SILICON VALLEY
ROUND 1
An online content creation company is looking to leverage upskilling through recorded classes and live lessons conducted by A-
List celebrities to target the millennial consumer. To differentiate from competitors, the company must create a marketing
strategy, additional product lines, and a comprehensive list of data points to track in order to make the business seem investable.
Due to COVID-19, advertising spending has decreased, impacting content creators' earnings. Despite this, millennial
users are engaging more with digital content, while Indian content creators face the challenge of maintaining their
identity and growing their platform. Four marketing strategies, including a clear content strategy and flexible pricing,
can retain and attract users. The Competitor Differentiation Matrix can help gain a competitive edge. Indian EdTech
will grow rapidly, and a new content management API interface will be developed for revenue and data-driven
insights. A new platform will help people grow, engage, and monetize their communities, targeting upper age
millennials and generating revenue through subscriptions and affiliate fees.

43
CASE CONVOLUTE (SRCC)
First
A hoverboard manufacturing company with promising potential seeks to identify its ideal target audience and
robust sales channels to market the product better. It wants to improve its provision for the specially abled and
fetch more customers. Suggest an innovative plan of action to fulfil these deliverables.
Being a relatively newer field, an industry overview in terms of growth drivers, limitations, opportunities and challenges of the
hoverboard manufacturing segment opens the solution set. This is followed by the company overview spanning its USP and
modes of utility creation. To identify more sales channels, the existing audience has been pinpointed and new targets are
introduced, ranging from MNCs to industrial factories. Both online and offline channels have been explored as well as tapping
entertainment locations has been suggested for reaching a wider audience. Innovative marketing strategies like giving demos
at entertainment avenues, games & tournaments etc. shed light on ways to increase product visibility. Recommendations to
revamp the website and enhance its user interface, with a special emphasis on the specially-abled, act as a cherry on top as
one reached the last leg of the plan.

44
CASE CLUB LEAGUE (St. Stephen's College)
Runners Up
An ed-tech startup seeks to onboard investors & devise an investment strategy backed by an in-depth valuation and
market entry plan. As the founder & CEO of this company, recommend the best plan of action to go about it.
An overview of the case using the SCQ framework and Porter’s 5 Force Analysis has been given to structure the problem before
suggesting solutions. Reasons for proposing two angel investors and mentors are included using their background and
qualifications, domains of expertise, and synergy. Thereafter, suggestions to onboard a venture capital firm are incorporated
by undertaking disclosure of their financial health and putting forth precise arguments supporting why this firm should be
approached. Entry & expansion strategies by way of partnering with another startup and getting acquired by an established
company are proposed to leverage value addition properties and reach a wider audience in lesser time. Post this, valuation
has been done using the venture capital method along with the necessary financial estimates and assumptions. The solution
ends with a discussion on investor roles and relations. Appendices and citations have also been mentioned for an elaborate
reference to the calculations. When it comes to the relevance of recommendations, this solution qualifies to be the perfect
example!

45
CASE CONSTRUE (St. Xavier's, Kolkata)
Winner
An investment group operating under two wings - Crowdfunding & Social Impact Investment, has faced a debacle due to a
massive correction in the equity market at a time when investments in sustainable initiatives have not generated
substantial returns. A part of the funds of the SII wing routed towards a shell company are illegal. Propose a strategy to
rectify this situation, deal with a deficit of $10M to be invested in a future contract, and maximize returns from a start-up
on a mission to create sustainable water solutions.
The recent turn of events has been broken down using the SCQ framework to dive deep into the problem at hand. To tackle the
$10M deficit, an unconventional idea of creating an SPV i.e Special Purpose Vehicle has been proposed, backed by liquidating
receivables to generate cashflows. To rectify the illegal supply of funds on account of the fund manager, risk governance and
clawback provisions have been discussed as an internal strategy measure. For external strategy, the introduction of new
schemes with shorter lock-in periods is the way to revamp the operations and undertake promotion to restore the
reputational damage done. Going further, liquidity, profitability & operational analyses are undertaken to back the choice of
increasing returns by making a new investment in a sustainability startup. An emphasis on key focus areas like interest costs,
inventory ratios, leveraging first mover advantage, etc. ensures that the solution set is structured well.

46
G L O B A L C A S E C O M P E T I T I O N (High Bridge)
Winner
A talent management company working across 6 countries prepares young people to join top consulting firms via
bootcamps. As a strategy consultant, you are required to propose ways to enhance the existing product and introduce
supporting products that add value to the company. Make sure the solution is robust and holistic.
The solution lays down a list of key questions to be addressed along with the proposed recommendations in a tabular
structure that goes easy on the eyes. This is followed by a CPCC analysis to deep dive into the crucial elements of the case.
A holistic trend analysis then gives a graphic representation of the product growth and assumptions are laid down to do a
comparative analysis. Unique & unconventional recommendations include proposing a tinder for consultants &
introducing an earnship program. The need, process and benefit of the same are detailed as well. To bridge the
international gap, a country connect initiative is proposed. Capitalizing on the content creation trend is used to revamp the
current marketing strategy of the company. The solution is a mix of flowcharts, tables, graphs and icons, that make it a
cakewalk for the evaluator to understand the recommendations.

47
F I V E A C E C A S E C O M P E T I T I O N (PokerBaazi)
Runner-Up
The problem posed here was that 40% of the users who signed up on PokerBaazi uninstalled the app within one day,
without trying any game formats. The participants were required to address the following issues:
list down all possible reasons for this user drop off
prioritize the top three reasons and elaborate on these challenges
devise comprehensive solutions for each of these three challenges using hand-drawn wireframes for user experience.
PokerBaazi is a leading online platform for poker enthusiasts in India with 2.5 million users. The platform offers various poker
variants and tournaments with 24/7 customer support and fast transactions. The company identified reasons for user drop-
offs, including delays, complexity, and other issues such as a lack of centralized information. Delay issues were related to
waiting time, game time, and kick-off time. Complexity issues included interface, language, and color scheme. Other issues
consisted of long tutorials and unrestricted exits. To address these issues, PokerBaazi proposed step-based grouping for the
interface, a new section for explaining keywords to address language issues, and a dashboard to centralize information. These
proposed solutions aim to enhance user experience, reduce drop-offs, and improve user retention.

