Answer 1

1. Logistical Drivers:
- Definition: Logistical drivers refer to the elements of the supply chain and logistical
processes that impact the efficiency and effectiveness of a company's operations.
- Components: This includes factors such as inventory management, distribution network
design, transportation, information systems, and other logistical aspects that contribute to the
smooth flow of goods and services.

2. Cross-Functional Drivers:
- Definition: Cross-functional drivers involve collaboration and coordination among
different functional areas within a company, such as marketing, sales, finance, human
resources, and operations.
- Collaboration: The goal is to align the efforts of various departments to achieve common
business objectives. Cross-functional drivers are crucial for achieving a holistic and
integrated approach to business operations.

3. Time-Sensitive Customers:
- Definition: Time-sensitive customers are those who prioritize quick delivery, rapid
response times, and timely services. These customers have a high value for speed and expect
products or services to be delivered promptly.
- Examples: Industries with time-sensitive customers may include technology, healthcare,
and emergency services, where delays can have significant consequences.

4. Price-Conscious Customers:
- Definition: Price-conscious customers are those who are highly sensitive to the cost of
products or services. These customers prioritize obtaining value for money and are often
willing to shop around for the best deals.
- Behavior: Price-conscious customers are likely to compare prices, look for discounts, and
choose products or services that offer a balance between quality and affordability.

In the context of a PC manufacturer targeting both time-sensitive and price-conscious

customers:

- Logistical Drivers: This involves efficiently managing the supply chain, optimizing
inventory, and ensuring timely and cost-effective distribution of products.

- Cross-Functional Drivers: Collaboration between functions like marketing, sales, finance,

and operations is essential to align strategies that cater to both the need for quick delivery and
cost-effectiveness.

- Time-Sensitive Customers: These customers would expect rapid order processing, quick
manufacturing turnaround, and expedited shipping options to meet their urgency
requirements.

- Price-Conscious Customers: For these customers, the manufacturer needs to focus on cost-
effective production processes, competitive pricing, and possibly offering standardized
configurations to keep prices lower.
By addressing both logistical and cross-functional aspects and tailoring strategies to meet the
needs of time-sensitive and price-conscious customers, the manufacturer can enhance its
competitive position in the market.

Creating strategic fit for a PC manufacturer targeting both time-sensitive and price-conscious
customers involves aligning the logistical and cross-functional drivers with the company's
overall strategy. Here's how you can use these drivers to achieve strategic fit:

1. Logistical Drivers:
- Inventory Management: Implement a lean inventory strategy to minimize holding costs.
Use demand forecasting and just-in-time inventory systems to ensure that you have the right
amount of inventory at the right time.
- Distribution Network: Optimize the distribution network to reduce lead times. Utilize
strategically located distribution centers to reach customers quickly and cost-effectively.
- Information Systems: Invest in advanced information systems for accurate demand
forecasting, real-time inventory tracking, and efficient order processing. This can help in
managing the supply chain more effectively.

2. Cross-Functional Drivers:
- Product Design: Design products with a focus on modular components and standardized
interfaces. This can streamline manufacturing processes and allow for quicker assembly.
- Marketing and Sales: Develop marketing strategies that highlight the quick turnaround
time and competitive pricing of your products. Emphasize value for money and reliability in
your advertising.
- Human Resources: Train employees to work efficiently in a fast-paced environment.
Encourage a culture of continuous improvement to enhance productivity and responsiveness.
- Finance: Work closely with the finance department to manage costs effectively. Consider
strategic partnerships or bulk purchasing to negotiate better deals with suppliers.

3. Alignment with Customer Needs:

- Segmentation: Clearly define your target customer segments. Understand the specific
needs of time-sensitive and price-conscious customers and tailor your offerings accordingly.
- Customization: Offer customizable options within a standardized framework. This allows
customers to choose configurations that suit their needs without significantly impacting
production time.
- Service Levels: Develop different service levels based on customer priorities. For time-
sensitive customers, offer expedited shipping or build-to-order options. For price-conscious
customers, focus on cost-effective standard configurations.

4. Continuous Improvement:
- Metrics and Feedback: Establish key performance indicators (KPIs) to measure the
performance of logistical and cross-functional drivers. Collect customer feedback to identify
areas for improvement.
- Agile Processes: Implement agile and flexible manufacturing processes. Be ready to adapt
quickly to changes in customer demand or market conditions.

5. Technology Integration:
- Automation: Integrate automation where possible to improve efficiency and reduce lead
times. This could include automated order processing, manufacturing robots, and smart
logistics systems.
 - Supply Chain Visibility: Use technology to enhance visibility across the supply chain.
Real-time data analytics can help in identifying bottlenecks and areas for improvement.

