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A PROJECT REPORT ON
Submitted by
Guided by:-
DR. PALLAVI.P.KAWALE
ASSISTANT PROFESSOR,
Department of Management
Submitted To,
SSBES
INSTITUTE OF TECHNOLOGY & MANAGEMENT,
NANDED
AFFILIATED TO,
S. R. T. M. UNIVERSITY, NANDED.
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(2023-2024)
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ACKNOWLEDGEMENT
Date: -
Place:-
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DECLARATION
Date: -
Place:-
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KINDLY COLLECT THE CERTIFICATE F.ROM
RESPECTIVE GUIDE TOMORROW BY CHECKING
YOUR PROJECT
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INDEX
1. Introduction
2. Objectives of Study
3. Research Methodology
Bibliography
Annexure
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Asian Paints Ltd is an Indian multinational paint company,
headquartered in Mumbai, Maharashtra, India. The company is
engaged in the business of manufacturing, selling and
distribution of paints, coatings, products related to home décor,
bath fittings and providing related services.
Asian Paints is India's largest paints company by market
share. It is the holding company of Berger International. The
company's manufacturing operations encompass 15 countries
of the world including India, with considerable presence in
the Indian subcontinent and the Middle East.
History
The company was started in a garage in
Gaiwadi, Girgaon, Mumbai by four Gujarati friends Champaklal
Choksey, Chimanlal Choksi, Suryakant Dani and Arvind
Vakil. They all belong to Jain families, and founded the
company in February 1942. During World War II and the Quit
India Movement of 1942, a temporary ban on paint imports left
only foreign companies and Shalimar Paints in the market.
Asian Paints took up the market and reported an annual
turnover of ₹23 crore in 1952 but with only 2% PBT margin. By
1967, it became the leading paints manufacturer in the country.
The four families together held the majority shares of the
company. But disputes started over the global rights in 1990s
when the company expanded beyond India. The disputes
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resulted in Choksey selling their 13.7% shares and exiting in
1997. Champaklal died in July 1997 and his son Atul took over.
After failed collaboration talks with the British company Imperial
Chemical Industries, Choksey's shares were mutually bought
by the remaining three families and Unit Trust of India. As of
2008, the Choksi, Dani and Vakil families hold a share of
47.81%. Ashwin Dani, the non-executive director of Asian
Paints, died on September 28, 2023, at the age of 79
Manufacturing locations
The company along with its subsidiaries have 26 manufacturing
facilities across 16 countries serving customer globally in over 65
countries.
Number
of
S.N Countri
Manufact Location/operating Brand
o. es
uring
plants
Sri
2 2 Asian Paints Causeway
Lanka
Banglad
4 1 Asian Paints
esh
8
ia
Samoa
7 1 Taubmans
Islands
Vanuat
8 Apco Coatings
u
Solomo
9 n Apco Coatings
Islands
26
Total
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Ownership structure
Shareholding pattern
As of 18 September 2023
FII 17.48%
DII 10.06%
Public 19.82%
Others 0.01%
Total 100%
In 2022, Asian Paints Q1 net profit up 79% to ₹1,017 crore; revenue up 55%.
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Objectives:
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3. Sustainability and CSR: Asian Paints is committed to
sustainable practices and social responsibility, aiming to
minimize environmental impact and contribute positively to
communities.
Research Methodology :
The research methodology employed to study Asian Paints Ltd
could involve the following steps:
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2. Data Collection: Gather primary data through methods such
as interviews, surveys, and observations, as well as secondary
data from sources like financial databases, industry
associations, and government reports. This data may include
information about Asian Paints' market share, sales figures,
customer preferences, competitive landscape, and regulatory
environment.
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6. Interpretation and Conclusion: Interpret the findings of the
research to draw meaningful conclusions about Asian Paints'
business performance, competitive position, strategic direction,
and future prospects. Highlight key insights and
recommendations based on the research findings to guide
decision-making.
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