Salesforce Marketing Cloud Email Specialist

Questions with Answers

1. A team wants to import a file with column names that do not match the
fields into a data extension. What step is needed to align the file data
to the field names in the data extension?

A. Choose the appropriate date format

B. Map the attributes in the file

C. Name the new import definition
D. Select the delimiting character

Answer(s): B

2. Northern Trail Outfitters (NTO) uses link aliases within the HTML
versions of its emails to indicate where clicks occurred, even if the same
URL is used multiple times within a send. A marketing employee has
been asked to pull the email addresses of all customers who clicked on
the link associated with "Main Banner Top" in NTO's most recent
newsletter.

Where can the marketer most easily find this information?

A. Tracking Job Links tab > URL ID

B. Tracking Click Activity tab > Email Overlay View

C. Tracking Overview tab > Clicks

D. Tracking Click Activity tab > Link View

Answer(s): B
3. When does the validation of email address occur when using a data
extension?

A. Done at the time of Import

B. Done at the time of Send

C. Done when admin refreshes it

D. Done when subscriber updates profile in the profile center

Answer(s): B

4. What is a true statement about Automation Studio?

A. A workflow is comprised of steps, and within each step are activities

B. When multiple activities are in a single step, the activities are

executed one at a time
C. Activities supported in Automation studio must first be defined in
the Email Application
D. There is a limit to the number of activities and steps that can be
placed in a workflow

Answer(s): A

5. Why should a marketer ensure that field lengths are accurate when
creating a data extension? (Choose 2)

A. To save the data extension

B. To optimize import process speed

C. To ensure data integrity

D. To determine the correct data type

 Answer(s): B,C

6. A marketer wants to delete subscribers from a data extension if the

records are older than 30 days. How should the marketer accomplish
this task?
A. Set Data Retention in the Properties of the data extension to delete
records older than 30 days.

B. Use the Mass Delete Wizard to automatically delete any records older
than 30 days from the eata extension.
C. Set a reminder In the Campaign Calendar each day to manually delete
the records from the data extension.
D. Use the Import Activity in Automation Studio and select the delete
records option for the specified timeframe.

Answer(s): A

7. A 15-person management team wants to review test emails built in

Email Studio prior to live deployment based on content that is
personalized for them, but is clearly noted as a test email. What is the
safest, most effective way for a marketer to accomplish this task
without compromising the email content?

A. Create a data extension composed of the management team, create

a User-Initiated Send Definition, select the email, prepend "Test" to
the Subject, select the data extension, and send the email.
B. Find each individual with Subscriber Preview and Test Send to each
individual Recipient.

C. Create a list composed of the management team, prepend "Test" to

the Subject, and use the Send Flow to send the email to the list.
 D. Create a Test data extension composed of the management team
and Test Send to the Test data extension.

Answer(s): C

8. Northern Trait Outfitters is using a Smart Capture form on a

CloudPage to capture contest registrations in a data extension.
Corporate has requested a nightly file with all registrants in this data
extension be sent daily from Marketing Cloud to an external SFTP.

Which automation configuration should be used to achieve this?

A. Schedule Starting Source > Data Extract Activity > File Transfer
Activity

B. File Drop Starting Source > SQL Query Activity > File Transfer
Activity

C. Schedule Starting Source > SQL Query Activity > File Transfer
Activity

D. File Drop Starting Source > Data Extract Activity > File Transfer
Activity

Answer(s): B

9. Which segment can be manually refreshed under Actions? (Choose 2)

A. Random Group

B. Filtered Data Extension

C. Standard Data Extension populated by a Query

D. Filtered Group

Answer(s): B,D
10. Some of the best practices for interacting with potential and
active subscribers include get permission, but remember permission
expires over time and has a half life. What are some other best practices
for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%

B. Keep SPAM complaints under .01%

C. Make unsubscribe easy and honor immediately

D. Email never mandatory for customer interaction

E. Accurately identify the sender in the header information.

Answer(s): B,C,D

11. A local restaurant chain wants to send an email to customers seven

days prior to their birthday. The restaurant has one non-technical
marketer who has limited experience with the Marketing Cloud. The
owner wants the birthday email campaign to start tomorrow. Which
tool can the non-technical marketer use most easily to segment and
send the birthday email?

