A PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR ABOUT SHOE

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE MASTERS OF BUSINESS ADMINSTRATION PUNJAB TECHNICAL UNIVERSITY, JALANDHAR (2010-2012)

SUBMITTED TO: Manpreet kaur (Subject- CB) RBIEBT

SUBMITTED BY: ACHLA KUMARI Roll No. 104272247242

RAYAT-BAHRA INSTITUTE OF ENGINEERING & BIO-TECHNOLOGY, SAHAURAN, TEHSIL KHARAR, DISTT. MOHALI

Appendices

Questionnaire Student of Rayat-Bahra college of engineering, are conducting a research on consumer behavior regarding purchase a shoes. You are requested to participate in this survey. All information given by you will be kept confidential and will only be used for research purpose. Instruction:Please answer all Questions .For multiple choice questions please tick mark ( ) the column that corresponds with your Response, for remaining questions please fill in blank as Indicated. 1. Name of employee:2. gender:3. Age:(1) Up to 20 4. Marital status: (1) Married 5. Occupation: Student Athletes Professional House maker (2) Unmarried (2) 20 30 (3) 30 40 (4) Above 40 (1)Male ................................................ (2) Female

6. income per year: Up to 2 lac. 2-6 lac. 6-10 lac. Above 10 lac.

7. What type of shoes do you wear? Heels Trainers Flats Chunky Other

8. Where would you rather buy your shoes from? Internet Shop Both

9. What type of color do you wear for shoes? Bright Dark Neutral

10. How many different types of shoes do you own? 1-3 4-6 7-10 11+

11. How much money do you spend on shoes per year? 20-100 101-180 $81+

12. What size shoe are you? 1-2 3-4 5-6 7-8 9-10 11+

13. How many pair of Shoes do you buy per year? 1-2 3-4 5-6 7-8 9-10 11+ 14. Rate the following statements. SA- strongly agree, A agree, NN neither agree nor disagree , D disagree , SD- strongly disagree. S.NO TITLE S A I D S A N D 1 I would buy shoes from a new shoe shop 2 I buy shoes which are advertised attractitively 3 I like to buy shoes which are very stylish & of latest design 4 I would travel miles to buy some shoes 5 I like to buy shoes which are less expensive but very stylish & of latest design

Analysis And Interpretation

GENDER

Gender Respondents Respondents %

Male 13 52

Female 12 48

Female47%

Male52%
1 2

Interpretation:
From the graph it can be seen that in given survey of 25 respondents 52% male and 48% of female are paticipitate.

AGE
Age Respondents Respondents % Up to 20 1 4 20-30 17 68 30-40 7 28 Above 40 0 0

4%
28%
1 2 3 4

68%

Interpretation:
From the graph it can be seen that majority of respondents are below 30 years. There are 72% people below 30 and 28% in under (30-40) yrs. Thats show all the respondents are mature.

Marital status
Marital status Respondents Respondents % Married 11 44% Unmarried 14 56%

Unmarried 56%

married 44%

1 2

Interpretation:
From the graph it can be seen that in that survey 44% respondents are married and 56% are unmarried.

Income per year

income Respondents Respondents %

Up to 2 lac 2 8

2-6 lac 4 16

6-10 lac 11 44

Above 10 lac 8 32

45 40 35 30 25 20 15 10 5 0 1 2 3 4 Series1

Interpretation: From the graph it can be seen that in that survey 8% respondents has income per year ( up to 2 lac) and (16%) 2-6 lac, 44% has (6-10) and 32% has (above 10 lac).

OCCUPATION

Income Respondents Respondents %

Student 9 36

Athletes 3 12

Professional 8 32

House maker 5 20

20%

36%
1 2 3

32%

12%

Interpretation:
From the graph it can be seen in that survey 36% respondents has occupation student and (12%) are athletes , 32% has professional and 20% has house maker.

TYPE OF SHOES WEAR

Title Respondents Respondents % Heels 4 16 Trainers 3 12 Flats 18 72 Chunky 0 0 Other 0 0

Heels16%
Flats 72% Trainers 12%
1 2 3 4 5

Interpretation:
This clearly shows that majority of the people in given survey like flats only 16% like heels and 12% like trainers. Thats show all the respondents comfortable in flats.

BUY YOUR SHOES FROM

Title Respondents Respondents %

Internet 0 O

Shop 25 100

Both 0 0

Shop 100%
1

Interpretation:
From the graph it can be seen that in gven survey 100% people buy there shoes in shop no one can use use internet and both .thats show majority of respondents buy shoes in shop.

TYPE OF COLOR WEAR FOR SHOES

Title Respondents Respondents %

Bright 6 24

Dark 8 32

Neutral 11 44

45 40 35 30 25 20 15 10 5 0 1 2 3 Series1

Interpretation:
From the graph it can be seen that majority of respondents like both colour dark and bright. In given survey 24% like.

DIFFERENT TYPES OF SHOES OWN

Title Respondents Respondents %

1-3 19 76

4-6 6 24

7-10 0 0

11+ 0 0

80 70 60 50 40 30 20 10 0 1 2 3 4 Series2 Series1

Interpretation: From the graph it can be seen that majority of respondents buy (1-3) types of shoes your self. In given survey 76% people buy (1-3) types of shoes and 24% buy (4-6) types shoes.