48
PANKH - APRILCARES & INCA (IIM Calcutta)
Finalist
Aprilcare's challenge was to achieve specific KPIs within 4-8 months, including month-on-month growth, DAUs and MAUs
targets, and increased engagement. The case provided role-specific problems for the CMO, CFO, and CPO, with proposed
solutions such as non-traditional marketing strategies, revenue models, and product features.
Aprilcares assigned its CMO, CFO, and CPO to devise strategies and models to achieve its KPIs. The CMO was tasked with
developing a go-to-market strategy for women aged 12-45 using non-traditional marketing techniques. The CFO was asked
to create a revenue model to support the CMO's strategy and ideate on alternate pricing strategies. The CPO was responsible
for identifying value-added features for Aprilcares' self-care programs and determining the ideal market segment. The CMO
conducted a questionnaire-based primary research to develop a GTM strategy focused on market penetration, development,
and diversification. The CFO introduced a revenue model that considered various platforms and showed the impact of
marketing decisions on revenues for the next three years. The CPO introduced new product features such as community
forums, wellness kits, chatbots, and student assistance programs, along with acquisition and retention strategies.

49
CASE-A-CON (SQAC SRCC)
Winner
The case is about a math teacher who wants to integrate Metaverse's AR and VR technologies with the education sector.
The challenge is to create a business plan, explore funding avenues, devise a marketing strategy, and estimate the
valuation of the business for investors.
EduVerse's business plan was developed to address the company's challenges, including competitors, market expansion
opportunities, fundraising strategies, and prerequisites. The plan outlined various fundraising strategies such as angel
investors, VCs, crowdfunding, and bank loans. The go-to-market strategy involved market penetration, market development,
product development, and diversification through market intelligence, targeting niche audiences and schools. Marketing
strategies involved buzz marketing, collaborations, surveys, and testimonials, divided into three phases, focusing on
establishing EduVerse, exploring new strategies such as app building and influencer marketing, and expanding into other
courses such as professional certifications and tailor-made courses. The discounted cash flow method was used to calculate
EduVerse's valuation, taking into account the weighted average cost of capital for capital structure.

50
GLOBAL CONSULTING BOOTCAMP (180 DC)
Winner
The problem statement here was to suggest whether or not Alto Ltd should grow and expand its operations to India.
The approach to the problem involved taking some assumptions into consideration and conducting a Porter's five forces
analysis for Alto Ltd. Market size estimation was done next, which considered average price, conversion, and baseline. The
market entry case was then broken down into market landscape, product specification, and profitability, where market size
and estimated market share were taken into account for the landscape and margin per unit and expected size of market
share were considered for profitability. Lastly, recommendations were provided for entry mode, survival, and expansion. These
included suggestions related to M&A, initial low margins, and the electric vehicle industry. The overall analysis provided
insights into how Alto Ltd could successfully enter the market and achieve profitability.

51
M A K E - U R - M A R K C A S E C H A L L E N G E (FINSHOTS)
3rd Position
The challenge was to suggest ideas to increase Finshot's subscriber base to 1 million readers with a fixed marketing
budget of 20 lakhs and to monetize it. A new product or service was also to be suggested to increase their subscriber base
and monetization. Finshots is a financial news media company that aims to build India's financial literacy.
Three major solutions were devised to address the problem statement which were Finshots Daily, Finshots Money, and Finshots
Market. Finshots Daily was to be a paid monthly magazine with exclusive and in-depth articles. Its target consumer, launch
strategy, price, and KPI were all thought about and suggested. Finshots Money was a financial planning app to help people
manage their finances. It made use of cross-platform integration to auto-register the spending along with the usage of
advanced technology like AI and ML. The annual target, launch strategy, pricing, and target consumers were laid down as well.
Finally, Finshots Market was a real-time mock platform to try and learn stock market investment. The major focus areas here
were course certification, practical learning, and pricing. For the marketing strategy, referral program and digital marketing
were suggested which concluded with a marketing cost analysis and proposed timeline for implementation.

52
CBS CASE COMPETITION GLOBAL 2022
Runner-Up
Pandora is a global provider of affordable luxury jewellery that focuses on sustainability. With changing consumer
demands and competition, they aim to capitalize on this by investing in initiatives for long-term success.
The solution provided an executive summary of the current situation and objectives of the organisation, followed by a
company overview covering revenue growth, target market, and identify pain points. Proposed strategies for specific problems
were presented, including affordability and incorporating technological interventions for health metrics. A user journey was
displayed to showcase the consumer experience, followed by marketing strategies such as gender-neutral product lines,
gamified design competitions, and an AI algorithm for product suggestions. An implementation timeline was provided, along
with an impact analysis using frameworks and metrics to measure the overall impact and gauge the influence of the
proposed solutions by the four pillars of the Phoenix Strategy. The final model was developed, keeping in mind the projections
and potential leveraging aspects to prepare the final income statement.

53
Winner
Your challenge is to explore how Carlsberg can further disrupt traditional on-trade channels, such as bars, restaurants,
and cafes in order to digitally engage with our consumers and ensure further revenue growth in the European region.
The case explores how Carlsberg can disrupt traditional on-trade channels to digitally engage with consumers and ensure
revenue growth in Europe. The future of beer lies in the social core, digital channel, and data outcome, with Carlsberg needing
to stay relevant and loved in the changing social landscape while increasing consumption per social experience. The Let’s
Carlsberg mobile app would allow users to access promotions, drink information, and on-trade locations. The scalable
Tapmaster strategy improves on-trade experience and feeds Carlsberg ultra-localized data while introducing a new revenue
stream. The data outcome relies on social interactions and digital platforms to know who’s drinking what, where, and why.
Carlsberg can collect and utilize customer and macro data to inform growth decisions, drawing insights regarding recurring
engagements and partnerships. Implementing these plans would result in a 5.2% cumulative revenue growth from Europe for
Carlsberg, with potential for further growth.

54
Winner
The case is asking for your help to figure out how Ørsted can best reach their target of 30 GW offshore wind by 2030, while
ensuring a healthy financial business and industry.
The case focuses on how Orsted can achieve its 2030 target of 30GW for offshore wind energy in a highly competitive market
with a limited budget of $200 DKK bn. Orsted should focus on sustainability initiatives and quality of wind farms to differentiate
itself from competitors. The company should also differentiate its offerings through system integration in an environmentally
sustainable manner, as its competitors have an edge over Orsted in this area. Orsted should target Germany and the
Netherlands, which highly value system integration, ecological mitigation, and sustainability. Green hydrogen stands out as a
winner among alternative plans of action, with its demand set to skyrocket in the next ten years. Orsted should pursue
partnerships with electrolyzer OEMs to supplement a bid with additional hydrogen capabilities. Cost comprises mostly of
CAPEX, totaling $166 DKK bn, 36 Mt Carbon Dioxide in total avoided emissions from wind turbines by 2030, and 30.24 GW
installed Renewable Capacity by 2030.

