LIZBETH RODRIGUEZ

MARKETING SPECIALIST

CONTACT PROFILE

630.940.5916
liznrodriguezz@gmail.com
https://lizbeth-rodriguez.weebly.com/
Retail manager with exceptional communication skills, proficient in crafting press
releases, internal emails for higher management, and various marketing materials.
Marketing background allows for the development of diverse content, such as
videos and concise copy, to engage audiences effectively and enhance brand
success.

SKILLS WORK EXPERIENCE

Ability to write for various formats with Manager
strategic attention to tone and Dr. Martens April 2022 - Present
messaging. Managed store operations, including change orders, work assignments,
Customer service scheduling, and inventory maintenance
Deadline driven and organized with strong Assessed employee performance using weekly KPIs
attention to detail. Planned and executed department budgets
Video production and editing Supervised daily operations and addressed conflicts
Canva Communicated sales plans and coaching discussions with district management
Adobe creative suite Marketing Manager
Wordpress
Northwest Hispanic Chamber of August 2023-February 2024
SMO optimization
Commerce

Lead marketing committee for support and ideas

Lead interns to support work
EDUCATION Conducted monthly social media analysis
B.A. Digital Marketing, Advertisng and Developed a weekly newsletter and managed email marketing
Public Relations Designed and implemented marketing campaigns

Roosevelt University Digital Media Marketing

December 2023 Intern
GPA: 3.97/4.0 Sweety High May 2023-September 2023
Active member: Women in business Managed and grew various social media platforms
Researched the latest SEO practices
Analyzed social media metrics
Monitored social media activity and responded to comments and messages
promptly
Provided support to Sweety High & clients in all capacities
LANGUAGES
Relevant Coursework
Spanish Fundamentals of PR —
Acquired skills in composing press releases, pitch letters, media briefs, and product
English reviews. Conducted thorough research on Sephora's 2019 crisis involving artist SZA to
evaluate Sephora's response. Additionally, authored and posted blogs on WordPress,
achieving the highest traffic due to effective SEO strategies.
Media Writing —
Enhanced writing skills through obituaries, weather reports, commentaries and
interviews. Interviewed a local artist in Elgin, IL in order to tell his story and promote his
new album.
Influencer Marketing —
Thoroughly researched both micro and macro influencers, analyzing campaigns to
understand brand selection criteria, tracked analytics, and overall impact. Additionally,
improved skills crafting pitches to successfully onboard selected influencers.
Campaign Planning —
Led the creation of the 'Harmony in Motion: Embrace the Fluidity of Fitness' campaign
for our client Fluid Running. This included thorough research on the client and
competitors over a semester. The campaign includes social media graphics, strategic PR
events, impactful news releases, and a podcast rebrand. Our goal was to boost Fluid
Running's brand visibility and engage effectively with their target audience.