MONEY SPEND ON SHOES PER YEAR

Title Respondents %

200-1000 4 16

1000-1800 19 76

Above 1800 1 4

4%

16%
1 2

76%

3 4

Interpretation:
From the graph it can be seen that majority of respondents spend Rs (1000-1800) on shoes per year .in this survey 16% respondents spend Rs. (200-1000) ,76% respondents spend (1000-1800) , 4% spend Rs. 1800 on shoes per year.

SIZE SHOES

Title Respondents Respondents %

1-2 0 0

3-4 0 0

5-6 10 40

7-8 11 44

9-10 3 12

11+ 1 4

50 45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 6

Series1

Interpretation:
From the graph it can be seen that majority of respondents size of shoes is (5-6) number. in this survey 40% respondents wear (5-6) number shoes size, 44% wear (7-8) number and 12% wear (910) number , and 4% wear 11+ number shoes size.

PAIR OF SHOES BUY PER YEAR \ Title Respondents Respondents % 1-2 6 24 3-4 15 60 5-6 4 16 7-8 0 0 9-10 0 0 11+ 0 0

16%

24 %

1 2 3 4 5

60%

Interpretation:
From the graph it can be seen that majority of respondents buy (3-4) pairs of shoes Per year. In this survey 24% respondents buy (1-2) pair , 60% respondents buy (3-4) pairs and 16% buy (5-6) pairs in per year.

BUY SHOES FROM A NEW SHOE SHOP

Title Respondents Respondents %

SA 5 20

A 8 32

NN 2 8

D 7 28

SD 3 12

45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 Series1

Interpretation:
From the graph it can be seen that majority of respondents agree with that statement that they buy maximum times their shoes in new shop .in this survey 20% respondents strongly agree ,32% agree, 8% neither agree not disagree , 28% disagree 12% strongly disagree.

BUY SHOES WHICH ARE ADVERTISED ATTRACTITIVELLY

Title Respondents Respondents %

SA 10 40

A 8 32

NN 2 8

D 3 12

SD 2 8

45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 Series1

Interpretation:
From the graph it can be seen that majority of respondents strongly agree with that statement that they buy maximum times their shoes which are advertised attractively. in this survey 40% respondents strongly agree ,32% agree, 8% neither agree not disagree , 12% disagree, 8% strongly disagree with that statement .

BUY SHOES WHICH ARE VERY STYLISH & OF LATEST DESIGN

Title Respondents Respondents %

SA 15 60

A 2 8

NN 5 20

D 2 8

SD 1 4

45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 Series1

Interpretation:
From the graph it can be seen that majority of respondents strongly agree with that statement that they buy maximum times their shoes which are very stylish and of latest design . in this survey 60% respondents strongly agree ,8% agree, 20% neither agree not disagree , 8% disagree , 4% strongly disagree with that statement .

TRAVEL MILES TO BUY SOME SHOES

Title Respondents Respondents %

SA 4 16

A 1 4

NN 3 12

D 11 44

SD 6 24

45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 Series1

Interpretation:
From the graph it can be seen that majority of respondents disagree with that statement that they would travel miles to buy some shoes . in this survey 16% respondents strongly agree ,4% agree, 12% neither agree not disagree , 44% disagree , 24% strongly disagree with that statement .

BUY SHOES WHICH ARE LESS EXPENSIVE BUT VERY STYLISH & OF LATEST

Title Respondents Respondents %

Sa 9 36

A 10 40

Nn 1 4

D 1 4

Sd 4 16

45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 Series1

Interpretation:
From the graph it can be seen that majority of respondents agree with that statement that they buy shoes which are less expensive but very stylish & of latest. in this survey 36% respondents strongly agree ,40% agree, 4% neither agree not disagree , 4% disagree , 16% strongly disagree with that statement .

FINDINGS AND RECOMMENDATIONS There are 25 respondents which are participative in given survey where 52% male and 48% female. The majority of respondents are between age (20-30) yrs and married. From the survey results its evident that the buying behavior of customer about before purchasing shoes is different maximum people interested to buy shoes in shop and like latest design but less expensive. In this survey we can also find that majority of respondents like flats and like both color bright and dark. They Use only (2-3) type of shoes in personnel and professional life. They spend only Rs (1000-1800) on shoe in per year. The size shoes of maximum respondents are (5-6),(7-8). In statements questions maximum respondents agree with this statement that they buy shoes from new shop and buy (3-4) pair of shoes in per year. They buy shoes which are advertised attractively and shoes which is latest design and less expensive they can not travel miles to buy shoes.

CONCLUSION We know that a person can be described with his shoes .they use unique ansd simple shoes. At the end of this survey determining all these factor we think price range of shoes is Rs. ( 1500- 4000). Promotion mix like advertising , sales promotion are used to build a brand images and increase sales volume. More focus on metro cities because people believe in trying innovative , new and better product. In that type of products used segment market.