55
Winner
How can NovoNordisk use the circular economy as a driver to reach more patients by 2050 while striving for zero
environmental impact?
Novo Nordisk is aiming to achieve zero environmental impact while expanding its patient base. They have made progress in
sustainability, but now face challenges related to waste generated by patients. NovoPatch, a refillable and reusable insulin
patch made from biodegradable bamboo fibers, has the potential to transform insulin administration into an accessible,
sustainable, and minimally invasive process. MyNovo, an accompanying app, sends real-time updates and alerts to users. The
subscription-based model generates long-term revenue, improves customer retention, and increases lifetime customer value.
Novo aims for 100% of waste produced to be reused, recycled, or recovered. By 2035, NovoPatch is expected to increase the
customer base by over double, with a projected IRR of 16.3%.

56
Runner-Up
Pandora is a global provider of affordable luxury jewellery that focuses on sustainability. With changing consumer
demands and competition, they aim to capitalize on this by investing in initiatives for long-term success.
The case focuses on how Pandora can grow its customer base within the Millennial and Gen Z consumers and achieve an
annual revenue growth of 6 to 8%. Research shows that innovation, uniqueness, and online presence are desired features and
qualities of these consumers. Pandora should revolutionize the experience of wearing jewelry by digitizing it and introducing
the Smart ME line of jewelry with built-in innovative technology solutions. The proposed line of charms with built-in NFC chips
would unlock possibilities of preserving multimedia on the blockchain and can be easily implemented in jewelry, ready to be
customized and programmed on customers’ demand. Pandora should tap into the untapped possibilities in growing US and
China markets, representing more than 50% of the global jewelry market, by introducing its innovative digital products. The
proposition would result in a 5.5% CAGR along with 125% ROI, and further opportunities should be explored to make Pandora a
leading jewelry seller, globally.

57
M U S E 2 1 (IIFT)
Winner
Our client is the owner of an Art Museum in Delhi, and their profits have dipped massively, especially in light of COVID-19.
Give strategies to tackle this situation and strengthen the financial profitablity.
To maximize profits post-pandemic, a target market analysis was conducted at the museum. The analysis revealed that the
number of students visiting the museum was decreasing, indicating saturation. Tourist numbers had drastically fallen,
highlighting the need for better strategies. On the other hand, the number of art enthusiasts visiting the museum was
exponentially growing. To increase revenue, personalized gifts, movie nights, themed photoshoots, live art classes, and
leveraging technology were recommended. Research shows that personalized offerings appeal to people's psychological
biases, and tourists tend to buy experiences rather than products. Movie nights and themed photoshoots can attract both
tourists and art enthusiasts, generating revenue from ticket and F&B sales. The proposed strategies are estimated to generate
$66K in revenue by 2026. An optimal annual membership price of $18 with expected sales of 90,000 units will generate $1.62
million in revenue.

58
G A M E O F D R O N E S (BITS,PIlani)
Winner
Prepare a short-term strategic growth map for ABC Ltd.. This American company designed manufactured, and operates
delivery drones, for 5 years to enter and expand its business in India. Also, identify potential direct and indirect
competitors of ABC Ltd alongside a go-to-market strategy and an investment layout.
The solution presented started with an executive summary highlighting the various aspects of the case including market entry,
diversification, product development, financials, etc. The next aspect was the Areas of Operation which are E-commerce, Quick
Commerce, and the Laboratory Sector with their SOM (Serviceable Obtainable Market). The solution then moved towards the
stakeholder analysis which was last-mile delivery hubs showing a before and after potential market that can be reached out
to. The next strategy elaborated on was the market entry which was divided into 3 parts- cash-burning, dependency and
profit, providing an elaborate structure which can be followed in the long run. The market development was subdivided into 2:
inbound product development, and sales promotion which was outbound. The solution also focused on B2C expansion using
the concept of nano leisure drones keeping in mind the legal constraints and estimated sales that can be generated from this.
The last part of the solution was a financial analysis which estimated the working capital requirement, providing an income
statement for the fiscal. This was presented alongside an appendix.

59
JUSTCASEIT 2.0
Winner
An online ride-hailing platform wants to solve the problems of ride cancellation & revenue leaks. You have to prepare a
strategy and roadmap strategy that is an entire pivot of the current business to engage all the stakeholders, whilst
providing a financial analysis as well.
The solution addressed the problems faced by a ride-hailing company by first identifying the issues faced by consumers and
providing specific solutions for each problem. The first solution was to use AI to predict cancellations and collaborate with
startups to analyze the driver's call patterns for genuineness. The second solution was to avoid revenue leaks by creating
consumer awareness, using monitoring systems for drivers, and AI-powered GPS tracking for the route taken after the ride
cancellation. A solution was also presented to ensure women's safety by creating a separate section in the app with female
drivers and real-time ID verification. For revenue growth and profitability, the solution suggested additional streams of revenue
such as cabs for weddings, school buses, and ads on the backseat screens. The solution also categorized marketing strategies
based on age groups and focused on targeting the younger audience through digital marketing, campus engagement
opportunities, and referral programs. The solution ended by presenting a list of references used for analysis.

60
SHARE INDIA
Winner
In this case, the participants had to prepare a market-entry strategy for an algo-trading platform with a competitor
analysis and making stragies to attract the target customers of this platform. The stakeholders had to be analysed and the
impact of this application had to be analysed for each.
The solution begins with market research to identify real-life statistics and competitor analysis of pricing and marketing
strategies. Customer appeal points were pinpointed and categorized based on age groups to develop marketing
strategies that attract the target audience. Digital marketing and campus engagement opportunities, influencer
marketing, affiliate programs, and online engagement opportunities attract younger age groups. A disruption strategy
that is economical and impactful was recommended to attract a wider audience. The customer acquisition strategy
involved online and campus engagement, referral programs, and promotion through seminars and webinars. The
solution emphasized narrowing down the target market to achieve the highest potential for conversion.

61
C A S E C R U S A D E 3 . 0 F I N A L R O U N D(Hindu College)
Winner
This case was a growth and expansion case in the EV automobile industry. The problem statement focused on gaining
market share, gaining customers’ trust, developing the inadequate charging infrastructure, forming a break-even strategy
and coming up with a sustainable and scalable business model.
The solution deck starts with an analysis of the Indian EV market and its future growth drivers. The deck categorizes different avenues
of the company's EV line into two types - economical and semi-luxury. It proposed key features such as universal charging adapters,
utility attachments for 2W vehicles, dual battery mechanisms, and battery recycling to attract both B2C and B2B target markets. The
implementation roadmap is divided into three phases, starting from the OEM business to the retail business and expanding as an EV
player. The solution aims to reduce range anxiety by incorporating solutions such as mobile charging services, smart algorithms to
plan the route and a portable battery that can be easily swapped. An app was launched to establish a network between those who
need charging solutions and those who have the infrastructure. The solution also includes feasibility and policy recommendations for
standardization, investment support, and licensing. The vision of the company highlights its ecological impact and its potential to
grow in different domains, including framework changes around government policies, indicating a promising future for the EV giant.