A. User-initiated email

B. Query Activity

C. Playbooks

D. Automation Studio

Answer(s): C

12. Northern Trail Outfitters (NTO) is currently sending out a single

welcome email when a subscriber joins its myNTO Rewards
program. NTO wants to test whether one, two, or three welcome
emails would result in a higher rate of conversion.
 How can this be accomplished most efficiently?

A. A series of A/B tests to determine the number of emails.

B. Automation Studio with three separate Welcome automations.

C. Journey Builder using a Random Split with three branches.

D. Journey Builder using a Decision Split with three branches.

Answer(s): A

13. A marketer is updating a data extension by manually importing a

file. The marketer wants to ensure only new records are added to
the data extension during the Import process.

In which two ways should the data extension and import be

configured? Choose 2 answers

A. Select the update type "Overwrite"

B. Ensure the data extension has a Primary Key

C. Select the update type "Add and Update"

D. Select the update type "Add Only"

Answer(s): B,C

14.A marketer would like to install the Salesforce Marketing Cloud

Connector. Where can an installation guide be found?

A. AppExchange

B. Help and Training Portal

C. Help.exacttarget.com
 D. Code.exacttarget.com

Answer(s): A

15. Northern Trail Outfitters (NTO) created several lists of subscribers,

and would now like to send an email to all female subscribers.

Which feature allows NTO to easily target this segment?

A. Smart Capture

B. Publication List
C. List Detective

D. Filtered Group

Answer(s): D

16.An account has a Subscriber Key enabled, and will be providing a

unique key for each subscriber from an external system. A marketer
wants to create a data extension for sending email campaigns. What
steps would the marketer take when creating the data extension?
(Choose 2)

A. Check the "Is Sendable" option

B. Set the column representing the Subscriber Key as a Primary Key

C. Set the Email address column as a Primary Key

D. Relate the Email address to the Suscriber Key

Answer(s): A,D
17. Which feature can segment on behavioral data?

A. Data Filter

B. Data Extension
C. Import Activity

D. Tracking

Answer(s): A

18. Describe email design best practices. What are the 3 stages of
interaction? (Choose 3)

A. Envelope

B. Footer

C. Body

D. Landing Page

E. Subject line

Answer(s): A,C,D

19.Select three (3) best practices for interacting with potential and active
subscribers?

A. Follow the CAN SPAM Law

B. Always make email opt in required

C. Make unsubscribing easy

D. Make unsubscribing easy, no more than 4 clicks

 E. Only use the email address offered

Answer(s): A,C,E

20. A marketer wants to use personalization strings to create

individualized content for an upcoming send. What would the
marketer need to know to understand how to use personalization
strings? (Choose 3)

A. Personalization strings are case-insensitive.

B. Personalization strings are noted by two sets of double percent
symbols

C. Personalization strings can appear in the subject line or body of the

email

D. When using subscriber data, the attribute or field should have a

default value

E. Personalization strings are limited to profile attributes

Answer(s): A,B,D

21. A marketing team needs to narrow down a customer population of

several million subscribers based on eCommerce order details, and
rapidly explore the data to find appropriate segments. How can
segmentation with this scenario be accomplished?

A. Data Extract Activity

B. Audience Builder

C. Drag and Drop Segmentation

D. Profile Attributes

Answer(s): C
22. A marketer for Northern Trail Outfitters (NTO) needs to
dynamically update the sender name and email address based on the
sales representative associated with the account. The data is stored in
two separate data extensions.

Which two tools should the marketer use? Choose 2 answers

A. Personalization Strings

B. Delivery Profiles

C. AMPscript Lookup

D. Sender Profiles

Answer(s): C,D

23. What happens if you do not deal with bounce rates of 20% or
greater?

A. Your ISP will suspend your next send.

B. Your ISP reputation will be impacted.

C. The next time you send an email the offending emails will be
dropped from the list.

D. Nothing

Answer(s): B

24. A customer would like to automate a weekly email campaign

using Automation Studio. Which send method would the customer use
to configure the email?

