 Trade Ethiopia

 Batch 45
 Assignment 1
 By Tadesse Kebede

FAB (Features, Advantages, and Benefits) is a model businesses use to understand

why someone buys product or service to align sales and marketing tactics to those
reasons.

The following is example of FAB analysis for Tween Star’s Hand Made Bags

Features Advantages Benefits

(What the product it does) (What the product do better) (what makes it unique to buy it)
 100% Made of  Natural  Eco-conscious
Cotton  Flexible  Reduces mess- helps
 It has 3 main sections  Accommodates organize
 Zippered Pockets 2 varied needs  Safety-Zippered
outside and 3 inside  Durable pockets
 Double stitched  Appealing-  Good investment
seams fashionable color /durable
 Fade-resistant  Stylish/ Fashionable
fashion colors

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