62
CBS CASE COMPETITION 2021
Global Semi Finalist - Top 9
The problem statement requires teams to come up with a strategy required to implement IKEA’s vision of creating a better
everyday life for the many people by providing quality furniture with good design and function at an affordable price. The
company aims to establish the quintessential balance between economic growth and social positive impact while focusing
on the goal of sustainability.
The IKEA OFFOR strategy is a proposed retail solution that aims to dominate both offline and online channels by focusing on
the digital shift and post-sale operations. The strategy includes key solutions such as IKEA-VR, IKEA IOTA, and a sell-back
program. It also suggests the acquisition of ALD Automotive, a French company that specializes in fleet management and
operational car leasing, to enhance customer satisfaction, improve their experience, and promote circular gains for all
stakeholders after product use. The objective of this strategy is to improve customer experience and satisfaction by providing
a seamless transition from online to offline shopping, while also creating sustainable and environmentally friendly solutions.
This strategy is aimed at positioning IKEA as a leader in the retail industry while promoting circular gains and contributing to
the well-being of society as a whole.

63
HKU HANSRAJ CASE COMPETITION
Winner
The teams are required to address if and how SHEIN can extend its product lines, launch high-end products and address
concerns about the environment and corporate transparency. Furthermore, considering the rise in the level of
competition in the fashion industry, the teams are required to come up with a strategy to gain and retain its competitive
edge in the market.
The winning team analysed the case of SHEIN in-depth and concluded that physical stores would not be feasible for the company as
it would result in increased costs and reduced margins. Instead, they recommended penetrating the Chinese market due to the high
demand for online clothing purchases. The team advised against expanding the product line as SHEIN's real-time retail model is not
transferable to other products. Instead, they suggested content marketing and establishing brand value by focusing on consistent
quality checks and simplifying the supply chain. To promote a circular economy and shift consumer focus towards environmental
impact, the team proposed a new initiative called SHEIN THRIFT, which encourages sustainability by providing a one-stop place for
customers to return their used SHEIN products for recycling or second-hand use. Lastly, the team recommended exploring the field of
smart manufacturing with technologies like VR, AR, artificial intelligence, and machine learning to improve the company's operations.

64
SHRI RAM CASE COMPETITION 2022
Finalist
Flockker Solutions is a neobank currently trying to get into the MSME market, which has a lot of potential. They need a
market entry strategy, a list of new MSME-centric services, as well as a staged execution plan, to accomplish this. The
staged execution plan should guarantee a seamless and effective rollout of the new offers and the new services should be
focused on meeting the needs of MSMEs.
The winning team created a market entry strategy for a company to cater to the needs of MSMEs in India. MSMEs face issues
with compliance payments and wish to reduce manual data entry to avoid losses due to human errors. Traditional banking
sectors have largely neglected the MSME sector due to high costs, resulting in limited access to formal credit and financial
services, inhibiting their growth. The team analysed the competitive landscape and proposed five product offerings for the
company, including a seamless onboarding process, initiative customer platforms with regional language support, one-tap
availability of financial products, transparency and data insights through dashboards and visualisation analysis, and
consolidation of services that combine financial and non-financial services to provide MSMEs with digital tools for conducting
business and staying competitive in the market. .

65
DELOITTE ASCM 2020-21
Winner
In the case problem, the client Moo Homestead is a leading wholesale milk distributor in the US. The company is required
to revise its forecasting model and optimise its inventory management process due to the sudden shift in demand caused
by COVID-19. Because of this shift, their current forecasts have turned out to be too inaccurate.
The team conducted a forecast analysis to understand the impact of the pandemic on the profits of different distribution
channels, such as catering, supermarkets and grocery stores. They observed a decline in gross profits for products like whole
and skimmed milk for the restaurant and catering channels, but there was a steady recovery. The team also analysed
inventory turnover and the average fill rate, which fell from 99.5% to 70.45% after the pandemic. To improve efficiency, they
suggested increasing the company-managed inbound loads, reducing outbound costs and introducing KPIs to measure
freight management efficiency. They also proposed a digital platform to track freight market data. Finally, they recommended
adopting the circular economy model, whereby the company collects glass bottles from customers, sanitizes and processes
them for re-use, thus reducing overall waste and costs.

66
OLIVER WYMAN MAINLAND CHINA
Finalist
The case problem required the teams to determine how their client Petrochina could enter the IoT market and benefit
from such a market entry.
The winning team of an IoT competition analysed the industry, company and market strategy for Petrochina. The IoT industry's
current and future growth, revenue pools, and barriers were considered. APAC was identified as an untapped market with oil
and gas industries becoming more dependent on IoT for their operations. The company analysis included financials, recent
developments, and competitive advantages. Petrochina has strong cash flow from operating activities, but its forward P/E
ratio is higher than its peers, indicating a higher pricing of its future earnings potential. The team analysed three entry routes:
development, acquisition, and cooperation, and decided to acquire Scadacore due to potential synergies. The acquisition
could help Petrochina achieve its low carbon transition path with high IoT application.

67
CHATURANGA CASE CHALLENGE
Winner
The problem statement here is that Astrocell Inc. aims to venture into the market for treating Fischer and Finegold
syndrome through stem cell therapy using its main drug, Curicell, and is competing with Marcell Inc., which has its primary
drug, Celleptica, in the same market. How can Astrocell Penetrate the market?
Astrocell Inc. plans to enter the market for treating Fischer and Finegold syndromes using stem cell therapy with its drug,
Curicell, and faces competition from Marcell Inc. and its drug, Celleptica. Curicell is expected to gain a higher market share in
treating Fischer Syndrome due to its price advantage and 1st order of entry. However, the number of customers seeking
treatment each year decreases due to declining cure rates, leading to a decline in overall demand. The market potential for
treating both syndromes also decreases with age. Curicell's revenue forecast for the next decade is expected to be lower than
its competitor due to focusing on treating Fischer Syndrome with a smaller patient population, while Celleptica targets
Finegold Syndrome with a larger customer base and no cure.