By aligning these logistical and cross-functional drivers with the specific needs of time-
sensitive and price-conscious customers, the PC manufacturer can achieve strategic fit and
gain a competitive advantage in the market.

Answer 2

The SCOR model, which stands for Supply Chain Operations Reference model, is a
framework that helps organizations in designing, analyzing, and improving their supply chain
processes. It was developed by the Supply Chain Council, now part of the Association for
Supply Chain Management (ASCM).

The SCOR model provides a standardized and structured approach to understanding and
managing supply chain processes. It defines a set of standard processes and metrics that can
be used to evaluate and compare the performance of different supply chains. The key
components of the SCOR model include:

1. Process Categories:
- Plan: Activities related to balancing supply and demand, including demand planning,
supply planning, and scheduling.
- Source: Activities related to identifying and selecting suppliers, negotiating contracts, and
establishing relationships with suppliers.
- Make: Activities related to production, including manufacturing, testing, packaging, and
preparation for delivery.
- Deliver: Activities related to order management, transportation, distribution, and customer
delivery.
- Return: Activities related to handling returns and managing reverse logistics.

2. Process Elements:
- Within each process category, the SCOR model defines specific process elements, which
are more detailed activities that organizations can use to further define their processes.

3. Performance Metrics:
- The SCOR model provides a set of standardized performance metrics that can be used to
measure the effectiveness and efficiency of supply chain processes. These metrics help
organizations track and improve their performance over time.

4. Best Practices:
- The SCOR model incorporates best practices for each process, providing guidance on how
organizations can optimize their supply chain activities.

5. Information Flows:
- The model also considers the information flows between different stages of the supply
chain, emphasizing the importance of communication and data exchange.

6. Organizational Structure:
- SCOR provides guidelines for organizing and structuring supply chain management
activities within an organization.
Organizations often use the SCOR model as a reference framework to assess their current
supply chain processes, identify areas for improvement, and benchmark their performance
against industry standards. It serves as a valuable tool for supply chain management, helping
organizations achieve greater efficiency and effectiveness in their operations.

The SCOR (Supply Chain Operations Reference) model is a framework designed to link
various elements within a supply chain to achieve better efficiency and effectiveness. The
statement accurately reflects the essence of the SCOR model, emphasizing its role in unifying
key aspects of business operations. Let's break down the components mentioned in the
statement:

1. Business Processes: The SCOR model helps organizations map and define their supply
chain processes comprehensively. It provides a standardized language and a set of process
categories that can be applied across industries. This common framework allows businesses
to better understand and communicate their processes internally and externally.

2. Performance Metrics: SCOR identifies a set of key performance indicators (KPIs) that can
be used to measure the effectiveness and efficiency of supply chain processes. These metrics
cover various aspects such as reliability, responsiveness, agility, cost, and asset management.
The model enables organizations to align their performance measurement with industry best
practices.

3. Skills: SCOR recognizes the importance of skills and competencies in executing supply
chain processes. It helps organizations identify the necessary skills required at each stage of
the supply chain. By focusing on skills, companies can better allocate resources, develop
training programs, and ensure that the workforce is equipped to handle the challenges of the
supply chain.

4. Practices: SCOR incorporates best practices for managing and improving supply chain
operations. It provides a framework for organizations to assess their current practices and
benchmark them against industry standards. This facilitates the adoption of proven methods
and continuous improvement in supply chain management.

By integrating these elements into a unified structure, the SCOR model promotes a holistic
approach to supply chain management. It allows organizations to align their processes,
measure their performance using standardized metrics, identify and develop the necessary
skills, and implement best practices. This integrated approach enhances overall supply chain
efficiency, responsiveness, and competitiveness.

Answer 3a

To achieve sustainable profitability and successfully expand into other countries, Yomato
(assuming you meant Zomato) needs to consider and rework various competitive dimensions.
Here are several key factors the company should focus on:

1. Market Positioning:
- Local Adaptation: Tailor the platform to suit the preferences and cultural nuances of each
new market. Understanding local tastes, cuisines, and dining habits is crucial for success.
 - Brand Perception: Establish a positive and consistent brand image. This involves not only
effective marketing but also delivering high-quality services that align with the brand
promise.

2. Technology and Innovation:

- User Experience: Invest in a seamless and user-friendly interface for both customers and
restaurant partners. A positive user experience can drive customer loyalty and attract more
restaurants to the platform.
- Innovative Solutions: Continuously innovate in terms of technology, such as
implementing AI for personalized recommendations, efficient logistics, and data analytics for
better decision-making.

