Keshav Narayan Pai

MSc II
DOS in Botany
Manasagangotri
Mysore
 Contents
• Introduction
• Logo
• Who works with WWF?
• Publications
• Who is incharge?
• Missions
• Projects
• Conclusion
• References
• MCQ
 Introduction
• WWF is one of the world's largest conservation
organizations.
• The World Wide Fund for Nature (WWF) is
an international non-governmental
organization founded on April 29, 1961, working
in the field of the biodiversity conservation, and
the reduction of humanity's footprint on
the environment.
• Its first office opened in
September 1961 in the
Swiss town of Morges.
• The central secretariat
for the network called
WWF International is
now located in Gland,
Switzerland .
• WWF is an independent
foundation registered
under Swiss law.
• Prince Bernhard of Prince Bernhard of Lippe-
Biesterfeld
Lippe-Biesterfeld was the
first president in 1961.
• It employs around 6,200 full time staff and values the
support of more than 5 million people.
• Over the 50 years since it was founded, WWF has
invested around US$11.5 billion in more than 13,000
projects.
• WWF is a foundation,with 55% of funding from
individuals and bequests, 19% from government
sources (such as the World Bank, DFID, USAID) and 8%
from corporations in 2014.
• The organization has offices in more than 80 countries
around the world.
• WWF originally stood for
"World Wildlife Fund".
• However, in 1986, WWF had
come to realize that its name
no longer reflected the scope of
its activities, and changed its
name to "World Wide Fund For
Nature".
• The United States and Canada,
however, retained the old
name.
LOGO

WWF's giant
panda logo originated
from a panda
named Chi Chi that
had been transferred
from Beijing
Zoo to London Zoo in
1958
• Being famous as the only
panda residing in the
Western world at that time,
its uniquely recognisable
physical features and status
as an endangered species
were seen as ideal to serve
the organization's need for a
strong recognisable symbol
that would overcome all
The WWF hot air balloon
language barriers. in Brazil
 Who works with WWF?
• In carrying out its work, WWF cooperates with
many partners, including UN organizations, IUCN,
and development agencies such as USAID and the
World Bank. WWF also works with business &
industry partners.
 Publications
• WWF publishes the Living
Planet Index in
collaboration with
the Zoological Society of
London. Along
with ecological
footprint calculations,
the Index is used to
produce a bi-yearly Living
Planet Report giving an
overview of the impact of
human activity on the
world.
• The organization also
regularly publishes
reports, fact sheets and
other documents on
issues related to its
work, in order to raise
awareness and provide
information to policy
and decision makers
 Who is in charge?

• WWF is governed by a
Board of Trustees under
an International
President, Yolanda
Kakabadse. Yolanda Kakabadse

• The Director General of

WWF International
is Marco Lambertini.

Marco Lambertini
 WWF's mission
• WWF’s mission is to stop the degradation of the
planet’s natural environment and to build a future in
which humans live in harmony with nature by,
 Conserving the world’s biological diversity.
 Ensuring that the use of renewable natural resources is
sustainable.
 Promoting the reduction of pollution and wasteful
consumption.
 WWF focuses their efforts at multiple levels, starting
with wildlife, habitats and local communities and
expanding up through governments and global
networks.
 Projects

• WWF have invested nearly US$11.5 billion in more

than 13,000 conservation projects in over 150
countries..
• WWF runs about 1,300 projects at any one time.
• Among the first
projects to receive
funding from the
WWF was a study of
the tiger population
in Chitwan Sanctuary
Nepal.
 In 1975, the WWF helped
establish the Corcovado
National Park on Costa
Rica's Osa Peninsula.
 In 1976, the WWF joined
Corcovado National Park
forces with the IUCN to
create TRAFFIC, a network
that monitors wildlife
trade to curtail any
conservation threats such
trade inevitably causes.
 In 1992, the WWF further funded conservation in
developing nations by establishing conservation
trust funds for high-priority conservation regions
throughout the world.
 More than 450 ‘Nature clubs’ have been set up
through out India to propagate the conservation
Education Programme
 More recently, the WWF has worked with the Brazilian
government to launch the Amazon Region Protected areas
that will triple the land area that is protected within the
Amazon region.

 The WWF- India was formed in 1969 with its head-quarters

in Bombay while Kolkata, Madras and Delhi are the regional
head-quarters.
.
• WWF supports several
conservation projects in
India like the Gir Ecological
Research Project (1968)
Project Hangul (1970,) the
Project Tiger (1973 ) the
Himalayan Musk Deer
project (1981)
 References
• Arora.M.P. 2001.Ecology. Himalaya publishing
House,Mumbai. Pp:340-342.
• Prabhu.P.C,Udayasoorian.C , G.Bala
subramanian.2009.An introduction to ecology
and Environmental science. Himanshu printers
New delhi Pp-130-136.
• www.wwfindia.org
• www.worldwildlife.org
MCQ

1. The central secretariat of WWF International is located at

a) Gland, Switzerland.
b) Paris, France
c)Geneva
d) New York, USA
Answer –a) Gland, Switzerland
MCQ

2. International President of WWF at present is

a) Prince Bernhard
b) Yolanda Kakabadse
C) Marco Lambertini
d) Keith Wheeler
Answer -b) Yolanda Kakabadse
 MCQ

 3) WWF was founded in the year

a) 1977
b)1988
c) 1957
d)1961
Answer- d) 1961