68
CHATURANGA CASE CHALLENGE (TASK 2)
Winner
In this problem statement, we have to give recommendations on whether Astrocell should conduct the "Normal Dose
Study" for Finegold syndrome along with giving other recommendations.
The article discusses the revenue projection for the next ten years for Astrocell Inc.'s drug, Curicell, and its competitor Marcell
Inc.'s drug, Celleptica, in the market for treating Fischer and Finegold syndrome through stem cell therapy. If neither company
invests in a normal dose study, the market shares and revenue are expected to remain the same. However, if both companies
invest, the market dynamics may change, and Celleptica's revenue is expected to decrease, while Curicell's revenue will
increase. The article recommends that Astrocell Inc. should conduct the normal dose study, which will yield a favorable effect
on the company's revenue over the next ten years, regardless of whether its competitor, Marcell Inc., decides to invest in it or
not. It is likely that Marcell Inc. will also invest in the study, which would be beneficial for both parties.

69
PRODIGY XIV CASE CHALLENGE
Finalist
The problem statement here is to find out the better merger offer for DabbaCo. and recommend solutions in order to
better survive market trends along with analyzing avenue's for expanding the business
The solution for DabbaCo begins with conducting a SWOT analysis and analyzing the offer from Mirchiram. It is recommended
that DabbaCo sell a 40% stake to PurpleStone instead of partnering with Mirchiram since it would enable them to retain their
controlling stake. The next step involves defining the 4P's of Marketing and incorporating them into DabbaCo's business.
Instead of seeing food delivery platforms as a threat, they should view them as an opportunity to increase on-demand sales
and attract new customers. DabbaCo can also expand its services to government institutions and smaller organizations
without food services. By providing value to society, DabbaCo can improve its goodwill and reputation. The company can
expect steady growth in the short term and exponential growth in the long term by implementing these recommendations
and proceeding with the PurpleStone acquisition.

70
CASE COMPETITION
(ENVIRONMENTAL, SOCIAL AND GOVERNANCE)
Finalist
The problem statement required assessing the ability of auditors to provide assurance services for non-financial
information provided by organisations to stakeholders, and to identify associated risks for both clients and auditors.
The proposed solution for ESG reporting and assurance began with understanding the importance of this process and its shift
from shareholder to stakeholder capitalism. The system presented various frameworks for ESG assurance, including a
graphical representation of ESG reporting by sector and recent advancements. The capabilities of accounting firms in
providing ESG-related insights and assurance to clients were analyzed through a clear and concise framework, along with a
graphical depiction of the types of firms providing assurance by jurisdiction. A unique ESG Ecosystem was also presented,
which includes a roadmap of internal transformation for external adaptation, listing down 8 clear risks for both clients and
accounting firms. The roadmap included a 3-step process, starting with collecting data through distributed ledger technology
and a storage platform, accumulating it through a Scuttlebutt approach and improving disclosures through collaboration with
Deep Tech companies, and recommending a 4-part ESG Canvas solution. The deck concluded with a promise to clients for the
future.

71
IIM INDORE CASE COMPETITION
Finalist
The case problem required a detailed analysis of Artifice, Crednclusive and Pluto Learning to obtain investment decison
and rationale along with projected financials of the 3 companies.
The solution provides a detailed analysis of three companies - Artifice, Crednclusive, and Pluto Learning. The analysis includes
graphical presentations of monthly revenue, profit margins, marketing expenses, and other key performance indicators. The
trends and patterns observed in these figures are used to make projections and comparisons with competitors. The solution
justifies the investment decision in Artifice based on clear reasons and lists the reasons for rejecting the other two companies.
The projected financials, including the income statement for FY 2023 and 2024 and a detailed assumption table, are also
presented for Artifice. The solution concludes with a rationale for each element of the assumption table. Overall, the solution
provides a comprehensive and data-driven analysis of the companies, enabling an informed investment decision to be
made.

72
HREFINE (IIM AMRITSAR)
1st Runner Up
Teams must create a 5-slide PowerPoint presentation that showcases the scalability, potential use cases, and a working
prototype of their proposed tool. One slide must focus on the role of HR in the implementation process and highlight the
benefits of the tool for HR professionals, such as increased efficiency, improved decision making, and streamlined
workflows.
Faced with the problem of increasing the impact a HR can create in helping an organization achieve its ESG objectives, the
team boiled down on the Social aspect of ESG and further bifurcated it into six components - Diversity and Inclusion, Fair and
Equal Pay, Flexible working hours, Company’s relationships, Company’s Ethics and Human Capital Management. After realizing
that unconscious biases are one of the primary hurdles in the workplace, they came up with six practical recommendations
for the client, ranging from employee engagement programs, training systems, prioritizing mental health all the way up to
revamping the recruitment process in order to get the best results in the most effective yet efficient manner.

73
D R E A M M E R G E R (ST. STEPHEN'S)
Winner
The case problem required the evaluation of a merger proposal involving individual pre-merger as well as post merger
analysis of Babbaco Co. as well as Tiger Inc. along with projected financials.
The presentation analyzed the merger of Babbaco Co. and Tiger Inc., starting with a SWOT analysis of both companies. The
acquisition hypothesis was developed based on the equity value and certain assumptions, and the deal's financing was
suggested. The merger was identified as the Efficient Theory based on different types of synergies created. Six broad synergies
were elaborated upon, followed by Porter’s Five Force Analysis and a detailed internal analysis using the standardized
McKinsey’s 7S framework. A structured 4-step M&A timeline was developed along with 5-year comparative graphical
presentations of past and forecasted revenue and net income. The financial analysis was done in detail through Accretion-
Dilution Analysis, DCF Analysis using WACC, Balanced Sheet of the combined entity, and Ratio Analysis. The conclusion stated
that the combined entity would witness a positive future.

74
C A S C U F F L E(SRCC)
Winner
Jyokung is a new Indian telecom operator aiming to disrupt the industry and become the preferred operator for every
Indian. They plan to diversify into equipment and mobile entertainment and need to hire 1000 more employees while
boosting morale with increased bonuses. They have USD 50 million for new launches and hiring and need a plan to
allocate it effectively to capture 5% market share by next year.
The case solution starts with a market potential analysis, followed by a budget allocation into various avenues, including five
telecommunication suggestions. Financial implications analysis and means to acquire market share were also discussed. The
market share through a single source was estimated, and cash inflow for the first year was determined for company valuation.
The solution also includes year-wise graphical comparison, social media and Google & YouTube ads projection guesstimates,
and a structured marketing model with four major segments. Suggestions for employee recruitment, firing, and bonus
structure were also listed, along with a bonus mechanism of Employee Performance Metric. Reward system for employee
over-utilization was based on time worked, output, and EPM. Finally, five broad pays and four streams for Jyokung were
discussed

75
EY AND MICROSOFT BETTER WORKING
WORLD DATA CASE CHALLENGE
Winner
The challenge was to predict the occurrence of a single species of frog for a single location using a single data source at a
coarse spatial resolution. The output was supposed to be a species distribution model of one species of frog, one of the
most widely used ecological tools, as cornerstone of environmental regulation and conservation.
The process involves exploratory data analysis, data cleaning, variable selection, model validation, model performance
evaluation, and hyperparameter tuning. Synthetic Minority Oversampling Techniques were used to balance out imbalanced
classes, and important features were identified using permutation importance and feature correlation. Three rejected
approaches were considered before settling on Random Forests as the chosen model. The training process involved a 3-step
model, and the outcome was analyzed using several performance metrics. An additional recommendation was made to
incorporate a field not included in the existing model, and an alternate model was proposed for experimentation with time. A
correlation table was developed to help increase computational efficiency by identifying highly correlated variables.