A. Send Preview

B. User-Initiated
 C. Test Send

D. Guided Send

Answer(s): B

25. A marketing associate wants to use the Validate button to ensure

an email is CAN-SPAM compliant. What information does the
associate need to provide in order for the email to pass validation?
(Choose 2)

A. Profile Center URL

B. Company Website URL

C. Physical Mailing Address

D. Terms and Conditions Policy

Answer(s): D

26. Consumers like email marketing because it lets brands

communicate to them as individuals with real-time offers that they
want to receive. Identify the elements that make an email message
effective. (Choose 4)

A. Optimize for Mobile

B. Data should always be relevant

C. Personalize email whenever possible

D. Sharing isn't just for social networks

E. Send e-mail often to your customers

F. Include your physical mailing address.

Answer(s): A,B,C,D
27. Which method of storing subscriber information allows a
marketer to easily create different subscriptions that subscribers can
opt into from the default Subscription Center?

A. Lists and Data Extensions

B. Active Audiences

C. Lists
D. Data Extensions

Answer(s): A

28. Northern Trail Outfitters (NTO) is launching a monthly

newsletter for its subscribers to opt in to. NTO needs to ensure CAN-
SPAM compliance.

In which two ways can they avoid emails being blocked or marked as
spam? Choose 2 answers

A. Include a "Contact Us" link in the footer.

B. Use a clear "From" name that is easily recognized.

C. Include a physical mailing address of the company.

D. Use animated emojis in subject lines to draw the eye.

Answer(s): B,C

29. When the number of subscribers exceeds one million records,

which data model is preferred?

A. Lists

B. Data Extensions
 C. Data Filters

D. Groups

Answer(s): B

30. When building content for an email, what would a marketer

consider in the Call to Action? (Choose 2)

A. A call to action can be text or an image based button

B. A call to action should be direct and action-oriented

C. A call to action below the fold performs best

D. Text buttons receive more clicks than graphics

Answer(s): C,D

31. How are the test audiences for an A/B test selected? (Choose 2)

A. The test administrator chooses which subscribers to place in each

audience

B. The system automatically uses 15% of the population for each

audience

C. The system randomly places target subscribers into the selected

audiences

D. The test administrator selects a percentage or a fixed number of

target subscribers from the total for each audience

Answer(s): C,D

32. What can you test with A/B Testing?

A. Subject Lines

B. Email Message
 C. Content areas

D. From Name

E. Dates and Times sent out

F. All of the above

Answer(s): F

33. How can AMPscript customize email messages?

A. Provide advanced content personalization

B. Insert responsive content based on the user's viewing device.

C. Automate the flow of creating email messages.

D. Automate the template creation process.

Answer(s): A

34. Other than an image a file must be XX MB or less in size?

A. 5MB

B. 25 MB

C. 1 MB

D. 1 KB

Answer(s): C

35. Using measures, what data can a marketer use to segment an

audience?

A. Geographical Data

B. First Name Attributes

 C. Gender Data

D. Open Data

Answer(s): D

36. A marketing team is using the Import Activity to import a csv file
into a data extension. The file location is the system default File
Location: Enhanced FTP. The import has failed and the error is "File
Not Found."

Which two steps should resolve the issue? Choose 2 answers

A. Use the Import Wizard to point to rename the file on the FTP.

B. Ensure the file to be imported is in the Import Folder on the

Enhanced FTP.

C. Ensure the name of the file in the Import Activity matches the file
name on the FTP.

D. Change the file format from "comma separated value" to "tab

delimited."

Answer(s): A,C

37. Northern Trail Outfitters wants to use something other than an

email address to identify subscribers.

What functionality can be used to accommodate this?

