House of Quality Template

Minimize or Maximize

House Of Quality

Customer Requirements (What) R.w

1 15
Brand reputation

2 12
comfort

3 9
Luxury
 4 12
Safety

5 12
Warranty

6 Design 9

7 15
Resale value

8 After-sales service
12

9 Interior Materials
12

10 9
Price

Importance

T
e
c
h
n
Guidelines for using the House of Quality also known as QFD (Quality Function Deployment)
i
c
1. Identify Customer Requirements (What)
a
l requirement, 1 = least important and 5 = most important
2. Rate the importance of each

3. Identify how the product A

will satisfy the customer (i.e list Technical Specifications)
s
4. Identify relationship between technical descriptors and customer need (Strong=9, Medium=3, and low=
s
5. Evaluate which direction ethe Technical Specifications should go to make the customer happy (max or m
s
s Specifications at the bottom
6. Set up targets for Technical
m
e or services. The question to be answered here is: How well do competing
7. Evaluate competing products
n based on research. (1 = worst and 5 = best)
wants? This activity is completely
t
8. Determine the desirable technical attributes. In this step, our performance and the competitor’s perfor
and compared
 emplate

3
4
5
Importance
--

□
4
Interoperability

5
Security

++

5
Advanced Technology

⃝⃝ □
4
Performance

□ ⃝
-

□ ⃝⃝●
3
Fuel efficiency

++

3
Features

⃝
--

⃝●
4
Engine reliability

□ ⃝
-

4
Propulsion

Technical Specifications (How)

-

□
5
Environmental impact

--

●
4
Exhaust system

⃝
Maruti

2
4
3
Toyota

3
4
5
Competitive Assessment
 4 ⃝ □ ● ⃝⃝ □ 4 5
4 □ ● □ □ ⃝ 3 4
3 ⃝ 3 4
5 □ □ ⃝⃝ ⃝⃝ ● 4 5
4 ⃝ 3 4
4 ● ⃝ □ ⃝ 3 4
3 □ ⃝⃝⃝ □ ⃝ ● ⃝ 2 3
Maruti
5 4 2

5 5 4 3

5 5 3 2

5 5 4 3

4 2 5 4

5 5 4 3

5 3 5 4

5 5 4 3

5 5 4 3

5 5 4 3
Toyota
Tesla
Bmw
Importance 27 48 57 45 9 75 36 18 9 30

Correlationship
Deployment)

Technical Specifications

Customer Requirements
g=9, Medium=3, and low=1)
Correlation Matrix
ustomer happy (max or min)

: How well do competing products meet customer

Target
d the competitor’s performance are determined

Technical Evaluation
 Correlations:
++ Strong Positive
+ Positive
- - Strong Negative
- Negative
mpetitive Assessment

Tesla bmw

4 5

4 5

5 5 Relationships:
Strong= ⃝ 9
Medium= □ 6
Weak= ● 3
 Relationships:
Strong= ⃝ 9
5 5
Medium= □ 6
4 5 Weak= ● 3 ○
5 5

4 5

4 5

5 5

5 5

Correlationship

nical Specifications

Competitive Assessment
orrelation Matrix

Target

chnical Evaluation