76
C O R P O R A T E W A R S 2 0 2 3 (St. Stephen's)
Runner-Up
ClosedAI is a research company that aims to develop friendly AI for the betterment of humanity. With the recent funding
of USD 10 billion from Macrosoft, ClosedAI has the potential to diversify into various industries. ClosedAI is facing
competition from Doogle, which has recently launched a ChatBot based on a large language model similar to TalkGPT. The
CEO of ClosedAI needs to select the best deal to maximize the return on investment. The company needs to figure out the
optimal solution and implement it in phases to achieve the best results
Greenest, a company specializing in green protein and frozen food products, can take several steps to accelerate growth and
increase its market share. These steps include building an online presence, enhancing the in-store experience, expanding
product offerings, pursuing partnerships with restaurants and cafes, exploring collaboration opportunities with protein
companies, leveraging social media and B2B marketing strategies such as email marketing, developing a detailed financial
plan for sustainable growth, and conducting a cost-benefit analysis to make informed strategic decisions. By implementing
these strategies, Greenest can strengthen its market position and drive growth in the coming years.

77
C U R I O U S C A S E 5 . 0 (Hansraj)
Runner-Up
ClosedAI is a research company that aims to develop friendly AI for the betterment of humanity. With the recent funding
of USD 10 billion from Macrosoft, ClosedAI has the potential to diversify into various industries. ClosedAI is facing
competition from Doogle, which has recently launched a ChatBot based on a large language model similar to TalkGPT. The
CEO of ClosedAI needs to select the best deal to maximize the return on investment. The company needs to figure out the
optimal solution and implement it in phases to achieve the best results
To select the best deal, the company should estimate the return on investment for each prospective client. The deal that
provides the greatest return on investment by using the least funds and resources should be selected. A financial analysis will
help in a deep analysis of the problem statement and financials of the company. To tackle the competition from Doogle,
ClosedAI needs to keep a check on ChatBot developed by Doogle, and improve TalkGPT's abilities. ClosedAI should make
TalkGPT more accessible to developers and businesses to capture the market. Building on these strategies, ClosedAI can
leverage its existing unique proposition to pose tough competition to Doogle.

78
U N R A V E L (NSUT)
Winner
Finshots is a financial news media company. Finshots is currently a free service and is looking forward to expanding and
diversifying. It is planning to launch a premium subscription model. The company wants to know if this is the right decision
or not. If not, it needs to frame another strategy. Moreover, a subscription model strategy plan needs to be formulated
which should include a roadmap, market analysis, and price point structuring. Product improvements can be made to
enhance the cost-benefit ratio and customer retention. Also, the company needs diversification avenues.
After analyzing Finshots' business model, it was concluded that the premium subscription model would not be sustainable due
to low willingness to pay among the majority of its student users. As an alternative, suggestions were made to diversify
Finshots' educational arm by offering personal finance courses, mentor support, and a phased monetization strategy. This
could include a YouTube or podcast channel to provide career guidance and related content, with monetization strategies
such as free, mid-tier, and premium plans catering to different age groups and educational levels. By implementing these
changes, Finshots could increase its value proposition and attract a wider audience.

79
K O N Q U E S T (NIBM, Pune)
Winner
BNPL emerged as the preferred option in 2021. ABC Bank is a 75-year-old commercial bank that has been witnessing a
steady decline in its loan portfolio particularly because its brand does not appeal to younger consumers and does not
have a proper digital lending strategy. Though ABC Bank has been profitable owing to its long history and a conservative
approach toward credit decisions, the cause for concern is owing to rapid digitalization. The bank needs to respond to the
rising threat of digitalization. It also needs to prepare a branding strategy to create an impact on young consumers in
India.
To address the challenges faced by ABC Bank, participants suggest developing a comprehensive digital lending strategy,
increasing marketing efforts, creating a user-friendly mobile app, and providing incentives to attract younger customers. The
bank should prioritize the adoption of new technologies to streamline loan processing and underwriting, and partner with
fintech companies to expand its digital capabilities. Additionally, targeted advertising campaigns on social media platforms
and partnerships with e-commerce companies to offer exclusive discounts and offers can attract more customers. Creating a
personalized mobile app with loan recommendations and spending tracking features can appeal to younger customers.
Finally, providing incentives such as cashback rewards or interest rate reductions can help ABC Bank stand out among its
competitors.

80
I N S P I R I A (Shiv Nadar)
Winner
The problem for Reliance JIO lies in the challenge of navigating the complex policy landscape in India, particularly
regarding 5G and Big Tech.the government has been scrutinizing the activities of Big-Tech companies, including Google,
leading to further policy uncertainty. As a result, JIO, which has Google as a shareholder, is struggling to achieve a clear
policy direction on how to effectively use Google's expertise to penetrate deeper into the Indian Telecom
Market.Therefore, it is critical for Reliance JIO to address this issue to fully capitalize on the benefits of having Google as a
shareholder.
As the opportunities for programming are becoming more prominent and more students learn to code, GeeksforGeeks, a
leading platform for beginners to learn and master programming, may take advantage of this chance to expand their user
base to school children and build a strong learning community from the start. The solution deck focuses on the business
model to enter the newly established market and strategies for dealing with logistics and specifics of the new product, the go-
to-market strategy and pricing model, the study of financials involved in the model suggested, techniques to encourage
student development in schools to campus chapters on passing out, impact mapping of implementation of these solutions on
the career of the students, institutions, GfG, etc., and usage of technology tools to establish

81
AEONEA (IIT ROORKEE)
Winner
As the advantages of programming penetrate the masses and more and more students start to code, GeeksforGeeks can
use this opportunity to expand their user base to school students to create a solid learning community from an early
stage. Your solution can be a suggestion, structured strategy, standalone product, a new platform, or a full-fledged
subsidiary company. Assessing the current market, they will need to come up with a plan : Primary and Secondary Market
Research for contemplating Market Entry, Methods to integrate this new model with existing product, Create a product
symbiotic with the existing school curriculum, Methods to integrate bridge the gap between college education and school.
and finally, Marketing and/or sales strategy
As the opportunities for programming are becoming more prominent and more students learn to code, GeeksforGeeks, a
leading platform for beginners to learn and master programming, may take advantage of this chance to expand their user
base to school children and build a strong learning community from the start. The solution deck focuses on the business
model to enter the newly established market and strategies for dealing with logistics and specifics of the new product, the go-
to-market strategy and pricing model, the study of financials involved in the model suggested, techniques to encourage
student development in schools to campus chapters on passing out, impact mapping of implementation of these solutions on
the career of the students, institutions, GfG, etc., and usage of technology tools to establish