A. Subscriber Key

B. Subscriber Attributes

C. System Preferences

D. Primary Key
Answer(s): A

38. Which one in NOT an offline tactic for capture email addresses?

A. Inbound Sales calls

B. Acquiring email for loyalty programs in store

C. Request email during checkout

D. Surveys at the counter

E. Acquisition associated with a receipt or ticket delivery

Answer(s): D

39. What is a purpose of marking an attribute as hidden?

A. The attribute is not available for CAN-SPAM compliance

B. The attribute is not available to store data

C. The attribute is not available to other users in the account

D. The attribute is not available to subscribers on the Profile Center

Answer(s): D

40. If you have less than 50,000 subscribers your test distribution
should be what percent.

A. 15%

B. 10%

C. 5%

D. 20%

Answer(s): B
41.What are some things a marketer should consider in order to help
ensure that their email marketing message is effective? (Choose 4)

A. Honor opt-requests promptly

B. Animated Gifs

C. Link the GIF to a video

D. Use styled alt tag and background color

E. Be aware of size of e-mail, be brief.

F. Automate your post-message

Answer(s): B,C,D,E,F

42. Which type of data can a subscriber easily update via the Profile
Center? (Choose 2)

A. Email Address

B. Data Extension Fields

C. Order History

D. List Attributes

Answer(s): A,D

43. By clicking what tab in Exact Target will you be able to view
emails that are scheduled to be sent?

A. Email Tab

B. Pending Tab

C. Templates Tab
 D. Lists tab

Answer(s): B

44. The Northern Trail Outfitters product clearance sale email

contains many items with similar product URLS.

Which feature within the standard email editor can be used to provide
descriptive text that is displayed when the email viewer hovers over
each link?

A. Link Help Text

B. Link Conversion Tracking

C. Link Tooltip

D. Link Tracking Alias

Answer(s): C

45. Which statement regarding editing an email template is true?

(Choose 2) *****

A. Updating an email to reflect changes made in its template can be

done in the email properties

B. Changes to a template cannot be made once it is saved in the

application

C. Changes to a template are automatically inherited in emails built

from that template

D. A template does not automatically affect emails created from that

template

Answer(s): A,D
46. What can be used to join two data extensions to segment via Drag
and Drop Segmentation?

A. Subscriber Key

B. Subscriber ID

C. Data Relationship

D. Send Relationship

Answer(s): A

47. What's the purpose of the Customized Shortcuts section under

the Overview tab of the Email section in Exact Target?

A. Allows you to create custom actions for your marketing.

B. Allows you to create Email

C. Allows you to access you most frequent tasks quickly

D. Allows you to view past and pending emails.

Answer(s): C

48. When a customer sends to a data extension where are list level
unsubscribers recorded?
Chose 2

A. Publication List

B. Group List

C. All subscribers List

D. None of the above

Answer(s): A,C
49. What is the number one trend being seen in the email marketing
space? (Choose 2)

A. More and more people are subscribing to email marketing.

B. Redesigning email to improve click-through rates on a mobile

device.

C. Between 40-60% of consumers are reading email on their smart

phones.

D. People like email marketing b/c they can choose what they
subscribe to.

Answer(s): B,C

50. Which variable can be tested using the A/B testing tool? (Choose
3)

A. Email content

B. Pre-header

C. IP Address

D. From Name

E. ISP

Answer(s): A,B,D

51. Which two subscriber audiences can be created by using Measures in a

Data Filter? Choose 2 answers

A. Subscribers who have opened an email in the past 30 days.

B. Subscribers within a 30-mile radius of a zip code.

C. Subscribers who have submitted spam complaints in the last week.

 D. Subscribers who have not clicked in the past three months.

Answer(s): A,D

52. A marketer is using an import activity on a nightly basis to import

subscriber data into a data extension. What is a true statement about
the import activity? (Choose 3)

