CERTIFICATE IN OCCUPATIONAL HEALTH AND SAFETY Business Communication

In any company, effective communication is critical. Discuss the purpose of communication

in an organization giving relevant examples (25 Marks)

It boosts growth: Effective communication is important when it comes to developing a

better company culture and the growth and plays a pivotal role in driving growth and success
in any setting, be it within a business, a team, or even personal relationships. When
individuals are able to communicate their thoughts, ideas, and goals clearly and concisely, it
leads to increased understanding, collaboration, and productivity. By fostering open dialogue,
active listening, and clear messaging, effective communication paves the way for growth,
innovation, and success.

Facilitating Coordination and Collaboration: Communication enables employees to

coordinate their efforts, collaborate on projects, and work towards common goals. For
example, in a software development company, clear communication between developers,
testers, and project managers ensures that everyone is aligned with project requirements and
timelines.

It improves productivity: Effective communication has a significant impact on productivity

in the workplace. When communication is clear and concise, employees have a better
understanding of their roles, responsibilities, and objectives. Clear communication eliminates
confusion and ambiguity, enabling employees to prioritize their tasks and work efficiently
towards specific goals.

Enhancing Employee Engagement and Morale: Communication that recognizes and

appreciates employees' contributions fosters a sense of belonging and motivates them to
perform at their best. For example, regular feedback sessions, performance appraisals, and
employee recognition programs boost morale and engagement.

It enhances skills: Effective communication plays a significant role in enhancing skills in

various areas. There are many ways that it can contribute to skills development and those
include; greater clarity and articulation, an increase in active listening, greater incidences of
nonverbal communication, better empathy and rapport-building, advanced conflict resolution
and negotiation, and more effective written communication. Overall, effective
communication enhances various skills, including clarity and articulation, active listening,
nonverbal communication, empathy, conflict resolution, negotiation, presentation, and written
communication. By consciously practicing and refining these skills, individuals can become
more effective communicators, leading to improved personal and professional growth.

Reference

Mark Talmage-Rostron (2024).

Robbins, S. P., & Judge, T. A. (2019).

Shockley-Zalabak, P. (2015).

Luthans, F., & Doh, J. P. (2019).