82
W E E K E N D C H A L L E N G E (PM SCHOOL)
Finalists
WhatsApp is planning to get into Fin-Tech in India, where they enable their usersmto buy stocks or mutual funds through
its app, naming as WhatsApp Capital, initially starting as stock broking platform like Zerodha, Upstox, ICICI Direct
Stock markets have witnessed a sharp rise in online trading through stockbroking platforms as a result of an upsurge in online payments.
WhatsApp intends to enable users to purchase stocks or mutual funds through its stockbroking app, WhatsApp capital, given that it has
previously been successful in providing payment services through its application. To do this, it is necessary to assess the idea's market viability
and to create a customer user flow and success metrics to monitor the development. The annual income potential is evaluated on the
assumption that the initial brokerage partnership will be with NSE. To better understand the market, three separate user personas are
developed. A user journey map for purchasing stocks and mutual funds, as well as instructions on how to add money to your wallet and
purchase stocks and mutual funds, are included in the solution deck. The acquisition-activation-engagement-retention framework is used to
analyse the performance of the new platform, and this is followed by a press release that highlights the app's features.

83
BIMTECH-ITC
National Winner
ITC Limited, India's second-largest fast-moving consumer goods (FMCG) company, has been consistently performing well
in terms of sustainability and social responsibility. However, the company is facing a dilemma regarding the effectiveness
of its CSR activities on consumer behaviour and brand image.
The team suggested alternative marketing strategies such as viral marketing, posting messages in public places, using influencers and
beneficiaries for creative advertisements, and leveraging digital marketing skills in e-commerce portals. After analyzing the alternatives,
Mr. Puri decided to adopt a comprehensive marketing strategy that includes traditional and modern marketing techniques.
In conclusion, ITC Limited needs to implement effective marketing strategies to promote its CSR activities, influence consumer
behaviour, and improve brand image. By adopting a comprehensive marketing approach, ITC can leverage its sustainability initiatives
to gain more customers and market share while contributing to society.

84
C A S E C I P H E R (SRCC)
Finalist
Ullisu attempts to unite several regional breweries on a platform with a hyperlocal targeted distribution. It is facing certain
challenges on the technical and distribution front. Their website lacks aesthetics and does not focus on the main product.
They have a highly distributed network without proper quality checks and common marking standards. The disposal of the
plastic bottles used causes harm to the environment.
The solution deck discusses these issues and offers strategies to promote the company's reputation. It gives focus on
improving aesthetics, and seo and content and creating a refund policy, and site hierarchy. It presents techniques to enhance
raw material procurement and packaging while also examining the market potential for the agriculture industry. The planned
USP includes a hyperlocal market, waste reduction, and assistance for regional suppliers. Advertising, a referral programme,
and a subscribe and save system are the major marketing tools used.

85
C A S E C O N C L A V E (IIT Kharagpur )
Winner
Several locations in India have poor waste collection practices. Unpleasant living conditions result from large amounts of
litter. There is no easy way for a regular person to remedy this condition, and the authorities are unable to reach all areas
of cities with similar issues. A solution was required that can address the issue of cleanliness, offer affordable, ecological
products, and encourage an active lifestyle.
The deck includes statistics related to the problem statement, existing solutions and the solution presented by the team
focusing on the creation of an application that integrates rubbish collection, the detection of pollution threat levels using
geotagging, crowdsourcing, and the facilitation of online sales of sustainable goods. The team presented the impact and
feasibility, implementation process, and revenue model along with the future roadmap to support their solution.

86
SALESFORCE
Winner
The Sales Strategy Team at Salesforce is tasked with devising a strategy to expand their presence in India by accelerating
growth in the Mid-Market & Emerging Small Business segments. The strategy should focus exclusively on the Mid-Market
Segment and come up with solutions to the key aspects of the industry.
Salesforce operates in a range of products around the IT automation space targeting primarily three customer segments -
Enterprise, Mid-Market and Emerging Small Businesses segments. In order to see substantial growth in the mid-market
segment, the team narrowed down to the hospitality industry given the market size, competition and projected growth. After
carefully mapping the consumer journey and based on the market insights, we discovered the key challenges and finally
decided on positioning Salesforce as “Salesforce is your way to go beyond surface-level information, understanding
customers on a deeper level.” and came up with the right mix of promotional and pricing strategy, along with certain KPIs.

87
RIDEA (IIM LUCKNOW)
2nd Runner Up
Participants should design an overall plan to improve the passenger experience in UP state buses, and provide creative
solutions to how UPSRTC can leverage technological innovations to make the process foolproof and curb leakages.
Undertook the challenge of helping Ridea improve its overall business operations. The team targeted the problem on two
fronts - customer experience and infrastructure. For the first one they carried out a secondary research and analysis to get key
consumer insights in the mobility service industry particularly targeting the bus sector. Post this, the team dissected the entire
consumer journey in 8 segments to give more detailed and precise recommendations for revamping the entire user
experience. Followed by this was a time and industry specific end-to-end implementation plan. On the infrastructure front,
they narrowed down on key challenges, and came up with the most feasible and effective solutions along with the
implementation plan and cost-benefit analysis of the same.

88
THE BIG IDEA (IIM AMRITSAR)
2nd Runner Up
Teams must make a detailed presentation on an innovative business idea to be evaluated on feasibility, impact, scalability
and innovativeness. The presentations should be persuasive enough to convince the jury and fellow participants, and
should be well-researched, planned and prepared professionally. A detailed 8-slide solution submission is required.
The team recently worked on the idea of NoteAd, a cost-efficient notebook brand that prides itself on being cost-efficient and
accessible. They devised a go-to-market strategy that would allow the brand to reach a wider audience, especially those in
the lower-class and lower-middle-class demographics, without compromising on the quality. To achieve this, they focused on
creating a strategy that would not only make NoteAd notebooks more accessible but also provide organizations with a better
chance to showcase their products to their target customers, both present and future. This involved conducting extensive
market research to understand the needs and preferences of the target audience and working on the financials to validate all
the strategies.