A. An import activity can be executed manually

B. The import activity is under Subscribers in the Email Application

C. An import activity can be used in an automation created in

Automation Studio

D. The file for an import activity must be placed in a folder on a FTP

site

E. The file for an import activity can be on a desktop computer

Answer(s): C,D,E

53. Select three true statements about Content Detective?

A. Scans subject line and email body for spam triggers

B. Will remove invalid email address

C. Does not scan HTML code

D. Offers resolutions

Answer(s): A,C,D

54. A marketer wants website visitors to have the option to subscribe

to specific publications and make updates to their profile. Which tool
would the marketer use in this scenario?
 A. Subscriber Group

B. Send Log

C. Data Filter

D. Web Collect

Answer(s): D

55. What are 2 ways to improve deliverability?

A. Buy an email list from a trusted source

B. Add your company's name to the subject line

C. Make the From Name and Address recognizable

D. Add how they subscribed to the list at the bottom of the email

Answer(s): C,D

56. What tool is recommended to render personalization strings,

AMPscript, and dynamic content in an email message before sending
it to a subscriber?

A. List Detective

B. Preview and test

C. Send Flow

D. Test Send

Answer(s): B

57. What is a function of the Content Detective tool?

 A. It helps guarantee placement of emails into the inbox

B. It helps display content in a content box

C. It helps identify spam triggers in email content and subject lines

D. It helps track customer traffic generated by content areas within a

email

Answer(s): C

58. While testing an email with dynamic content in Content Builder,

proofs of five content variations need to be reviewed directly in the
inbox of a marketer's quality assurance specialist and the marketing
manager. A data extension named 'myTestData' contains only the
variations needed.

Which method should be used to accomplish this task?

A. Enter the email addresses to receive proofs, and then select the
specific records from a list or data extension whose rendering
should be sent.

B. Choose data extension of contacts, and then choose to send "Based

on Recipient Test Data Extension."
C. Create a Test data extension that contains the five content variations
the two team members need to validate.

D. Enter the email addresses to receive proofs, and then choose to send
"Based on Subscriber Preview 'myTestData.'"

Answer(s): A

59. What does the validate tool check for? (Check all that apply)

A. The presence of an unsubscribe link

B. Invalid email address

 C. A physical mailing address

D. Correct syntax for attributes

E. That each content area specified in the dynamic content rule exists

Answer(s): A,C,D,E

60. Where can a marketer go to learn more information about using

APIs? (Choose 2)

A. Help.exacttarget.com

B. The Administration tab

C. Code.exacttarget.com

D. Help and Training Portal

Answer(s): A,C

61.Northern Train Outfitters has a Master Customer List in a shared data

extension. The company wants to make the list available to some, but
not all, of the business units. Which feature can be used to restrict users
from a business unit from accessing the Master Customer list?

A. Business Unit Access Permissions

B. Date/Time Range from Access

C. Shared Data Extension

D. User Roles and Permissions

Answer(s): A
62. What are the 4 steps to create dynamic content?

A. Plan
 B. Execute

C. Preview

D. Build Rules

E. Create

F. Test Send

Answer(s): A,C,D,E

63. The email marketing manager at Northern Trail Outfitters would

like to build a new audience that will combine unique subscribers who
are in their Tent Purchasers data extension and their Tent Browsers
data extension.

How should this new audience be created?

A. Create a Filter Activity in Automation Studio to combine the two

data extensions.

B. Build a Group based on a Data Filter to combine the two data

extensions.

C. Export both data extensions and import into a new data extension.

D. Populate a data extension using an SQL Query Activity in

Automation Studio.

Answer(s): C

64. Northern Trail Outfitters' marketing team includes the nearest

store to customers in the template of its emails. This data extension
only needs to be updated when store information changes, such as
when a new store opens or a store closes.

How can this be achieved?

 A. Create an automation to begin when Information changes on a store
object using a workflow rule.

B. Create a scheduled automation to import the file on a recurring

basis with store information.
C. Create a file drop automation to import the file when placed on the
specified directory on the Enhanced FTP.

D. Create a file drop automation to initiate when the store's data

extension is updated via import.

Answer(s): A

65. Each time Northern Trail Outfitters sends its monthly

promotional email, the volume of support calls spike. The executive
team would like the marketing team to slowly send emails throughout
the day to avoid customers waiting on hold.

