Marketing

Campaign Plan
By:
Faiza Juheina Hoque (2110152)
Saif Uddin (2110281)
Arfan Sadik (2131340)
Forhad Hossen (2130089)
Meet our Product

www.reallygreatsite.com
 Introduction
EnScented emerged
as a brand in 2021.
They gained
over 13000
followers in less
It is a halal perfume
oil brand. than 3 years.
 Situation Analysis
- Strengths - - Strengths -
1. Budget friendly orcelle 1. Evolving consumer mindset
2. Easy to carry B • towards sustainable and
3. Alcohol Free skin-friendly products

Pr
n
2. Collaborations to enhance

emium
o
brand visuality

cti
- Weaknesses - - Threats -
1. Challenges in building
lle 1. Competition from
o
Pe
brand loyalty rfume C established brands .
2. Cultural Preferences for 2. Potential economic
traditional scents. uncertainties impacting
consumer spending
 Key Desicions:
Target Audience:
Teenagers and Adults, age
ranging from 18-30
Students And Job Holders

Brand Positioning:
A lifestyle Brand
Sophistication
Key Desicions:
Campaign Objectives:
Diversification And
Expansion.
Solidifying its position in
the industry.
Providing high-quality
products that resonate
with a customer-centric
thinking
 How we executed
our plans:
We created a TVC and an OVC so that the
consumers can perceive our product the
way we want it to.
 Did we achieve what we
wanted to?
- In order to figure out weather we achieved our objective or not,
we conducted a survey:
Did we achieve what we
wanted to?
Product Strategies:
- Message Strategy -
To be consistent with the
message
Using the Facets Model of
- Media Strategy -
effects to identify consumer-
Increasing Brand focused objectives.
Awareness.
Placing ads on TV’s,
social medias, and on
billboards.
Influencer Collaboration
Budget Planning
and allocations:
We intend to spend 50 lakhs in total.
10 Lakh for TVC, OVC creations.
8 lakh for TVC slots
12 Lakhs on Digital Marketing
5 lakhs for outdoor marketing
7 lakh for influencer collaboration
The remaining for emergency spendings
Thank You