89
ACKNOWLEDGEMENTS
Our sincere thanks & gratitude to you & your team for your contributions!
Name Institution
Niket Daga Shri Ram College of Commerce
Vedant Somani St. Xavier's College, Kolkata
Ankush Khurana IIM Indore
Rohan Sinha IIT Varanasi
Gunika Gouri Shri Ram College of Commerce
Yash Jain Shri Ram College of Commerce
Ayush Madhogarhia Shaheed Sukhdev College of Business Studies
Sahib Katyal Xavier School of Management, Jamshedpur
*Click on the names of these winners to check out their linkedin

90
ACKNOWLEDGEMENTS
Our sincere thanks & gratitude to you & your team for your contributions!
Name Institution
Vishal Sahoo Shri Ram College of Commerce
Devansh Jajoria Shri Ram College of Commerce
Kriti Chaturvedi IIT Bombay
Arshita Jain Shri Ram College of Commerce
Aryan Raj Himanshu IIT Bombay
Khyati Jain IIT Bombay
Vrinda Gupta Shri Ram College of Commerce
Harsh Jain Shri Ram College of Commerce

91
ACKNOWLEDGEMENTS
We thank you all for your contributions!
Name Institution
Garv Vohra Shri Ram College of Commerce
CBS Global Team CBS
Suyash Tripathi IIT Varansi
Anjali Tanwar Shri Ram College of Commerce
Harsh Khatri Delhi World Public School, Noida Extension
Shruti Gupta Shri Ram College of Commerce
Prashant Kumar Tiwari Shri Ram College of Commerce
Aditya Agrawal Shri Ram College of Commerce

92
ACKNOWLEDGEMENTS
Name Institution
Saksham Arora NMIMS
Rohit Goyal GGDSD
Akshat Gupta Shaheed Sukhdev College of Business Studies
Praveen Verma Shri Ram College of Commerce
Sejal Nathany Shri Ram College of Commerce
Ananya Tripathi Shri Ram College of Commerce
Yashasvi Madhogaria Shri Ram College of Commerce
Shudhi Patidar Shri Ram College of Commerce

93
ACKNOWLEDGEMENTS
Name Institution
Kartikeya Arya BITS Pilani
Samarth Mahapatra BITS Pilani
Divy Prakash BITS Pilani
Harishraj Srinivasan Shri Ram College of Commerce
Kavya Aggarwal Shri Ram College of Commerce
Manvi Bhatt Shaheed Sukhdev College of Business Studies
Piyush Gadewar IIM, Amritsar
Nishant Lakhpati IIM, Amritsar

94
ACKNOWLEDGEMENTS
Name Institution
Priyanshu Verma Shri Ram College of Commerce
Rishi Chandak Shri Ram College of Commerce
Rahul Gupta Shaheed Sukhdev College of Business Studies
Arul Prakash Shaheed Sukhdev College of Business Studies
Gautam Bansal Shaheed Sukhdev College of Business Studies
Raghav Kumar Shaheed Bhagat Singh College
Sarthak Dave Shaheed Bhagat Singh College
Saiyam Hota Shaheed Bhagat Singh College

95
ACKNOWLEDGEMENTS
Name Institution
Namrata Munjal Shaheed Bhagat Singh College
Vethika Agarwaal Shaheed Bhagat Singh College
Abhishek Kumar IIM Calcutta
Aditya Garg Shri Ram College of Commerce
Atishaya Jain Shri Ram College of Commerce
Parinnay Chaudhry Shaheed Sukhdev College of Business Studies
Kush Khorana IIM Kashipur
Nishant Kumar Management Development Institute, Gurugram

96
ACKNOWLEDGEMENTS
Name Institution
Amanpreet Kaur Lady Shri Ram College of Commerce
Saptangshu Sarkar IIM Indore
Unnati Jain JP Morgan
Utkarsh Bagaria Shri Ram College of Commerce
Alsatwar Sravan Kumar IIT ISM Dhanbad
Anjali Tanwar Shri Ram College of Commerce
Shruti Gupta Shri Ram College of Commerce
Aaditi Khandare Shri Ram College of Commerce

97
ACKNOWLEDGEMENTS
Name Institution
Chelsey Saluja International School of Management Excellence
Janmeet Singh Makkar IIT Ropar
Aaryaman Jain St. Xavier's College, Kolkata
Harshita Chandak Shri Ram College of Commerce
Abhiraj Aggarwal IIM Rohtak
Kashika Goel St. Xavier's College, Kolkata
Manisha Garg BITS, Pilani
Ishan Anshul IIM Indore

98
ACKNOWLEDGEMENTS
Name Institution
Rohan Singh IIM Bangalore
Ansh Jain SGTB Khalsa
Naman Jain Shri Ram College of Commerce
Pooja Jain Shri Ram College of Commerce

98
ACKNOWLEDGEMENTS
We would also like to thank all our mentors for sharing their insights.
We would like to appreciate the efforts of the entire Case Library and Resources Team who worked day and
night on this initiative.
We would also like to thank Gunika Gouri (President), Devansh Jajoria (Co-President), Saumya Yaduvanshi
(Consulting Director), and Manya Kumar (Consulting Director) to look after the overall functioning of
180DC SRCC and to allow us to go ahead with this initiative.
Thank you everyone for supporting and contributing to our initiative. We also appreciate the much-needed
assistance and coordination from the Public Relation and Partnership Department and the Research and
Analysis Department.
We deeply apologise in case we have missed out any names, who have always supported us in this entire
Journey!
99
ACKNOWLEDGEMENTS
TEAM
DIRECTORS ANANYA TANEJA ATISHAYA JAIN
KAVYA AGGARWAL HARISHRAJ SHRINIVASAN
JUNIOR ANAYATA TANEJA PRIYAL AGGARWAL

CONSULTANTS
ARINDAM KANORIA RAJ KAMAL VIJ
ARSHIYA GUPTA RIYA
ARYAN AGARWAL SANIYA SURI
DHRUV WADHWA SOUMYA PARWAL
G V PRANAV UTKARSH BAGARIA
KRRISH KOHLI VRINDA GUPTA
MITUL KAUL YASH JAIN

100

Case Competition Guide

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Case Competition Guide

Uploaded by

Copyright:

Available Formats

CASE

1 What are Case Competitions 1

Once you have a good understanding of Conduct secondary research to gather

Determine the Identify Reach out to Set clear Communicate Practice

Pricing Mergers &

There are 3 types of pricing strategies:

Structure thinking Develop Insights Present Findings

Market Sizing Cost Estimation Feasibility

Boost Confidence and Broaden Horizons

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

In depth analysis of HCL Technologies.

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

The problem statement was that:

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT

GLIMPSES OF THE SOLUTION

CLICK FOR: SOLUTION DECK PROBLEM STATEMENT