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  • Brand Loyalty vs. Repeat Purchasing Behavior: Journal of Marketing Research February 1973

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    Brand Loyalty vs. Repeat Purchasing Behavior: Journal of Marketing Research February 1973

    Uploaded by

    texstaal

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/271778011

    Brand Loyalty vs. Repeat Purchasing Behavior

    Article in Journal of Marketing Research · February 1973


    DOI: 10.2307/3149402

    CITATIONS READS
    1,058 33,507

    2 authors, including:

    Jacob Jacoby
    New York University
    104 PUBLICATIONS 15,409 CITATIONS

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