The IDEO Approach to Innovation

Gather diverse experts

1. Encourage wild ideas – get as many ideas as possible
2. Build on the ideas of others - no judgment before all
ideas shared
3. Stay focused on the topic - one conversation at a time
4. Be visual - draw it out to check feasibility

Ensure
• Timebound innovation
• Rigorous measurement
• Fast customer feedback to fail fast

https://www.youtube.com/watch?v=M66ZU2PCIcM
Your Challenge: Design a Rs25,000 House

Choose the geography for the house – dry/wet; hot/cold.

Think about:
1. Sustainability: Use readily available materials
2. Set up & maintenance: Easy to build & to repair
3. Necessities: Washing, sleeping, eating, electricity

Don’t focus so much on the cost – costs can be reduced

through scale and funding (CSR, government).