JOLLIBEE FOOD CORPORATI ON

Anduyo, Book, Calunsod, Nuñez

 The Internal Organization
Analyzing firms internal organization is the reality that in todays global
economy, some of resources that were traditionally critical to firms
effort .
The Context of Internal Analysis
involve evaluating an organization strengths and weaknesses to
understand its internal capabilities and strength.
Criteria

Core Competitive
Resources Capabilities
Competencies Advantages
 Tangible Resources
Tangible resources are assets that can be observed and quantified.

Financial Organizational Physical Technological

Cash Formal reporting Restaurants Point-of-Sale

Revenue structures Production Facilities Systems
Equity Distribution Centers Supply Chain
Investments Vehicles Systems
Operating Income Equipments and CRM Systems
Machineries Online Order and
Delivery Platforms
 Intangible Resources
Intangible resources are assets that are rooted deeply in the firm’s history,
accumulate over time, and are relatively difficult for competitors to analyze.

Human Innovation Reputational

Knowledge Ideas Brand Name

Trust Scientific Perceptions of
Skills capabilities product quality
Abilities Capacity to Positive reputation
innovate with stakeholders
 Capabilities

Function Areas Capabilities Firms

DISTRIBUTION The capability is the ability to

have a standard recipe in any
location. .
Focused within the
Human Integral to its success, reflecting Jollibee Food
Resources a commitment to attracting, Corporation Group
developing, and retaining a
skilled and motivated workforce.
Management Heavily on information technology
Information to extend savings and improve
productivity.
System
Function Areas Capabilities Firms

MARKETING built on customer-centricity,

focusing on creating a unique
and memorable experience for
its target market.
Management managing the efficiency,
throughput, cost, and capability
within our supply chain.

Manufacturing It is marked by efficiency, innovation,

and a commitment to delivering high
quality food products across a
diverse and expanding market.

Research and product development and

improvement and process
Development
innovation, as well as other
R&D activities that may be
assigned by the R&D Brand
Lead or R&D Manager.
 CORE COMPETENCIES IN FOOD
PRODUCTION

Food Quality Operational

Innovation Assurance Efficiency
EFFICIENT SUPPLY CHAIN
MANAGEMENT

01 Procurement

02 Inventory Management

03 Logistics
EFFECTIVE MARKETING COMMITMENT TO SOCIAL
STRATEGIES RESPONSIBILITY

ENVIRONMENTAL
CONSUMER
SUSTAINABILITY
ENGAGEMENT
DIGITAL COMMUNITY
PRESENCE ENGAGEMENT

BRAND EDUCATION
STORYTELLING SUPPORT
 THE IMPORTANCE OF CORE
COMPETENCIES

Distinctive Features
Jollibee's core competencies embrace a customer-
focused menu offering a mix of local and global
flavors.

Operational Excellence
Efficient supply chain management and high-quality
food production are key competencies for Jollibee.
 COMPETITIVE ADVANTAGE

1
UNI QUE TAS T E

F AMI LY- FRI EN D L Y VI B E

 COMPETITIVE ADVANTAGE

3
AF F ORDABLE PR I CES

CUS TOMER EXPER I EN CE

 COMPETITIVE ADVANTAGE

5
F RANCHI SE MO D EL

COMMUNI TY EN GAGEME N T
Thank you!