Which feature should the marketing team use to achieve this?

A. Send Flow

B. Send Email Activity

C. Send Throttling

D. Triggered Send

Answer(s): D

66. The IT department at Northern Trail Outfitters would like to

receive email notifications once an automation has completed. How
should the automation be configured?

A. Select the IT users from the Notification Settings panel on the

Overview page in Automation Studio.
 B. Select and configure the Automation Studio Completion report
from the Reports Catalog within the Reports application.

C. Navigate to the Automation's Activity tab and enter a comma

delimited list of IT staff in the Run Completion field.

D. Add a Send Email Activity to the end of the Automation workflow

and configure it to send to a Subscriber list of IT staff.

Answer(s): C

67. The marketing team would like to refresh a filtered data

extension on a recurring basis, by using a data filter named "Pref1-
Tech" How can this process be automated?

A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and
then add the Filter Activity to an Automation

B. Create a filtered Data Extension Activity that selects the Pref1-Tech

Data Filter, and then add the Filtered Data Extension Activity to an
Automation

C. Set a refresh schedule on a new filtered data extension, and select

the Pref1-Tech data filter
D. Add the Pref1-Tech Data Filter to an Automation

Answer(s): A

68. What are three tactics for subscriber growth? (Select 3)

A. General Email Sign-up

B. Online Newsletter

C. Sign up requests specific to various sections of a website

 D. Email capture via Facebook

Answer(s): A,C,D

69. A marketer is preparing an email for sending and completing

quality assurance checks. Which testing feature mirrors logic used by
spam filters to identify words, phrases, and patterns that are likely
triggers, allowing marketers to make changes that will improve
deliverability?

A. Spam Check

B. Validate

C. Content Detective

D. Subscriber Preview

Answer(s): C

70. What can a marketer do to enhance a Welcome Series campaign?

(Choose 2)

A. Require that the subscriber refer a friend

B. Personalize email content

C. Send three emails on the first day after sign-up

D. Share the email program's value proposition

Answer(s): B,D

71. Northern Trail Outfitters sends order confirmations to customers who

have made online purchases. Delivery of these emails must follow the
"Transactional" CAN-SPAM requirements.
 What feature should the marketer use?

A. Delivery Profile

B. Sender Profile

C. Send Classification

D. Send Definition

Answer(s): A

72. According to the CANSPAM act you must honor email opt out
requests promptly. When must you process an unsubscribe request,
and how long must your unsubscribe mechanism be operational?
(Choose 2)

A. You must process an unsubscribe request within 20 days.

B. you must process an unsubscribe request within 10 days.

C. Your unsubscribe mechanism must be operational for at least 20

days.

D. Your unsubscribe mechanism must be operational for at least 30

days.

Answer(s): B,D

73. Northern Trail Outfitters (NTO) is launching a custom,

corporate-branded apparel website. They are concerned about the new
initiative's campaign impacting deliverability on its consumer retail
sends. NTO has purchased a second IP address to be used for the
corporate site's email sending.
 What feature would the NTO administrator use to specify which IP
address is used for retail vs. corporate?

A. Sender Profile
B. Send Classification

C. Delivery Profile

D. Send Definition

Answer(s): C

74. A marketer for Northern Trail Outfitters needs to share multiple

assets in Content Builder for a campaign with another business unit in
their account. How should the marketer share these assets?

A. Individually share each asset with the other business unit in Content
Builder.

B. Move the content into the Shared Content folder in Content Builder.

C. Create and share a new folder for the assets in Content Builder.

D. Switch to Classic Content to move the assets into the Shared

Content folder.

Answer(s): B

75. Northern Trail Outfitters' (NTO) branding guidelines require

heavy use of imagery on its website, apps, emails, ads, etc.

What are two ways that NTO can optimize its email design to honor
branding guidelines and ensure subscribers are getting the best
experience possible?

