Increase the market viability of your new

product idea

Individualized education and tutoring to increase the likelihood that

your product idea will result in a commercial success

Sponsored by Technology Development

What it is and How it works Who it’s for

Ellen Di Resta, Managing Director of Pearl Partners,
LLC – a strategic innovation consulting firm – to
provide personal guidance as you navigate the twists
and turns of the product development process.
The program begins with an in-depth session with
Ellen to assess program needs.
Researchers and teams pursuing new,
innovative, product ideas who would like
support to develop the idea into a
successful product for license or startup.
The program is open to individuals and
teams: faculty, postdocs, doctoral
students, interns, residents, med students.

Learn the best way to understand what truly

motivates the people who will decide your product or
another alternative. For More Information Contact

Develop the more relevant problem statement your Rana K Gupta

product must solve to be highly valuable to your rkgupta@bu.edu
customer.

Learn to the refine your initial idea to develop the

product that is most relevant to your target market.
Your ideal product will meet known customer needs,
as well as needs that implicitly influence customer
buying behavior.