3. Supply Chain and Logistics:

- Efficient Delivery Operations: Optimize the delivery process to ensure timely and
accurate deliveries. This involves efficient routing algorithms, tracking systems, and effective
communication channels between the platform, delivery personnel, and restaurants.
- Partner Relationships: Nurture strong relationships with restaurant partners. Offering
support, incentives, and fair terms can lead to increased cooperation and loyalty.

4. Market Expansion Strategy:

- Strategic Entry: Carefully choose the markets for expansion. Consider factors such as
market size, competition, regulatory environment, and cultural compatibility.
- Local Partnerships: Forge partnerships with local businesses and stakeholders. This can
help navigate regulatory challenges, understand local consumer behavior, and enhance the
overall market entry strategy.

5. Regulatory Compliance:
- Legal Understanding: Ensure a deep understanding of local regulations related to food
delivery services. Compliance with local laws and regulations is critical for sustained
operations and avoiding legal issues.
- Government Relations: Establish positive relationships with relevant authorities.
Proactively engage with regulators to address concerns and contribute to the development of
fair and supportive regulations.

6. Customer Engagement and Retention:

- Loyalty Programs: Implement effective loyalty programs to encourage repeat business.
This can include discounts, rewards, and exclusive deals for regular customers.
- Customer Feedback: Actively gather and respond to customer feedback. Continuous
improvement based on customer suggestions can enhance the overall service quality.

7. Financial Management:
- Cost Optimization: Regularly assess and optimize operational costs. Efficient use of
resources, technology, and logistics can contribute to increased profitability.
- Revenue Diversification: Explore additional revenue streams, such as partnerships,
advertising, or subscription services, to reduce dependency on a single source of income.

8. Competitive Analysis:
- Continuous Monitoring: Keep a close eye on competitors' strategies and market trends.
Regularly analyze the competitive landscape to identify opportunities and threats.
 - Differentiation: Identify and capitalize on unique selling propositions that set Yomato
apart from competitors. This could include exclusive partnerships, innovative features, or
exceptional customer service.

By addressing these competitive dimensions, Yomato can enhance its ability to achieve
sustainable profitability and successfully expand into new markets. It's crucial to adapt
strategies based on the evolving landscape and feedback from each market.

Answer 3b

As a consultant for Yomato, considering its success and the plans for international expansion,
here are some corporate-level strategies that could benefit the company:

1. Global Expansion Strategy:

- Conduct thorough market research to identify potential countries with a growing food
delivery market and a compatible business environment.
- Establish strategic partnerships or collaborations with local restaurants in target countries
to enhance the platform's offerings.
- Adapt the platform to suit local preferences and regulations while maintaining a consistent
and recognizable brand image.

2. Technology and Innovation:

- Invest in cutting-edge technology to enhance user experience, delivery efficiency, and
data analytics.
- Explore emerging technologies such as AI and machine learning for personalized
recommendations and efficient logistics.
- Develop a robust mobile app and website to cater to the evolving needs of users in various
markets.

3. Diversification of Services:
- Consider diversifying the services beyond food delivery, such as grocery delivery, alcohol
delivery, or other on-demand services, depending on market demands.
- Introduce subscription models or loyalty programs to retain and attract a larger customer
base.

4. Supply Chain Optimization:

- Optimize the supply chain and logistics network to ensure timely and cost-effective
deliveries.
- Implement data-driven strategies to predict demand, manage inventory efficiently, and
reduce wastage.

5. Corporate Social Responsibility (CSR):

- Embrace CSR initiatives to build a positive brand image. This could include sustainable
packaging, reducing food waste, or supporting local communities.
- Communicate these initiatives transparently to gain customer trust and loyalty.

6. Localized Marketing and Branding:

- Develop targeted marketing campaigns that resonate with the local culture and
preferences.
 - Build strong brand awareness through online and offline channels, including social media,
partnerships, and sponsorships.

7. Risk Management:
- Assess and mitigate potential risks associated with international expansion, such as
regulatory challenges, cultural differences, and economic uncertainties.
- Develop contingency plans to address unforeseen challenges and disruptions.

8. Talent Acquisition and Development:

- Attract and retain top talent to support the company's growth and expansion plans.
- Provide training programs to ensure that employees are equipped with the necessary skills
to navigate diverse markets.

9. Financial Management:
- Implement sound financial management practices to sustain profitability and fund
expansion plans.
- Consider partnerships, mergers, or acquisitions strategically to strengthen the company's
market position.

10. Customer Feedback and Continuous Improvement:

- Actively seek customer feedback to identify areas for improvement.
- Implement a continuous improvement cycle to adapt to changing customer preferences
and stay ahead of the competition.

By focusing on these strategies, Yomato can position itself for successful international
expansion while maintaining a profitable and sustainable business model.