Choose 2 answers

A. Add background colors that match branding.

 B. Style alt text for when images do not display automatically.

C. Use custom corporate font to match NTO brand.

D. Make the email completely image based.

Answer(s): B,D

76. What are the 4 ways to gain subscribers? (Choose 4)

A. Make a list of your most common touchpoint

B. Test a few different opt in techniques.

C. Use A/B Testing

D. Get Social

E. Go Mobile.

Answer(s): A,B,D,E
77.What is required on an email message by the United States CAN-SPAM
Act? (Choose 2)
A. Any Mailing Address

B. Physical Mailing Address

C. A way to Unsubscribe

D. A link to the sender's website

Answer(s): B,C

78. A new marketing manager at Northern Trail Outfitters (NTO)

has been asked to evaluate whether to use HTML Emails or Templates
for weekly newsletter sends, which are created by a marketing
 coordinator with limited coding ability. While NTO has HTML
developers on staff, their time is not guaranteed on an ongoing basis.

Which two characteristics of Templates would benefit NTO when

creating its weekly newsletter in Content Builder? Choose 2 answers

A. Emails can be formatted for desktop and mobile without extra

coding.

B. One template can only be used for one email, maintaining brand
standards.

C. HTML developers are needed to build templates, but not emails.

D. Templates provide the ability to create email messages using

content blocks.

Answer(s): A,D

79. Northern Trail Outfitters wants to create a dynamic welcome

series to make each email more relevant to its subscribers. The second
email in the series should send customers down a predetermined path
based on click activity within the first email. Which Journey Builder
activity should be used?

A. Engagement Split

B. Filter Activity

C. Decision Split

D. Random Split

Answer(s): A

80. Northern Train Outfitters wants to grow its email subscriber list.
Which best practice can the company use to increase the number of
subscribers? (Choose 2)
 A. Offer email opt-in when customers create an account

B. Use incentives such as a discount or free shipping to encourage opt-

in

C. Capture email addresses through the use of browser cookies

D. Send emails to a purchased list with a request to opt-in

Answer(s): A,B

81. Which actions are taken when a subscriber selects the "one-click
unsubscribe" link at the footer of an email sent from a list?

A. The subscriber is automatically redirected to the subscription center

to unsubscribe from publications

B. The subscriber is automatically unsubscribed from All Subscribers

at the enterprise level

C. The subscriber is automatically unsubscribed from the business

unit from which the send originated

D. The subscriber is automatically unsubscribed from the list from

which the send originated

Answer(s): D

82. A customer has a Send Log they are using to track the email
addresses that were sent to, date and time of the send, and the name of
the email sent for reporting purposes. Per best practice, the customer
stores 30 days of data in their Send Log and then archives the data into
another data extension that holds data for one year.

Which activity should be used to achieve the backup automatically?

A. Import File
 B. Data Extract

C. SQL Query

D. Filter

Answer(s): B

83. Which feature can be included in a content box? (Choose 3)

A. Social Forward

B. Microsites

C. Facebook Like

D. Content Detective

E. Forward to a Friend

Answer(s): A,B,E

84. When importing data into marketing cloud the list detective is
triggered for which of the following?

A. Data Extenstions

B. List Model

C. Email Addresses

D. Email Alias

Answer(s): B
85. Northern Train Outfitters wants to identify subscribers with
something other than an email address. What value can be used to
accommodate this?

A. Subscriber Key

B. Subscriber Attributes

C. Primary Key
D. System Preferences

Answer(s): A
86. Which action will the Validate tool complete when initiated?

A. Ensure subscribers have not unsubscribed or are undeliverable

B. Confirm that each content area specified in the dynamic content

rules exists

C. Identify phrases like "click here" or "Free!" that could be marked as

spam

D. Ensure subscribers status at the time of send is Subscribed or

Bounced

Answer(s): B

87. What is a true statement about Subscriber Key? (Choose 3)

A. Subscriber Key allows an email address to appear multiple times in

a list or All Subscribers when populated with a value other than an
email address

B. Subscriber Key is mapped to a field in a sendable data extension

when defining a Send Relationship

C. Subscriber Key and Primary Key are interchangeable terms

 D. Subscriber Key is a unique identifier for a subscriber, and can be
populated with an email address or another unique value

E. Subscriber Key determines what update types will be available when

importing data

Answer(s): A,B,D

88. Northern Train Outfitters wants to maintain enterprise-wide

opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?

A. Shared Emails
B. Shared Portfolio Items

C. Shared Data Extensions

D. Shared Publication Lists

Answer(s): D

89. A marketer wants to grow the company's email subscriber list via
social channels and its mobile app. Which best practice can the
marketer use to grow the subscriber list? (Choose 2)

A. Provide and opt-in checkbox on the mobile app registration form

B. Promote content on social channels that requests an email address

C. Search Facebook fans' profiles for mail addresses

D. Send unsolicited requests on Twitter to sign up for email

Answer(s): A,B
90. A marketer is using a list-based sending, and wants to segment
subscribers who have a value of "EMEA" in the Region Attribute.
Which tool will produce the audience?

A. Audience Builder

B. Drag and Drop Segmentation

C. Query Activity
D. Guided Send

Answer(s): B

91.To make a data extension sendable what must it contain. (Select Two)

A. Email Address

B. Primary Key

C. Subscriber Key

D. Link ToolTip

Answer(s): A,C

92. What are some of the acquisition methods to allow for

subscribers to opt-in to receiving email? (Choose 3)

A. Subject line recognition.

B. Email sign up on website

C. During inbound sales call

D. In-store loyalty programs.

E. Address Book Strategy

Answer(s): B,C,D

93. A marketer at Northern Trail Outfitters (NTO) has been tasked

with growing its email subscriber audience.

Which three best practices should the marketer keep in mind while
trying to acquire new email subscribers? Choose 3 answers

A. Tell customers why they want to receive NTO emails.

B. Set expectations on send frequency and schedule.

C. Automatically opt-in all new customers.

D. Ask for detailed demographic information.

E. Use explicit opt-in for any new web sign-ups.

Answer(s): C,D,E

94. What is a suppression list in the marketing cloud and when

would it be used? (Choose all that apply)

A. Manages how subscribers receive different categories of emails.

B. List of subscribers that don't want to receive your communications.

C. Examples are Newsletters, advertisements and alerts.

D. Are used with email messages and SMS messages.

E. Are used with guided sends, user-initiated, and triggered emails.

F. an understanding of Data Extensions and Web Service API's may be

required.

Answer(s): B,E,F
95. What are the 5 proven email practices to drive revenue?

(Choose 5)

A. Gain Subscribers

B. Improve Deliverability

C. Design for Clicks

D. Send email consumers want

E. Drive engagement

F. Use automation

G. Adhere to the CANSPAM act.

Answer(s): A,B,C,E,F

96. What are some ways that a marketer can improve deliverability
of their emails? (Choose 4)

A. Ensure all subscribers have given you permission

B. Subject line recognition

C. Address Book Strategy - add address book tool to your emails.

D. Add how the subscriber subscribed to your email

E. Identify the message as an advertisement

Answer(s): A,B,C,D

97. When importing Data into the Marketing Cloud list detective is
triggered at the time of import for which of the following?
 A. Lists

B. Data Extension

C. Data Views

D. Import Activity

Answer(s): A

98. A marketer at Northern Trail Outfitters sends a promotional

offer every week to a data extension that contains all new subscribers
from the previous week. What would the marketer create to automate
the send and save time?

A. A User initiated Email

B. A Simple Send Email

C. A recurring Send Schedule via Guided Send

D. A Transactional Send Classification

Answer(s): C

99. In order to import into an data extension using "add" or "update"

command what must it contain?

A. Primary Key

B. Email address
C. Subscriber Key

D. Subscriber Last name

Answer(s): A
 100. When using a mobile-optimized template, what causes the
mobile layout to display?

A. The specific device that is used to view the email

B. The screen size of the device that is used to view the email

C. A subscriber attribute that dictates a mobile layout preference

D. The email client detection tracking pixel

Answer(s): D

----------------------------------------Thank You------------------------------------